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YouTube Ads is What? What's the latest update? 2025!
YouTube Ads, or YouTube ads, are gaining popularity in the digital age. With the growing number of users every year, YouTube Ads has become a powerful online marketing channel, CIPHER, a full-fledged digital marketing service provider, and introduces how to use Youtube Ads to increase business opportunities in the 4.0 era.
What are YouTube Ads?
YouTube Ads is a form of YouTube advertising that enables businesses to effectively reach their target audience and target audience, from brand awareness, product and service promotion to boost sales and increase the number of YouTube Ads customers to Video Promotions. That enables businesses to share their stories and communicate brand value to their target audience through Content Ma strategy.
How does YouTube Ads work? ?
YouTube Ads’ work is to bring video adverts to YouTube platforms that can be targeted specifically, such as gender, age, attention, viewing behavior, etc. YouTube Ads is a popular form of online advertising for marketers to reach their customers as much as possible. Before, during or after watching videos to reach audiences at different times in the most efficient way. Advertising via YouTube will be managed through the YouTube Ad Manager.
How many types of YouTube ads are there?
YouTube Ads offer a wide range of marketing options, including brand awareness, sales growth, and activation. The main forms of YouTube Ads include:
1. TrueView In-Stream Ads Format
It is a five-second Skip Ad that viewers can skip. It is often used to increase brand awareness, product/service consideration and encourage web visits. It is the most popular form of YouTube Ads as part of its Online Branding strategy to create brand recognition and reliability.
2. TrueView Discovery Ads
It is a recommended video that is displayed on the search results page (Search Ads YouTube), the YouTube homepage, or other related videos. It is suitable for Video Ads in the form of How-to content or brand introduction videos. Advertisers will pay only when the video is clicked.
3. Non-Skippable In-Stream Ads
It is a video ad of no more than 20 seconds that viewers cannot skip. It is suitable for product launches or promotions that require the content to reach all consumers. This type of Youtube Ads is therefore more expensive than other formats and is part of an online advertising strategy that focuses on the visibility of the customer’s brand.
4. Overlay Ads
A banner ad that is displayed at the bottom of the video, approximately 20% of the screen area. If viewers are interested, they can click to see details immediately. It is another form of Online Video Advertising via YouTube that is easy to access and is an online advertising strategy that is suitable for creating brand and product awareness.
5. Bumper Ads
It is a video ad with a length of no more than 6 seconds that viewers cannot skip. It emphasizes on short, concise content that quickly attracts attention. It is suitable for creating online brands (Online Branding) that want to reach a large audience with YouTube Ads in Bumper format.
6. Display Ads format
A 300×250 pixel banner ad that appears on the right side of the video, in the recommended video list area. This is another form of YouTube Ads that aims to attract viewers’ attention and clearly promote the brand. It is an online advertising strategy that focuses on increasing brand awareness and recall.
7. Mastheads format
A large ad displayed on the YouTube homepage, both in banner and auto-play video format, 30 seconds long. YouTube Ads in Mastheads format are suitable for creating large online brands that want to increase awareness widely or launch special campaigns that create outstanding interest.
8. Cards and Sponsored Cards format
A pop-up or Call-to-Action ad that appears during video viewing, presenting relevant advertising content. This is another example of how YouTube Ads can help stimulate interactions from viewers, such as subscribing, asking for more information, etc.
Youtube Ads, a powerful tool for modern businesses
YouTube Ads are a highly effective digital marketing tool in today’s era. With a huge audience base, the ability to reach specific target groups and a variety of advertising formats, Video Ads via YouTube have become an important part of the online marketing strategy of businesses in the digital age.
Reach a huge audience with YouTube Ads
YouTube is the world’s largest video platform, with over a billion users worldwide. Advertising via YouTube is a golden opportunity to reach a large target group to get to know your brand and products with reasonable advertising costs and precise targeting.
YouTube Ads meet every step of the Marketing Funnel
YouTube Ads’ various advertising formats can be adjusted to suit each step of the Marketing Funnel, including:
- Awareness: Use Bumper Ads or Non-Skippable Video Ads
- Consideration: Use TrueView In-Stream Ads and In-Feed Video Ads.
- Conversion: use the video execution campaign in conjunction with the observation conference ad.
Multiple forms of advertising in a single platform
YouTube is also the only platform to offer the broadest range of advertising options, including Google Display Network Ads, Shopping Ads, Video Ads and Discovery Ads, supporting a broad range of marketing objectives and strategies.
YouTube Advertising Channel with Role in Marketing Channel
YouTube Ads respond to every step of the marketing channel, attracting attention, stimulating purchasing decisions and creating regular customers with Google Ads’ insights and goals.
What's the use of making YouTube ads?
Making a video ad on YouTube not only increases awareness and sales, but also has many advantages including:
have excellent access to
With more than 2 billion accounts per month in use, YouTube is the ideal platform for marketers who want to reach their target audience more effectively.
Incredible economic efficiency.
YouTube Ads is a cost-effective advertising model because brands are charged only when they are involved in advertising. The CPV rate is not very high.
State-of-the-art targeting
YouTube’s advertising tools include advanced and accurate targeting of demographics, interest and viewing behaviour, making advertising campaigns most accessible to the right people.
an in-depth report
YouTube Ads reported detailed advertising results, including in-depth information and key metrics, such as number of visits, participation rates, and customer transformation, helping marketers evaluate their effectiveness and continually improve their campaigns.
a high degree of flexibility
With a wide range of Ads ranging from short videos to native YouTube ads, Ads are ideal for virtually any business and can be flexibly adapted to their marketing strategy.
I want to start YouTube Ads, so I can consult with CIPHER today!
If you’re interested in putting an ad on YouTube but don’t know how to start it. CIPHER, a comprehensive digital marketing service provider, provides consulting and care services to your business. With a team with expertise and experience in YouTube Ads, we will design and manage advertising campaigns to reach target customers, create brand awareness and maximize sales. Don’t hesitate to consult with the CIPHER team to get started. YouTube Ads with your business today.
Summary
YouTube Ads is a powerful online marketing tool that enables businesses to reach large target groups on popular video platforms such as Youtube, offering a wide range of advertising options to meet all marketing objectives and every marketing funnel step by setting accurate goals and investment value for YouTube Ads. It is imperative for all businesses to consider adopting digital marketing strategies, especially with CIPHER experts to consult YouTube Ads, your ad campaign will increase your chances of success.
Frequently Asked Questions (FAQs)
How much money do you want to shoot Ads YouTube?
YouTube advertising prices depend on many factors, such as advertising, target, duration, video length. On average, the CPV (Cost per View) price is Bt1-Bt4. TrueView In-Stream ads may be more expensive.
What are the YouTube Ads?
YouTube Ads offers a variety of ad formats including TrueView In-stream Ads, TrueView Discovery Ads, Non-skippable In-stream Ads, Bumpers Ads, Overlay Ads, Display Ads, Masters and Cards & Sponsored Cards to meet various marketing objectives.
YouTube ad bloggers are What?
The YouTube ad blogger, or Ad Blocker, is an extension that blocks ads while watching videos by working with web browsers. The use of Ad Blocker will affect the revenue of content creators. Therefore, it is recommended to watch ads to support your favourite YouTuber.
How many types of YouTube are there?
Youtube can be divided into 4 main types:
- YouTube Video Sharing Platform: A channel to share videos with viewers around the world.
- YouTube Advertising Platform: A channel for advertising to reach the target audience and generate business income.
- YouTube for Creators: A tool for creators to create content and earn money through YouTube Channels
- YouTube Live & Streaming: A channel for live broadcasting, talking, and interacting with viewers in real time
