{"id":15104,"date":"2025-09-04T09:00:00","date_gmt":"2025-09-04T02:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/seo-for-smes\/"},"modified":"2025-10-14T17:49:58","modified_gmt":"2025-10-14T10:49:58","slug":"seo-for-smes","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/seo-for-smes\/","title":{"rendered":"SEO Guide for SME Owners: Easy DIY in the Age of AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15104\" class=\"elementor elementor-15104 elementor-14349\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc78a48 e-flex e-con-boxed e-con e-parent\" data-id=\"fc78a48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338420b elementor-widget elementor-widget-text-editor\" data-id=\"338420b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO in 2025 is no longer just for big websites! SME owners can also establish their presence in the online world, especially in an era where AI is rapidly transforming the digital marketing landscape. This article will dive deep into a comprehensive SEO process that will help your website sustainably rank on Google, even if you&#8217;re a small business owner with limited budget.<br>Want to learn more about SEO basics in an easy-to-understand way? Read more at<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo-easy-guide\/\"><strong> Easy SEO Guide<\/strong><\/a>  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a38db elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"71a38db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__71a38db\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__71a38db\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__71a38db\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1bda5 e-flex e-con-boxed e-con e-parent\" data-id=\"9c1bda5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b578a9c elementor-widget elementor-widget-heading\" data-id=\"b578a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is SEO Important for SME Owners?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b43cf elementor-widget elementor-widget-image\" data-id=\"41b43cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2-1024x611.webp\" class=\"attachment-large size-large wp-image-14411\" alt=\"SEO \u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07 SME\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff396b0 elementor-widget elementor-widget-text-editor\" data-id=\"ff396b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many might think SEO is beyond their reach, but in reality, it&#8217;s a key that can help transform your small business and drive exponential growth, especially in today&#8217;s volatile economy. Let&#8217;s look at the benefits of Google SEO for your business:<\/p><ul><li><b>Increased visibility<\/b>: Makes your business widely known, even if you&#8217;re a small shop in a side street<\/li><li><b>Attracts target customers:<\/b> Reaches people who are specifically looking for the products or services you offer<\/li><li><b>Builds credibility:<\/b> Websites with high Google rankings typically earn more customer trust<\/li><li><b>Cost-effective<\/b>: Compared to buying ads, SEO provides better long-term value<\/li><li><b>Competitive edge:<\/b> Small businesses can compete on equal footing with larger companies online<\/li><\/ul><p>SMEs in Europe that effectively use SEO have seen sales increases of up to 30%, according to a report by <a href=\"https:\/\/www.rankupdigital.eu\/en\/blog\/seo-for-smes\" target=\"_blank\" rel=\"nofollow noopener\">\n  <strong>RankUp Digital,<\/strong>\n<\/a> showing that SEO is no longer beyond reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6508c elementor-widget elementor-widget-heading\" data-id=\"5a6508c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Target Audience Personas: The Key to Successful SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832a0a3 elementor-widget elementor-widget-text-editor\" data-id=\"832a0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBefore seriously starting with SEO, SME owners must clearly understand their target audience personas. This is the foundation of effective SEO. Understanding personas helps you choose keywords and create content that better resonates with users.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054b1fe elementor-widget elementor-widget-heading\" data-id=\"054b1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of Personas Commonly Found in Online Searches<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d7fff elementor-widget elementor-widget-heading\" data-id=\"89d7fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. The Hasty Buyer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0218f11 elementor-widget elementor-widget-text-editor\" data-id=\"0218f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Characteristics<\/strong>: Searches in a hurry, wants to purchase products or services quickly<\/li><li><strong>Search behavior:<\/strong> Uses highly specific keywords, such as &#8220;computer store near me open on Sundays&#8221;<\/li><li><strong>Appropriate SEO techniques:<\/strong> Use Local SEO, focus on clear information about prices, location, operating hours, and contact channels<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11c4325 elementor-widget elementor-widget-heading\" data-id=\"11c4325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. The Researcher<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2689541 elementor-widget elementor-widget-text-editor\" data-id=\"2689541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Characteristics: <\/b>Wants in-depth information before making a purchase decision<\/li><li><b>Search behavior: <\/b>Uses long queries, such as &#8220;which computer is best for graphic design with a 30,000 baht budget&#8221;<\/li><li>Appropriate SEO techniques: Create comprehensive content, product comparison articles, detailed reviews, FAQs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d4ca8 elementor-widget elementor-widget-heading\" data-id=\"57d4ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. The Problem Solver<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3de95 elementor-widget elementor-widget-text-editor\" data-id=\"cc3de95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Characteristics:<\/b> Is experiencing a problem and needs a solution<\/li><li><b>Search behavior:<\/b> Often uses words like &#8220;how to&#8221; or &#8220;fix,&#8221; such as &#8220;how to fix a frozen computer&#8221; or &#8220;fixing overheating laptop&#8221;<\/li><li><b>Appropriate