{"id":14285,"date":"2025-08-25T08:30:00","date_gmt":"2025-08-25T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/marketing-manager\/"},"modified":"2025-08-29T14:05:45","modified_gmt":"2025-08-29T07:05:45","slug":"marketing-manager","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/marketing-manager\/","title":{"rendered":"Marketing Managers Must Know: How AI is Transforming SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14285\" class=\"elementor elementor-14285 elementor-14108\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e60600a e-flex e-con-boxed e-con e-parent\" data-id=\"e60600a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26da9e3 elementor-widget elementor-widget-text-editor\" data-id=\"26da9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today&#8217;s highly competitive and ever-changing digital world, Marketing Managers need to stay ahead of emerging trends, especially with the arrival of <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo-easy-guide\/\"><strong>AI that&#8217;s revolutionizing the SEO landscape<\/strong><\/a>. This article will explore why today&#8217;s Marketing Managers must adapt their SEO strategies to align with AI and how to ensure your brand isn&#8217;t just &#8220;found&#8221; but becomes the &#8220;answer&#8221; that AI chooses to present to users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc6b91 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ebc6b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ebc6b91\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ebc6b91\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ebc6b91\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c388f50 e-flex e-con-boxed e-con e-parent\" data-id=\"c388f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d43b07 elementor-widget elementor-widget-heading\" data-id=\"4d43b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Transformed Search Landscape Through AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f25ff elementor-widget elementor-widget-text-editor\" data-id=\"05f25ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine having an incredibly intelligent assistant who deeply understands every question you ask and can instantly summarize relevant information from sources worldwide\u2014that&#8217;s what AI is doing to the search world, and it&#8217;s something <a href=\"https:\/\/www.coursera.org\/articles\/marketing-manager\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Marketing Managers<\/strong><\/a> must understand to perform effectively.<\/p><p>In the past, people typically began searches with simple phrases like &#8220;Japanese restaurant&#8221; or &#8220;how to make cake,&#8221; hoping search engines would display a list of relevant websites for them to browse. This was fundamental knowledge about SEO that Marketing Managers needed to understand for digital marketing.<br>However, with today&#8217;s AI advancements, search engines no longer just look at those words or phrases. They can &#8220;understand&#8221; broader contexts, interpret complex meanings of questions, and accurately access the true &#8220;Search Intent&#8221; of users.<\/p><p>When you ask &#8220;how to make banana cake,&#8221; AI tries to understand what you really want\u2014a recipe? Detailed steps? A tutorial video? All to provide the answer that best suits your needs. This is what modern Marketing Managers must consider in every marketing piece.   <\/p><p>This major shift has completely changed how websites are ranked. Stuffing keywords into content hoping to rank is now outdated. Today, rankings depend on how thoroughly your content &#8220;answers&#8221; users&#8217; questions, how credible it is, and how naturally it&#8217;s presented. This is the heart of <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-ai-seo\/\"><strong>AI SEO <\/strong><\/a>that Marketing Managers must thoroughly understand to effectively manage their marketing teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20ab74 elementor-widget elementor-widget-heading\" data-id=\"a20ab74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is AI SEO? What is AI SEO? Why Should Marketing Managers Care?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b63f0 elementor-widget elementor-widget-image\" data-id=\"68b63f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2-1024x611.webp\" class=\"attachment-large size-large wp-image-14194\" alt=\"Marketing Manager\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7e235 elementor-widget elementor-widget-text-editor\" data-id=\"2b7e235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI SEO, or Artificial Intelligence Search Engine Optimization, means adapting all SEO strategies to align with how AI-powered search engines work today. It&#8217;s not just about making websites &#8220;findable&#8221; but making your content &#8220;the answer&#8221; that AI chooses to present directly to users, which presents a significant challenge for digital-age Marketing Managers.