{"id":15054,"date":"2025-10-10T22:41:37","date_gmt":"2025-10-10T15:41:37","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/google-analytics\/"},"modified":"2025-10-10T23:06:56","modified_gmt":"2025-10-10T16:06:56","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/google-analytics\/","title":{"rendered":"What is Google Analytics? In-depth Analysis of Website Analytics Tools for Modern Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15054\" class=\"elementor elementor-15054 elementor-15045\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3e028 e-flex e-con-boxed e-con e-parent\" data-id=\"2f3e028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-091cfcb elementor-widget elementor-widget-text-editor\" data-id=\"091cfcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Analytics is an essential tool that helps you understand your website&#8217;s overview and customer behaviors. This information can be used to develop your online business and <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">\n  <strong>digital marketing<\/strong>\n<\/a> effectively. In this article, <strong>\n  <a href=\"https:\/\/www.cipher.co.th\/en\">CIPHER <\/a>\n<\/strong>will guide you through an in-depth exploration of Google Analytics, whether you&#8217;re a business owner or a marketing novice, you&#8217;ll be able to understand and apply it effectively!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5c4cd elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2b5c4cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2b5c4cd\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2b5c4cd\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2b5c4cd\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d75b41 elementor-widget elementor-widget-heading\" data-id=\"8d75b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Analytics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be9036 elementor-widget elementor-widget-image\" data-id=\"9be9036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3-1024x611.webp\" class=\"attachment-large size-large wp-image-15051\" alt=\"Google Analytics \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45b9da elementor-widget elementor-widget-text-editor\" data-id=\"e45b9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-google-analytics\/\">\n  <strong>What is Google <\/strong>\n<\/a>Analytics? Google Analytics &#8211; what is it? A question many people wonder about. The answer is that it&#8217;s a powerful and free website analytics tool from Google that helps you track and analyze visitor behavior on your website comprehensively. Google Analytics tells you who visits your <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-website-guide\/\">\n  <strong>website,<\/strong>\n<\/a> what devices they use, which channels they come from, how long they stay, and what they do on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f903e26 elementor-widget elementor-widget-heading\" data-id=\"f903e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does Google Analytics Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9869709 elementor-widget elementor-widget-text-editor\" data-id=\"9869709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe system works by using JavaScript Tracking Code that is added to every page of your website. When someone visits, this code collects usage data and sends it to Google&#8217;s servers for processing and presentation in easy-to-understand reports. This allows you to use this information to strategize your marketing efforts with precision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabbebb elementor-widget elementor-widget-heading\" data-id=\"aabbebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can You Do with Google Analytics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8149f1 elementor-widget elementor-widget-text-editor\" data-id=\"c8149f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people view Google Analytics as a complex tool, full of tables and figures that seem difficult to understand. However, in reality, this data is incredibly valuable for your business. What can Google Analytics do? Professional marketers use this tool to help with various aspects such as: <\/p><ol><li><strong>Track Website Visitors <\/strong>&#8211; Understand how many people are interested in your website and growth trends<\/li><li>Analyze User Behavior &#8211; Understand what visitors do on your website, which pages they spend the most time on, and which products they&#8217;re interested in<\/li><li><strong>Find Traffic Sources<\/strong> &#8211; Know where your visitors come from, such as Google, Facebook, or other websites<\/li><li><strong>Measure Marketing Campaign Effectiveness<\/strong> &#8211; Check whether your advertising or online marketing is working<\/li><li><strong>Analyze Target Audience<\/strong> &#8211; Understand the demographic characteristics of your visitors, such as age, gender, location, and interests<\/li><li><strong>Identify Website Weaknesses<\/strong> &#8211; Identify pages with high exit rates or poor performance<\/li><li>Measure Conversion Rates &#8211; Track how many visitors complete your goals, such as making a purchase or signing up<\/li><\/ol><p>How is Google Analytics beneficial? It&#8217;s like a map that guides you to improve and develop your website in the right direction, increase sales, and create customer satisfaction without having to guess what works and what doesn&#8217;t. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60a4d1 elementor-widget elementor-widget-image\" data-id=\"f60a4d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb959f7 elementor-widget elementor-widget-heading\" data-id=\"eb959f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terms You Should Know Before Using<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c951b elementor-widget elementor-widget-text-editor\" data-id=\"44c951b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before starting to use Google Analytics, you should familiarize yourself with basic terminology to understand reports easily and avoid confusion. Here are the key terms you should know:<\/p><ul><li><strong>Users <\/strong>&#8211; The number of people who visited your website during a specified period. No matter how many times they visit, they&#8217;re counted as one user (except when changing browsers or devices)<\/li><li><strong>Pageviews<\/strong> &#8211; The number of times a webpage is viewed, counting every time even if the same user views it repeatedly. This figure reflects the popularity of each webpage<\/li><li><strong>Sessions &#8211;<\/strong> The period when users interact with the website. Counting starts when they enter the website and ends when there&#8217;s no activity for more than 30 