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Businesses are increasingly focusing on the LINE platform because it is a channel for communication and marketing that reaches a large number of users. One of the key services on LINE is the LINE Mini App and LINE OA, but what are the differences between these two services? And which choice should the business make for the best? Let’s find out. CIPHER has both LINE Mini App and LINE OA services to provide full guidance.
Two key services on LINE, a business platform.
LINE’s core services are for businesses to communicate and market with their two main target services, LINE Mini App and LINE Official Account (OA), both of which are unique and suitable for different applications. Before making a decision, you should understand the difference.
LINE Priorities for Modern Business
Today’s LINE platform is one of the most important communication and marketing tools for businesses because it has a large number of application users and is easy to access target groups. Application Line is a frequent user app that enables high-performance LINE communication and accelerates business growth.
What is Line Mini App?
The LINE Mini App is a small application developed specifically for use on LINE, eliminating the need to download or install a separate application, facilitating user convenience, and providing a variety of features and capabilities for businesses to apply as needed.
Key features of the LINE Mini App
The LINE Mini App offers a number of unique features and capabilities that enable businesses to use efficiently, including:
- Support for creating subscription, login, and payment features.
- Data and user behavior can be stored to analyze and present content to the target audience.
- It supports a wide range of media, including text, photos, videos.
- It can be developed into games, membership systems, and service reservation systems.
- It can run on both iOS and Android phones.
Advantages of the LINE Mini App
Using the LINE Mini App has many advantages and benefits for businesses such as:
- Directly accesses LINE users. Do not download separate apps.
- It also supports a wide range of application features to meet the needs of the business.
- It can be designed and used more easily than developing a typical website or application.
- Develop quickly, with tools and SDK help.
- There is a cheaper development cost compared to making a full app.
What is LINE OA?
LINE Official Account (LINE OA) is a brand or corporate account that allows users to communicate or receive information from the organisation. Under the OA account, messages, public relations, questionnaires and other services can be sent to follower.
LINE OA Key Features
LINE OA provides key features that enable businesses to effectively communicate and market with their customers through LINE, including
- Texting and Menu Automation
- Targeted messaging (Targeted messaging)
- Using the Rich menu or a menu with buttons, access features.
- Using LINE OATags to Categorize Monitors
- Query creation or Quick surveyes
- User-defined rules to automatically reply to users
Advantages of LINE OA
LINE OA has several advantages and benefits for business, whether it is:
- It can be used as a channel to communicate directly with customers.
- Help promote and inform the target audience.
- To facilitate marketing activities such as giving out coupons, discounts, and information on customers.
- have a built-in system for selling goods and services
- It can also be used as a client support service tool.
Compare differences between LINE Mini App and LINE OA.
When it comes to LINE Mini App and LINE OA, many people may wonder what the differences are between these two services. In this section, we will compare the differences in each aspect more visually.
Application characteristics
- LINE Mini App: compatible with LINE OA cannot be downloaded separately.
- LINE OA: Used as the store’s main account. It can be used separately and communicated via chat.
Function and capability
- LINE Mini App: It is unique in its wide range of application features, systems and games.
- LINEOA: The main focus is communication, messaging, menus, coupons and support.
on the flexibility side of customization
- LINE Mini App: It can be designed and customized in a highly flexible, independent way.
- LINEOA: Less customizable templates and templates
LINE Mini App or LINE OA Guidelines
From the differences between the LINE Mini App and LINE OA, both tools are suitable for different applications, so each choice should be considered primarily to suit the characteristics of the business and the objectives it seeks to achieve.
In case of using the LINE Mini App
Ideal for business needs:
- develop a membership system, reservation system, service, event, &c. on LINE
- Create games or interactive activities to attract users.
- Design and customize features independently.
- Create a user-friendly, user-friendly user experience.
LINE OA Use Cases
Ideal for business needs:
- It is used as a main channel to communicate, promote and inform customers.
- send messages and special offers to one’s followers
- Provide product information, service, answer questions, and customer support.
- Selling products and services on LINE at the basic level
The case is shared by both LINE Mini App and LINE OA.
To leverage both tools together, suit the business case:
- LINE OA is already the main channel and wants to add special features and capabilities.
- Requires public relations communication from OA to be provided with additional services through the Mini App.
- Distribute the application to OA as the primary communicator. The Mini App supports specialized functions.
- Combining the strengths of both tools to provide comprehensive services to customers.
To make a LINE Mini App with LINE OA, you can use CIPHER's service today!
CIPHER understands that choosing a combination of LINE Mini App or LINEOA or both is challenging and confusing. With CIPHER’s extensive experience in providing both LINE Mini App and LINEOA development services, we are ready to provide advice and suggestions on how to use the most appropriate tools for your business.
Whether you want to get a Line Mini App, develop the system within the Application Line, Designing line apps and line applications or building intelligent systems in line programs to meet business challenges, CIPHER’s team of experts is ready to deliver quality performance that meets real-world requirements. Contact us today to get superior service levels and move your business forward online with confidence.
Summary
From all of these, LINE Mini App and LINE OA are different depending on the needs and goals of the business. If you need help with LINE Official Account or Line Mini App to meet the business needs, you can use CIPHER, a specialist in this area, to build a LINE-based solution. It’s quality, it’s safe, it’s good for business.
Don’t hesitate to contact CIPHER today. Consult with a professional team and receive a special offer when deciding to use our services. How can you create an impressive LINE customer experience and increase business opportunities? the limit
Frequently Asked Questions (FAQs)
What's the difference between LINE Mini App and LINE OA? ?
The LINE Mini App is a LINE-based app that enhances LINE OA’s capabilities. It has a wider variety of features, while LINE OA mainly focuses on chat communication.
The advantages of the LINE Mini App are: What?
Advantages of the LINE Mini App include easy access to users, no need to load separate apps, set features independently as needed, easily developed and cheaper than regular apps.
What kind of use is LINE OA suitable for?
LINE OA is ideal for communicating with customers, delivering messages, public relations, promotions, answering questions and serving customers.
Should businesses choose LINE Mini App or LINE OA?
The choice of LINE Mini App or LINE OA depends mainly on the needs of the business. If you want to communicate with customers alone, LINE OA is recommended, but if you want to have additional service systems, you should use the LINE Mini App in combination or both.
Do famous brands usually use LINE Mini App or LINE OA?
Most brands use both LINE Mini App and LINE OA to provide a wide range of services to their customers. LINE OA is the primary channel and LINE Mini App is complementary to LINE OA. In addition, This does not make it more accessible and responsive to customers’ needs.
