{"id":15068,"date":"2025-10-11T14:16:06","date_gmt":"2025-10-11T07:16:06","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/conversion\/"},"modified":"2025-10-11T15:10:25","modified_gmt":"2025-10-11T08:10:25","slug":"conversion","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/conversion\/","title":{"rendered":"Conversion: What Is It? The Importance of Online Marketing That Businesses Should Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15068\" class=\"elementor elementor-15068 elementor-15057\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d27cc7a e-flex e-con-boxed e-con e-parent\" data-id=\"d27cc7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b4895 elementor-widget elementor-widget-text-editor\" data-id=\"f3b4895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re doing online marketing and frequently hear the term &#8220;Conversion&#8221; but don&#8217;t fully understand its true meaning, or wonder why marketers place such importance on it, this article has answers for you. At <strong><a href=\"https:\/\/www.cipher.co.th\/en\">CIPHER<\/a>,<\/strong> we understand that today&#8217;s online businesses need e<strong>\n  <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">fficient Conversion Marketing<\/a>\n<\/strong>, and understanding conversion is a fundamental key to making your marketing efforts successful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e5a44 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a5e5a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this 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aria-controls=\"elementor-toc__a5e5a44\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a5e5a44\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__a5e5a44\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef3a705 e-flex e-con-boxed e-con e-parent\" data-id=\"ef3a705\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1bb60 elementor-widget elementor-widget-heading\" data-id=\"fd1bb60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Conversion?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3a9fb elementor-widget elementor-widget-image\" data-id=\"fc3a9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3-1024x611.webp\" class=\"attachment-large size-large wp-image-15063\" alt=\"Conversion \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74350b3 elementor-widget elementor-widget-text-editor\" data-id=\"74350b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion refers to any action taken by users who visit your website or online platform that creates value and benefits for your business according to your set goals. This could be purchasing products, registering for membership, filling out forms, calling to inquire, or even adding items to a cart.<\/p><p>When discussing what conversion is in terms of online marketing, it can be described as a &#8220;turning point&#8221; that transforms ordinary visitors into <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-lead-generation\/\">\n  <strong>customers or leads<\/strong>\n<\/a>. Each business may define conversion differently depending on their brand objectives. And certainly, in the highly competitive world of Conversion Marketing, understanding what conversion is will help you strategize effectively, because it&#8217;s not just about attracting people to your website, but also making them take the actions you want.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37f2f6 elementor-widget elementor-widget-heading\" data-id=\"a37f2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is Conversion Important for Online Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f11ef elementor-widget elementor-widget-text-editor\" data-id=\"39f11ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.adjust.com\/glossary\/conversion\/\" target=\"_blank\" rel=\"nofollow noopener\">\n  <strong>Conversion <\/strong>\n<\/a>is the heart of online marketing because it measures whether your marketing plans are effective. Here are three main reasons why conversion is important to marketers:<\/p><ol><li><b>Measures Business Success<\/b> &#8211; Conversion indicates whether your online marketing investment is worthwhile. Whether it&#8217;s website development or conversion-focused advertising that emphasizes results, we need to know if it&#8217;s actually generating profit.<\/li><li><b>Understands Customer Behavior <\/b>&#8211; Tracking Website Conversion in various forms helps us see the <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-customer-journey\/\">\n  <strong>Customer Journey<\/strong>\n<\/a> and understand how they interact with your website, allowing us to improve their experience to better meet their needs.<\/li><li><b>Understands Customer Behavior<\/b> &#8211; Tracking Website Conversion in various forms helps us see the Customer Journey and understand how they interact with your website, allowing us to improve their experience to better meet their needs.<\/li><\/ol><p>The benefits of <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-conversion-rate\/\">\n  <strong>Conversion Rate <\/strong>\n<\/a>also include helping you choose to invest in highly efficient channels instead of wasting budget on ineffective ones, making your Conversion Marketing more efficient and cost-effective. Another benefit of Conversion Rate is that it helps you see the overview of customer behavior and adjust strategies promptly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209f36b elementor-widget elementor-widget-image\" data-id=\"209f36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d04f08 elementor-widget elementor-widget-heading\" data-id=\"9d04f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Many Types of Conversion Are There?