minutes or they move to another day. One user can have multiple sessions<\/li><li><strong>Bounce Rate<\/strong> &#8211; The percentage of visitors who leave the website after viewing just one page without clicking to other pages. A high rate may indicate that the content doesn&#8217;t meet their needs or the website has issues<\/li><li><strong>Exit &#8211;<\/strong> The percentage of exits from the website from a particular page. Different from Bounce Rate in that Exit is calculated from every page users leave from, regardless of how many pages they viewed before<\/li><li><strong>Average Session Duration <\/strong>&#8211; The average time users spend on your website in each session. Longer durations may indicate increased interest<\/li><li><strong>Average Time on Page<\/strong> &#8211; The average time users spend viewing a particular page, indicating the interest level of content on that page<\/li><\/ul><p>Both Bounce Rate and Exit Rate don&#8217;t necessarily need to be low all the time, as some pages may have the purpose of providing brief information or serving specific functions, such as a thank-you page after purchase. The nature of these pages is to have high Exit Rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992fe3a elementor-widget elementor-widget-heading\" data-id=\"992fe3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does Google Analytics report look?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2427486 elementor-widget elementor-widget-image\" data-id=\"2427486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4-1024x611.webp\" class=\"attachment-large size-large wp-image-15053\" alt=\"Google Analytics \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Google-Analytics-\u0e04\u0e37\u0e2d-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1a50b elementor-widget elementor-widget-text-editor\" data-id=\"1e1a50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow does Google Analytics look like? How do you view Google Analytics clearly? When you log into Google Analytics, you&#8217;ll find reports divided into 4 main sections. Each section provides different information about your website. How do you use Google Analytics effectively? Try to understand each section and you&#8217;ll be able to use it more efficiently.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5cf12 elementor-widget elementor-widget-heading\" data-id=\"6b5cf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audience Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500d79b elementor-widget elementor-widget-text-editor\" data-id=\"500d79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audience Reports provide an overview of who your website visitors are, where they come from, and how they behave. Google Analytics is the key that unlocks secrets about your target audience, including demographic information (gender, age), geographic data (country, city), interests, and devices used.<\/p><p>This information helps you tailor your content and marketing strategies to better appeal to your target audience. For example, if you find that most viewers use smartphones, you should prioritize developing a mobile-friendly website to provide the best user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8943be6 elementor-widget elementor-widget-heading\" data-id=\"8943be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acquisition Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9730fde elementor-widget elementor-widget-text-editor\" data-id=\"9730fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Acquisition Reports reveal the sources of your traffic. What is Google Analytics in terms of customer acquisition? It&#8217;s a tool that tells you which channels your visitors come from, including organic search through SEO, paid search, various social media platforms, email marketing, or direct visits. <\/p><p>This understanding helps you manage your marketing budget wisely. For instance, if you find that Facebook brings the most traffic and has a high conversion rate, you might increase your advertising budget on this channel. At the same time, you might improve your<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/seo-guide\/\">\n  <strong> SEO strategy<\/strong>\n<\/a> if you find that organic search still accounts for a small proportion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7c6ba elementor-widget elementor-widget-heading\" data-id=\"fd7c6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Behavior Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930c85a elementor-widget elementor-widget-text-editor\" data-id=\"930c85a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Behavior Reports delve into user behavior while on your website. Google Analytics is a <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/public-company-website-analytics\/\">\n  <strong>website analysis tool <\/strong>\n<\/a>that helps you see visitor movement paths, most visited web pages, time spent on each page, and points where visitors exit your website.<\/p><p>Analyzing these behaviors helps improve website structure and user experience. For example, if you find that product pages have high traffic but also high exit rates, this might indicate a problem that makes users uninterested in buying, such as unclear pricing, insufficient product information, or an overly complex ordering process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4621ff elementor-widget elementor-widget-heading\" data-id=\"f4621ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversions Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9f6fa elementor-widget elementor-widget-text-editor\" data-id=\"bf9f6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversions Reports are crucial factors for online businesses. Google Analytics is a tool that measures how successfully your website achieves business goals, whether selling products, registering, or filling out forms. Before using this section, you must set up Goals first so the system can track and report results accurately.<\/p><p>This report shows the rate of converting viewers to customers (<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-conversion-rate\/\">\n  <strong>Conversion Rate<\/strong>\n<\/a>), the value of each conversion, and the path users take before successfully converting. This information is invaluable for improving the sales process and increasing conversion rates. For example, if you find that the payment step has a high exit rate, you might need to make the process easier and faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3f3ad elementor-widget elementor-widget-heading\" data-id=\"7a3f3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CIPHER is Ready to Develop Your Website and Marketing Strategy Effectively!