{"id":17207,"date":"2025-11-08T22:33:01","date_gmt":"2025-11-08T15:33:01","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/product-category\/"},"modified":"2026-03-11T14:43:11","modified_gmt":"2026-03-11T07:43:11","slug":"product-category","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/product-category\/","title":{"rendered":"What is a Product Category? Proper Organization Boosts Sales and SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17207\" class=\"elementor elementor-17207 elementor-15593\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d8eb2 e-flex e-con-boxed e-con e-parent\" data-id=\"a5d8eb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9becc elementor-widget elementor-widget-text-editor\" data-id=\"1a9becc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selling products online today isn&#8217;t just about displaying attractive images and waiting for customers to make random purchases. It requires good organization, especially regarding product categorization. An effective Product Category system helps customers quickly find what they&#8217;re looking for and creates a positive shopping experience. Your business might be missing numerous sales opportunities if your product category system isn&#8217;t adequate. In this article, <a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER<\/strong><\/a> will explore what a Product Category is, why it&#8217;s important, and how to organize it effectively!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d769210 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d769210\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d769210\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d769210\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d769210\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea8cec1 e-flex e-con-boxed e-con e-parent\" data-id=\"ea8cec1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c81871 elementor-widget elementor-widget-heading\" data-id=\"9c81871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Product Category?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dcda0 elementor-widget elementor-widget-image\" data-id=\"42dcda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3-1024x611.webp\" class=\"attachment-large size-large wp-image-15600\" alt=\"Product Category\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b18b87 elementor-widget elementor-widget-text-editor\" data-id=\"4b18b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Product Category is a grouping of similar products with comparable characteristics or properties, making it easier for users to search for items quickly and efficiently. Good product categorization prevents customers from feeling confused when visiting your <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/website-design\/\"><strong>website<\/strong><\/a> or <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-mobile-application\/\">application.<\/a><br><\/p><p>It&#8217;s similar to organizing a physical store with different zones. If you&#8217;ve ever walked through a department store, you&#8217;ve seen how spaces are divided into sections like clothing, food, and electronics, making it easier to find what you need. Similarly, <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-navigation\/\">with Product Categories and good website<\/a> navigation design, your customers can find what they&#8217;re looking for more quickly.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f898a53 elementor-widget elementor-widget-heading\" data-id=\"f898a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are Product Categories Important for Online Businesses?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7156834 elementor-widget elementor-widget-text-editor\" data-id=\"7156834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMany might think that product categorization is a minor detail, but it actually has a major impact on the success of an online business. Let&#8217;s examine why Product Categories are so important:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b82e71 elementor-widget elementor-widget-heading\" data-id=\"9b82e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve Customer Experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45c6cb elementor-widget elementor-widget-text-editor\" data-id=\"a45c6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour customers don&#8217;t have time to browse through your entire store like they might in a physical shop. They usually arrive with a clear goal of what they want. Good product categorization helps them:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e7d03 elementor-widget elementor-widget-heading\" data-id=\"a1e7d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase Sales Opportunities (Cross-Selling \/ Up-Selling)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e50e5a elementor-widget elementor-widget-text-editor\" data-id=\"6e50e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Intelligent product categorization can increase your sales beyond expectations. When customers view products in a particular category, you can:<\/p><p>Intelligent product categorization can increase your sales beyond expectations. When customers view products in a particular category, you can:<br>Recommend items often purchased together (Cross-Selling) &#8211; for example, people buying mobile phones are often interested in cases and screen protectors<br>Present higher-grade products (Up-Selling) &#8211; such as showing phones with better specifications at slightly higher prices<br>This approach not only increases cart value but also helps customers find products that better meet their needs.