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc6dfc elementor-widget elementor-widget-text-editor\" data-id=\"9cc6dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen talking about what conversion is, many people often understand it as only sales transactions, but actually, conversion refers to various actions in the Conversion Marketing system, which can be divided into 2 main types:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686d65d elementor-widget elementor-widget-heading\" data-id=\"686d65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Macro Conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563b924 elementor-widget elementor-widget-text-editor\" data-id=\"563b924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Macro Conversion refers to the main or ultimate business goals directly related to revenue generation. This is what most businesses want to happen the most. Examples of Macro Conversion include:<\/p><ul><li>Ordering products on an E-Commerce website<\/li><li>Paid membership registration<\/li><li>Filling out forms to request quotes<\/li><li>Making payments through online systems<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9807ca elementor-widget elementor-widget-heading\" data-id=\"c9807ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Micro Conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9286c21 elementor-widget elementor-widget-text-editor\" data-id=\"9286c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Micro Conversion refers to small actions that may not directly generate immediate revenue but are important steps leading to Macro Conversion in the future. They are indicators of user interest and engagement. Examples of Micro Conversion include:<\/p><ul><li>Subscribing to email newsletters<\/li><li>Following social media pages<\/li><li>Adding products to carts<\/li><li>Watching product demonstration videos<\/li><li>Reading articles on the website<\/li><\/ul><p>Understanding both Macro and Micro Conversions will help you develop comprehensive Conversion Marketing strategies, not just focusing on sales alone but also considering long-term customer relationship building<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3cc72 elementor-widget elementor-widget-heading\" data-id=\"5b3cc72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steps for Conversion Rate Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94543e5 elementor-widget elementor-widget-image\" data-id=\"94543e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5-1024x611.webp\" class=\"attachment-large size-large wp-image-15067\" alt=\"Conversion \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Conversion-\u0e04\u0e37\u0e2d-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8de255 elementor-widget elementor-widget-text-editor\" data-id=\"a8de255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConversion Rate Optimization is the process of improving your website or landing page to increase the conversion rate of visitors, or simply put, how to make more people who visit your website decide to do what you want. There are 5 important steps:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7033ab elementor-widget elementor-widget-heading\" data-id=\"b7033ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Collect and Gather Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-877e30e elementor-widget elementor-widget-text-editor\" data-id=\"877e30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step in Conversion Rate Optimization is conducting thorough research by collecting data from multiple sources, whether it&#8217;s Google Analytics, Heat Maps, or customer behavior data, to understand what&#8217;s happening on your website, where users are having problems, and which points are preventing them from converting.<\/p><p>Understanding the Customer Journey at each step is important because it helps you see where customers drop off in the buying process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6a4b2 elementor-widget elementor-widget-heading\" data-id=\"3c6a4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Form Hypotheses and Define Outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b913115 elementor-widget elementor-widget-text-editor\" data-id=\"b913115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After gathering data, the next step in Conversion Rate Optimization is forming hypotheses about what could be improved and how it will impact results. For example, &#8220;Adding reviews from real customers will increase the order rate by 7%&#8221; or &#8220;Reducing form fields will increase registration rate by 15%.&#8221;<\/p><p>Good hypotheses must be based on real data, not just feelings, and must be clearly measurable. Conversion Rate means the proportion of users who complete your defined goals compared to the total number of visitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19240d3 elementor-widget elementor-widget-heading\" data-id=\"19240d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Prioritize<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf70ef elementor-widget elementor-widget-text-editor\" data-id=\"5bf70ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Conversion Rate Optimization, you may find many issues that need improvement, but you can&#8217;t fix everything at once, so you need to prioritize which points to address first.<\/p><p>Consider factors such as ease of implementation, expected impact, and required resources. Points that have the highest chance of increasing Conversion while using the least resources should be prioritized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014c584 elementor-widget elementor-widget-heading\" data-id=\"014c584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. A\/B Testing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e946e32 elementor-widget elementor-widget-text-editor\" data-id=\"e946e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\/B Testing is the heart of Conversion Rate Optimization, comparing the performance between the original version and an improved version by dividing visitors equally into two groups, with one group seeing version A and another seeing version B.<\/p><p>Elements commonly tested include headings, images, colors, CTA text, button positions, forms, or even page structure. The results will tell you which version produces a better Conversion Rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176cab1 elementor-widget elementor-widget-heading\" data-id=\"176cab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2301b elementor-widget elementor-widget-text-editor\" data-id=\"be2301b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final step of Conversion Rate Optimization is analyzing test results and implementing them further. Whether the results meet expectations or not, every test provides valuable information.