{"id":17067,"date":"2025-10-22T22:06:09","date_gmt":"2025-10-22T15:06:09","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/breadcrumbs\/"},"modified":"2026-02-09T15:00:11","modified_gmt":"2026-02-09T08:00:11","slug":"breadcrumbs","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/breadcrumbs\/","title":{"rendered":"What are Breadcrumbs? Improve SEO &amp; Website Navigation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17067\" class=\"elementor elementor-17067 elementor-15327\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20df2b6 e-flex e-con-boxed e-con e-parent\" data-id=\"20df2b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbfbcd elementor-widget elementor-widget-text-editor\" data-id=\"bfbfbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever noticed that when you visit an online shopping website and click on a product, there&#8217;s often a path showing where you&#8217;ve been? That&#8217;s what &#8220;Breadcrumbs&#8221; are &#8211; a small but powerful navigation system that helps users find their way and serves as an important element for improving your website&#8217;s SEO! Today, we&#8217;ll understand why Breadcrumbs are crucial for modern business websites with <a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER<\/strong><\/a>, the experts in<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"> SEO services<\/a> who can help make your website friendly to both users and Google.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6563679 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6563679\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6563679\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6563679\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6563679\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b391d07 e-flex e-con-boxed e-con e-parent\" data-id=\"b391d07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c7839 elementor-widget elementor-widget-heading\" data-id=\"a8c7839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Breadcrumbs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a81f2e elementor-widget elementor-widget-image\" data-id=\"1a81f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3-1024x611.webp\" class=\"attachment-large size-large wp-image-15333\" alt=\"Breadcrumbs \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504d3e5 elementor-widget elementor-widget-text-editor\" data-id=\"504d3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/breadcrumb-navigation\/\"><strong>Breadcrumbs <\/strong><\/a>are a type of navigation system that displays the path a user has taken to reach the current page. They appear as a series of links arranged from left to right, showing the hierarchical structure of the website, similar to the Hansel and Gretel fairy tale where breadcrumbs were dropped to mark the path home. Likewise, Breadcrumbs Website is a path that helps users know their current position within the website and easily return to previous pages.<\/p><p>When you see &#8220;Home &gt; Product Category &gt; Product Subcategory &gt; Product Name&#8221; on a website, that&#8217;s Breadcrumbs serving as your navigation map!<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f47bb9 elementor-widget elementor-widget-heading\" data-id=\"5f47bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are Breadcrumbs Important for SEO and Websites?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00aa173 elementor-widget elementor-widget-text-editor\" data-id=\"00aa173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Breadcrumb SEO is a technique that enhances website performance in multiple dimensions. Having Breadcrumbs not only helps users better understand the website structure but also positively impacts search engine rankings on platforms like Google.<br><\/p><p>Websites with Breadcrumbs have an SEO advantage because Google views them as having a clear structure, easy to understand, and user-friendly, which are important factors in search result rankings.<br><\/p><p>Additionally, Breadcrumbs Website helps reduce bounce rates because users can quickly navigate back to other pages they&#8217;re interested in without having to click the back button or start a new search, which positively affects website performance metrics from Google&#8217;s perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ce678 elementor-widget elementor-widget-image\" data-id=\"82ce678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f619dde elementor-widget elementor-widget-heading\" data-id=\"f619dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the Types of Breadcrumbs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a4d62 elementor-widget elementor-widget-text-editor\" data-id=\"e6a4d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBefore customizing Breadcrumbs for your website, let&#8217;s understand the different types, as each is suitable for different website structures:<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3dc70 elementor-widget elementor-widget-heading\" data-id=\"9e3dc70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">  1. 1. Location-Based Breadcrumbs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13d334 elementor-widget elementor-widget-text-editor\" data-id=\"c13d334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Location-Based Breadcrumbs show the current page&#8217;s position in the website structure. These are suitable for websites with clear hierarchical categorization, such as e-commerce sites or content-rich websites. For example: Home &gt; Electronics &gt; TVs &gt; Smart TVs<\/p><p>Home &gt;&gt; Electronics &gt; &gt;TVs &gt;&gt; Smart TVs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2cd6c elementor-widget elementor-widget-heading\" data-id=\"4c2cd6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Attribute-Based Breadcrumbs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a599e elementor-widget elementor-widget-text-editor\" data-id=\"51a599e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attribute-Based Breadcrumbs are arranged according to content properties or categories. They don&#8217;t necessarily follow a hierarchical order but display characteristics. These are ideal for websites with products or content that belong to multiple categories simultaneously. For example:<\/p><p>Home &gt; &gt;Phones &gt; &gt;Price 5,000-10,000 Baht &gt;&gt; Black<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406954a elementor-widget elementor-widget-heading\" data-id=\"406954a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Path-Based Breadcrumbs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb20cb elementor-widget elementor-widget-text-editor\" data-id=\"ebb20cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Path-Based Breadcrumbs or History-Based Breadcrumbs display the actual path that users have taken, similar to browsing history. <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-navigation\/\"><strong>Navigation System <\/strong><\/a>is what helps users return to previously visited pages. For example:<\/p><p>Home &gt; &gt;Search &#8220;Phones&#8221; &gt; &gt;Samsung Galaxy &gt;&gt; S22 model<\/p><p>Choosing the right type of Breadcrumbs is an important step that should be based on your website structure and target audience behavior, ensuring that Breadcrumbs Website provides the best user experience.