Table of Contents
What is Social Media? How many types are there? What are their benefits?
What is Social Media? In today’s digital age, many people are more or less familiar with social media such as Facebook, Instagram, YouTube, which are very popular online platforms. They are not only used for entertainment, but can also be used for marketing purposes. At CIPHER, we would like to recommend that you get to know more about Social Media so that you can apply it to effectively grow your business.
What is Social Media?
Social Media is a platform or communication channel on the online world where people can connect, share and interact with each other through various presentation formats such as text, images, videos, live broadcasts, etc., allowing users to create content and access information easily and quickly.
What is Social Media Marketing?
Social Media Marketing is a marketing process using social media channels as a medium to promote products or services, build brands, expand customer access and increase consumer engagement through communication or activities on the platform, such as posting, content creation, live broadcasts, advertising, etc., with strategies and measurement to continuously improve efficiency.
What are the popular Social Media?
Social media has become an important part of the daily lives of people around the world, whether it is communication, sharing stories or doing business, almost all of which rely on these platforms. Let’s see what are the popular social media platforms that people are currently using.
YouTube
A famous video platform website where users can freely upload and share their own videos. It has a variety of content, including entertainment, knowledge, and presentation of various ideas.
The most popular social networking platform. Users can share personal information, post content, contact friends and acquaintances, and create groups and pages based on their interests.
A popular social network that focuses on sharing photos and videos. It is used to present lifestyles, products and services. It has filters and effects to decorate photos to make them beautiful. It is a very good online marketing channel.
TikTok
A popular short video platform right now. Users can create creative content that emphasizes entertainment and realism. It has a variety of features and effects to play with. It is popularly used as a channel for selling or reviewing products.
It is a microblogging and social networking website where users can write short messages called “tweets” and follow tweets from people they are interested in. It focuses on posting messages. It is suitable for updating news, trends, or opinions.
Tumblr
It is a blog platform that combines blogs and social networks. Users can post messages, images, videos, songs, or links on the blog. There is a sharing and following system (“Follow”) of other people’s content.
Wongnai
A review website and application for searching for restaurants, tourist attractions, and products for users in Thailand. There are reviews and comments from real users. It is a platform suitable for people who love to eat, travel, and review.
Quora
A website platform for asking and answering questions or various topics. Users can ask questions and provide knowledge in their areas of expertise. It is a reliable source of knowledge and information exchange from real experts.
A social media website that is similar to a webboard. It focuses on creating sub-communities called “subreddits” based on interests. Users can create threads, post content, comment, and vote.
How many types of social media are there?
Social Media can be divided into 5 main types according to usage characteristics:
1. Social Media
It is a social media that focuses on connecting and interacting with users through sharing content and exchanging opinions. For example, Facebook, LinkedIn, is ideal for building relationships and expanding social networks.
2. Social Media as a Media Network
Social media is focused on creating and sharing content in the form of photos, videos or multimedia to engage audiences. For example, YouTube, Instagram, TikTok is ideal for brand communication and consumer awareness.
3. Social Media Reviews
This type of social media focuses on sharing experiences and providing comments or reviews of products, services, and various places to inform the decision-making process for other consumers. Examples include TripAdvisor and Wongnai, which are suitable for building credibility and encouraging word-of-mouth.
4. Social Media in the form of Discussions
Social media is in the form of discussion boards or forums for discussion on a variety of topics, focusing on sharing opinions and interactions between users such as Quora and Reddit.
The benefits of Social Media are: What?
It is a social media that allows users to post short messages, focus on speed and real-time tracking, often limiting the number of characters they use. For example, Twitter, Tumblr is perfect for quick communication and tracking trends and trends.
The benefits of Social Media are: What?
At present, Social Media is not only an entertainment channel, but it is also very useful in a variety of areas as follows:
- It makes it easier and faster to communicate and connect people to each other without space and time constraints.
- It helps to share and disseminate information, information, and information that is useful to the public.
- It is a space for expressing one’s own opinions, ideas and creativity, creating participation and support from others.
It is an effective marketing tool to increase brand awareness, expand customer base and boost sales - It can be used to search for information or review products and services to make decisions for consumers.
- It can be used as a channel for public relations activities, promotions or privileges to reach the target group directly.
The Benefits of Social Media for Business People
Social Media is not only beneficial to general users but also very helpful in doing business as follows:
Branding
Social Media is an important tool to build brand awareness through communication of brand identity and value by continuously posting content that meets the needs of the target audience to create brand recognition and commitment.
Awareness and its customer base
The strategic use of Social Media increases brand awareness and expands its customer base to new target audience by creating content that is attractive, engaging and easily accessible to a large number of people in a short period of time at a lower cost than traditional media.
Fetch Traffic to a Web Site
Social Media helps users access brand websites by sharing links to their preferred websites, such as products, articles, campaigns, promotions, which increase traffic volume and sales opportunities, and make websites better on search engines.
establish a sales channel
With social commerce features on multiple social media platforms, brands can offer products, attach price tags and close sales directly on the platform without taking customers off the app, simplifying, and increasing sales opportunities.
establish communication with customers
Social Media is a channel that allows brands to reach and interact directly with customers through comments, messages, reviews or personal chat. This helps build good brand relationships with customers and listen to feedback to improve products and services.
Start building social media for your business to grow with us today!
At CIPHER, we are the digital marketing experts who are ready to advise and strategize social media marketing for your business. From page creation, production of quality content to advertising to increase sales, we help your business grow online efficiently with a team of professionals who closely watch you.
Conclusion
What is Social Media? Let’s get to know it briefly, starting from the meaning of Social Media and Social Media Marketing, popular Social Media, types of Social Media and benefits from both the user and business perspectives. If you want your business to grow exponentially with Social Media Marketing, don’t forget to plan your marketing and make the most of Social Media. We are ready to give advice and take care of every step. Contact the CIPHER team today to build your brand to be a hit in the online world!
Frequently Asked Questions (FAQs)
Social media has apps. Anything?
Some popular social media such as Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, WhatsApp and Snapchat, etc.
How many types of social media addiction are there?
Social media is divided into five main types:
- Social networks focus on connecting people.
- Media Networks focuses on sharing multimedia content.
- Check the platform for the user to verify the service product.
- The discussion forum exchanged discussions on various topics.
- Microblogging highlights short, quick text.
How many forms of social media are there?
Social Media has a variety of applications, such as posting messages, photos, videos, live, chatting, commenting, sharing content, following up on news and searching for reviews and creating content and advertising.
use Social Media to do Anything?
Social Media can be used to communicate, interact with others, track updates or news, share or express their lifestyles, review or search for information on products, services and ideas.
