{"id":14974,"date":"2025-10-06T14:50:47","date_gmt":"2025-10-06T07:50:47","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/facebook-pixel\/"},"modified":"2025-10-06T15:27:30","modified_gmt":"2025-10-06T08:27:30","slug":"facebook-pixel","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/facebook-pixel\/","title":{"rendered":"Facebook Pixel: What Is It? Installation Methods and Usage for Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14974\" class=\"elementor elementor-14974 elementor-14961\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d17f8 e-flex e-con-boxed e-con e-parent\" data-id=\"a3d17f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ea49a elementor-widget elementor-widget-text-editor\" data-id=\"13ea49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re running an online business, you&#8217;ve probably heard questions like &#8220;Have you installed Facebook Pixel on your website yet?&#8221; or &#8220;Have you set up Facebook Pixel?&#8221; But if you&#8217;re wondering what it is, why everyone is talking about it, and whether it&#8217;s really necessary, this article has the answers for you.<\/p><p>At <a href=\"https:\/\/www.cipher.co.th\/en\/\">\n  <strong>CIPHER<\/strong>\n<\/a>, we are committed to helping your business grow through effective online marketing, and one of the essential tools you shouldn&#8217;t overlook is Facebook Pixel. Let&#8217;s understand together why this tool is crucial for online marketing in today&#8217;s digital age.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33f414 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b33f414\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b33f414\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b33f414\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b33f414\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bb74b0 e-flex e-con-boxed e-con e-parent\" data-id=\"3bb74b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-498c17e elementor-widget elementor-widget-heading\" data-id=\"498c17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Facebook Pixel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64de1b elementor-widget elementor-widget-image\" data-id=\"d64de1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3-1024x611.webp\" class=\"attachment-large size-large wp-image-14968\" alt=\"Facebook Pixel\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0b50e elementor-widget elementor-widget-text-editor\" data-id=\"bb0b50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facebook Pixel is a JavaScript code created by Facebook to be installed on your <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-website-guide\/\">\n  <strong>website<\/strong>\n<\/a>. Facebook Pixel is an analytics tool that collects data on user behavior when they visit your website, such as pages viewed, products of interest, or product purchases. Facebook Pixel doesn&#8217;t just collect visit data but also links this information to users&#8217; Facebook accounts, allowing you to target your marketing precisely. Facebook Pixel Tag is installed by inserting code in the Header section of your website, and you&#8217;ll receive a Facebook Pixel ID, which is a unique code for your website.<\/p><p>Even if you&#8217;ve never done <a href=\"https:\/\/www.cipher.co.th\/en\/services\/online-advertising\/\">\n  <strong>Facebook advertising <\/strong>\n<\/a>before, installing Facebook Pixel is something you should do from the start. Once installed, it immediately begins collecting data that you can use when you&#8217;re ready to <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-an-ads\/\">\n  <strong>create Facebook Ads<\/strong>\n<\/a>. Facebook Ads Manager Pixel has analytics tools that help you understand user behavior and ad performance, allowing you to plan your online marketing more effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a964be7 elementor-widget elementor-widget-heading\" data-id=\"a964be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should Online Businesses Use Facebook Pixel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f686d9 elementor-widget elementor-widget-image\" data-id=\"2f686d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5-1024x611.webp\" class=\"attachment-large size-large wp-image-14972\" alt=\"Facebook Pixel\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/Facebook-Pixel-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2faaa75 elementor-widget elementor-widget-text-editor\" data-id=\"2faaa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOnline marketing, especially on Facebook, which is one of the platforms with the most users, requires effective tools for your campaigns to succeed. Let&#8217;s see why Facebook Pixel is an essential tool for online businesses:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5b0bc elementor-widget elementor-widget-heading\" data-id=\"fe5b0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Used for Retargeting Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8c1d elementor-widget elementor-widget-text-editor\" data-id=\"21b8c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever noticed that after viewing a product on a website, you suddenly see ads for that product on your Facebook feed? That&#8217;s because the website uses Facebook Pixel for retargeting ads. <\/p><p>Facebook Pixel is a crucial aid for retargeting, which is a highly effective marketing strategy. Facebook Ads Manager Pixel has tools that make tracking user behavior and retargeting easy.