SEO techniques<\/b>: How-to articles, tutorial videos, step-by-step troubleshooting guides<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1027e0f elementor-widget elementor-widget-heading\" data-id=\"1027e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. The Trend Follower<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c07b25 elementor-widget elementor-widget-text-editor\" data-id=\"4c07b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Characteristics:<\/strong> Wants to follow the latest trends<\/li><li><strong>Search behavior: <\/strong>Often uses words like &#8220;latest,&#8221; &#8220;trend,&#8221; or the current year, such as &#8220;fashion trends 2025&#8221; or &#8220;newest smartphone models&#8221;<\/li><li><strong>Appropriate SEO techniques:<\/strong> Frequent content updates, articles about trends, latest industry news<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312c8dd elementor-widget elementor-widget-heading\" data-id=\"312c8dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. The Bargain Hunter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b3602 elementor-widget elementor-widget-text-editor\" data-id=\"b4b3602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Characteristics:<\/strong> Wants the best value for money<\/li><li><strong>Search behavior: <\/strong>Often uses words like &#8220;sale,&#8221; &#8220;coupon,&#8221; &#8220;promotion,&#8221; or &#8220;cheap,&#8221; such as &#8220;mobile phone discounts and promotions&#8221;<\/li><li><strong>Appropriate SEO techniques: <\/strong>Regularly update promotion information, create specific pages for special offers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e093d49 elementor-widget elementor-widget-heading\" data-id=\"e093d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Create and Use Personas for Maximum SEO Benefit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ee272 elementor-widget elementor-widget-text-editor\" data-id=\"69ee272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Collect data from real customers:<\/strong> Interview or survey your current customers to understand their needs and problems<\/li><li><strong>Analyze data from Google Analytics: <\/strong>See where your website visitors come from, what they search for, and which pages interest them the most<\/li><li><strong>Create detailed personas: <\/strong>Define names, ages, occupations, problems they need to solve, and goals for each persona<\/li><li><strong>Adjust your SEO strategy based on personas: <\/strong>Create content and choose keywords that address each group<\/li><li><strong>Test and improve: <\/strong>Measure whether the content you create meets the needs of each type of persona and continuously improve<\/li><\/ol><p>Example Persona for an Organic Restaurant:<br><\/p><p>&#8220;Ms. Nida &#8211; Health-Conscious Housewife&#8221;<br>Age 35, has 2 children, works part-time<\/p><p>Concerned about chemicals in food, wants healthy meals but doesn&#8217;t have time to cook<br>Searches for &#8220;organic restaurant near home,&#8221; &#8220;chemical-free children&#8217;s menu&#8221;<\/p><p>Understanding these diverse personas will help SME owners create more comprehensive and targeted SEO strategies, creating content that addresses customer needs at every stage of the buying decision process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ac6e1 elementor-widget elementor-widget-heading\" data-id=\"45ac6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starting the SEO Process with Essential Basic Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b6b95 elementor-widget elementor-widget-image\" data-id=\"b3b6b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3-1024x611.webp\" class=\"attachment-large size-large wp-image-14413\" alt=\"SEO \u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07 SME\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/09\/SEO-\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07-SME-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fa671 elementor-widget elementor-widget-text-editor\" data-id=\"e8fa671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before diving into Google SEO, we need to set up the right tools to work efficiently. The good news is that most of these tools are free! No need to worry about costs for SME owners:<br> <\/p><ol><li><strong>Google Search Console<\/strong> &#8211; The heart of SEO that helps you see how your website appears in Google search results. You&#8217;ll know what terms people search for to find your site and what technical issues need fixing.<\/li><li><strong>Google Analytics<\/strong> &#8211; A tool for analyzing visitor behavior on your website. It tells you who visits your site, where they come from, which pages interest them most, and how long they stay. This information is invaluable for improving your website.<\/li><li><strong>Yoast SEO<\/strong> &#8211; A popular plugin for WordPress and Shopify websites that helps you optimize SEO easily, even without much technical knowledge. It&#8217;s like having a personal SEO consultant on your website. Check out how to <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\">\n  <strong>use Yoast SEO basics at Complete Yoast SEO User Guide<\/strong>\n<\/a><\/li><li><strong>Bing Webmaster Tools <\/strong>&#8211; Don&#8217;t overlook Bing! Although not as popular as Google, it has over 100 million daily users, representing an opportunity to increase sales that shouldn&#8217;t be missed. <\/li><li><strong>Rank Tracking Tools <\/strong>&#8211; Such as Ahrefs, help you know where your website ranks for various search terms, to measure success and adjust strategy promptly. See how to use Ahrefs to analyze competitors at Techniques for<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ahrefs\/\">\n  <strong> Using Ahrefs to Analyze Competitors<\/strong>\n<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d44e94 elementor-widget elementor-widget-heading\" data-id=\"3d44e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keyword Research Techniques That Work for SME Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201382d elementor-widget elementor-widget-text-editor\" data-id=\"201382d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChoosing the right keywords is like choosing a store location. If chosen poorly, even the best products might not be seen. For SME owners with new websites, try these steps:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4383fe0 elementor-widget