{"id":14156,"date":"2025-08-18T08:30:00","date_gmt":"2025-08-18T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/google-search-ai\/"},"modified":"2025-08-21T16:19:23","modified_gmt":"2025-08-21T09:19:23","slug":"google-search-ai","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/google-search-ai\/","title":{"rendered":"The Evolution of Google Search and AI: New Techniques SEO Professionals Must Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14156\" class=\"elementor elementor-14156 elementor-14056\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4aeba1 e-flex e-con-boxed e-con e-parent\" data-id=\"a4aeba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7798944 elementor-widget elementor-widget-text-editor\" data-id=\"7798944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When discussing technologies disrupting various industries today, Generative AI stands at the forefront, becoming the new standard for technological tool development. Even giants like the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Search\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Google Search<\/strong><\/a> engine couldn&#8217;t remain idle, leading to the launch of the new &#8220;AI Overview&#8221; feature, which leverages artificial intelligence to help users find information faster and more precisely. This article explores how Google Search and AI are integrating and the new Google AI trends that AI SEO professionals must learn to stay ahead of Google ranking AI content challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48caf41 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"48caf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__48caf41\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__48caf41\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__48caf41\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2804b09 elementor-widget elementor-widget-heading\" data-id=\"2804b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google's AI Overview? Understanding the Latest Google AI Trend <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2df00 elementor-widget elementor-widget-image\" data-id=\"cb2df00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3-1024x611.webp\" class=\"attachment-large size-large wp-image-14088\" alt=\"Google Search \u0e01\u0e31\u0e1a AI\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd161d7 elementor-widget elementor-widget-text-editor\" data-id=\"fd161d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google&#8217;s AI Overview is a new feature of the Google Search engine that launched in Thailand around October 2024. This feature functions similarly to the Feature Snippet you&#8217;re familiar with but takes it to the next level by using AI to extract information from multiple sources, process it, and create comprehensive, easy-to-understand answers.<\/p><p>AI Overviews appear when you search for complex questions or want to see an overview of a topic of interest. However, you should be cautious about the accuracy of information compiled by AI. This is why <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-ai-seo\/\"><strong>AI SEO professionals<\/strong><\/a> need to understand how it works and adapt to ensure their websites rank well in AI Overview results and maintain strong Google ranking for AI content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45195c4 elementor-widget elementor-widget-heading\" data-id=\"45195c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Search and AI: How Does the System Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5a08a elementor-widget elementor-widget-text-editor\" data-id=\"8f5a08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Currently, AI Search Results or Google&#8217;s AI Overviews appear in only 7-20% of all searches. According to the latest research, it&#8217;s only 7-15%, and at present, AI Overviews don&#8217;t fully support the Thai language, requiring AI SEO professionals to adapt to the changing landscape of Google Search and AI.<\/p><p>Research from <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ahrefs\/\"><strong>Ahrefs<\/strong><\/a> shows that:<\/p><ul><li>Search queries that display AI Overviews (AIO keywords) are typically long-tail keywords with approximately 4 words.<\/li><li>The search volume of AIO keywords is 98% less than regular keywords.<\/li><li>99.2% of keywords with informational intent are AIO keywords.<\/li><li>Only 10% of commercial and transactional keywords are AIO keywords.<\/li><\/ul><p>In addition to displaying summaries, AI Results also include links that users can click to read more information, which helps increase traffic to websites referenced in Google&#8217;s AI Overviews. This changes how users interact with the Google Search engine to find information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630185a elementor-widget elementor-widget-image\" data-id=\"630185a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace9b37 elementor-widget elementor-widget-heading\" data-id=\"ace9b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New-Age Google Search Engine Capabilities: Not Just an Information Search Tool<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef06c9 elementor-widget elementor-widget-text-editor\" data-id=\"7ef06c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people may not realize that Google Search and AI integration isn&#8217;t just an information search tool but serves multiple functions in our daily lives. Current <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo-easy-guide\/\"><strong>Google AI trends<\/strong><\/a> require adaptation to these diverse capabilities, such as:<\/p><ul><li>Finding restaurants you want to eat at in nearby areas.<\/li><li>Searching for text in emails you&#8217;ve received.<\/li><li>Keeping up with the latest news and trending topics.<\/li><li>Using it as a starting point to reach other websites (like typing &#8220;Shopee&#8221; or &#8220;Lazada&#8221; in Google).<\/li><\/ul><p>As AI Search Engines enter the competition, we must consider how well they can meet these needs because users don&#8217;t just want information\u2014they want a comprehensive user experience. That&#8217;s what the Google Search engine with AI capabilities needs to develop to maintain its market position.