<\/p><p>When your website has Facebook Pixel installed and has enough website visitors&#8217; data (recommended at least 100 people), you can select this target group for advertising to show ads specifically to people who have already visited your website. There&#8217;s a high chance they will return and eventually decide to purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6da10c elementor-widget elementor-widget-heading\" data-id=\"e6da10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create Dynamic Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52516a2 elementor-widget elementor-widget-text-editor\" data-id=\"52516a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-e-commerce-and-types\/\">\n  <strong>E-Commerce businesses or online stores<\/strong>\n<\/a> with thousands of products, Facebook Pixel helps you create Dynamic Ads (or what Facebook calls Catalog Ads).<\/p><p>This type of advertising will display products that users have previously viewed on your website in a slide or carousel format to remind them to reconsider purchasing. This saves considerable time compared to creating separate ads for each product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ccd8f elementor-widget elementor-widget-heading\" data-id=\"91ccd8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure Conversions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f087f elementor-widget elementor-widget-text-editor\" data-id=\"d7f087f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising doesn&#8217;t end when people click through to your website; you need to know what they do next.<\/p><p>When you install Facebook Pixel (Base code) along with Event code, you can track various user actions, such as:<\/p><ul><li>Number of people who visit product pages<\/li><li>Number of people who add products to cart<\/li><li>Number of people who successfully complete a purchase<\/li><\/ul><p>Facebook Ads Manager Pixel helps you see this data in detail, allowing you to measure how successful your ads are. Creating Facebook Pixel correctly will help you measure conversions accurately. This information helps you see the overview of the &#8220;conversion funnel&#8221; and analyze which points on your website need improvement to increase sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a3cbc elementor-widget elementor-widget-heading\" data-id=\"07a3cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create Custom Audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f42ea elementor-widget elementor-widget-text-editor\" data-id=\"57f42ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facebook Pixel helps you create Custom Audiences from data on people who have previously interacted with your website.<\/p><p>Facebook Pixel collects data on user behavior on your website, allowing you to create Facebook Pixel Custom Audiences effectively. Using Facebook Pixel ID makes the system able to track and identify target groups accurately.<\/p><p>For example, you can create target audiences from people who:<\/p><ul><li>Visited a specific product page in the past 15 days<\/li><li>Added products to cart but haven&#8217;t purchased<\/li><li>Have already purchased from you<\/li><\/ul><p>This method is ideal for advertising with clear objectives, such as encouraging previous customers to purchase again or targeting interested groups that haven&#8217;t purchased yet to make a purchase decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8a8e1 elementor-widget elementor-widget-heading\" data-id=\"1b8a8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create Lookalike Audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dfebae elementor-widget elementor-widget-text-editor\" data-id=\"2dfebae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After you&#8217;ve created Custom Audiences and seen good results, you can use this data to create Lookalike Audiences. Lookalike Audiences are groups of people that Facebook Pixel helps find for you, who have characteristics similar to your selected model group, whether in terms of gender, age, location, interests, or various behaviors. This allows you to expand your customer base efficiently.<\/p><p>For example, you can use your group of customers who have purchased from you as a model, then have Facebook create a target audience with similar characteristics, who are highly likely to be interested in your products as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811d777 elementor-widget elementor-widget-image\" data-id=\"811d777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-digital-advertising-media-buying-and-roi-strategies\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-14943\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Digital-Advertising.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf384a elementor-widget elementor-widget-heading\" data-id=\"9cf384a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create Facebook Pixel?