elementor-widget-heading\" data-id=\"4383fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Understand Your Target Customers Before Choosing Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31af7a elementor-widget elementor-widget-text-editor\" data-id=\"f31af7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You need to know your customers well before starting keyword research by asking yourself:<br><\/p><ul><li>What are your customers like (age, gender, occupation, interests)<\/li><li>What problems do they typically face that your business can help solve<\/li><li>What language do they use when searching for what they need<\/li><li>Which online platforms do they use<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e267e3 elementor-widget elementor-widget-heading\" data-id=\"5e267e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use Simple Techniques for Finding Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76c061 elementor-widget elementor-widget-text-editor\" data-id=\"e76c061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don&#8217;t need to invest in expensive tools. SME owners can try these methods:<br><\/p><ul><li><b>Google Suggest <\/b>&#8211; Just type a main word related to your business in the Google search box and look at the suggestions that appear below. These are keywords people are actually searching for!<\/li><li><b>Search in Online Communities<\/b> &#8211; Try looking in Facebook Groups, Pantip, Reddit, or forums related to your business. See what problems or questions people are discussing and turn them into keywords.<\/li><li><strong>Question-based Keywords<\/strong> &#8211; Use free tools like Answer The Public to see what questions people typically ask about your business.<\/li><li><strong>Long Tail Keywords<\/strong> &#8211; Focus on specific keywords. Instead of using &#8220;Thai restaurant,&#8221; try &#8220;authentic Thai restaurant in Thonglor area.&#8221; This will have less competition and better target your audience.<\/li><li><strong>Use Ahrefs for Free<\/strong> &#8211; You can use Ahrefs&#8217; Keyword Explorer for free in some sections to find keywords with low competition.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-868f31d elementor-widget elementor-widget-heading\" data-id=\"868f31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On-Page SEO Techniques SME Owners Must Complete<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b471ec elementor-widget elementor-widget-text-editor\" data-id=\"6b471ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn-Page SEO involves optimizing various elements on your web pages to be friendly to both Google and users. When creating an SME website, here&#8217;s a checklist you should complete:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e5149 elementor-widget elementor-widget-heading\" data-id=\"11e5149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Optimize URLs to be Short and Include Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8f67f elementor-widget elementor-widget-text-editor\" data-id=\"dd8f67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good URLs should be short, concise, and include important keywords. For example, instead of using:<\/p><p>www.yoursite.com\/blog\/post\/2025\/08\/01\/12345<\/p><p>Use:<\/p><p>www.yoursite.com\/seo-for-sme-2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5c589 elementor-widget elementor-widget-heading\" data-id=\"5d5c589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Manage Title Tags and Meta Descriptions Cleverly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed16c2f elementor-widget elementor-widget-text-editor\" data-id=\"ed16c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are the parts that appear in Google search results:<\/p><ul><li>Title Tag &#8211; Should be 50-60 characters long, place keywords at the beginning, and add attractive words like &#8220;How to&#8230;&#8221;, &#8220;Complete Guide&#8230;&#8221;, &#8220;# Hot Techniques&#8230;&#8221;<\/li><li><b>Meta Description<\/b> &#8211; About 150-160 characters, explaining what readers will get from the content, with keywords and a Call to Action<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac8ad4 elementor-widget elementor-widget-heading\" data-id=\"aac8ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Structure Content with Heading Tags (H1, H2, H3)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c600071 elementor-widget elementor-widget-text-editor\" data-id=\"c600071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using Heading Tags not only helps Google understand your content structure but also makes it easier for readers:<br><\/p><ul><li><strong>H1 <\/strong>&#8211; Use only once per page as the main title<\/li><li><strong>H2 <\/strong>&#8211; Use for main sections<\/li><li><strong>H3<\/strong> &#8211; Use for subsections<\/li><\/ul><p>And don&#8217;t forget to include keywords in these Heading Tags!<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924d487 elementor-widget elementor-widget-heading\" data-id=\"924d487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Optimize Images for SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941e80d elementor-widget elementor-widget-text-editor\" data-id=\"941e80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beautiful images aren&#8217;t enough; you need to optimize them for Google to &#8220;see&#8221; them:<\/p><ul><li>Give files meaningful names, like &#8220;seo-for-sme-guide-2025.jpg&#8221; instead of &#8220;IMG12345.jpg&#8221;<\/li><li>Add Alt Text that describes the image and includes keywords<\/li><li>Compress file size as much as possible without losing quality for faster loading<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3da44 elementor-widget elementor-widget-heading\" data-id=\"9f3da44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Use Internal and External Links Wisely<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c737dae elementor-widget elementor-widget-text-editor\" data-id=\"c737dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Internal Links &#8211;<\/b> Link to other pages on your website (about 3-5 links per article)<\/li><li><b>External Links <\/b>&#8211; Link to reliable sources of information, such as government websites or news websites<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519ab03 elementor-widget elementor-widget-heading\" data-id=\"519ab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Include Keywords Naturally<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de92392 elementor-widget elementor-widget-text-editor\" data-id=\"de92392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInclude keywords in the first 150 words of content, but be careful not to overuse them (keyword stuffing) as this can be penalized by Google. Write content that&#8217;s natural for readers first, then appropriately insert keywords.