Get Discovered by Customers Before Your Competitors with AI Keyword Optimization

Competition in the online world of 2025 is intensifying daily as more businesses enter digital platforms. The crucial question is: how do you ensure customers find your website before your competitors? The answer lies in combining robust SEO strategies with AI Keyword Optimization to enhance search efficiency. Today, we’ll explore how to use AI Keyword Optimization techniques that will help your business rank on search engines and stand out in results, whether on Google Search or AI Search platforms like ChatGPT, Claude, and Gemini.

Modern SEO and the Changing Role of AI

Many wonder if SEO with AI remains important when AI Search has become part of daily life. The answer is “very important, and adaptation is essential!”
Recent data shows that 68% of online purchases begin with a Google search, but only 0.78% of users click through to page 2 results. This highlights why AI Keyword Optimization to secure first-page rankings is crucial in online business competition.

While AI Search platforms like ChatGPT, Claude, or Gemini have somewhat altered consumer search behavior, Google still dominates the search market in Thailand with 97.11% market share according to 2024 data, while Bing—ChatGPT’s primary data source—holds just 1.64%. To successfully rank on search engines in this environment, businesses must adapt their strategies.

Understanding the Difference Between Google Search and AI Search

To better understand the landscape, let’s examine the differences between traditional search and AI Search:

Google Search: Displays links to websites where users can click to find answers.
AI Search: Provides direct answers in conversational format, drawing from learned databases without requiring users to visit multiple websites.

It’s important to note that AI Search platforms like ChatGPT pull some data from Bing, Microsoft’s search engine. This means that optimizing your SEO for both Google and Bing is the starting point for getting your information to appear in AI Search results, making AI Keyword Optimization essential.

What is AI-SEO? Why Use It in 2025?

SEO AI, or Artificial Intelligence Search Engine Optimization, uses artificial intelligence to analyze, adjust, and enhance websites to align with search engine algorithms. AI has become crucial in SEO processes, including keyword analysis, content creation, and website optimization. Using AI content tools has revolutionized how businesses approach their digital marketing strategy.

A HubSpot report reveals that 54% of SEO specialists leverage AI in their work, and Google generates AI answers for 8.71% of all keywords. Detailed searches using ten search terms are 19.10% more likely to trigger AI overview displays. This explains why AI Keyword Optimization is highly popular in 2025 for businesses looking to rank AI content effectively.

The Difference Between AI-SEO and Traditional SEO

SEO AI and traditional SEO differ significantly in several aspects:

Traditional SEO:

Relies on keyword research with conventional tools like Google Keyword Planner
Uses on-page and off-page SEO techniques requiring expert analysis
Content creation primarily depends on human labor
Manual website optimization according to Core Web Vitals and Google algorithms

SEO with AI:

Uses AI to analyze keywords and automatically recommend appropriate terms with AI Keyword Optimization
Employs AI content tools to create search-appropriate articles
Learns user behavior and optimizes websites to match user intent
Uses AI to analyze internal and external links for maximum efficiency

Understanding User Personas in the AI Search Era

Successful AI Keyword Optimization begins with deeply understanding your target audience or persona, especially as search behavior changes with AI Search.

Main Persona Groups in the AI Search Era

In the AI-SEO era, we can categorize personas by search behavior:

1. Traditional Searchers

Behavior: Primarily use Google Search, prefer clicking through multiple websites, comparing information themselves
Age Range: Often Gen X and Baby Boomers (40+ years)
SEO Strategy: Focus on traditional SEO, emphasize On-Page SEO, attractive Meta Descriptions, and clear CTAs
Keywords: Typically use short keywords or basic search terms

2. AI Embracers

Behavior: Use both Google Search and AI Search like ChatGPT interchangeably, depending on the type of information needed
Age Range: Often Millennials (25-40 years)
SEO Strategy: Blend traditional SEO with AI Keyword Optimization to rank on both Google and AI Search
Keywords: Use both common keywords and sentence-form questions

3. AI Natives

Behavior: Primarily use AI Search, prefer quick convenience in getting answers, don’t want to spend time comparing information from multiple sources
Age Range: Often Gen Z (under 25 years)
SEO Strategy: Full focus on AI-SEO, create content with clear, concise, and comprehensive answers
Keywords: Often use sentence-form questions or conversational keywords

