Google Penalty

Google Penalty is when Google lowers the ranking of a website due to violations of its specified guidelines, resulting in poor search rankings. This can occur for various reasons, such as excessively rapid SEO manipulation that leads to spam links, creating identical link patterns, and more. If a website receives a Google Penalty, it will reduce the business’s competitiveness, as the website will no longer rank on the first page, making it harder for customers to access, decreasing credibility, or potentially disappearing from search results entirely.