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee94991 elementor-widget elementor-widget-image\" data-id=\"ee94991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fae1b elementor-widget elementor-widget-heading\" data-id=\"f6fae1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI and SEO: New Tools for SME Owners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcf5eb elementor-widget elementor-widget-text-editor\" data-id=\"5bcf5eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn this digital age of 2025, AI has become an important tool that helps SME owners perform SEO more efficiently without needing a large team or massive budget.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8e89a elementor-widget elementor-widget-heading\" data-id=\"0e8e89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Can AI Help with SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af559e elementor-widget elementor-widget-text-editor\" data-id=\"7af559e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI can help in many aspects of SEO:<br><\/p><ul><li><b>Keyword Analysis:<\/b> AI helps analyze search trends and recommend high-potential keywords<\/li><li><b>Content Creation<\/b>: Helps draft basic content, but should be customized with human expertise<\/li><li><b>On-Page SEO Optimization: <\/b>Suggests ways to improve Titles, Meta Descriptions, and content structure<\/li><li><b>Competitor Analysis: <\/b>Finds strengths and weaknesses of competitors to identify marketing gaps<\/li><\/ul><p>Learn more about AI-SEO at What is <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-ai-seo\/\">\n  <strong>AI-SEO?<\/strong>\n<\/a> and Increase<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/increase-sales-with-ai-seo-guide\/\">\n  <strong> Sales with AI-SEO<\/strong>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d729c77 elementor-widget elementor-widget-heading\" data-id=\"d729c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Techniques for Using AI Most Effectively for SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d112722 elementor-widget elementor-widget-text-editor\" data-id=\"d112722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Use AI for Data Analysis:<\/strong> AI can quickly process large amounts of data, helping you understand user behavior and market trends<\/li><li><strong>Combine with Human Expertise:<\/strong> AI is just a tool; you still need to apply your experience and understanding of your business<\/li><li><strong>Continuous Improvement: <\/strong>Use AI to track results and suggest improvements, keeping your SEO strategy always up-to-date<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac668c elementor-widget elementor-widget-heading\" data-id=\"eac668c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating Content That Wins Over Both Google and Readers for SME Owners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f667c5 elementor-widget elementor-widget-text-editor\" data-id=\"9f667c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the age of AI, ordinary content is no longer enough. SME owners need to create high-quality content that connects emotionally with readers. Here are some tips:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffb6b7 elementor-widget elementor-widget-heading\" data-id=\"1ffb6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create Comprehensive and Deep Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb3043 elementor-widget elementor-widget-text-editor\" data-id=\"3eb3043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle favors content that provides complete, in-depth information. Content should be at least 1,500 words and answer questions readers might have. You can use AI to identify topics to cover but should add real experiences and personal opinions.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9466a elementor-widget elementor-widget-heading\" data-id=\"ec9466a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Divide Content for Easy Reading<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa0490 elementor-widget elementor-widget-text-editor\" data-id=\"efa0490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No one wants to read a wall of text. You should divide content with:<br><\/p><ul><li>Clear headings and subheadings<\/li><li>Short paragraphs (no more than 3-4 lines)<\/li><li>Bullet points and numbered lists<\/li><li>Emphasize important text with bold or italic<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1d406 elementor-widget elementor-widget-heading\" data-id=\"2e1d406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Use Multimedia to Increase Interest<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e3289 elementor-widget elementor-widget-text-editor\" data-id=\"e2e3289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Add various elements to attract attention and increase the time readers spend on your site:<br><\/p><ul><li>High-quality images<\/li><li>Infographics that summarize important data<\/li><li>Short, relevant videos<\/li><li>Quizzes or interactive tools<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87272d2 elementor-widget elementor-widget-heading\" data-id=\"87272d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Create Trending Content That Doesn't Quickly Become Outdated<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f0ade elementor-widget elementor-widget-text-editor\" data-id=\"59f0ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mix trending content with evergreen content:<\/p><ul><li>Write about topics of current interest but provide deeper insights than others<\/li><li>Regularly update old articles, especially statistics and technical information<\/li><li>Add new content to old, well-performing articles and &#8220;relaunch&#8221; them<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d444356 elementor-widget elementor-widget-heading\" data-id=\"d444356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Use AI Intelligently in Content Creation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f0846 elementor-widget elementor-widget-text-editor\" data-id=\"05f0846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI can help increase