{"id":1978,"date":"2021-08-04T14:07:21","date_gmt":"2021-08-04T14:07:21","guid":{"rendered":"https:\/\/ciphercoth.wpenginepowered.com\/?p=1978"},"modified":"2024-11-13T00:57:44","modified_gmt":"2024-11-12T17:57:44","slug":"buyer-persona-vs-journey","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/buyer-persona-vs-journey\/","title":{"rendered":"Buyer’s Personas \u0e01\u0e31\u0e1a Buyer’s Journey \u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 ?"},"content":{"rendered":"

\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e43\u0e04\u0e23\u0e17\u0e35\u0e48\u0e01\u0e33\u0e25\u0e31\u0e07\u0e28\u0e36\u0e01\u0e29\u0e32\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 <\/span>Inbound Marketing <\/span><\/a>\u0e2d\u0e32\u0e08\u0e08\u0e30\u0e44\u0e14\u0e49\u0e22\u0e34\u0e19 <\/span>2<\/span> \u0e04\u0e33\u0e19\u0e35\u0e49\u0e1a\u0e48\u0e2d\u0e22\u0e46<\/span><\/p>\n

\u0e04\u0e37\u0e2d\u0e04\u0e33\u0e27\u0e48\u0e32 <\/span>Buyer’s Personas <\/span>\u0e41\u0e25\u0e30\u0e04\u0e33\u0e27\u0e48\u0e32 <\/span>Buyer’s Journey \u0e19\u0e31\u0e48\u0e19\u0e40\u0e2d\u0e07<\/span><\/p>\n

\u0e41\u0e15\u0e48\u0e2d\u0e32\u0e08\u0e08\u0e30\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e27\u0e48\u0e32 <\/span>Buyer’s Personas <\/span>\u0e01\u0e31\u0e1a <\/span>Buyer’s Journey <\/span>\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 ?<\/span><\/strong><\/p>\n

\u0e40\u0e14\u0e35\u0e4b\u0e22\u0e27\u0e08\u0e30\u0e1e\u0e32\u0e44\u0e1b\u0e14\u0e39\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e41\u0e15\u0e48\u0e25\u0e30\u0e04\u0e33\u0e01\u0e31\u0e19\u0e04\u0e48\u0e30 \u0e27\u0e48\u0e32\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e41\u0e25\u0e30\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23<\/p>\n

\"\"
32651798 – set of avatars: designer, teacher, scientist, sportsman, businessman, student, developer, manager, doctor. vector illustration, flat icons. characters for web<\/figcaption><\/figure>\n

Buyer’s Journey<\/span> \u0e04\u0e37\u0e2d \u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e0b\u0e37\u0e49\u0e2d\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e15\u0e49\u0e19\u0e08\u0e19\u0e08\u0e1a<\/span><\/p>\n

\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e44\u0e1b\u0e14\u0e49\u0e27\u0e22 3 \u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e14\u0e31\u0e07\u0e19\u0e35\u0e49<\/span><\/p>\n

1.\u00a0Awareness Stage<\/span><\/strong>\u00a0<\/span>: (<\/span>\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e23\u0e30\u0e2b\u0e19\u0e31\u0e01\u0e23\u0e39\u0e49)<\/span>\u00a0<\/span><\/p>\n

\u0e04\u0e37\u0e2d \u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e0b\u0e37\u0e49\u0e2d\u0e23\u0e39\u0e49\u0e2a\u0e36\u0e01\u0e27\u0e48\u0e32\u0e15\u0e19\u0e40\u0e2d\u0e07\u0e21\u0e35\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e2d\u0e30\u0e44\u0e23\u0e2a\u0e31\u0e01\u0e2d\u0e22\u0e48\u0e32\u0e07<\/p>\n

2.\u00a0Consideration Stage<\/span><\/strong>\u00a0<\/span>: (<\/span>\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32)<\/span><\/p>\n

\u0e04\u0e37\u0e2d \u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e0b\u0e37\u0e49\u0e2d \u0e23\u0e39\u0e49\u0e16\u0e36\u0e07\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e02\u0e2d\u0e07\u0e15\u0e19\u0e40\u0e2d\u0e07\u0e27\u0e48\u0e32\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e41\u0e25\u0e30\u0e17\u0e33\u0e01\u0e32\u0e23\u0e04\u0e49\u0e19\u0e04\u0e27\u0e32\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2b\u0e32\u0e17\u0e32\u0e07\u0e41\u0e01\u0e49\u0e44\u0e02\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e19\u0e31\u0e49\u0e19<\/p>\n

3.\u00a0Decision Stage<\/span><\/strong>\u00a0<\/span>: (<\/span>\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08)<\/span><\/p>\n

\u0e04\u0e37\u0e2d \u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e0b\u0e37\u0e49\u0e2d \u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e27\u0e34\u0e18\u0e35\u0e41\u0e01\u0e49\u0e44\u0e02\u0e1b\u0e31\u0e0d\u0e2b\u0e32 \u0e27\u0e48\u0e32\u0e08\u0e30\u0e43\u0e0a\u0e49\u0e27\u0e34\u0e18\u0e35\u0e43\u0e14<\/p>\n

\"\"<\/p>\n

Buyer’s Personas <\/span>\u0e04\u0e37\u0e2d \u0e41\u0e1a\u0e1a\u0e08\u0e33\u0e25\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e41\u0e25\u0e30\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30\u0e19\u0e34\u0e2a\u0e31\u0e22\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22<\/span><\/p>\n