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c319a elementor-widget elementor-widget-text-editor\" data-id=\"a9c319a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere are mainly two methods to create Facebook Pixel: through Ads Manager and through Business Manager. Here are the simple steps:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f2fe3 elementor-widget elementor-widget-heading\" data-id=\"66f2fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating Facebook Pixel on Ads Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4249ade elementor-widget elementor-widget-text-editor\" data-id=\"4249ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are simple steps to create Facebook Ads Manager Pixel:<\/p><ol><li>Go to Ads Manager and select the &#8220;All Tools&#8221; menu<\/li><li>Choose &#8220;Pixels&#8221; and click the &#8220;Create a Pixel&#8221; button<\/li><li>Name your Pixel as desired (recommended to use a name related to your business or campaign)<\/li><li>Enter your website URL<\/li><li>Click &#8220;Continue&#8221; and accept the terms of use<\/li><\/ol><p>Facebook Pixel ID is the identification number of the Pixel you create, which is very important for installation and usage. Keeping your Facebook Pixel ID secure is important as it is the key to accessing your marketing data.<\/p><p>After creating the Pixel, you&#8217;ll receive a Facebook Pixel ID, which is a unique code for your Pixel that you&#8217;ll need to install on your website. Creating Facebook Pixel is therefore an important step in starting effective online marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6c8cc elementor-widget elementor-widget-heading\" data-id=\"ad6c8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating Facebook Pixel on Business Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aaf00b elementor-widget elementor-widget-text-editor\" data-id=\"7aaf00b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For businesses using Business Manager, the method to create Facebook Pixel is as follows:<\/p><ol><li>Go to &#8220;Business Settings&#8221; in the Business Manager<\/li><li>Select your business<\/li><li>Click &#8220;Data Sources&#8221;<\/li><li>Select &#8220;Pixels&#8221;<\/li><li>Click &#8220;Add&#8221; next to the search bar at the top of the page<\/li><li>Enter your pixel name<\/li><li>Specify your website URL (not required but recommended)<\/li><li>Click &#8220;Continue&#8221;<\/li><li>Select the Pixel installation method as desired<\/li><\/ol><p>After creating the Pixel, you need to install the code on your website by putting the Facebook Pixel Tag (Base Code) in the Header section of your website and adding Event Code at various points you want to track. Inserting the Facebook Pixel Tag correctly will help the system work efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e23fc elementor-widget elementor-widget-heading\" data-id=\"36e23fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does Facebook Pixel Benefit Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda5144 elementor-widget elementor-widget-text-editor\" data-id=\"bda5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides the benefits already mentioned, Facebook Pixel has several other advantages for online marketing:<\/p><ul><li>Save advertising budget: You can define your target audience more precisely, so you don&#8217;t waste budget on people who are unlikely to become customers<\/li><li>Analyze Return on Ad Spend (ROAS): Helps you evaluate whether your advertising investment is worthwhile<\/li><li>Conduct A\/B Testing: You can test which ads work best to improve your campaigns&#8217; effectiveness<\/li><li>Understand customer behavior: See how customers interact with your website and make improvements<\/li><li>Increase Conversion Funnel efficiency: Identify where customers drop out of the funnel and find solutions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed74ab elementor-widget elementor-widget-heading\" data-id=\"0ed74ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhance Your Business with Comprehensive Digital Marketing Services from CIPHER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cb67c elementor-widget elementor-widget-text-editor\" data-id=\"02cb67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At CIPHER, we not only understand how Facebook Pixel works but also offer comprehensive digital marketing solutions that will elevate your business:<\/p><ul><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\">\n  <strong>Social Media Marketing<\/strong>\n<\/a>: Services to manage and increase engagement on popular social media platforms<\/li><li><strong>Targeted Digital Marketing<\/strong>: <a href=\"https:\/\/www.cipher.co.th\/en\/services\/online-advertising\/\">\n  <strong>Online advertising services<\/strong>\n<\/a> that reach the right target audience through in-depth data analysis<\/li><li><strong>Sales-Generating Content<\/strong>: Content creation that not only attracts attention but also converts viewers into customers<\/li><li><strong>Inbound Marketing<\/strong>: Marketing strategies that attract potential customers interested in your products with appealing content<\/li><\/ul><p>Our expert team is ready to help you install Facebook Pixel and develop digital marketing strategies that meet your business needs, allowing you to grow and compete confidently in the online world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db9b99 elementor-widget elementor-widget-heading\" data-id=\"0db9b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7e084 elementor-widget elementor-widget-text-editor\" data-id=\"ef7e084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.simplilearn.com\/what-is-facebook-pixel-article\" target=\"_blank\" rel=\"nofollow noopener\">\n  <strong>Facebook Pixel is<\/strong>\n<\/a> an important tool that transforms your online marketing to be more efficient and accurate. Whether you haven&#8217;t started advertising yet or are looking for ways to increase sales, installing Pixel today will help collect valuable data for better marketing in the future. Contact CIPHER today to elevate your business to success!