content creation efficiency, but it must be used appropriately:<br><\/p><ul><li>Use AI to find ideas and create article outlines<\/li><li>Let AI help expand on certain points, but verify accuracy<\/li><li>Add real experiences, case studies, and personal opinions to differentiate<\/li><li>Don&#8217;t rely completely on AI, as Google may detect and penalize this<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f372dc4 elementor-widget elementor-widget-heading\" data-id=\"f372dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical SEO for SME Owners Without Needing a Programmer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf5df7 elementor-widget elementor-widget-text-editor\" data-id=\"9bf5df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTechnical SEO may sound intimidating, but there are many things SME owners can do themselves without hiring experts:<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bc391 elementor-widget elementor-widget-heading\" data-id=\"21bc391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Improve Website Loading Speed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798c8ed elementor-widget elementor-widget-text-editor\" data-id=\"798c8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Slow-loading websites cause people to leave before seeing your products or services:<br><\/p><ul><li>Check website speed with PageSpeed Insights (free tool from Google)<\/li><li>Compress images to smaller sizes with free tools like TinyPNG<\/li><li>Reduce the number of unnecessary plugins (for WordPress websites)<\/li><li>Consider using free CDN services like Cloudflare Basic<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dddf67 elementor-widget elementor-widget-heading\" data-id=\"0dddf67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Make Your Website Mobile-Friendly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda95b7 elementor-widget elementor-widget-text-editor\" data-id=\"fda95b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, people use mobile phones to search for products and services more than computers, so your website must display well on mobile:<br><\/p><ul><li>Use themes that support mobile display (Responsive Design)<\/li><li>Check mobile display with Google&#8217;s Mobile-Friendly Test<\/li><li>Make buttons large enough for fingers<\/li><li>Ensure text is readable without zooming<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a3610 elementor-widget elementor-widget-heading\" data-id=\"d9a3610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Use HTTPS for Your Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52cbf85 elementor-widget elementor-widget-text-editor\" data-id=\"52cbf85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google prioritizes security; websites using HTTPS have an advantage in rankings:<br><\/p><ul><li>Install an SSL Certificate (free service from Let&#8217;s Encrypt)<\/li><li>If using web hosting services, most hosts have free SSL installation options<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101fc70 elementor-widget elementor-widget-heading\" data-id=\"101fc70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Fix Broken Links<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ffe24 elementor-widget elementor-widget-text-editor\" data-id=\"14ffe24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Broken links frustrate users and Google:<br><\/p><ul><li>Use free tools like Broken Link Checker to find broken links<\/li><li>Fix or remove non-working links<\/li><li>Set up redirects for old pages that no longer exist<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd3bb5 elementor-widget elementor-widget-heading\" data-id=\"dfd3bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Use Schema Markup to Increase Chances of Getting Rich Snippets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a2a6f elementor-widget elementor-widget-text-editor\" data-id=\"c4a2a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup helps Google better understand your content and may display special results in searches, such as star reviews, prices, or reading time:<br><\/p><ul><li>Use free Schema Generator tools like Schema Markup Generator<\/li><li>If using WordPress, you can install Schema plugins like Yoast SEO or Rank Math<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7bb45 elementor-widget elementor-widget-heading\" data-id=\"2e7bb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Quality Backlinks Without a Massive Budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d81e1 elementor-widget elementor-widget-text-editor\" data-id=\"e4d81e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBacklinks are links from other websites pointing to your website, which are an important factor in Google rankings. Building quality backlinks doesn&#8217;t necessarily require a high investment for SME owners:<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4981cf9 elementor-widget elementor-widget-heading\" data-id=\"4981cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create Content People Want to Share<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d44d86 elementor-widget elementor-widget-text-editor\" data-id=\"1d44d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create high-value content that people want to share:<br><\/p><ul><li>Ultimate Guide articles that comprehensively cover a topic in detail<\/li><li>Unique insights or research that no one has done before<\/li><li>Infographics that make complex data easy to understand<\/li><li>Free online tools or tests related to your business<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b8918 elementor-widget elementor-widget-heading\" data-id=\"76b8918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use Low-Cost Digital PR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83589cb elementor-widget elementor-widget-text-editor\" data-id=\"83589cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reach media and news websites without hiring expensive PR firms:<br><\/p><ul><li>Create press releases about innovations or new developments in your business<\/li><li>Share your expertise through free channels like HARO (Help A Reporter Out)<\/li><li>Contact bloggers or journalists who write about your industry<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5dbb4 elementor-widget elementor-widget-heading\" data-id=\"fe5dbb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Be a Guest on Podcasts or Other Websites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83f11d7 