<\/p><p>If the changes improve the Conversion Rate, implement them for real, and if they don&#8217;t work, analyze the data to improve hypotheses and continue testing. CRO is an ongoing process with no end.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e8e9c elementor-widget elementor-widget-heading\" data-id=\"e2e8e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Techniques to Increase Conversion for E-Commerce Business Websites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153e549 elementor-widget elementor-widget-text-editor\" data-id=\"153e549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today&#8217;s highly competitive online landscape, Conversion is something E-Commerce businesses must pay special attention to. Here are techniques to help increase Website Conversion for your <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-should-a-trustworthy-website-look-like\/\">\n  <strong>trustworthy website<\/strong>\n<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3395cad elementor-widget elementor-widget-heading\" data-id=\"3395cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website Speed and Loading Time<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2a9c2 elementor-widget elementor-widget-text-editor\" data-id=\"6d2a9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just a 1-second delay in page loading can reduce the Conversion Rate by up to 7%. Today&#8217;s customers have no patience for slow-loading websites and will often leave immediately if they have to wait too long.<\/p><p>Factors that slow down websites may include large images, too many effects, automatically loaded videos, or unnecessary plugins. Reducing image file sizes, using CDN services, and selecting only necessary plugins will help your website load faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041bd69 elementor-widget elementor-widget-heading\" data-id=\"041bd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear Display of Prices and Shipping Costs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7e50d elementor-widget elementor-widget-text-editor\" data-id=\"4a7e50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnclear pricing and shipping costs are major reasons why customers abandon purchases midway. Conversion Rate will improve when you display clear pricing information with no hidden costs.\nDisplay product prices, discounts, and shipping costs clearly from the start. Don&#8217;t let customers encounter additional costs during checkout, as this is the main reason for shopping cart abandonment.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b6009 elementor-widget elementor-widget-heading\" data-id=\"19b6009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews from Real Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e12f2f elementor-widget elementor-widget-text-editor\" data-id=\"7e12f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Proof has a significant influence on purchasing decisions. Conversion will increase when you display reviews from real customers, which helps build credibility for your online store.<\/p><p>Good reviews should come from real customers, include names and photos (if possible), and should have both positive and constructive reviews to show that your store is open to all forms of feedback. This is another way to increase Facebook Conversion by using real customer reviews in Facebook ads to build credibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c8178 elementor-widget elementor-widget-heading\" data-id=\"62c8178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promotions and Discount Codes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715a159 elementor-widget elementor-widget-text-editor\" data-id=\"715a159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Promotions and discounts are important incentives in purchasing decisions. Facebook Conversion involves using promotions in advertising to increase conversion opportunities.<\/p><p>Effective promotions include free shipping, discounts when purchasing above a certain amount, discount codes for first-time purchases, or limited-time Flash Sales that create urgency for customers to decide faster. Using promotions wisely is a key strategy in high-performance Conversion advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cadd33f elementor-widget elementor-widget-heading\" data-id=\"cadd33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Measure Conversion Rate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ae4a2 elementor-widget elementor-widget-text-editor\" data-id=\"98ae4a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once we understand what Conversion is, the next step is measuring how successful our website or campaigns are. Conversion Rate is the key indicator in this matter.<\/p><p>Conversion Rate means the rate at which data changes into business results, calculated using the formula:<\/p><p><strong>Conversion Rate = (Total number of Conversions \/ Total number of visitors) x 100<\/strong><\/p><p>For example, if your website has 1,000 visitors and 30 people make purchases, your Conversion Rate is 3%.<\/p><p>For Conversion advertising on Facebook or Google Ads, you can view Conversion Rate data directly from those platforms, or use tools like Google Analytics to track and analyze target customer behavior in detail.<\/p><p>The important benefit of Conversion Rate is that it gives you an overview of how well your marketing is performing and what areas need improvement. A good conversion rate varies by industry but is generally around 2-5% for E-Commerce. Conversion advertising also helps you measure marketing return on investment (ROI) clearly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe2e02a elementor-widget elementor-widget-heading\" data-id=\"fe2e02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase Your Website's Conversion with Services from CIPHER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a718d elementor-widget elementor-widget-text-editor\" data-id=\"a7a718d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At CIPHER, we specialize in increasing Conversion. With extensive experience in marketing and Conversion <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">\n  <strong>Marketing<\/strong>\n<\/a>, we are ready to elevate your online business.