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Introducing the 2020 professional edition of Google Keyword Planner!
Have you ever wondered? Why are some websites succeeding in online Advertising so quickly, while others are spending a lot of money and the results aren’t worth it? The answer lies in the use of Google Keyword Planner, a powerful tool that many people overlook.
If you’re looking for ways to make your online advertising campaign successful in 2025, learning how to use a professional Google Keyword Planner may be the key you’re looking for. Why is that? This article has answers!
What is Google Keyword Planner?
Google Keyword Planner is a powerful search word planning tool from Google that allows marketers and business owners to find the right search word for advertising campaigns and SEO. Keyword Planner displays important search word information such as monthly search volume, competition and ad auction price per click, allowing you to plan your online marketing strategy effectively.
The Google Keywords tool also introduces related search terms that you may not have thought of before. It also shows search trends based on factors. Together with other tools such as the Google Search Console, you can more accurately customize content and advertising to your target audience’s needs. It is also a free tool for those with Google Ads accounts, making it a cost-effective option for businesses of all sizes.
What are the advantages of Google Keyword Planner?
Google Keyword Planner, also known by many as Keyword Planner, is a tool developed by Google to help find and analyze keywords. It is very useful for Google Keywords and is a technique for making SEO marketing to be on the front page. Google Keyword SEO has the following advantages:
It's a free tool.
Google Keyword Planner is a free tool that allows everyone to access in-depth information about Keyword for SEO at no cost, and beginners and professionals can start making SEO efficiently without worrying about their investment budget.
Keyword Search Wizard
This tool enables Find Keywords Google to target with relevant and popular keyword recommendations, giving you new keyword ideas that you might never have thought of before, expanding your scope of SEO.
Indicates the volume of the Search Volume.
The precise Search Volume information from Google directly helps you understand how many keywords are searched, allowing you to choose keywords that are highly likely to generate traffic and avoid the effort required by unsearched keywords.
Get information and trends on Keyword to make Google Ads.
This tool shows seasonal trends in search and changes in consumer behaviour, allowing you to plan your Google Ads campaign accurately and choose the right time to advertise.
Can Forecast the effectiveness of advertising campaigns
Predictive features allow you to anticipate the results of your advertising campaign in terms of display, click and budget requirements, enabling you to plan your investment as efficiently and cost-effectively as possible.
Google Keyword Planner Enrollment Procedure
Starting with Google Keyword Planner, Google Keywords Tools offers a wide range of features. This may seem complicated for beginners, but don’t worry. We’ve compiled a detailed application process that can easily get you to your goal. By following the six steps below, you’ll be ready to use this powerful keyword planning tool.
First step: Start with Google Ads Platform.
Get started easily by just accessing the adds. google. com and log in with your Google account. This is now ready to take the first step toward professional content planning.
Step 2: Create a new account at no cost
For those who do not have a Google Ads account, they can create it immediately through the New Google Ads Account without worrying about the cost because it is free of charge.
Step 3: Enable Expert mode for full control
To switch to Expert Mode, press Switch to Expert Mode, which unlocks full account management capabilities, giving you control over all settings.
Step 4: Create a non-binding account
Select Create an account without a campaign because it allows you to access keyword planning tools without a credit card binding.
Step 5: Complete the information
Finally, simply fill in the basic information required by the system and press Submit. You are now ready to use the Google Keyword Planner.
Step 6: Get Started Now
Once all the steps have been completed, your Google Ads account is now available. You can start searching for popular search terms, analyzing competitors, and planning content efficiently.
Easy to understand Google Keyword Planner
Introducing a professional version of Google Keyword Planner.
Using Google Keyword Planner may seem complicated for beginners, but with the techniques and tricks we’re introducing, you can use this tool more effectively, whether you’re analyzing keywords, getting ideas, new content, or putting it on.
Search Keyword More Than One Word
Searching for a single keyword may cause you to miss a significant marketing opportunity. Because Google users usually type in more specific search terms, such as instead of just searching for “shoes.” They may search for “white women’s sneakers” or “shoes running down impact.” Entering multiple keywords will help you better understand the search behavior of the target audience. And create content that is more user-friendly. More importantly, make sure to use the URL link to measure the results.