<\/p><p>The differences between traditional SEO and AI SEO that Marketing Managers need to understand include:<\/p><p><strong>Traditional SEO:<\/strong><\/p><ul><li>Keyword research using older tools like Google Keyword Planner<\/li><li>Focus on On-page and Off-page techniques requiring human analysis<\/li><li>Content creation primarily by humans<\/li><li>Manual website optimization for Core Web Vitals and algorithms<\/li><\/ul><p><strong>AI SEO:<\/strong><\/p><ul><li>Using AI to analyze keywords and automatically recommend appropriate terms<\/li><li>Using AI to create content that addresses search queries<\/li><li>Learning user behavior and optimizing websites to match User Intent<\/li><li>Analyzing internal\/external links with AI for maximum efficiency<\/li><\/ul><p>Why should Marketing Managers care about AI SEO in their marketing work? Because in-depth data from SE Ranking indicates that AI can <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/increase-sales-with-ai-seo-guide\/\"><strong>effectively increase sales<\/strong><\/a>, reduce workload, and improve marketing team efficiency by: <\/p><ul><li>54% of SEO experts leverage AI in their work<\/li><li>Google creates AI-generated answers for 8.71% of all keywords<\/li><li>Detailed searches using ten search terms have a 19.10% chance of triggering AI overview displays<\/li><li>The information summarized by AI is very detailed, averaging around 4,342 characters<\/li><\/ul><p>What&#8217;s interesting for Marketing Managers is that 84.72% of websites referenced in Google AI Overviews are typically sites ranking 1-10 in organic search results. This represents a golden opportunity for brands ready to adapt and is a direct responsibility of Marketing Managers to guide their teams to adjust in time!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31bdbed elementor-widget elementor-widget-heading\" data-id=\"31bdbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Search Behavior in the AI Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74aed46 elementor-widget elementor-widget-text-editor\" data-id=\"74aed46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI hasn&#8217;t just changed how search engines work\u2014it has significantly impacted user search behavior. Marketing Managers must understand these changes to adapt their roles and SEO strategies to address new behaviors, including:<\/p><ol><li><strong>More Natural Conversations<\/strong> &#8211; Users are accustomed to asking questions to AI like ChatGPT or Gemini using natural language, not just typing short keywords anymore, but conversing as if talking to a real person. Marketing Managers must adjust their content creation approach to accommodate this new search style.<\/li><li><strong>Demand for Precise and Quick Answers<\/strong> &#8211; Today&#8217;s users expect immediately concise and relevant summarized answers without spending time clicking through multiple websites, which &#8220;Google AI Overview&#8221; appearing at the top of search results addresses. Marketing Manager&#8217;s work must therefore shift to make content easily accessible and quick to answer questions.<\/li><li><strong>Looking for Credible In-depth Information<\/strong> &#8211; While wanting speed, users still seek deep and credible information. AI thus plays a crucial role in filtering and presenting high-quality information sources summarized for users. Marketing Managers must therefore create content that is both credible and highly valuable.<\/li><\/ol><p>These changing behaviors reflect that Marketing Managers must seriously adjust their perspective and SEO strategies. It&#8217;s not just about making websites &#8220;findable&#8221; but making your website &#8220;the answer&#8221; that AI will present first, which is a new challenge in the digital-age Marketing Manager&#8217;s job.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4bf7c elementor-widget elementor-widget-image\" data-id=\"ed4bf7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0cb09 elementor-widget elementor-widget-heading\" data-id=\"6b0cb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Strategies Marketing Managers Must Adapt in the AI Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b62226 elementor-widget elementor-widget-text-editor\" data-id=\"0b62226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs the SEO world changes, Marketing Managers must modernize their strategies and lead their marketing teams to keep pace with changes. Here are key approaches to use in marketing work:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f125fce elementor-widget elementor-widget-heading\" data-id=\"f125fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create In-depth Content That Addresses User Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f789ca elementor-widget elementor-widget-text-editor\" data-id=\"2f789ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI-era content must be comprehensive and answer user questions as completely as possible. Surface-level writing is no longer sufficient. Marketing Managers must lead their teams to analyze what users really want to know and provide deep, clear, and valuable answers.<\/p><p>For example, instead of writing a short article about &#8220;How to do SEO,&#8221; try creating a comprehensive guide covering all aspects, from keyword research to measurement, with real examples and case studies. It&#8217;s the Marketing Manager&#8217;s responsibility to set the direction for creating deep and comprehensive content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e7a85 elementor-widget elementor-widget-heading\" data-id=\"f1e7a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use Natural Language and Structures That AI Understands Easily<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9e4f9 elementor-widget elementor-widget-text-editor\" data-id=\"ce9e4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI prefers content written in natural, uncomplicated language with clear structure. Marketing Managers should guide their teams to divide content into sections with headings (H1, H2, H3) to help AI better understand the context of the content.