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2761ad0 elementor-widget elementor-widget-heading\" data-id=\"2761ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve Google Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e775fa elementor-widget elementor-widget-text-editor\" data-id=\"3e775fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people don&#8217;t realize that good product categorization directly affects <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/seo-optimization\/\"><strong>Google search rankings<\/strong><\/a>. Clear Product Categories help Google understand your website structure more easily by:<br>Creating systematic internal links<br>Establishing organized URL structures (e.g., \/product-category\/clothing\/t-shirts)<br><br><\/p><p>In an era where Google uses AI systems like Google SGE for search, clear categorization helps AI understand what your site is about and may improve your rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c0897 elementor-widget elementor-widget-heading\" data-id=\"b2c0897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Manage Products and Inventory Systematically<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25d864 elementor-widget elementor-widget-text-editor\" data-id=\"a25d864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBeyond marketing and sales benefits, product categorization also helps with business management. It makes adding, removing, or editing products more systematic and simplifies inventory checks by category. When your back-end system is organized, your team can work faster with fewer errors.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712528d elementor-widget elementor-widget-heading\" data-id=\"712528d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popular Types of Product Categorization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1d0e8 elementor-widget elementor-widget-image\" data-id=\"7d1d0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4-1024x611.webp\" class=\"attachment-large size-large wp-image-15602\" alt=\"Product Category\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/11\/Product-Category-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b828a elementor-widget elementor-widget-text-editor\" data-id=\"86b828a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProduct categorization comes in various forms, each with advantages suited to different businesses. Here are some popular Category organization methods:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5431d85 elementor-widget elementor-widget-heading\" data-id=\"5431d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hierarchical Category \u2013 Main Category &gt; Subcategory<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9722a27 elementor-widget elementor-widget-text-editor\" data-id=\"9722a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the most common format, structured in a hierarchical manner:<br><\/p><ul><li>Main Category (Parent Category) &#8211; e.g., Clothing, Electronics, Home Appliances<\/li><li>Subcategory &#8211; e.g., Clothing &gt;&gt; Men&#8217;s Clothing &gt;&gt; T-shirts<\/li><li>Sub-subcategories as appropriate<\/li><\/ul><p>The advantage of this approach is that it&#8217;s easy to understand, similar to the folder structure on a computer, allowing customers to filter their desired products step by step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ed35a elementor-widget elementor-widget-heading\" data-id=\"53ed35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tag-Based Category \u2013 Organized by Properties or Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1541b4a elementor-widget elementor-widget-text-editor\" data-id=\"1541b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This categorization method uses tags or product features to group items. A single product can belong to multiple categories:<br><\/p><ul><li>Tags based on properties &#8211; e.g., Waterproof, Energy-efficient, Organic<\/li><li>Tags based on usage &#8211; e.g., For Exercise, For Travel<\/li><li>Tags based on customer groups &#8211; e.g., For Children, For Seniors<\/li><\/ul><p>This system works well for products with diverse features, allowing customers to discover products from multiple perspectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba3fea elementor-widget elementor-widget-heading\" data-id=\"cba3fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seasonal \/ Trend Category \u2013 Organized by Seasons or Trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9aecb elementor-widget elementor-widget-text-editor\" data-id=\"1f9aecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another interesting categorization method is organizing by time periods or popular trends:<\/p><ul><li>By festivals &#8211; e.g., New Year Products, Valentine&#8217;s Day Items, Chinese New Year Goods<\/li><li>By seasons &#8211; e.g., Summer Fashion, Rainy Season Equipment<\/li><li>By current trends &#8211; e.g., Low-carbon Products, Viral Social Media Items<\/li><\/ul><p>This categorization creates freshness in your storefront and makes customers feel that your store is always up-to-date.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9209c3 elementor-widget elementor-widget-image\" data-id=\"d9209c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a34ce1 elementor-widget elementor-widget-heading\" data-id=\"6a34ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create Effective Product Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4f479 elementor-widget elementor-widget-text-editor\" data-id=\"dd4f479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile product categorization might sound easy, maximizing its effectiveness requires strategy and good planning. Here are methods for organizing product categories efficiently:<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45a195 elementor-widget elementor-widget-heading\" data-id=\"a45a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Study Customer Behavior (Customer Journey)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5fcad elementor-widget elementor-widget-text-editor\" data-id=\"1b5fcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before categorizing products, you need to understand how your customers shop:<\/p><ul><li>What search terms do customers use most frequently?<\/li><li>What factors influence their purchase decisions (price, brand, features)?