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31329ca elementor-widget elementor-widget-heading\" data-id=\"31329ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the Benefits of Breadcrumb Navigation for SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2efa1 elementor-widget elementor-widget-image\" data-id=\"7e2efa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4-1024x611.webp\" class=\"attachment-large size-large wp-image-15335\" alt=\"Breadcrumbs \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Breadcrumbs-\u0e04\u0e37\u0e2d-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504e67d elementor-widget elementor-widget-text-editor\" data-id=\"504e67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond helping users navigate your website, Breadcrumb Navigation offers tremendous SEO benefits that many people overlook. The benefits of Breadcrumb Navigation include:<br><\/p><ul><li>Helps Google understand website structure &#8211; When Google Crawler visits your site, it will better understand the relationships between different pages, resulting in improved rankings<\/li><li>Improves website ranking in Google Search &#8211; Breadcrumb SEO helps Google display URLs in a more user-friendly format in Search Results, increasing click-through rates<\/li><li><strong>Makes it easier for Googlebot to find webpages<\/strong> &#8211; Breadcrumbs are pathways that help Googlebot discover and access various pages on your website more efficiently<\/li><li>Helps Google index webpages &#8211; When Google better understands your website structure, it can create more complete and accurate indexes<\/li><li>Increases user click-through rates &#8211; Well-designed Breadcrumb Navigation encourages users to explore more of your website, reduces bounce rates, and increases time spent on site<\/li><\/ul><p>The more convenient your website is for users, the more Breadcrumbs Website helps increase engagement opportunities and convert visitors into customers.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f4aa2 elementor-widget elementor-widget-heading\" data-id=\"05f4aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Techniques for Optimizing Breadcrumbs Website for Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5028322 elementor-widget elementor-widget-text-editor\" data-id=\"5028322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having Breadcrumbs is good, but optimizing them for your business is even better! Here are techniques to make your Breadcrumbs Website maximally effective: <\/p><ul><li><b>Clarity of text <\/b>&#8211; Use clear, easy-to-understand category names that reflect actual content, so users immediately understand where each link leads<\/li><li>Use concise text &#8211; Good Breadcrumb Navigation shouldn&#8217;t use overly long text, as this can appear cluttered and confusing. Use short, concise words that still convey complete meaning<\/li><li>Hierarchical arrangement &#8211; Arrange in a logical sequence, starting from the home page and leading to the current page. Navigation System helps ensure users don&#8217;t get lost<\/li><li>Usability &#8211; Make every part of the Breadcrumbs clickable links (except the current page) for convenience<\/li><li>Design appropriate to business and website design &#8211; Customize Breadcrumbs Website to blend with your website theme while remaining prominent enough for users to easily notice<\/li><\/ul><p>Properly optimizing Breadcrumb SEO not only enhances user experience but also supports effective <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/seo-optimization\/\"><strong>SEO performance, <\/strong><\/a>creating a good first impression and ultimately leading to customer conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b720dc4 elementor-widget elementor-widget-heading\" data-id=\"b720dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do You Install Breadcrumbs on a Website?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ecfc6 elementor-widget elementor-widget-text-editor\" data-id=\"44ecfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people worry that installing Breadcrumbs is difficult for non-web developers, but there are actually several methods that aren&#8217;t too complicated:<br><\/p><ul><li><b>For WordPress websites <\/b>&#8211; There are many plugins that make installing Breadcrumb Navigation easy, such as <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>Yoast SEO,<\/strong><\/a> Breadcrumb NavXT, or WooCommerce (for online stores)<\/li><li><b>For websites built with other platforms <\/b>&#8211; Shopify, Magento, and most e-commerce platforms already have built-in Breadcrumbs Website features. You simply need to enable and customize them as needed<\/li><li>Custom coding &#8211; If you have web development knowledge, you can create Breadcrumbs by writing HTML and CSS code and adding Schema Markup to help Google understand the structure<\/li><\/ul><p>Using Breadcrumb SEO correctly doesn&#8217;t stop at installation but includes continuous testing and monitoring of results to ensure this system works efficiently on your website.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf6c87 elementor-widget elementor-widget-heading\" data-id=\"9cf6c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhance Your Website Performance with SEO from CIPHER!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a1453 elementor-widget elementor-widget-text-editor\" data-id=\"e6a1453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effective SEO isn&#8217;t limited to using Breadcrumbs; it also requires comprehensive strategies and experts who understand both techniques and algorithm changes.