<\/p><p>Techniques to use in marketing work include:<\/p><ul><li>Write short, clear, easy-to-understand sentences<\/li><li>Break paragraphs for easy reading, not too long<\/li><li>Use headings and subheadings to organize content<\/li><li>Focus on answering questions users commonly ask<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8039320 elementor-widget elementor-widget-heading\" data-id=\"8039320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Build Credibility with E-E-A-T Principles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b03a28 elementor-widget elementor-widget-text-editor\" data-id=\"8b03a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google increasingly emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in the AI era. The Marketing Manager&#8217;s role is to lead the team to create content that demonstrates:<\/p><ul><li>Comes from those with real experience (Experience)<\/li><li>Written by industry experts (Expertise)<\/li><li>Comes from authoritative industry sources (Authoritativeness)<\/li><li>Is trustworthy and verifiable (Trustworthiness)<\/li><\/ul><p>This can be done by Marketing Managers encouraging their team to:<\/p><ul><li>Reference credible sources<\/li><li>Include author information showing expertise<\/li><li>Keep content updated regularly<\/li><li>Present real research or case studies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05c107 elementor-widget elementor-widget-heading\" data-id=\"a05c107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Use NLP Techniques to Help AI Better Understand Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29967b4 elementor-widget elementor-widget-text-editor\" data-id=\"29967b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Natural Language Processing (NLP) is technology that helps AI better understand human language. Marketing Managers should incorporate NLP techniques in marketing work as follows:<\/p><ul><li><b>Use Long-tail Keywords<\/b> &#8211; Longer, natural keywords help AI understand context better. For example, instead of just &#8220;SEO,&#8221; try &#8220;How to make SEO rank on first page in 2025.&#8221; It&#8217;s the Marketing Manager&#8217;s responsibility to strategize the use of long keywords.<\/li><li><b>Create Question-Based Content<\/b> &#8211; Google likes to display content that directly answers questions. Marketing Managers should encourage using questions as headings followed by clear answers to increase chances of appearing in AI Overviews.<\/li><li><b>Use Schema Markup<\/b> &#8211; JSON-LD Schema Markup structures help Google&#8217;s AI better understand website information. Marketing Managers should work with technical teams to apply Schema Markup to various data, whether articles, reviews, or product information.<\/li><li><b>Add Context with LSI Keywords <\/b>&#8211; Using words related to main keywords (LSI Keywords) helps AI understand the meaning and context of content more deeply. It&#8217;s the Marketing Manager&#8217;s responsibility to oversee the use of words to be comprehensive and natural.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2219cc4 elementor-widget elementor-widget-heading\" data-id=\"2219cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personas of Successful Marketing Managers in the AI SEO Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094b900 elementor-widget elementor-widget-text-editor\" data-id=\"094b900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnderstanding the personas of successful Marketing Managers in the AI era will help you see the skills and qualities necessary to develop. Regardless of what type of Marketing Manager you are, adapting to AI SEO is essential:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df59b42 elementor-widget elementor-widget-heading\" data-id=\"df59b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Digital Transformation Leader<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb1bd6 elementor-widget elementor-widget-text-editor\" data-id=\"afb1bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Characteristics<\/strong>: A Marketing Manager who focuses on applying new technologies to marketing strategies, has foresight, and is willing to experiment with new things.<\/p><p><strong>Challenges with AI SEO<\/strong>: Balancing cutting-edge technology with consumers&#8217; basic needs<\/p><p><strong>How to Adapt:<\/strong><\/p><ul><li>Continuously study AI technology through training and workshops<\/li><li>Pilot small AI SEO projects to prove effectiveness before scaling<\/li><li>Build teams with mixed skills between technological understanding and creativity<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4343f elementor-widget elementor-widget-heading\" data-id=\"0e4343f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Data-Driven Marketer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14324a8 elementor-widget elementor-widget-text-editor\" data-id=\"14324a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Characteristics<\/strong>: A Marketing Manager who makes decisions based on data, accurately analyzing numbers and trends.<\/p><p><strong>Challenges with AI SEO<\/strong>: Transforming the vast amount of data AI generates into actionable strategies.<\/p><p><strong>How to Adapt<\/strong>:<\/p><ul><li>Develop advanced data analysis skills, especially Machine Learning Insights<\/li><li>Use AI to find complex and constantly changing User Intent<\/li><li>Create dashboards showing real-time AI SEO results<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dfb80f elementor-widget elementor-widget-heading\" data-id=\"2dfb80f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Content Quality Champion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b983f5a elementor-widget elementor-widget-text-editor\" data-id=\"b983f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Characteristics<\/strong>: A Marketing Manager who prioritizes content quality over quantity, focusing on creating value for readers.