e-flex e-con-boxed e-con e-parent\" data-id=\"83f11d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebeb25 elementor-widget elementor-widget-text-editor\" data-id=\"6ebeb25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sharing knowledge in others&#8217; spaces helps build backlinks and credibility:<br><\/p><ul><li>Offer to be a guest on podcasts related to your business<\/li><li>Write articles for other websites as an expert (Guest Posting)<\/li><li>Participate as a speaker in online workshops or webinars<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d717823 elementor-widget elementor-widget-heading\" data-id=\"d717823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Build Relationships with Influencers and Industry Experts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b25f8f elementor-widget elementor-widget-text-editor\" data-id=\"0b25f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Collaborating with people in the same field helps build networks and backlinks:<br><\/p><ul><li>Mention experts in your articles, then notify them<\/li><li>Interview experts and publish on your website<\/li><li>Collaborate with non-competing businesses to create content<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5217289 elementor-widget elementor-widget-heading\" data-id=\"5217289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Analyze Competitors' Backlinks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb56d91 elementor-widget elementor-widget-text-editor\" data-id=\"cb56d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn from competitors&#8217; success:<br><\/p><ul><li>Use free tools like Ahrefs Backlink Checker (limited usage) to view competitors&#8217; backlinks<\/li><li>Contact those websites to request backlinks by offering better or more up-to-date content<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3494f92 elementor-widget elementor-widget-heading\" data-id=\"3494f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do SEO and SEM Differ? Which Should SME Owners Choose?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805691b elementor-widget elementor-widget-text-editor\" data-id=\"805691b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMany people are confused between Google SEO and SEM and wonder which is suitable for their business. Let&#8217;s clarify:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3769b elementor-widget elementor-widget-heading\" data-id=\"ba3769b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO (Search Engine Optimization)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9f669 elementor-widget elementor-widget-text-editor\" data-id=\"ca9f669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This involves optimizing your website to rank in natural search results without paying Google.<br><\/p><p><strong>Advantages<\/strong>:<\/p><ul><li>Cost-effective in the long run (no pay-per-click)<\/li><li>More credible, as users typically trust natural search results more than ads<\/li><li>Sustainable results; even after stopping efforts, you can still maintain rankings for some time<\/li><\/ul><p><strong>Disadvantages:<\/strong><\/p><ul><li>Takes longer to see results (may take 3-6 months)<\/li><li>Uncertain results, depending on many factors<\/li><li>Requires continuous effort<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb98f25 elementor-widget elementor-widget-heading\" data-id=\"cb98f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEM (Search Engine Marketing)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60431b0 elementor-widget elementor-widget-text-editor\" data-id=\"60431b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This involves buying ads on Google Ads to make your website appear above natural search results.<br><\/p><p><strong>Advantages<\/strong>:<\/p><ul><li>Quick results (within 24 hours)<\/li><li>Controllable budget<\/li><li>Precise targeting<\/li><li>Suitable for short-term campaigns or new product launches<br><\/li><\/ul><p><strong>Disadvantages:<\/strong><\/p><ul><li>Pay-per-click costs, with some keywords being expensive<\/li><li>When you stop paying, ads disappear immediately<\/li><li>Some users may automatically ignore ads<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9401504 elementor-widget elementor-widget-heading\" data-id=\"9401504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Which Should SME Owners Choose?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692ad45 elementor-widget elementor-widget-text-editor\" data-id=\"692ad45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The answer is: <strong>Use both together, but emphasize SEO<\/strong><\/p><ul><li><strong>Short-term: <\/strong>Use SEM to make your website known immediately<\/li><li><strong>Long-term:<\/strong> Do SEO continuously for sustainability<\/li><li><strong>Budget allocation:<\/strong> Initially, you might use 70% SEM and 30% SEO, then gradually adjust to more SEO as your website starts ranking naturally<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7e955 elementor-widget elementor-widget-heading\" data-id=\"2e7e955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIY SEO or Hire Experts? Perspectives for SME Owners <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e0b3f elementor-widget elementor-widget-text-editor\" data-id=\"38e0b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis is a common question among SME owners. Let&#8217;s look at the pros and cons of each option:<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b2422 elementor-widget elementor-widget-heading\" data-id=\"b6b2422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DIY SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c5c03 elementor-widget elementor-widget-text-editor\" data-id=\"17c5c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Advantages:<\/strong><\/p><ul><li>Save money, no monthly fees<\/li><li>Learn new skills useful in the long run<\/li><li>You understand your business best<\/li><li>Can change strategy immediately without waiting for approval<\/li><\/ul><p><strong>Disadvantages:<\/strong><\/p><ul><li>Takes time to learn, potentially causing your main business to miss opportunities<\/li><li>Lack of expertise and experience in solving specific problems<\/li><li>Need to constantly monitor changes in Google&#8217;s algorithm<\/li><li>Results may not be as good due to lack of advanced tools and techniques<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f4249 elementor-widget