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What is a Landing Page? Learn how to help increase sales for your business.
Landing Page is a key tool for digital entrepreneurs to increase sales effectively. At CIPHER, we are experts in integrated digital marketing. We understand that Landing Page is the key to attracting customers and increasing conversion rates.
Landing Page is What?
Landing Page is a specialized web page designed to meet clear marketing objectives, whether introducing new products, providing service information, subscription or shopping invitations. Unlike the main web pages, Landing Page focuses on messages that encourage visitors to meet their desired marketing goals. Without many menus or links, click away from the main target.
Why the Landing Page?
Building a unique Landing Page increases the likelihood that visitors will make decisions to achieve their goals, whether they buy, register, email or download data, because a well-designed Landing Page will appeal to people better than any other over-the-counter website.
Types of Landing Page Available Anything?
Landing Page can be divided by usage characteristics into two main types:
1. Transactional Landing Page
The Transactional Landing Page is designed to encourage visitors to fill out forms and conduct transactions immediately, whether they are ordering products, registering services, or storing lead generation information. Transactional Landing Page is ideal for e-commerce, insurance, etc. an estate, estate, &c.
2. Reference Landing Page
The Landing Page Reference does not focus on the page immediately, but rather on providing in-depth information to target customers to focus on their interests and needs, which leads to purchasing products or services. The content of the Landing Page is storytelling, in-depth information. or Actionable Advice
What should be the structure of a good Landing Page? ?
The composition and placement of the content on the Landing Page are key to achieving marketing goals. Online marketing and marketing agencies pay attention to the attractive design of the Landing Page.
- A unique headline, or main theme, reflects the value customers will receive.
- Sub-Headline that expands and describes additional proposals.
- Customers will be able to receive outstanding benefits, written in paragraphs, or bullet points.
- Stunning images or videos that convey products or services and create a mood with customers.
- Clear, distinctive Call-to-Action Button indicates click-to-do Anything else, like “buy now,” “free download,” “register today.”
- Review, ratings or testimonials from real customers to build credibility.
- Form or fields for storing leads (Transactional Landing Page case)
- The brand logo and design are in line with Brand Identity to create recognition and professionalism.
The layout of the elements must be orderly, with a sequence of readings that visitors feel comfortable with.
Differences Between Regular Pages vs. Landing Page
If you’re planning a business website, you’ve wondered what kind of page should be created between the two types of pages. This topic shows the difference between these two types of pages so that you can use them for your business purposes.
Type 1
Most corporate or business websites are also like a one-page book full of all information, whether it’s about all companies, goods and services, weblogs, contact us, etc. with menus and sub-links to keep clicking on.
The advantage is that it includes all the information, but the disadvantage is that the reader will feel confused. It is difficult to find the information he wants and may be bored. It does not focus on people doing any particular action, making the conversion rate of the website low.
Type two.
Online businesses and marketing agencies are increasingly using Landing Page to create specialized web pages for marketing campaigns. Landing Page is designed to provide clear key messages to target groups. All elements on the page are used to persuade people to act.
A good Landing Page will not have links or menus to click away. Readers will be limited to a single Conversion Goal. It is designed to be easy to read and understand. It focuses on the benefits that customers receive. Compared to regular web pages, Landing Page often generates more conversion rates than it’s worth investing in advertising and marketing.
Advantages of using the Landing Page
Building a good Landing Page will greatly benefit businesses, including:
- Increase Conversion Rate over regular websites because the Landing Page is designed to focus on clear marketing goals, focus on Call-to-Action alone. There are no other options for people to deviate from.
- It is better to reach the target audience because we can create a Landing Page and tailor content to each customer group.
- It is easy to test and improve through A/B Testing or measurement with Analytics.
- This allows customers to know more about their customers by clicking, filling out forms, etc., which can be used to analyze customer behavior and plan marketing for the next version.
- Reduce cost-per-lead (Cost-Per-Lead) Because the conversion rate is higher than the average website, it costs less to turn visitors into customers.
The above benefits demonstrate that Landing Page is an important tool to increase marketing and sales efficiency, especially for today’s online businesses.
Online marketing campaign using Landing Page
Landing Page is important for online marketing businesses because it can be used as a link from various advertising and email marketing to increase customer opportunities.
The marketers should ask the following questions before creating a Landing Page for any campaign.