Looking for Keyword by way of questioning
Through the user’s eyes, we can better understand search behavior, especially by using search questions such as “How to choose sports shoes” or “How much are sports shoes?” A style that users prefer to type only “sports shoes” by using Google Keyword Planner to search for keywords in question format can be done as follows:
- Use Question Filter: Go to the Filter menu and select Keyword Text. Use the Content filter to specify the keywords you want, such as What, How, Why. This allows us to see the keywords that users usually search for in question format.
- Popularity analysis: After obtaining the list of keywords in question, consider the amount of search and competition of each keyword to select a keyword with a high probability of ranking.
- Covering all dimensions questions: Trying to create content that answers all aspects of what (i.e. What), why? Why), how (how) ), When (when? ), Where (where) to complete the content to meet the user’s needs
Keywords in question format not only provide direct access to the target audience, but also increase Google’s Featured Snippets ranking, often based on content that answers the questions clearly and accurately.
Searches for Keywords Profits with Suggested Bid
Using Suggested Bid in the Google Keyword Planner is a technique that allows you to discover keywords that are potentially profitable. The system displays the highest bid estimate advertisers are willing to pay for ads to appear at the top of the search results page. If a keyword is highly Suggested Bid, it means competitive and profitable. However, it must be considered in conjunction with the amount of search and business association.
Search for Kword Volumes by target area through Location.
Although regular Keyword Research tools cannot directly identify the source of the search, you can use the Location filter to view Reach access in each area, allowing for more accurate marketing planning or in-depth information, you can also choose Your Targeted Locations to view provincial statistics.
Summary
Effective use of the Google Keyword Planner not only helps you discover potential keywords, but also provides a foundation for successful content marketing. In-depth analysis and good keyword planning will help you create content that suits your target audience and deliver sustainable business outcomes.
If you want to enhance your online business with CIPHER’s integrated social media marketing, professional consulting and marketing campaigns with an experienced team of experts analyzing data from Google Keyword Planner and comprehensive digital marketing strategies, contact CIPHER today. For free consultation and find marketing solutions that meet your business needs.
Frequently Asked Questions (FAQs)
What are the benefits of Google Keyword Planner? ?
- Google Keyword Planner helps you find keywords related to your business by displaying search terms that people actually use on Google Search, allowing you to select keywords that match your target group accurately.
- This tool provides monthly search volume information for each keyword to help you determine which keywords are most popular and accessible to the target audience, enabling effective content planning and SEO.
- You can see the competition of each keyword. Which keywords have high or low competition helps you decide which keywords are more likely to be ranked.
- The ad bidding price per click (CPC) of each keyword is displayed, allowing appropriate budget planning for Google Ads and selecting keywords worth investing in.
- They can see the trend of searching at different times. This will help them determine when keywords are highly popular and help them plan marketing campaigns to match the high demand.
Did Google Keyword Planner lose money? ?
Google Keyword Planner is a free tool provided by Google Ads users free of charge. You can use it only with a Google Ads account even if you don’t spend money on advertising. This tool allows you to search business-related keywords, view monthly search volume, and estimate ad bidding price per click. As a result, the company is able to plan its online marketing strategy effectively.
Keyword is What, for example?
Keyword or search term is a word or phrase that people type into Google’s search box to find the desired information. For example, if they want to buy running shoes, they may type in the words “men’s running shoes” or “lowering running shoes” or if they want to find a restaurant, they may type in “Japanese restaurant near me” or “New Shabu restaurant” Understanding Keyword. This allows website owners to create content that meets the needs of their target audience and to better rank websites in search rankings.
What are the principles of keyword search? ?
Effective Keyword searches should start with specific and point-based keywords, such as instead of just typing “shoes”, they should be more clearly identified as “white women’s sneakers [brand]”. Google’s special search aid such as quotation marks (“”) can be used to search for the desired phrases more accurately or use a minus (-) sign. To filter out unwanted words, such as “Sneakers – Secondhand” only new shoes are displayed. These methods will help get the search results that best meet the requirements.