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9e832 elementor-widget elementor-widget-heading\" data-id=\"7b9e832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI SEO: When Artificial Intelligence Transforms Search Engine Operations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a05e3a elementor-widget elementor-widget-text-editor\" data-id=\"3a05e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI plays a crucial role in several aspects of Search Engine operations, directly affecting <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>AI SEO work on websites<\/strong><\/a> today:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd41d65 elementor-widget elementor-widget-heading\" data-id=\"cd41d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Website Ranking (Search Rankings)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e57307 elementor-widget elementor-widget-text-editor\" data-id=\"2e57307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSearch engines like Google Search heavily rely on AI to decide which content should rank at the top. Algorithms consider various factors, from keywords in content to user experience. Google sets guidelines for algorithms to determine how much weight to give each factor. AI SEO professionals must understand this process to ensure their websites rank well.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab783d0 elementor-widget elementor-widget-heading\" data-id=\"ab783d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Understanding Questions (Search Queries)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093b0d4 elementor-widget elementor-widget-text-editor\" data-id=\"093b0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSearch engines are computer programs that rely on Natural Language Processing (NLP) to understand human language. AI helps analyze what users are really looking for and presents results that match their needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7434c7b elementor-widget elementor-widget-heading\" data-id=\"7434c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Quality Control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1470b elementor-widget elementor-widget-text-editor\" data-id=\"8a1470b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSince many websites use &#8220;gray&#8221; methods to rank at the top, such as keyword stuffing or cloaking, Google updates its AI to filter quality content and reject websites using inappropriate methods.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1997471 elementor-widget elementor-widget-heading\" data-id=\"1997471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Powering Google Search and Effective Google Search Techniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131c78f elementor-widget elementor-widget-text-editor\" data-id=\"131c78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google uses several AI systems to improve search efficiency, which AI SEO professionals must understand to develop effective <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>SEO techniques<\/strong><\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed93cd elementor-widget elementor-widget-heading\" data-id=\"7ed93cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. RankBrain<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e910d72 elementor-widget elementor-widget-text-editor\" data-id=\"e910d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis is the main AI for Google&#8217;s website ranking system. It understands the connections between words and concepts, helps identify topics related to search terms, and distinguishes between topics that seem similar but have different meanings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b54ad6 elementor-widget elementor-widget-heading\" data-id=\"6b54ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. BERT (Bidirectional Encoder Representations from Transformers)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee95a4 elementor-widget elementor-widget-text-editor\" data-id=\"7ee95a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis AI understands human language at a deeper level, analyzing the meanings and intent of search queries, making website ranking more accurate based on content relevance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d8782 elementor-widget elementor-widget-heading\" data-id=\"d1d8782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. MUM (Multitask Unified Model)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2e4e elementor-widget elementor-widget-text-editor\" data-id=\"19a2e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn AI developed from BERT, it can understand both context and search intent simultaneously. It supports 75 languages worldwide, understands information from both text and images, and helps support RankBrain and BERT in website ranking.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66180b4 elementor-widget elementor-widget-heading\" data-id=\"66180b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI Search Engine VS Google Search - Who's Superior?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0777257 elementor-widget elementor-widget-text-editor\" data-id=\"0777257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen comparing AI Search Engines with traditional Google Search, we see that each has different strengths depending on the type of search, directly affecting Google Search techniques and AI SEO:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191c5a4 elementor-widget elementor-widget-heading\" data-id=\"191c5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Navigation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169be26 elementor-widget elementor-widget-text-editor\" data-id=\"169be26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google wins<\/strong>: Typing the name of a website you want to visit, such as &#8220;YouTube&#8221; or &#8220;Shopee,&#8221; Google takes you there immediately. Meanwhile, AI Search Engines often display lengthy information about the website or company when users just want a link to access the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1dd5e elementor-widget elementor-widget-heading\" data-id=\"9b1dd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Real-Time Information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-086143d elementor-widget