4. Specialty Seekers

Behavior: Seek specialized in-depth information, often use both Google Search and AI Search to verify information accuracy
Age Range: Various age ranges, depending on industry expertise
SEO Strategy: Focus on creating in-depth content, demonstrating expertise, and intensive use of E-E-A-T Factor
Keywords: Prefer Technical Keywords and specific Long-tail Keywords

Adjusting AI Keyword Optimization by Persona

Understanding different personas helps you implement effective AI Keyword Optimization strategies:

Create diverse content: Cover both in-depth content for Traditional Searchers and direct-answer content for AI Natives
Use varied keywords: Combine common keywords and sentence-form questions to cover all search patterns
Adjust website structure: Make content easily accessible and understandable for AI while maintaining good UX for general users
Address specific needs: Analyze pain points for each persona and create content that directly solves these problems

Understanding these different personas helps you create comprehensive and effective AI-SEO strategies, making your website visible to target audiences of all types, whether they use Google Search or AI Search.

Which Keywords Does AI Prefer? Analyzing New-Era Search Behaviors

Keywords that trigger AI Overviews change rapidly. According to Search Engine Journal, keyword trends can shift significantly each month, so AI Keyword Optimization must constantly adapt.

In June 2024, keywords containing “best” triggered AI Overviews up to 50% more frequently, but Google may have adjusted this behavior the following month. This illustrates why keeping up with AI-SEO trends is essential.

Questions That Trigger AI Overviews in 2025:

Analysis shows these question formats are more likely to trigger AI Overviews, which is important information for AI Keyword Optimization:

“What is” questions increased by 20%
“How to” questions increased by 15%
Questions with the phrase “symptoms of” increased by approximately 12%
Questions with the word “treatment” increased by 10%

Interestingly, specific long-tail keywords, despite low search volume, often trigger AI Overviews more effectively. AI Keyword Optimization techniques should prioritize these types of keywords to help rank on search engines successfully.

How to Optimize Content for Google Search Generative Experience (SGE)

SGE is Google’s new feature that uses AI to create search results that summarize information more closely aligned with user needs. Adapting content to support SGE through SEO AI is therefore essential for businesses wanting to rank on search engines effectively.

Strategies to Optimize Content for SGE:

To have your content selected for display in SGE, follow these AI Keyword Optimization guidelines:

Create comprehensive content – Content should be thorough and answer user questions as completely as possible
Use natural and concise language – Use easy-to-read, uncomplicated language that focuses on providing direct information
Use appropriate structure – Divide content into sections using H1, H2, H3 to help Google’s AI better understand the context
Enhance E-E-A-T – Build credibility by demonstrating Experience, Expertise, Authority, and Trustworthiness in your content

Natural Language Processing (NLP) Techniques That Help AI Better Understand Content

NLP is technology that helps AI better understand human language, significantly impacting AI-SEO. Try these techniques to enhance AI Keyword Optimization:

Using Long-tail Keywords – AI better understands search context when natural keywords are used
Using Question-Based Content – Google prefers to display content that directly answers user questions
Using JSON-LD Schema Markup – Helps Google’s AI better understand website information, such as articles, reviews, and product information
Adding Context Through LSI Keywords – Use terms related to main keywords to help AI better understand content meaning

How to Increase Your Brand's Visibility on ChatGPT or AI Search?

Making your brand discoverable and visible in AI Search results through Generative Engine Optimization (GEO) is no longer difficult with AI Keyword Optimization techniques.

The key is creating Digital PR articles and strong AI-SEO. Since AI Search platforms like ChatGPT primarily draw information from Bing, if your business wants AI to display information from your website, you need to create quality content that ranks well on both Google and Bing. Many businesses are now learning how to increase sales with AI SEO by implementing these advanced techniques.

Check if People Are Finding Your Website on AI Search

Currently, there are tools to help you track how much your brand is mentioned in AI Search, which is an important part of AI Keyword Optimization:

AI Search Tracker: Helps track searches through ChatGPT, Gemini, and Perplexity
AI Traffic: Shows data about website traffic coming from AI Search
Brand Radar from Ahrefs: Provides insights about AI searches

ASEO: SEO Strategy Adapted for the AI Era

In an era where AI is playing an increasingly important role, ASEO (Adaptive Search Engine Optimization) will be key to outperforming both competitors and AI in search results, building upon SEO AI and AI Keyword Optimization.