elementor-widget-heading\" data-id=\"44f4249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hiring SEO Experts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80f996 elementor-widget elementor-widget-text-editor\" data-id=\"e80f996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Advantages<\/strong>:<\/p><ul><li>Saves time, allowing you to focus on your core business<\/li><li>Get advice from experienced professionals<\/li><li>Access to advanced tools and techniques you might not have<\/li><li>Faster results because they use the right methods from the start<\/li><\/ul><p><strong>Disadvantages:<\/strong><\/p><ul><li>High costs (might start at tens of thousands of baht per month)<\/li><li>Might encounter low-quality service providers or those using techniques against Google&#8217;s rules<\/li><li>Lose some control<\/li><li>They might not understand your business deeply enough<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0398c0d elementor-widget elementor-widget-heading\" data-id=\"0398c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommendations for SME Owners:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b518666 elementor-widget elementor-widget-text-editor\" data-id=\"b518666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Start by yourself <\/strong>&#8211; Learn SEO basics first to understand what experts are doing<\/li><li><strong>Do the easy parts yourself <\/strong>&#8211; Such as content writing, adjusting Title Tags and Meta Descriptions<\/li><li><strong>Hire experts for technical work <\/strong>&#8211; Such as Technical SEO and competitor analysis<\/li><li><strong>Consider hiring an agency when your business grows<\/strong> &#8211; When you have a larger budget, consider hiring full-service experts<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828a673 elementor-widget elementor-widget-heading\" data-id=\"828a673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Services from CIPHER to Help Your SME Business Grow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031d4b7 elementor-widget elementor-widget-text-editor\" data-id=\"031d4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At <a href=\"https:\/\/www.cipher.co.th\/en\">\n  <strong>CIPHER<\/strong>\n<\/a>, we understand the challenges SME owners face in the digital world, especially in an era where AI is rapidly changing SEO processes. We have comprehensive<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n  <strong> SEO services<\/strong>\n<\/a> tailored to your budget and needs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8241c78 elementor-widget elementor-widget-heading\" data-id=\"8241c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Free Website Analysis for SME Owners<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d898e63 elementor-widget elementor-widget-text-editor\" data-id=\"d898e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe start with a detailed analysis of your website, at no cost! You&#8217;ll receive a report identifying strengths, weaknesses, and opportunities for SEO improvement.<br> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cecad4 elementor-widget elementor-widget-heading\" data-id=\"6cecad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Targeted SEO for SME Businesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aaf7de elementor-widget elementor-widget-text-editor\" data-id=\"8aaf7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO services designed specifically for small and medium businesses, with friendly-priced packages that deliver real results. No need to pay as much as large companies.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6d726 elementor-widget elementor-widget-heading\" data-id=\"4e6d726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Local SEO Strategies for Specific Areas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0ed14 elementor-widget elementor-widget-text-editor\" data-id=\"1e0ed14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHelp your SME business stand out in the areas you serve, by optimizing Google My Business and Local SEO techniques that make it easy for local customers to find you.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eef1af elementor-widget elementor-widget-heading\" data-id=\"3eef1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comprehensive SEO for All Devices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc81fd elementor-widget elementor-widget-text-editor\" data-id=\"8bc81fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOptimize your website to work well on both computers and mobile devices, ensuring you don&#8217;t miss opportunities to reach customers regardless of the device they use.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c741ec elementor-widget elementor-widget-heading\" data-id=\"4c741ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Easy-to-Understand Results Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0889c1c elementor-widget elementor-widget-text-editor\" data-id=\"0889c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe send monthly reports explaining progress in simple language, without confusing technical terms. You&#8217;ll see increased rankings, increased visitors, and changes that affect sales.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f635f elementor-widget elementor-widget-heading\" data-id=\"a3f635f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cutting-Edge AI-Powered SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83c8a1 elementor-widget elementor-widget-text-editor\" data-id=\"f83c8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe use the latest AI technology to analyze data and adjust SEO strategies to stay current with Google algorithm changes, giving you an advantage over competitors still using old techniques.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979417c elementor-widget elementor-widget-heading\" data-id=\"979417c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Updating Old Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e527b9f elementor-widget elementor-widget-text-editor\" data-id=\"e527b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe not only create new content but also help improve old content to be up-to-date and interesting, ensuring every piece of content on your website works at full efficiency.