<\/p><p>Our services cover:<\/p><ul><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/inbound-marketing\/\">\n  <strong>Inbound Marketing<\/strong>\n<\/a> &#8212; Attract potential customers interested in your products and create good experiences throughout the Customer Journey<\/li><li><strong>Social Media Marketing <\/strong>&#8212; Increase engagement and brand awareness on major social media platforms. Facebook Conversion is our expertise.<\/li><li><strong>E-Commerce Development<\/strong> &#8212; <a href=\"https:\/\/www.cipher.co.th\/en\/services\/e-commerce-design-development\/\">\n  <strong>E-Commerce website development services<\/strong>\n<\/a> that are easy to use, secure, and have high Conversion Rates.<\/li><li><strong>SEO <\/strong>&#8212; Optimize your website to rank on Google to increase quality traffic.<\/li><\/ul><p>If you&#8217;re looking for a partner to help increase Conversion Rate, CIPHER can do it well. With our experienced professional team, we are ready to plan Conversion Marketing strategies specifically tailored to your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-841c462 elementor-widget elementor-widget-heading\" data-id=\"841c462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e564c2a elementor-widget elementor-widget-text-editor\" data-id=\"e564c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion is the heart of online marketing that helps you measure success and improve strategies effectively. Whether it&#8217;s Macro Conversion like purchasing or Micro Conversion like newsletter subscriptions, all are important in driving business.<\/p><p>Understanding what Conversion Rate is and how to increase Conversion will help your business grow sustainably in the highly competitive online world. Start measuring and improving your Website Conversion today for better business results tomorrow! Contact <strong>\n  <a href=\"https:\/\/www.cipher.co.th\/en\">CIPHER <\/a>\n<\/strong>to consult about Conversion Marketing strategies suitable for your business. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1900ba elementor-widget elementor-widget-image\" data-id=\"e1900ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11337\" alt=\"service-Digital Marketing Consulting\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-Digital-Marketing-Consulting.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66805b e-flex e-con-boxed e-con e-parent\" data-id=\"a66805b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0088587 elementor-widget elementor-widget-heading\" data-id=\"0088587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad45501 elementor-widget elementor-widget-heading\" data-id=\"ad45501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a good Conversion Rate?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58066f elementor-widget elementor-widget-text-editor\" data-id=\"d58066f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It depends on the type of business, generally:<\/p><ul><li>E-Commerce: 1-4%<\/li><li>SaaS: 3-5%<\/li><li>Informational websites: 5-10%<\/li><li>Landing Pages: 10-20%<\/li><\/ul><p>The important thing is to measure continuously and try to improve compared to your own performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b7132 elementor-widget elementor-widget-heading\" data-id=\"73b7132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Facebook Conversion? How is it different from other ad formats? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5289e82 elementor-widget elementor-widget-text-editor\" data-id=\"5289e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFacebook Conversion is setting up campaigns focused on getting users to take desired actions, such as purchasing products or registering. It differs from awareness or consideration ads. You need to install Facebook Pixel on your website to track results and measure ROI accurately.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4491e24 elementor-widget elementor-widget-heading\" data-id=\"4491e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Does Conversion Rate Optimization require a large budget?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0927c2f elementor-widget elementor-widget-text-editor\" data-id=\"0927c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not necessarily. It can be done at any budget level. Budget-friendly methods include:<\/p><ul><li>Using Google Analytics (free)<\/li><li>Simple A\/B Testing<\/li><li>Customer surveys<\/li><li>Improving website speed and mobile display<\/li><\/ul><p>Small businesses can start with basic methods and still get good results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf78d0 elementor-widget elementor-widget-heading\" data-id=\"fbf78d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to track and measure Website Conversion?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9382283 elementor-widget elementor-widget-text-editor\" data-id=\"9382283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recommended tools:<\/p><ul><li>Google Analytics: Set up Goals to measure Conversion<\/li><li>Heat Maps (Hotjar, Crazy Egg): View user behavior<\/li><li>Facebook Pixel\/Google Conversion Tracking: Measure ad performance<\/li><li>CRO platforms (Optimizely, VWO): Perform A\/B Testing<\/li><\/ul><p>You should set clear goals, track both Macro and Micro Conversions, and analyze data regularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re doing online marketing and frequently hear the term &#8220;Conversion&#8221; but don&#8217;t fully understand its true meaning, or wonder [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[150,172,163,151,155,162,159,153],"tags":[],"class_list":["post-15068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-inbound-marketing-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-seo-en","category-seo-tips-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/15068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=15068"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/15068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/15061"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=15068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=15068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=15068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}