<\/p><p><strong>Challenges with AI SEO<\/strong>: Maintaining balance between creating content that pleases AI and content that truly values humans<\/p><p><strong>How to Adapt<\/strong>:<\/p><ul><li>Learn to use AI to analyze existing content and improve it to address both readers and algorithms<\/li><li>Develop content creation processes that combine human creativity with AI efficiency<\/li><li>Emphasize E-E-A-T in all content to increase credibility in Google&#8217;s eyes<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b649b75 elementor-widget elementor-widget-heading\" data-id=\"b649b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Cross-Functional Collaborator<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f59da5 elementor-widget elementor-widget-text-editor\" data-id=\"3f59da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Characteristics<\/strong>: A Marketing Manager who can work with diverse teams, including technical teams, sales teams, and customer service teams.<\/p><p><strong>Challenges with AI SEO<\/strong>: Communicating the complexity of AI SEO so all departments understand and can collaborate.<\/p><p><strong>How to Adapt<\/strong>:<\/p><ul><li>Hold regular meetings between SEO, Content, and Developer teams to understand common goals<\/li><li>Create shared language and objectives that all teams understand<\/li><li>Develop work systems where all teams can track AI SEO strategy progress<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e9f15 elementor-widget elementor-widget-heading\" data-id=\"38e9f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Strategic Visionary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b71aa0d elementor-widget elementor-widget-text-editor\" data-id=\"b71aa0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Characteristics<\/strong>: A Marketing Manager who can plan long-term, see the big picture, and connect SEO strategies with business goals.<\/p><p><strong>Challenges with AI SEO<\/strong>: Predicting and preparing for rapid changes in AI algorithms.<\/p><p><strong>How to Adapt<\/strong>:<\/p><ul><li>Closely monitor changes in AI technology and Google algorithm updates<\/li><li>Plan flexible strategies that can adapt to situations<\/li><li>Build an SEO team knowledgeable in both technical and marketing aspects to handle changes<\/li><\/ul><p>Analyzing which type of Marketing Manager you are will help you understand your strengths and areas to develop to better handle AI SEO challenges. You don&#8217;t need to be an expert in every area but must know how to use available resources and teams most effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a289d40 elementor-widget elementor-widget-heading\" data-id=\"a289d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Tools for Marketing Managers in SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54dbfe elementor-widget elementor-widget-image\" data-id=\"f54dbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3-1024x611.webp\" class=\"attachment-large size-large wp-image-14196\" alt=\"Marketing Manager\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Marketing-Manager-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172cbd4 elementor-widget elementor-widget-text-editor\" data-id=\"172cbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs a Marketing Manager, knowing how to choose appropriate AI tools will help your team work more efficiently. Here are tools that help in modern marketing work:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f4014 elementor-widget elementor-widget-heading\" data-id=\"42f4014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Gemini<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d309dcc elementor-widget elementor-widget-text-editor\" data-id=\"d309dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle&#8217;s Generative AI tool that helps Marketing Managers find keywords, analyze market trends, and create quality SEO content. It helps you see new perspectives that might be overlooked in marketing duties.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068a118 elementor-widget elementor-widget-heading\" data-id=\"068a118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Ahrefs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25001d5 elementor-widget elementor-widget-text-editor\" data-id=\"25001d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ahrefs\/\"><strong>leading SEO tool <\/strong><\/a>that uses AI to analyze keywords and competitors, check backlinks, and track search rankings. It helps Marketing Managers see a complete overview of SEO strategies and plan marketing work efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e4a50 elementor-widget elementor-widget-heading\" data-id=\"33e4a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Surfer SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c3e7b elementor-widget elementor-widget-text-editor\" data-id=\"79c3e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn AI tool that helps analyze your content compared to top-ranking content, identifying strengths, weaknesses, and improvement opportunities. It helps Marketing Managers know how to adjust content for higher ranking chances and clearly define content development direction.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fea84 elementor-widget elementor-widget-heading\" data-id=\"e3fea84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Frase<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22cffd elementor-widget elementor-widget-text-editor\" data-id=\"b22cffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An AI tool that helps create SEO content by analyzing questions users often search for and helps structure content to answer those questions comprehensively. It helps Marketing Managers and teams create content that appeals to readers and is AI-friendly.<\/p><p>However, these AI technologies should only be supplementary tools, not replacements for human creativity and judgment. Smart Marketing Managers will use AI as an assistant in marketing work, not the complete decision-maker.