<br><\/p><p>CIPHER is ready to elevate your business with comprehensive <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO services<\/strong><\/a>, including website analysis, keyword strategy planning, quality content creation, On-page SEO tech\u0e23\u0e35nical optimization, and installation and customization of Breadcrumb Navigation suitable for your business.<\/p><p>CIPHER&#8217;s professional team understands that Breadcrumbs Website is an essential element that helps your <a href=\"https:\/\/www.cipher.co.th\/en\/services\/web-design-development\/\"><strong>website<\/strong><\/a> have a structure that Google appreciates and users enjoy. We can help you from<a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong> website development<\/strong><\/a> planning through appropriate marketing strategy planning and professional results monitoring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ca557 elementor-widget elementor-widget-heading\" data-id=\"22ca557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1a7d6 elementor-widget elementor-widget-text-editor\" data-id=\"ee1a7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.searchenginejournal.com\/breadcrumbs-seo\/255007\/\" target=\"_blank\" rel=\"nofollow noopener\">Breadcrumbs<\/a> are small elements on a website that are vital for both users and SEO. Good Breadcrumb Navigation helps users access the information they need more easily. Importantly, Breadcrumb SEO helps Google better understand your website structure.<\/p><p>Whether you have a small or large website, Breadcrumbs Website is something you should prioritize, as it not only enhances user experience but also increases your chances of achieving good search engine rankings. Start improving your website with appropriate Breadcrumbs today and experience the difference it will make to your online business!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9287a elementor-widget elementor-widget-image\" data-id=\"7e9287a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8887\" alt=\"SEO\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e463d3 e-flex e-con-boxed e-con e-parent\" data-id=\"2e463d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe92c1 elementor-widget elementor-widget-heading\" data-id=\"7fe92c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e657c elementor-widget elementor-widget-heading\" data-id=\"b1e657c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are Breadcrumbs and how are they different from regular menus?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d94e70 elementor-widget elementor-widget-text-editor\" data-id=\"4d94e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBreadcrumbs are a hierarchical navigation system that shows the path to the current page, unlike regular menus that display all website pages. Breadcrumbs only show the hierarchy or path leading to the current page, helping users know their position and easily navigate back.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1055a elementor-widget elementor-widget-heading\" data-id=\"3b1055a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Breadcrumb Navigation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51cdf99 elementor-widget elementor-widget-text-editor\" data-id=\"51cdf99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBreadcrumb Navigation is a navigation system that displays the path to the current webpage as a series of connected links. It typically appears at the top of the page, showing the hierarchy from the home page to the current page. It helps users easily return to previous pages and helps Google better understand the website structure.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0002177 elementor-widget elementor-widget-heading\" data-id=\"0002177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are common mistakes when using Breadcrumbs?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a03b7 elementor-widget elementor-widget-text-editor\" data-id=\"50a03b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Common mistakes when using Breadcrumbs include:<br><\/p><ul><li>Using overly long text &#8211; Makes Breadcrumbs look cluttered and difficult to understand; should use short, concise words<\/li><li><strong>Non-clickable links <\/strong>&#8211; Breadcrumbs that can&#8217;t be clicked don&#8217;t help with navigation<\/li><li>No Schema Markup &#8211; Missing out on opportunities for special display features on Google<\/li><li>Inappropriate positioning &#8211; Placing them where users can&#8217;t see or notice<\/li><li>Confusing structure &#8211; Illogical hierarchy confuses users<\/li><li><strong>No home page link <\/strong>&#8211; No clear link to the home page as a starting point<\/li><\/ul><p>Fixing these mistakes will make your Breadcrumbs more effective, both in terms of SEO and user experience.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cfd86 elementor-widget elementor-widget-heading\" data-id=\"45cfd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Breadcrumb SEO help improve Google rankings?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443bb04 elementor-widget elementor-widget-text-editor\" data-id=\"443bb04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Breadcrumb SEO helps improve Google rankings in several ways: it helps Google better understand your website structure, displays results as Rich Snippets on search result pages, increases click-through rates (CTR) as it appears more trustworthy than regular URLs, reduces bounce rates, and helps Googlebot explore and index web pages more efficiently. CIPHER can help customize Breadcrumbs for your website to maximize SEO benefits.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever noticed that when you visit an online shopping website and click on a product, there&#8217;s often a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[150,163,151,155,162,159,153],"tags":[],"class_list":["post-17067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-seo-en","category-seo-tips-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/17067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=17067"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/17067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/15329"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=17067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=17067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=17067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}