<\/li><li>What is the sequence of their decision-making process?<\/li><li>Which products are commonly purchased together?<\/li><\/ul><p>Analyzing this data helps you categorize products according to actual customer buying behavior, not just your own assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b4294 elementor-widget elementor-widget-heading\" data-id=\"42b4294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use Simple, Straightforward Language<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d577fa elementor-widget elementor-widget-text-editor\" data-id=\"6d577fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Category names should be immediately understandable to customers. Avoid overly technical terms or jargon:<\/p><ul><li>Use everyday terms that customers are familiar with<\/li><li>Avoid abbreviations that might cause confusion<\/li><li>Use terms that match what customers search for on Google<\/li><li>Maintain consistent terminology across all categories<\/li><\/ul><p>Remember, a good product category is one that customers don&#8217;t have to think twice about what it means.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0938d0 elementor-widget elementor-widget-heading\" data-id=\"b0938d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoid Too Many or Too Few Categories<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d479ae elementor-widget elementor-widget-text-editor\" data-id=\"9d479ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finding the right balance in the number of categories is important:<br><\/p><ul><li>Too few categories: Results in too many products per category, forcing customers to spend time searching<\/li><li>Too many categories: Causes customer confusion and may result in categories with too few products to appear interesting<\/li><\/ul><p>Generally, main categories should not exceed 7-10 items for ease of memory and use. Subcategories should have an appropriate number based on the quantity of products.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff9048 elementor-widget elementor-widget-heading\" data-id=\"aff9048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create SEO-Friendly URL Structures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee18b8 elementor-widget elementor-widget-text-editor\" data-id=\"1ee18b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good URL naming helps both customers and Google. Use URL structures that reflect category hierarchy, include important keywords in URLs, avoid meaningless numbers or letters, and keep URLs concise. Easy-to-read URLs help both people and search engines better understand page content, such as \/product-category\/clothing\/t-shirts.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a1e7e elementor-widget elementor-widget-heading\" data-id=\"b5a1e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use Breadcrumbs, Filters, and Search to Support Product Categories<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c1443 elementor-widget elementor-widget-text-editor\" data-id=\"f3c1443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond categorization, you should have supplementary functions that help customers find products more conveniently:<br><\/p><ul><li><a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/breadcrumb-navigation\/\"><strong>Breadcrumb Navigation:<\/strong><\/a> Shows navigation path, e.g., Home &gt;&gt; Clothing &gt; &gt;Men&#8217;s Clothing &gt;&gt; T-shirts<\/li><li>Filters: Allow customers to filter products by various properties like price, color, size<\/li><li>Search Function: Have an intelligent search system that understands various search terms<\/li><\/ul><p>These functions work with product categories to help customers find what they want as quickly as possible.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03ef5f elementor-widget elementor-widget-heading\" data-id=\"b03ef5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design Your Website More Effectively with Experts from CIPHER!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f11ef elementor-widget elementor-widget-text-editor\" data-id=\"86f11ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEffective product categorization requires understanding business, consumer behavior, and website technology. CIPHER Company Limited has a team of experts ready to elevate your online business with comprehensive services.<br>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbbb7d elementor-widget elementor-widget-heading\" data-id=\"dfbbb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Website &amp; E-Commerce Design with User-Friendly Product Category Systems<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d12c88 elementor-widget elementor-widget-text-editor\" data-id=\"2d12c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CIPHER&#8217;s team not only offers E-Commerce website design and development services that look great but also prioritizes practical usability. We design product category systems that are:<br><\/p><ul><li>Easy to understand for all user groups<\/li><li>Flexible, supporting future category additions\/removals\/modifications<\/li><li>Displaying well on all devices (Responsive Design)<\/li><li>Supporting Thai and other languages completely<\/li><\/ul><p>We specialize in multiple platforms, including WordPress, WooCommerce, Shopify, and others to suit your specific business needs.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55e75c elementor-widget elementor-widget-heading\" data-id=\"d55e75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Restructuring Categories to Support SEO and Google SGE \/ AI Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792b2f6 elementor-widget elementor-widget-text-editor\" data-id=\"792b2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search technology is changing rapidly, especially with the advent of AI like Google SGE. CIPHER&#8217;s team will help:<br><\/p><ul><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">Analyze and optimize your website&#8217;s<\/a> category structure to match latest search behaviors<\/li><li>Add category descriptions with appropriate keywords<\/li><li>Increase chances of your category pages appearing in Rich Results<\/li><li>Optimize data structure with Schema Markup so Google&#8217;s AI better understands your content<\/li><\/ul><p>All this ensures your website is not only user-friendly for humans but also &#8220;friendly&#8221; to Google&#8217;s AI.