elementor-widget-text-editor\" data-id=\"086143d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google wins<\/strong>: For searching the latest information such as football results, weather conditions, or PM2.5 dust levels, Google usually provides more up-to-date and accurate information, while AI Search Engines may display information that isn&#8217;t the most recent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdc827 elementor-widget elementor-widget-heading\" data-id=\"ccdc827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Evergreen Information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6daf4cb elementor-widget elementor-widget-text-editor\" data-id=\"6daf4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>AI Search Engine slightly wins<\/strong>: For general questions unrelated to time, such as &#8220;why do tides occur&#8221; or usage instructions like &#8220;how to clear data on iPhone,&#8221; both tools provide good answers. However, AI Search Engines often provide more concise and relevant answers without requiring multiple clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4911358 elementor-widget elementor-widget-heading\" data-id=\"4911358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Exploration Query<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3ad0e elementor-widget elementor-widget-text-editor\" data-id=\"dd3ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>AI Search wins<\/strong>: For exploratory knowledge questions such as &#8220;why was aspirin invented,&#8221; AI Search Engines perform much better because they provide answers in an easy-to-understand conversational format with references, while Google requires multiple clicks to gather and piece together information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7aa1f elementor-widget elementor-widget-heading\" data-id=\"7d7aa1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact of Google's AI Overviews on AI SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551a44e elementor-widget elementor-widget-text-editor\" data-id=\"551a44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The arrival of Google&#8217;s AI Overviews affects AI SEO practices and Google Search engine optimization in several ways:<\/p><ul><li><strong>Reduced click-through rate (CTR)<\/strong>: Users may get the information they need from Google&#8217;s AI Overviews without clicking on websites, resulting in decreased traffic.<\/li><li><strong>Increased competition<\/strong>: Need to create higher quality and more credible content to improve Google ranking for AI content. The importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) increases.<\/li><li><strong>Content format changes<\/strong>: Need to adapt content to suit what AI Overviews look for, such as creating content in question-answer format.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38af3e elementor-widget elementor-widget-heading\" data-id=\"e38af3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Search and AI Optimization Techniques to Improve Your Website Ranking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0feb2 elementor-widget elementor-widget-image\" data-id=\"8d0feb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5-1024x611.webp\" class=\"attachment-large size-large wp-image-14092\" alt=\"Google Search and AI\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Google-Search-\u0e01\u0e31\u0e1a-AI-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c5bdb elementor-widget elementor-widget-text-editor\" data-id=\"79c5bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you want your website to appear on Google&#8217;s AI Overviews and improve Google ranking for AI content, AI SEO professionals should implement these strategies:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b8bf1 elementor-widget elementor-widget-heading\" data-id=\"14b8bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create High-Quality Content Following AI SEO Principles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b75c1b elementor-widget elementor-widget-text-editor\" data-id=\"2b75c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating content that matches the search intent of your target audience is the heart of AI SEO. You should create content that:<\/p><ul><li>Comprehensively covers important issues.<\/li><li>Is designed for easy reading, using sub-headings and bullet points.<\/li><li>Keeps each paragraph concise.<\/li><li>Truly benefits readers with information that can <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/increase-sales-with-ai-seo-guide\/\"><strong>increase engagement and conversions<\/strong><\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5246b73 elementor-widget elementor-widget-heading\" data-id=\"5246b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Optimize SEO in All Aspects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc17d5 elementor-widget elementor-widget-text-editor\" data-id=\"1fc17d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Websites with good SEO optimization are seen as more credible and have a higher chance of ranking well. You should optimize:<\/p><ul><li><strong>On-Page SEO<\/strong>: Optimizing elements on the webpage, such as keyword research, improving titles and meta descriptions, creating internal and external links.<\/li><li><strong>Off-Page SEO<\/strong>: Building quality backlinks from credible websites.<\/li><li><strong>Technical SEO<\/strong>: Technical optimization such as implementing HTTPS, site structure, robots.txt, and sitemap.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e04469 elementor-widget elementor-widget-heading\" data-id=\"1e04469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Use Question Phrases in Heading Tags to Meet Google Search and AI Requirements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f603454 elementor-widget elementor-widget-text-editor\" data-id=\"f603454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUsing question phrases with keywords in headings, such as &#8220;What is Google&#8217;s AI Overview?&#8221; or &#8220;How to improve Google ranking for AI content?&#8221; helps AI match user questions with content more easily. This aligns with search behavior that often uses question phrases, which is an important technique for effective AI SEO and appearing in AI Overviews.