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Did you all know that Line that you’re using is a marketing tool that will greatly increase business sales and increase sales efficiency? The key tool is the Line Mini App. You don’t have to waste time developing new apps. Just using the Line Mini App, you can reach customers as easily as a small shop. It’s on everyone’s phones.
In this article, CIPHER, a website development and maintenance expert, will show you how to: Why has the Line Mini App become a digital marketing game changer in Thailand? The company also offers five great features that will help generate sales for your business.
What is Line Mini App?
A LINE Mini App is a small application. It is like having a small shop built into the LINE app. Users do not have to download a new app. Simply find and access it immediately through an existing app. The Line Mini App is LIFF (LINE Front-end Framework), which allows developers to create and customize functions according to business needs. From booking, payment, membership and point collection systems, and customization to each brand’s style.
Why should businesses use the LINE Mini App?
Businesses are now adjusting by bringing their businesses to more online platforms. The use of the Line Mini App can provide significant market advantages for the following reasons:
- Simplifies customer access: With more than 47 million LINE users in Thailand, businesses can access their target groups without having to try to persuade them to download apps or restrictions on access to customers.
- Reduce application development costs: Making the Line Mini App costs less than full-scale application development. Businesses don’t have to worry about separate development for iOS and Android systems, saving both time and budget.
- Create a better user experience for customers: The Line Mini App’s key features allow businesses to sell products instantly through the app line without switching between apps or websites.
5 Key features of the LINE Mini App that help increase sales
Key features of the Line Mini App are designed to help businesses increase their marketing and customer service efficiency, increase sales, build brand loyalty and improve customer experience. The five features of the Line Mini App are as follows:
1. reservation and order system via chat
A key feature of the Line Mini App is its easy-to-use, easy-to-use chat ordering and booking system. Customers can choose products, basket and pay right out of the line app without having to leave the platform. It also features automated queueing and appointment systems that help reduce errors and help your business manage customers more efficiently.
2. Points collection system and E-Membership
Membership and points collection system is a key feature of the Line Mini App that helps build brand loyalty. It is a classic strategy that marketers use. Businesses can design the points collection and E-membership programs that customers can use immediately through the line application without having to trouble carrying their cards, allowing them to check points and get privileges. And the quick and convenient exchange of prizes will result in repeat purchases and sales in the future.
3. Notification system to add Engagement
Push notifications via Service Messages are a key feature of the Line Mini App. This feature enables businesses to send notifications about promotions, special offers or even order confirmations directly to target customers and these alerts appear on the user’s main chat list. This makes it unique and improves visibility over other forms of marketing channels.
4. Connection to LINE Official Account
A key feature of the high-performance Line Mini App is connectivity with LINE Official Account. Your business can create a continuous experience between chatting with customers via LINEOA and sales via the Mini App. This link enables businesses to build good customer relationships with a comprehensive range of customer data from providing answers to questions. As well as transactional and track service performance without the need to switch platforms to and fro.
5. Customer Information Analysis System
Data Analysis is another feature of the Line Mini App that helps businesses better understand customer behavior. The Line Mini App service allows business owners to store important information about their use, such as purchase patterns, frequency of visits and customer paths. These data can be analyzed to improve marketing and service strategies to be more effective.
Benefits of using the Line Mini App for businesses
Key features of the Line Mini App are important marketing tools because they can be used to make the following benefits for businesses:
Help increase sales opportunities
Today’s customer behaviour has changed. Convenience and speed are critical. The LINE Mini App makes it easier for customers to access business services without switching apps or downloading new apps. With the Line Mini App service, businesses can quickly close their sales and reduce complexity.
help reduce costs
For small businesses, the Mini App can help reduce costs as they do not need to invest in creating separate applications, reducing the cost of developing, maintaining, and updating apps. Using Line Mini App services is lower than developing apps for both iOS and Android systems, businesses can save time and budget.
increase customer satisfaction
Customers can immediately order, reserve, or use services through their regular LINE, making it easier and faster to use. The Line Mini App features provide a seamless, seamless experience without switching apps and websites, making it more convenient and satisfying for customers when they have a good experience. There’s a chance to be a customer again in the future.
establish an effective marketing strategy
The Mini App can send notifications, promotions, or discount coupons to customers via LINE Official Account to increase participation or Engagement. Line Mini App connected to LINE OA enables more efficient marketing communication and access to targeted customers.
Help collect customer data to analyze and improve business.
The LINE Mini App records customer behaviour with the essential features of the Line Mini App. Marketing teams can use this information to analyze and improve their marketing strategies to better understand customers and develop products and services that suit their needs.
Example of a successful business using the LINE Mini App
Important Line Mini App Features
It has proven to help increase sales and efficiency for a variety of businesses. Successful business examples include:
- PAL Closet, a clothing and lifestyle goods store with more than 1,000 stores in Japan. After introducing the Line Mini App as a membership system, new subscribers increased by 80%, LINE OA’s followers tripled, and sales increased by five times over the previous year.
- SEEKSTER, Thailand’s leading service platform for housewives, air conditioners and repairers, uses the Line Mini App to make reservations, track status, and make payments conveniently, improving conversion rates and customer satisfaction.
- FINNOMENA, an investment platform based on the Line Mini App, provides financial knowledge and fund trading, making it easy for users to access investment and transaction information.
- MedCare Online Pharmacy Consulting and Prescribing Services uses the Line Mini App to enable users to consult on health issues, prescribe medicines, and be delivered home to facilitate and access to healthcare services.
- Many restaurants and cafes have adopted the Line Mini App as a system for ordering, reserving and collecting points, making it easier for customers to experience and their owners to manage more effectively.
LINE Mini App service with CIPHER for business
CIPHER provides a comprehensive line mini app with a team of experts who understand the technology and business needs. We are committed to developing solutions that meet your business needs from user interface design to key features of the line mini app that meet customer needs.
We have experience in developing Line Mini App and web sites for a variety of businesses, including shops, restaurants, clinics and service businesses. Our team is ready to advise and plan on how to use the LINE Mini App to enable your business to reach customers efficiently, increase sales and impress customers professionally.
Summary
Key features of the Line Mini App are a great business opportunity not to be overlooked. With its ability to reach customers through user-intensive line applications, business-friendly functionality and cost-effective development, the Line Mini App is the ideal marketing tool for all businesses.
If you want to keep your business up-to-date and respond to today’s rapidly changing customer behaviour, you should seize this opportunity to take your business to the development of the Line Mini App. Contact CIPHER’s web and application services specialist today!
Frequently Asked Questions (FAQs)
What is the Line application?
Application Line is a free messaging, phone and video call application and features such as LINE Pay, LINE Man and LINE TODAY. It is a popular platform in Thailand, making it an effective channel for businesses to reach customers.
What is Mini App?
A Mini App is a small application that runs on the main app’s platform. Users do not need to download and install additional apps, such as Line Mini App running on a line application. The main technology behind it is LIFF (LINE Front-end Framework) that allows web apps to run smoothly in the line application.
Appline did. Anything?
Appline has a variety of capabilities that facilitate daily life. Make Line Program popular. The main functions of the line app include:
- Communications such as text messaging, phone calls, and video calls.
- Using social media, which can share moments, update status, and follow friends.
- Financial services such as payment, transfer and purchase online via LINE Pay.
- Supplementary services such as LINE Man for ordering and delivery services
- Line Mini App can access services and applications of different brands without leaving LINE.
