Google Shopping Advertising

Many people have likely typed product searches they are looking for or interested in on Google and noticed online advertisements of those products appearing at the top of search results or on the right-hand side of the search page. These ads display product images, product names, prices, and the source website. This type of online advertising increases the chances that those actively searching for the product will see it, making them more likely to be interested and click on the ad compared to other types of online advertising.

What type of business is Google Shopping Advertising suitable for?

Google Shopping Advertising is an online advertisement specifically for product promotion, making it highly suitable for online product sales. This type of online advertising allows sellers to easily showcase products to those who are interested or searching for products. Potential customers can directly click on the ad to view the product immediately, providing more targeted customer access compared to recommending users to type in the website name to browse products.

Why is it suitable for online product sales businesses?

“Convenience in purchasing” is one of the key factors customers consider when making a purchase decision, sometimes even more important than price. If a seller can make it easy for buyers to view products, there is a higher chance that buyers will decide to make a purchase right away. Therefore, online advertising to promote products is a crucial factor in driving product sales.

Display Position

Top bar / Right sidebar of the search results.