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b397c17 elementor-widget elementor-widget-heading\" data-id=\"b397c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Connect Product Categories with Inventory and ERP\/POS Systems<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69d946 elementor-widget elementor-widget-text-editor\" data-id=\"f69d946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good back-end management is key to online business success. CIPHER can:<br><\/p><ul><li>Connect product category systems with real-time inventory systems<\/li><li>Integrate with your business&#8217;s existing ERP system<\/li><li>Connect with POS systems to unify in-store and online sales<\/li><li>Create sales analysis reports by category for business planning<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e264e elementor-widget elementor-widget-heading\" data-id=\"98e264e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a92879 elementor-widget elementor-widget-text-editor\" data-id=\"4a92879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Efficient<a href=\"https:\/\/en.wikipedia.org\/wiki\/Product_category\" target=\"_blank\" rel=\"nofollow noopener\"> Product Category<\/a> organization is more than just arranging your store; it&#8217;s a crucial strategy that enhances customer experience, increases sales opportunities, helps with SEO, and systematizes inventory management.<br><\/p><p>If you want to upgrade your website and product category system, CIPHER is ready to be your partner in achieving online success. With our team of experts who understand both technology and marketing, we&#8217;re ready to help your business grow exponentially!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254c06b elementor-widget elementor-widget-image\" data-id=\"254c06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/e-commerce-design-development\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9310\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 E-Commerce Design &amp; Development\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-058199c e-flex e-con-boxed e-con e-parent\" data-id=\"058199c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-929e747 elementor-widget elementor-widget-heading\" data-id=\"929e747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965c3a0 elementor-widget elementor-widget-heading\" data-id=\"965c3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a Product Category?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778f48e elementor-widget elementor-widget-text-editor\" data-id=\"778f48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA Product Category is a systematic organization of products, such as Clothing &gt; T-shirts, making it easier for customers to find products and helping websites become more organized and better optimized for SEO.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085e52e elementor-widget elementor-widget-heading\" data-id=\"085e52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How are Product Categories important for SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04d8d4 elementor-widget elementor-widget-text-editor\" data-id=\"a04d8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith good categorization, Google better understands your website structure, has clear internal links, and readable URLs, giving your website a better chance of ranking higher on Google and AI Search like SGE.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bc621 elementor-widget elementor-widget-heading\" data-id=\"f8bc621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many product categories is appropriate?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bce2d0 elementor-widget elementor-widget-text-editor\" data-id=\"2bce2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMain categories should not exceed 7-10, with subcategories divided as necessary &#8211; not so many as to confuse, nor so few as to make product searching difficult.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea74600 elementor-widget elementor-widget-heading\" data-id=\"ea74600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What negative effects result from poor product categorization?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72fd3f elementor-widget elementor-widget-text-editor\" data-id=\"d72fd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poor product organization can lead to various negative consequences:<br><\/p><ul><li>Customers can&#8217;t find products and leave the site (high Bounce Rate)<\/li><li>Reduced opportunities for Cross-Selling\/Up-Selling<\/li><li>Difficult inventory and back-end management<\/li><li>Poor SEO ranking due to unstructured website organization<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selling products online today isn&#8217;t just about displaying attractive images and waiting for customers to make random purchases. It requires [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[165,160,157,162,159,153],"tags":[],"class_list":["post-17207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-en","category-e-commerce-en","category-online-sales","category-seo-en","category-seo-tips-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/17207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=17207"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/17207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/15596"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=17207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=17207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=17207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}