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4de055 elementor-widget elementor-widget-heading\" data-id=\"e4de055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preparing Your Brand for Google SGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8b972 elementor-widget elementor-widget-text-editor\" data-id=\"8e8b972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Search Generative Experience (SGE) is a new Google feature that uses AI to create summarized search results, better meeting user needs. Marketing Managers wanting to win over SGE should prepare as follows:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36168b elementor-widget elementor-widget-heading\" data-id=\"b36168b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keywords That Trigger AI Overviews<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300b5dc elementor-widget elementor-widget-text-editor\" data-id=\"300b5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recent research found that certain types of keywords are more likely to trigger AI Overviews displays, which is important information for Marketing Manager work, including:<\/p><ul><li>&#8220;What is&#8221; type questions increased by 20%<\/li><li>&#8220;How to&#8221; type questions increased by 15%<\/li><li>Questions with the phrase &#8220;symptoms of&#8221; increased by 12%<\/li><li>Questions with the word &#8220;treatment&#8221; increased by 10%<\/li><\/ul><p>Additionally, long-tail keywords with specificity often trigger AI Overviews displays well, even with low search volume. Marketing Managers should strategize using these keywords in marketing work to increase ranking chances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4afaab elementor-widget elementor-widget-heading\" data-id=\"c4afaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve Core Web Vitals to Increase Chances of Appearing in AI Overviews<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff9d7c elementor-widget elementor-widget-text-editor\" data-id=\"8ff9d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCore Web Vitals are important factors Google uses to rank websites. Appropriate optimization helps increase chances of appearing in AI Overviews, with Marketing Managers working with technical teams on improvements such as:\n\n<ol>\n  <li><strong>Website Performance Enhancement:<\/strong>\n    <ul>\n      <li>Improve Website Speed<\/li>\n      <li>Optimize image assets by reducing file sizes and adopting next-generation formats like WebP<\/li>\n      <li>Use Lazy Loading to reduce unnecessary data loading<\/li>\n    <\/ul>\n  <\/li>\n  <li><strong>Improve Mobile Usability<\/strong>\n    <ul>\n      <li>Make websites support Mobile-first Indexing<\/li>\n      <li>Use Responsive Design suitable for all screen sizes<\/li>\n    <\/ul>\n  <\/li>\n  <li><strong>Optimize UX\/UI to be AI-friendly<\/strong>\n    <ul>\n      <li>Use well-structured Internal Links<\/li>\n      <li>Add Rich Snippets with Schema Markup<\/li>\n    <\/ul>\n  <\/li>\n<\/ol>\n&nbsp;\n\nThe Marketing Manager&#8217;s role is to oversee and coordinate with technical teams to improve the website according to these guidelines, ensuring the website is ready for AI ranking.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6cfce0 elementor-widget elementor-widget-heading\" data-id=\"a6cfce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI SEO Services from CIPHER for Modern Marketing Managers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d4441 elementor-widget elementor-widget-text-editor\" data-id=\"e0d4441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER<\/strong><\/a> understands the challenges of Marketing Managers in the AI era. We&#8217;re ready to help you stay ahead of competitors with comprehensive AI SEO services for modern marketing:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8ab80 elementor-widget elementor-widget-heading\" data-id=\"cb8ab80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Comprehensive AI SEO Strategy Analysis for Marketing Managers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e989301 elementor-widget elementor-widget-text-editor\" data-id=\"e989301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe&#8217;ll analyze your business, competitors, and target audience behavior to develop the most appropriate AI SEO strategy for your brand. With expert teams understanding both technical and strategic aspects, we help Marketing Managers have in-depth information for decision-making.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da5e07 elementor-widget elementor-widget-heading\" data-id=\"8da5e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Develop AI-Ready Content for Marketing Work That Appears in Overviews<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f368e24 elementor-widget elementor-widget-text-editor\" data-id=\"f368e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur professional writers will create high-quality content that addresses both readers and AI using NLP techniques and appropriate structures. This increases chances of your content being selected for AI Overviews, helping Marketing Managers have high-quality, ready-to-use content.