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7e9eb elementor-widget elementor-widget-text-editor\" data-id=\"8c7e9eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After learning what Google Analytics is and how beneficial it can be, you might be wondering, &#8220;How do I start?&#8221; or &#8220;How can I transform this data into business strategies?&#8221;<\/p><p>This is where CIPHER can help you! Cipher Company Limited is an expert in IT Solutions and Digital Marketing with experience working with many leading national brands. We have a team specialized in analyzing data from Google Analytics and developing comprehensive online marketing strategies. <\/p><p>Our services cover:<\/p><ul><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/web-design-development\/\">\n  <strong>Website Development<\/strong>\n<\/a> and high-performance E-Commerce<\/li><li>Comprehensive <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">\n  <strong>Digital Marketing Strategy Planning<\/strong>\n<\/a><\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n  <strong>SEO to Increase Traffic <\/strong>\n<\/a>to your website<\/li><li>Content Marketing that appeals to your target audience<\/li><li>Social Media Marketing across all platforms<\/li><li>Email Marketing and Marketing Automation<\/li><\/ul><p>With our software development expertise that forms the foundation of our company, we can create solutions that are not only beautiful but also secure and high-performance. Our quality team is ready to consult and plan strategies with you to help your business lead the competition online!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db7cfa elementor-widget elementor-widget-heading\" data-id=\"8db7cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be865bc elementor-widget elementor-widget-text-editor\" data-id=\"be865bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.techtarget.com\/searchbusinessanalytics\/definition\/Google-Analytics\" target=\"_blank\" rel=\"nofollow noopener\">\n  <strong>Google Analytics <\/strong>\n<\/a>is a tool that businesses of all sizes should not overlook. Understanding what Google Analytics is and how to use it effectively will help you make business decisions based on actual data, not guesswork.<\/p><p>How is Google Analytics beneficial? It not only helps you see the overview of your website but also helps you understand customers more deeply, find new business opportunities, and improve the user experience, all of which will lead to increased sales and business success. Start using Google Analytics today, or consult experts like CIPHER to elevate your online business to success! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00b0fa elementor-widget elementor-widget-image\" data-id=\"e00b0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/web-design-development\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-15004\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Service-web-design.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcdde3e e-flex e-con-boxed e-con e-parent\" data-id=\"bcdde3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c75b3 elementor-widget elementor-widget-heading\" data-id=\"d4c75b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f55d7 elementor-widget elementor-widget-heading\" data-id=\"d4f55d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is Google Analytics Difficult to Install?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd50c3 elementor-widget elementor-widget-text-editor\" data-id=\"1cd50c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNot at all! Google Analytics is a tool that&#8217;s easy to install. Simply create a Google Analytics account and add the JavaScript (Tracking Code) you receive to your website. For websites using CMS like WordPress, there are plugins for convenient installation. E-Commerce platforms like Shopify have built-in systems that support Google Analytics connection, allowing you to start collecting and analyzing data immediately after installation. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b505b elementor-widget elementor-widget-heading\" data-id=\"67b505b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is Google Analytics Really Free?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a938b6d elementor-widget elementor-widget-text-editor\" data-id=\"a938b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Analytics can be used for free. The free version, Google Analytics Standard, is sufficient for small to medium-sized businesses and comes with full features for user tracking. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b049e7c elementor-widget elementor-widget-heading\" data-id=\"b049e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are Google Analytics Reports Difficult to Read?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2485acd elementor-widget elementor-widget-text-editor\" data-id=\"2485acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor beginners, it might seem complex at first, but once you understand the basics, viewing Google Analytics is no longer difficult. Start by understanding basic terminology and the 4 main report sections (Audience, Acquisition, Behavior, Conversions). Then try using the Dashboard feature that helps you create a view of important data in one place. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f43db elementor-widget elementor-widget-heading\" data-id=\"c1f43db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Are the Limitations of Google Analytics?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69efc5 elementor-widget elementor-widget-text-editor\" data-id=\"d69efc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAlthough Google Analytics is a powerful tool, it has limitations that you should be aware of, such as not being able to track users who disable JavaScript or use ad blockers. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics is an essential tool that helps you understand your website&#8217;s overview and customer behaviors. This information can be [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,150,163,155,151,162,159,153],"tags":[],"class_list":["post-15054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en-2","category-online-marketing-en","category-seo-en","category-seo-tips-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/15054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=15054"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/15054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/15049"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=15054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=15054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=15054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}