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What are TikTok Ads? How to advertise to attract and increase sales in 2025
TikTok is no longer just an entertainment platform. It has become the most powerful marketing arena in the digital age. Understanding how to use Ads TikTok and TikTok Business Account effectively is key to helping your business leapfrog and reach new generation of consumers.
What are TikTok Ads?
Today’s rapidly growing advertising platform, TikTok Ads offers businesses of all sizes access to hundreds of millions of users around the world to get to know the key details of the TikTok ad.
- Ads TikTok is a powerful marketing tool based on the TikTok application that enables businesses and brands to efficiently purchase advertising space to promote products and services. For more information, visit the TikTok Ad Information article.
- TikTok For Business is like a dedicated ad command center for creating, managing and monitoring all advertising campaigns to reach the target audience with the TikTok Ads Manager as the primary tool to control the campaign.
- The advertising objective on TikTok is divided into three main categories: Awareness (brand recognition), Considiation (inciting interest and participation), and Conversations (driving purchase decisions and desired actions).
How to shoot Ads TikTok.
Starting an ad on TikTok may seem complicated, but with a clear process, you can reach millions of viewers efficiently. See the detailed process of setting up and running the TikTok Ads campaign or find out more about social media strategies at our Social Media Blog.
1. Create Account for Tiktok for Business
Take the first step into the world of TikTok advertising, starting with the creation of a TikTok Business Account that will be the center of all your campaigns. Simply register at https://ads.tiktok.com and log in with the TikTok Ads. You will be able to access a business center similar to Facebook’s. The interior consists of four key elements.
- Overview – The Dashboard provides a comprehensive overview of the performance of all ads in your account with an integrated ad configuration tool.
- User – Access Rights Management Center lets you invite team members to participate in systematic backend management.
- Asset – All Ad Accounts, enabling effective team management and advertising resources management.
- Setting – Main Settings Control for editing and updating important information of all advertising accounts
2. Create an Advertising Campaign in TikTok
Once you’re logged in, you’ll find four key elements that need to be understood to create an effective campaign with the TikTok ad manager.
- Dashboard – Displays in-depth information through all of the campaign’s key metrics that are running in customizable graphs and displays.
- Campaign – The center of creating and starting a new campaign is designed to be easy to use even for beginners.
- Library – A collection of productivity tools includes a variety of support categories including Event, Creative and Audience to enhance your campaign.
- Reporting – An integrated reporting system where you can customize the display format as needed for accurate analysis.
3. Select the objectives, target groups, and deployments.
Significant steps to determine the direction and effectiveness of the campaign on the TikTok business. You need to clearly define these elements.
- Advertising Objective – Choose from three main objectives: Awareness (Create awareness through Reach), Considiation (Create engagement through Traffic, App Installs, Video Views) or Conversion.
- Testing – The performance testing tool helps to accurately determine the target audience’s specifications so that advertisers can reach the most responsive people.
- Placements – Position ads on a wide range of platforms and partners for broad and efficient access.
- Ad Details – The ad details section, including the destination URL and display settings to meet the brand’s requirements.
- Creative Type – The automated ad evaluation and repurposing system enables your content to be displayed in the best way possible.
- Targeting – Detailed target group definition tools, either from an existing database, interest, usage behavior, or device type.
4. set a -minimum budget
Optimized budget planning is key to success in advertising. TikTok offers flexible options for all business sizes. You can choose from a daily budget of only 200 baht per day or a lifetime budget of 6,000 baht and the ability to accurately schedule the ad to run according to the marketing plan.
5. Create Ads
When all elements are ready, the final step is to create an attractive ad with the TikTok Ad Manager. TikTok allows you to choose the format that suits your content and goals, whether it’s Single Video for storytelling or Single Image for concise, point-to-point communication. Depending on the content delivery strategy that is appropriate for your brand and target audience.
Ads TikTok has a pattern. Anything?
There are many different forms of advertising designed to suit different marketing goals. Each category has its own unique characteristics that help brands reach their customers most effectively. Let’s take a look at the different forms.
1. TopView
Full-screen advertising that appears immediately when a user opens an application can use up to 60 seconds of video, providing high access, even if the user can ignore it, so it is very necessary to create unique and attractive content.
Suitable for business as follows:
- Large businesses with experience in advertising in other channels have good brand awareness rates.
- Want to create brand awareness, launch new products, services or promotions
- Need to access and create a new target cluster base across a wide range.
- conduct trade in consumer goods
- have a high budget for Ads TikTok
2. Branded Hashtag Challenge
To create a dedicated hash tag to invite TikTok users to participate in challenging activities, the brand hashtag is displayed on the Discovery page, an ad that is not available on any other platform. If you want to maximize the hashtag challenge, you should consider KOL Marketing to expand access.
Suitable for business as follows:
- Medium- to large brands that are well-known and have quite a few followers.
- New products, services, or promotions are introduced.
- To create a User-generated content to maximize the brand’s brand visibility.
3. In-Feed Ads
All-in-one ads on the TikTok business feed are content-like, but Sponsored is clearly identified. Users can participate like normal content by pressing links, comments, and clicking on the optimal profile: 15 seconds.
Suitable for business as follows:
- Small-to-medium-sized brands have not many followers yet.
- To build a good relationship with the target group through direct response with the brand.