The ASEO Model is divided into 3 main components:

Content Strategy: Plan content to address both users and AI
Site Trustworthiness: Build website credibility
Site Experience Quality: Develop good user experience

These 3 components can be further divided into 7 sub-factors, from the foundation to the pyramid peak, which are the heart of AI Keyword Optimization:

Keyword & Search Intent: Understand different user intentions
High Quality Content: Create content according to E-E-A-T Factor
Silo-based structure: Systematically connect Internal Links
Link Building: Focus on quality over quantity
External Signals: Use Google Business Profile, Social Media, and others
Search Experience Optimization (SXO): Adjust UX/UI to keep users on your page longer
Technical Issues: Correctly and promptly address technical problems

AI Tools for SEO

Using the right tools will help you analyze and improve SEO AI efficiently. Here are recommended tools for AI Keyword Optimization in 2025:

Basic Tools You Should Use:

Google Search Console and Google Analytics 4: Free and provide direct information from Google
SEMrush or Ahrefs: Detailed Keyword and Backlink analysis
Screaming Frog: Crawl websites to find Technical SEO Issues

AI Content Tools for SEO:

AI technology makes SEO with AI more efficient, saves time, and reduces workload. Try these tools to enhance AI Keyword Optimization:

Gemini: Helps find keywords and create SEO content
Surfer SEO: Analyzes content compared to top-ranking websites
Frase: Helps adjust SEO content, write headlines, and structure content
Clearscope: Enhances content quality through in-depth keyword analysis

However, AI content tools should be used alongside traditional SEO skills, and you should study how to use these tools thoroughly before implementation. The right combination will help you rank on search engines much more effectively.

AI Keyword Optimization Services from CIPHER

At CIPHER, we offer comprehensive AI Keyword Optimization services to help your business rank on Google’s first page and increase discovery chances through AI Search:

AI-Powered Keyword Research

We use AI-SEO technology to analyze the highest potential keywords for your business, covering both common keywords and long-tail keywords that trigger AI Overviews.

AI Search Visibility Analysis

Analyze and track your brand’s appearance on AI Search with cutting-edge tools, providing easy-to-understand reports and actionable recommendations using modern AI Keyword Optimization techniques.

AI-Enhanced Content Creation

Create high-quality content that addresses both readers and AI with professional writers and advanced AI-SEO technology.

Technical SEO Optimization

Optimize website structure to be friendly to both Search Engines and AI, from Schema Markup to Core Web Vitals improvement using AI Keyword Optimization techniques.

ASEO Strategy Development

Develop ASEO (Adaptive Search Engine Optimization) strategies that adapt to constantly changing algorithms and user behaviors with modern AI-SEO technology.

Ongoing Optimization & Monitoring

Continuously monitor and improve AI Keyword Optimization strategies to maintain good rankings on Google and increase discovery chances through AI Search.

Conclusion

While AI Search changes how we search for information, SEO AI remains important and must adapt to technology. In 2025, AI Keyword Optimization is essential because it helps analyze keywords, create content, and optimize websites, giving businesses an advantage over competitors. The key is balancing AI technology with quality content that addresses user needs, as both Google and AI Search aim to deliver the best experiences. Using AI content tools properly can significantly improve your ability to rank on search engines. Contact CIPHER at 081-633-3636 to elevate your SEO in the AI era!

Frequently Asked Questions

What is AI Keyword Optimization?

AI Keyword Optimization uses artificial intelligence to analyze keywords and optimize websites to match both traditional search algorithms and AI Search like ChatGPT. This strategy helps your website be discovered more easily in an era of changing search behaviors and allows you to rank AI content more effectively. According to industry experts, AI SEO combines traditional best practices with advanced algorithms.

Why should we implement SEO with AI in 2025?

Because consumer search behavior is changing, with increased use of AI Search. SEO with AI helps businesses adapt to trends, making websites visible on both Google and AI Search, increasing opportunities to reach target audiences more comprehensively. It’s essential for businesses looking to rank on search engines in today’s competitive landscape.

What types of keywords does AI prefer?

AI prefers specific, natural long-tail keywords, especially questions beginning with “what is,” “how to,” or conversational question sentences. AI also favors keywords with clear intent to directly address user needs, and queries about how to “rank AI” content are gaining traction.

How can we measure SEO AI results?

You can measure SEO AI results through tools like AI Search Tracker, AI Traffic, or Brand Radar from Ahrefs, which track brand appearances on AI Search. You should also consider Organic Traffic, Conversion Rate, and keyword rankings on Google. The effectiveness of your AI content tools can be measured by improvements in these metrics.

Table of Contents