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba2076 elementor-widget elementor-widget-image\" data-id=\"cba2076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/online-advertising\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-14976\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/service-ads.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8436944 e-flex e-con-boxed e-con e-parent\" data-id=\"8436944\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae577ab elementor-widget elementor-widget-heading\" data-id=\"ae577ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db4b620 elementor-widget elementor-widget-heading\" data-id=\"db4b620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Facebook Pixel?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3706ec8 elementor-widget elementor-widget-text-editor\" data-id=\"3706ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFacebook Pixel is a JavaScript code created by Facebook to be installed on your website. It collects data on the behavior of website visitors, such as page visits, adding products to cart, or purchasing products. Facebook Pixel is a tool that helps you do Retargeting, measure Conversions, and create Custom Audiences for more effective online marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d888483 elementor-widget elementor-widget-heading\" data-id=\"d888483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where can I view Facebook Pixel?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572fb6f elementor-widget elementor-widget-text-editor\" data-id=\"572fb6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can view Facebook Pixel and the data it collects from several places:<\/p><ol><li>In Facebook Business Manager, go to Events Manager<\/li><li>Select Data Sources, then select Pixels<\/li><li>Click on the Facebook Pixel name you want to check<\/li><\/ol><p>Additionally, you can check the functionality of Facebook Pixel Tag using Facebook Pixel Helper, which is a Google Chrome extension that shows whether Pixel is working correctly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5a789 elementor-widget elementor-widget-heading\" data-id=\"6a5a789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you create Facebook Pixel?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d057879 elementor-widget elementor-widget-text-editor\" data-id=\"d057879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating Facebook Pixel has 2 main methods:<\/p><ul><li>Through Ads Manager:<ul><li>Go to Ads Manager and select &#8220;All Tools&#8221; menu<\/li><li>Select &#8220;Pixels&#8221; and click &#8220;Create a Pixel&#8221; button<\/li><li>Name your Pixel and enter your website URL<\/li><\/ul><\/li><li>Through Business Manager:<ul><li>Go to business settings in the Business Manager<\/li><li>Select &#8220;Data Sources&#8221; &gt; &#8220;Pixels&#8221;<\/li><li>Click &#8220;Add&#8221; and follow the steps provided<\/li><\/ul><\/li><\/ul><p>After creating the Pixel, you&#8217;ll receive a Facebook Pixel ID that you need to install on your website to start collecting data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f0e0c elementor-widget elementor-widget-heading\" data-id=\"01f0e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Facebook Pixel benefit online businesses?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cca7b9 elementor-widget elementor-widget-text-editor\" data-id=\"7cca7b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facebook Pixel is highly beneficial for online businesses:<\/p><ol><li><strong>Retargeting<\/strong> &#8211; Show ads to people who have already visited your website<\/li><li><strong>Measure Conversions<\/strong> &#8211; Track whether users perform the activities you want on your website<\/li><li><strong>Create Custom Audiences<\/strong> &#8211; Define target groups based on website behavior<\/li><li><strong>Create Lookalike Audiences<\/strong> &#8211; Expand your target audience to people with characteristics similar to your current customers<\/li><li>Create Dynamic Ads &#8211; Show ads for products users have shown interest in<\/li><\/ol><p>Using Facebook Ads Manager Pixel helps you plan marketing efficiently, save on advertising budget, and increase chances of closing sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re running an online business, you&#8217;ve probably heard questions like &#8220;Have you installed Facebook Pixel on your website yet?&#8221; [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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