- I want to make a neat ad, not sell it outright.
- Focus on the hands-on experience by creating ad content that is like reviews from real users.
4. Branded Effects
Ads that use TikTok’s unique identity to create fun content can create their own unique effects, stickers or filters and allow users to create their own content. It is often done in conjunction with the Branded Hashtag Challenge to enhance Ads TikTok’s performance.
Suitable for business as follows:
- A friendly, easy-to-access image.
- Want to create brand engagement
- Want to create User-generated content to expand the brand’s visualization base
- go as wide as possible
5. Brand Takeover
Ads displayed immediately upon opening the app in 3-5 second slide or short video format that users cannot ignore provide high access and display only one brand throughout the day. Optimal length: 3-5 second video / 3 second slide.
Suitable for business as follows:
- Need to increase the amount of visibility in a day
- There is a large budget for making TikTok ads.
- There is a large budget for making TikTok ads.
- Wants to minimize the competition.
9 Techniques for Making Ads TikTok Shooting Content Get the Results
Using only half of the techniques we’re going to introduce means you don’t need all nine techniques in one content. Only 4-5 techniques can be selected as appropriate. For techniques that can make your TikTok commercial pop and get great results, there are the following or if you need help with integrated social media management. The service can be viewed at Social Media Management.
1. Highlight key messages in the first 3 seconds
Statistics from the TikTok Ads Manager show that 63% of top click ads focus on important messages within the first three seconds. Therefore, in your ad videos, get to the point or tell the target audience what they want to know at the beginning.
2. harness the power of sound
Sound is at the heart of the content on TikTok. From the moment users open the application, they get a great experience with music. TikTok recommends using sound with a tempo of 120 BPM or higher to attract attention and stimulate viewers to watch commercials. You can also use sound to tell stories or present aspects. It’s also effective.
3. keep up with the trend
The trend in TikTok business is changing rapidly. Some trends may only be popular for a day, while others may last for months. It is important to keep up with trends as popular content is often associated with the trends of editing, popular audio, or new effects.
4. Tell your story creatively.
The most effective ads on TikTok are real-life storytelling. Most viewers have experienced similar experiences, making it easy to participate and accessible. We recommend creating positive, bright and streamlined content. You can learn more about social media marketing. At our Social Media Marketing service.
5. Make TikTok Creators the leader.
The most understanding of the trends and trends on TikTok is those of the TikTok Creators, which are like Influencers on this platform, whether they review it or use it. Followers are ready to buy. As a result, TikTok Ads recommends using Creators as a voice gateway to create brand awareness. You can start by having them produce new content and then continue to bring video to AA.
6. provoke a backlash
Today’s effective ads are not just one-way communications, but audience participation. The TikTok Ads Manager finds that 40% of the highest participation rate (VTR) ads are interactive. Therefore, it is recommended to shoot ads with questioned content to make viewers feel participated whether they comment or share ads.
7. Text, effects, and stickers.
TikTok reveals that 40% of successful ads include text, effects and stickers on videos. Therefore, in addition to creativity and good editing, you should add these elements, using concise but compelling text for your TikTok ads.
8. Make content based on platform
The content for TikTok Ads should be vertical with a ratio of 9:16 full-screen and balanced to enable efficient delivery of ads. According to statistics from TikTok, vertical ads are 25% higher than 6 seconds as they are designed for vertical smartphones, allowing viewers to watch ads easily and enjoy fun.
9. Do not miss the short, tight and clear CTA.
Call-to-Action is more powerful than I thought. Whatever Ads TikTok’s goal is, don’t forget to include a short, concise, meaningful CTA and easy to understand words to optimize results.
For businesses with social media marketing to reach customers efficiently, CIPHER is ready for service!
Want to keep up with the world of TikTok Ads and increase sales by leaps and bounds? CIPHER is the answer! We specialize in creating the ‘TikTok’ campaign that hits the target with a team of experts who understand both the latest trends and marketing strategies on popular platforms, whether TopView, In-Feed Ads or Hashtag Challenge. We have a solution that fits all budgets and elevates your business to digital success!
Summary
The TikTok Ads will allow brands to reach a large number of users in a variety of formats, whether TopView or not. In-Feed Ads, or Branded Challenges, help boost brand awareness, encourage participation and lead to effective buying decisions, especially among users of Gen Z and Millennials who are currently key purchasers. Start using TikTok Ads today and grow with us!
a common word
How many kinds of Ads TikTok?
There are five main models of TikTok Ads: TopView, In-Feed Ads, Branded Effects, Branded Hashtag Challenge and Brand Takeover, each with different display and purpose to meet a variety of marketing goals.
How many baht is TikTok Ads?
The starting price of TikTok Ads is around 200 baht per day for daily budget, or 6,000 baht for Lifetime Budget. Prices vary according to ad formats and target groups.
What did TikTok Ads do?
To make TikTok Ads, first create a TikTok for Business account at https://ads.tiktok.com , then create a campaign by selecting the target audience, setting up the layout, budgeting, and creating ad content that is appropriate for the platform.
What are TikTok Ads in 2025?
By 2025, TikTok Ads will continue to feature five mainstream models, enhanced analytical tools, enhanced AI access to target audience, advanced AR features for more user interaction experience, and full integration of E-Commerce.