\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07 Personas<\/span>\u00a0<\/span>\u0e44\u0e14\u0e49\u0e41\u0e01\u0e48 \u0e40\u0e1e\u0e28 \u0e2d\u0e32\u0e22\u0e38 \u0e25\u0e31\u0e01\u0e29\u0e13\u0e30\u0e19\u0e34\u0e2a\u0e31\u0e22 \u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08 \u0e2b\u0e23\u0e37\u0e2d\u0e41\u0e21\u0e49\u0e41\u0e15\u0e48\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e27\u0e31\u0e19 \u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e19<\/span><\/p>\n

\u0e42\u0e14\u0e22\u0e01\u0e32\u0e23\u0e2b\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07 Personas\u00a0\u0e19\u0e31\u0e49\u0e19 \u0e2d\u0e32\u0e08\u0e08\u0e30\u0e21\u0e32\u0e08\u0e32\u0e01\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e35\u0e2d\u0e22\u0e39\u0e48\u0e41\u0e25\u0e49\u0e27 \u0e17\u0e35\u0e48\u0e40\u0e01\u0e47\u0e1a\u0e23\u0e27\u0e1a\u0e23\u0e27\u0e21\u0e21\u0e32\u0e08\u0e32\u0e01\u0e27\u0e34\u0e18\u0e35\u0e01\u0e32\u0e23\u0e15\u0e48\u0e32\u0e07\u0e46 \u0e40\u0e0a\u0e48\u0e19 \u0e01\u0e32\u0e23\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e04\u0e27\u0e32\u0e21\u0e04\u0e34\u0e14\u0e40\u0e2b\u0e47\u0e19 \u0e01\u0e32\u0e23\u0e2a\u0e31\u0e21\u0e20\u0e32\u0e29\u0e13\u0e4c \u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e40\u0e01\u0e47\u0e1a\u00a0Feedback\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e19\u00a0\u0e2b\u0e23\u0e37\u0e2d\u0e2d\u0e32\u0e08\u0e08\u0e30\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e08\u0e32\u0e01\u0e01\u0e25\u0e38\u0e48\u0e21\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e21\u0e35 (\u0e01\u0e25\u0e38\u0e48\u0e21\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e43\u0e19\u0e2d\u0e38\u0e14\u0e21\u0e04\u0e15\u0e34) \u0e01\u0e47\u0e44\u0e14\u0e49 \u0e41\u0e15\u0e48\u0e27\u0e34\u0e18\u0e35\u0e19\u0e35\u0e49\u0e08\u0e30\u0e04\u0e48\u0e2d\u0e19\u0e02\u0e49\u0e32\u0e07\u0e22\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\u0e2a\u0e31\u0e01\u0e40\u0e25\u0e47\u0e01\u0e19\u0e49\u0e2d\u0e22 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e15\u0e49\u0e2d\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e08\u0e32\u0e01\u0e1a\u0e38\u0e04\u0e04\u0e25\u0e17\u0e35\u0e48\u0e08\u0e34\u0e19\u0e15\u0e19\u0e32\u0e01\u0e32\u0e23\u0e02\u0e36\u0e49\u0e19\u0e21\u0e32\u0e25\u0e49\u0e27\u0e19\u0e46<\/span><\/p>\n

\u0e42\u0e14\u0e22\u0e40\u0e23\u0e32\u0e08\u0e30\u0e40\u0e23\u0e35\u0e22\u0e01 Buyer’s Pesonas \u0e41\u0e1a\u0e1a\u0e2a\u0e31\u0e49\u0e19\u0e46\u0e27\u0e48\u0e32 Personas \u0e04\u0e48\u0e30<\/p>\n

\u0e2a\u0e23\u0e38\u0e1b<\/span>\u00a0<\/span><\/strong><\/p>\n

Buyer’s Journey<\/strong> \u0e04\u0e37\u0e2d \u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e01\u0e32\u0e23\u0e0b\u0e37\u0e49\u0e2d\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e15\u0e49\u0e19\u0e08\u0e19\u0e08\u0e1a<\/span><\/p>\n

Buyer’s Personas<\/strong> \u0e04\u0e37\u0e2d \u0e41\u0e1a\u0e1a\u0e08\u0e33\u0e25\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e41\u0e25\u0e30\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30\u0e19\u0e34\u0e2a\u0e31\u0e22\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22 \u0e19\u0e31\u0e48\u0e19\u0e40\u0e2d\u0e07 !<\/span><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e43\u0e04\u0e23\u0e17\u0e35\u0e48\u0e01\u0e33\u0e25\u0e31\u0e07\u0e28\u0e36\u0e01\u0e29\u0e32\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 Inbound Marketing \u0e2d\u0e32\u0e08\u0e08\u0e30\u0e44\u0e14\u0e49\u0e22\u0e34\u0e19 2 \u0e04\u0e33\u0e19\u0e35\u0e49\u0e1a\u0e48\u0e2d\u0e22\u0e46 \u0e04\u0e37\u0e2d\u0e04\u0e33\u0e27\u0e48\u0e32 Buyer’s Personas \u0e41\u0e25\u0e30\u0e04\u0e33\u0e27\u0e48\u0e32 Buyer’s Journey \u0e19\u0e31\u0e48\u0e19\u0e40\u0e2d\u0e07 \u0e41\u0e15\u0e48\u0e2d\u0e32\u0e08\u0e08\u0e30\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e27\u0e48\u0e32 Buyer’s Personas \u0e01\u0e31\u0e1a Buyer’s Journey \u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 […]<\/p>\n","protected":false},"author":3,"featured_media":1980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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