Table of Contents
Get Public Relations, create a positive brand image for the business.
Good image needs to be focused on communication or PR. For large corporations or public corporations, there is a risk of losing their good image due to internal and external factors, which may lead to a negative attitude toward the organisation and lack of credibility. It is also important to help build a good image through information delivery, good activities and crisis management that affect the image of the organisation as well.
Criticality is What?
A crisis for an organization or a public company is a situation that seriously affects the business image, investor confidence or share price of a public company. The crisis can occur due to various reasons such as financial problems, corporate scandals, operational errors or goods or services negatively affect the environment. These cases affect the credibility of the organisation, making it necessary to manage the crisis in a structured manner and focus on planning PR and communication clearly, clarifying the facts, and implementing rapid and transparent solutions.
The key role of PR in crisis communication through the website
PR plays an important role in maintaining content delivered through the website, especially in times of crisis. Communication must be clear, fast and transparent. This can be done through various parts of the website such as news, statements or CSR-related duties to demonstrate responsible crisis management. For example, using the “Public Notice” page. To update information about a crisis or situation management and express intention to solve the problem
Web-based communication should reflect the company’s position clearly. Providing real information and solving related problems quickly will help build trust in the organization or the company.
Guidelines for presenting CSR-related content on the website
1. The key role of PR in creating a web page for CSR activities.
The CSR focus on the website is a serious expression of corporate or corporate social responsibility. On this page, the website should include information about CSR projects or activities, as well as the results and benefits of such projects. For example, Community Contributions to Reduce Pollution. or environmentally friendly energy use, in which information should be updated regularly.
2. Using Image and Video Content
Offering PR content through CSR photos and videos will enhance interest and credibility. Images of community-based activities can demonstrate their commitment to help and develop storytelling via short videos describing the results of CSR projects will help build understanding and confidence among shareholders and visitors.
3. Web site blogging or CSR-related articles
Having a PR blog or article about CSR that focuses on social and environmental responsibility can be another good way to communicate good corporate or corporate stories, such as interviews with CSR project beneficiaries or explaining how companies can use them for beneficial activities. Supporting and promoting environmental conservation is another popular approach for corporations and public companies. Using powerful tools like HubSpot can simplify content management.
4. Social marketing or social marketing.
The social marketing initiative is aimed at creating benefits for society rather than selling products or services, raising awareness and increasing awareness among corporate and corporate stakeholders. Currently, businesses are increasingly interested in CSR. For example, cosmetic companies may use social media. To promote the campaign “Stop using harmful chemicals” by inviting customers to participate in activities and using the website to provide in-depth information and performance to create engagement.
Conclusion
Crisis communication and CSR presentation are key strategies for building trust and credibility for an organisation. PR plays an important role in managing both useful, valuable communications and content that clearly demonstrates the vision of an organisation and organisation through methods such as creating CSR pages exclusively using images and videos. As well as continuous reporting to companies or organizations that have expertise in crisis management and enhance their corporate social responsibility image and make the company acceptable.