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a60fe elementor-widget elementor-widget-heading\" data-id=\"26a60fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Enhance Website Efficiency with Core Web Vitals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685ac0d elementor-widget elementor-widget-text-editor\" data-id=\"685ac0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe&#8217;ll optimize your website to load quickly, be user-friendly, and AI-friendly by improving all Core Web Vitals, giving your website an advantage in rankings. This helps Marketing Managers worry less about technical issues and focus fully on marketing strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a08528 elementor-widget elementor-widget-heading\" data-id=\"3a08528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Track and Measure with AI Analytics for Marketing Managers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b0bca elementor-widget elementor-widget-text-editor\" data-id=\"78b0bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe use leading AI tools to track SEO results in detail, analyze in-depth data, and continuously adjust strategies for best results. This helps Marketing Managers have accurate data to measure campaign success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e6956 elementor-widget elementor-widget-heading\" data-id=\"29e6956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. AI-Driven Marketing Automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec1fcc elementor-widget elementor-widget-text-editor\" data-id=\"aec1fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We help you save time and resources with Marketing Automation systems using AI to manage campaigns, analyze results, and improve efficiency in real-time. This helps Marketing Managers efficiently manage teams and resources.<\/p><p>As your Digital Marketing partner, CIPHER not only understands AI technology but also understands the roles and challenges of modern Marketing Managers to create <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO strategies<\/strong><\/a> leading to tangible business results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4498529 elementor-widget elementor-widget-heading\" data-id=\"4498529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e502fe0 elementor-widget elementor-widget-text-editor\" data-id=\"e502fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is rapidly revolutionizing the SEO industry, creating opportunities for Marketing Managers who adapt quickly to gain competitive advantages. The key remains creating content valuable to users, fully addressing their needs, and creating good user experiences. Marketing Managers who understand how AI SEO works and lead teams to adapt quickly will become market leaders, while those stuck with old techniques will be left behind. CIPHER is ready to partner in elevating your AI SEO strategy for sustainable success in the digital era.<\/p><p>Additionally, Marketing Managers can use tools like <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>Yoast SEO<\/strong><\/a> to help optimize content to be AI-friendly and efficiently increase ranking opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bad36 elementor-widget elementor-widget-image\" data-id=\"66bad36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11394\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9107251 e-flex e-con-boxed e-con e-parent\" data-id=\"9107251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0964b75 elementor-widget elementor-widget-heading\" data-id=\"0964b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7106e7 elementor-widget elementor-widget-heading\" data-id=\"a7106e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does a Marketing Manager position involve?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae6ac8 elementor-widget elementor-widget-text-editor\" data-id=\"eae6ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCreating brand awareness in target groups, coordinating between different departments including sales, finance, and public relations to develop comprehensive marketing strategies. They must also deeply analyze market data, study competitors, understand customer behavior, and see market needs that may change with trends, especially in the AI era where consumer behavior changes rapidly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c4ecf elementor-widget elementor-widget-heading\" data-id=\"94c4ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do Sales and Marketing differ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccf6af elementor-widget elementor-widget-text-editor\" data-id=\"eccf6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSales focuses on converting prospects into customers and generating direct revenue, while Marketing focuses on creating awareness, cultivating interest, and preparing the groundwork to make sales work easier. Though they share the common goal of business success, their working methods and success metrics often differ. The AI SEO era is blurring the line between these two departments, as technology helps marketing deliver ready-to-buy customers to sales more accurately.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a0819 elementor-widget elementor-widget-heading\" data-id=\"19a0819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a Marketing Director position?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3685602 elementor-widget elementor-widget-text-editor\" data-id=\"3685602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA senior executive overseeing all marketing directions of an organization, a position higher than Marketing Manager. Their duties include defining vision, planning long-term strategies, allocating budgets, and controlling all marketing team operations, including important marketing investment decisions. In the AI SEO era, marketing directors need broad vision, understanding of new technologies, and ability to combine creativity with AI insights to lead organizations to grow amid changes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s highly competitive and ever-changing digital world, Marketing Managers need to stay ahead of emerging trends, especially with the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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