- Who are the target audience for this campaign? What kind of Pain Point does he have?
- The campaign is aimed primarily at Things like increasing the purchase amount, increasing the subscription amount, collecting information on interested parties, etc.
- What is the main idea or Key Message of this campaign?
- Unique Selling Point (Unique Selling Point) that differs from competitors is What?
- Which channels will be used to promote this campaign and which channels customers have expectations for? What?
Answers to these questions will help marketers and marketing agencies plan the Landing Page that best matches their campaigns and target groups and will ultimately help them achieve their goals.
Important components of Landing Page are available. Anything?
At least the key components that must be available on the Landing Page should be as follows:
- a clickable headline
- a passage marked by outstanding merit
- a gravure picture or video
- Clear Call-to-Action button
- Brand logo or brand name
- Contact information
- Filling form (if Transactional Landing Page)
- Testimonials or Successful Customer Examples
In addition, a good Landing Page should be designed with visually stimulating color and text to draw as much attention as possible and reduce the chance to press the Back button.
The tool used to create the Landing Page is available. Anything?
Currently, there are many websites to create a Landing Page, which includes a ready-made template and design help such as
1. Unbounce
It is a well-known Landing Page website with a variety of templates, customization, easy editing, and connecting to its own domain. It also has A/B Testing in it.
2. Instapage
Another popular Landing Page website with a wide selection of templates, supports multiple users with Analytics, A/B Testing and Heat Map systems.
3. Leadpages
The Landing Page Platform, which is easy to use even without design knowledge, can select templates from different categories, connect to social media and email marketing.
Choosing the Landing Page tool depends on the needs, expertise and budget available. Some businesses may have to hire Agencies to design the Landing Page specifically for the best results.
What is an example of a good Landing Page? ?
A good Landing Page should reflect the brand identity, invite click on the target content and be organized. These are the key features of the effective Landing Page.
- Headline is clear, concise, and attracting attention.
- It has a unique photo or video that corresponds to the content.
- The content is easy to understand, highlight the benefits that customers will receive and encourage them to read on.
- There is a click trigger button (CTA) that is clearly visible and says it will happen. What’s on the click?
- The form is easy to understand, simple to ask as many questions as necessary.
- It has modern, colorful, easy-to-read design.
- Fast page load, no ads interference.
- Support for Mobile-Friendly displays is good.
Interesting examples include the introduction of a new service, the distribution of special gifts when purchasing products, or the registration page for seminars, etc. Search for Inspiration and apply it to our business.
Summary
Landing Page is a powerful online marketing tool that helps increase purchasing decision making and transform visitors into customers. At CIPHER, we have a team of professional Landing Page design experts who consult and create a Landing Page that meets your business goals. Contact us today. To increase your brand’s online marketing success opportunities.
Frequently Asked Questions (FAQs)
What is a Landing Page and Why is it Important for E-Commerce Business?
Landing Page is a customized web page that attracts customers and encourages them to act according to their marketing goals, such as purchasing items, subscribing to or obtaining more information.
In e-commerce, Landing Page is a key strategy to attract traffic from sources such as Google Ads, Email Marketing or Social Media to turn visitors into customers who buy products, which will help increase sales and revenue for the business.
Landing Page means What?
Landing Page refers to a web page that is created specifically to receive traffic from sources such as Google Ads, Social Media Ads or Email Campaigns, aimed at making visitors achieve their goals.
How do you do Landing Page?
Making the landing page effective should start by defining clear strategies and goals and then planning to design pages, content, photos that are interesting, brand-friendly and suggestive click-and-go with the help of Unbounce. Instapage or have a professional design team connect the Landing Page to the advertising system or marketing campaign to bring in visitors and measure data analysis for continuous improvement.
The Landing Page should contain Anything?
The basic components that should be available on the Landing Page are:
- the main subject that attracts attention
- A persuasive message points to a significant benefit.
- An impressive picture or video, consistent with the text.
- Call-to-Action via click button or clear link
- Fill-in form (in case leads are required)
- Logo, brand or contact information to improve reliabilit
- Testimonials or Successful Customer Examples
The layout of the components must be visually pleasing, not messy or too complicated, using easy-to-understand text to make an easy decision to follow.
With our CIPHER team’s expertise in strategic planning, customized design and professional development of the Landing Page, we are ready to enable our customers’ e-commerce sites and online campaigns.