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11bd4b elementor-widget elementor-widget-heading\" data-id=\"b11bd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO Focused on Actual Sales Increase<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204e033 elementor-widget elementor-widget-text-editor\" data-id=\"204e033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur goal isn&#8217;t just to increase rankings or traffic but to increase actual sales. We focus on keywords that lead to converting visitors into customers.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-debb8f6 elementor-widget elementor-widget-heading\" data-id=\"debb8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Professional Team Ready to Support SME Businesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d86a17 elementor-widget elementor-widget-text-editor\" data-id=\"2d86a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith experience managing leading national brands for many years, our team has expertise in handling all aspects of SEO and online marketing.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6d5ba elementor-widget elementor-widget-heading\" data-id=\"9f6d5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Process for SME Owners in the AI Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588d6b4 elementor-widget elementor-widget-text-editor\" data-id=\"588d6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google SEO for SME owners in the AI era is no longer difficult. Start with basic tools like Google Search Console and Yoast SEO. Understand your target audience personas to select appropriate keywords. Optimize On-Page SEO and create high-quality content. Use AI as an assistant but don&#8217;t forget to add personality, and consider hiring experts when your business grows. At CIPHER, we are committed to helping your business succeed online! <a href=\"https:\/\/www.cipher.co.th\/en\">\n  <strong>Contact us<\/strong>\n<\/a> today for a free website analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b6d56 elementor-widget elementor-widget-image\" data-id=\"d9b6d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8887\" alt=\"SEO\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d65ad1 e-flex e-con-boxed e-con e-parent\" data-id=\"1d65ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7a8ed elementor-widget elementor-widget-heading\" data-id=\"bf7a8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67559f8 elementor-widget elementor-widget-heading\" data-id=\"67559f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How long does SEO take to show results?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b2909 elementor-widget elementor-widget-text-editor\" data-id=\"90b2909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGenerally, it takes about 3-6 months to see clear results, depending on competition in your industry, how new your website is, and the quality of SEO strategies used. However, you might start seeing small changes within the first 1-2 months.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0deaeda elementor-widget elementor-widget-heading\" data-id=\"0deaeda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What types of keywords should SMEs focus on?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c59ef90 elementor-widget elementor-widget-text-editor\" data-id=\"c59ef90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSME owners should focus on Long Tail keywords with low competition but that match target audience needs, such as location-specific keywords (Local SEO) or keywords that specifically describe your products or services.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f9115 elementor-widget elementor-widget-heading\" data-id=\"d4f9115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is it better to do SEO yourself or hire professionals?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e6647 elementor-widget elementor-widget-text-editor\" data-id=\"56e6647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt depends on your budget and available time. If you have limited budget and are willing to learn, doing basic SEO yourself, such as content writing and On-Page SEO optimization, may be sufficient. But if you want faster and more effective results, hiring experts will be a worthwhile long-term investment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffcd1a elementor-widget elementor-widget-heading\" data-id=\"2ffcd1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does AI affect SEO today?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b1334 elementor-widget elementor-widget-text-editor\" data-id=\"22b1334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI helps make SEO more efficient in terms of data analysis, finding keywords, and creating basic content. However, Google still prioritizes high-quality content written by humans. Therefore, AI should be used as a tool, not relied on completely.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfcf62 elementor-widget elementor-widget-heading\" data-id=\"3dfcf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Which is more cost-effective for SME businesses, SEO or SEM?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0dc5d elementor-widget elementor-widget-text-editor\" data-id=\"de0dc5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBoth have different strengths. SEM gives quick results but has ongoing costs, while SEO takes longer but provides more sustainable and cost-effective results in the long run. For SMEs, it&#8217;s recommended to use both together, starting with SEM to create immediate awareness while continuously doing SEO for long-term sustainability.<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO in 2025 is no longer just for big websites! SME owners can also establish their presence in the online [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[158,147,150,160,163,151,155,157,162,159,166,167,148,149],"tags":[],"class_list":["post-15104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-en","category-business-en","category-digital-marketing-en","category-e-commerce-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-online-sales","category-seo-en","category-seo-tips-en","category-sme","category-start-up","category-strategy-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/15104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=15104"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/15104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/14409"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=15104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=15104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=15104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}