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbd1a8 elementor-widget elementor-widget-heading\" data-id=\"3dbd1a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Request Indexing in Google Search Console<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccde1f elementor-widget elementor-widget-text-editor\" data-id=\"4ccde1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter creating or updating content, use the Request Indexing feature in Google Search Console to help Google recognize and index your webpage faster. This increases the chances of ranking and being featured in AI Overviews.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a896fd elementor-widget elementor-widget-heading\" data-id=\"5a896fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should Marketers and AI SEO Professionals Care About Google's AI Overviews?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381ec73 elementor-widget elementor-widget-text-editor\" data-id=\"381ec73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers and AI SEO professionals should study and adapt to Google&#8217;s AI Overviews and understand the latest Google AI trends for the following reasons:<\/p><ul><li><strong>SERP position changes<\/strong>: Google&#8217;s AI Overviews will display first, requiring users to scroll down to see organic search results.<\/li><li><strong>User behavior changes<\/strong>: Users may be satisfied with answers from AI Overviews without clicking on websites, resulting in decreased traffic.<\/li><li><strong>New opportunities<\/strong>: Websites referenced in Google&#8217;s AI Overviews may gain more credibility and improve Google ranking for AI content.<\/li><li><strong>Content adaptation needed<\/strong>: It&#8217;s necessary to create content that can answer complex questions well for the Google Search engine to use in AI Overviews.<\/li><li><strong>Quality comes first<\/strong>: AI SEO isn&#8217;t just about keywords but creating truly useful content that aligns with Google AI expectations.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c94ee elementor-widget elementor-widget-heading\" data-id=\"e1c94ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google's AI Overviews and Different Personas: How Does Each Benefit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eca6fa elementor-widget elementor-widget-text-editor\" data-id=\"9eca6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe changes in Google Search and AI affect users differently depending on their needs and usage behavior. Let&#8217;s see how different personas benefit from AI Overviews and how they interact with the Google Search engine:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccf2d6 elementor-widget elementor-widget-heading\" data-id=\"9ccf2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Business People and Executives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de61c0 elementor-widget elementor-widget-text-editor\" data-id=\"2de61c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExecutives who need information quickly for decision-making will appreciate AI Overview&#8217;s ability to summarize important information from multiple sources. It saves time reading multiple articles and provides an immediate overview of the information needed, especially data about markets, competitors, or business trends.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e332a64 elementor-widget elementor-widget-heading\" data-id=\"e332a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Marketers and Content Creators<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a1167 elementor-widget elementor-widget-text-editor\" data-id=\"35a1167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor marketers and content creators, AI Overview is both an opportunity and a challenge. They need to adapt their content creation strategies to suit being extracted for display and create content with special value to attract users to click and read more. Additionally, they need to learn how to use questions in content to respond to conversational searches.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a72ef5 elementor-widget elementor-widget-heading\" data-id=\"9a72ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Website Developers and SEO Professionals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a03e76 elementor-widget elementor-widget-text-editor\" data-id=\"2a03e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWeb developers and SEO professionals need to adapt the most by understanding how Google AI selects content and adjusting website structures to be more AI-friendly. This includes using Schema Markup, organizing clear data structures, and adding Q&amp;A in content to improve Google ranking for AI content. The challenge is maintaining balance between AI optimization and creating a good user experience. Staying up-to-date with Google AI trends is essential for these professionals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd47b0 elementor-widget elementor-widget-heading\" data-id=\"afd47b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. General Consumers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c02eda elementor-widget elementor-widget-text-editor\" data-id=\"7c02eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General users benefit most from AI Overview because it saves time searching for information and provides comprehensive answers immediately without opening multiple websites. It&#8217;s suitable for general information searches, recommendations, how-to guides, or information about products and services, making purchasing decisions faster and more confident.<\/p><p>Understanding how different personas use Google Search with AI will help businesses plan SEO strategies that better target their audience and create content that effectively meets the needs of each group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19234d8 elementor-widget elementor-widget-heading\" data-id=\"19234d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CIPHER Services That Address Google Search and AI in the New Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e05af8 elementor-widget elementor-widget-text-editor\" data-id=\"5e05af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs your digital marketing partner, CIPHER is ready to help your business grow in an era where Google Search and AI are changing the industry, with comprehensive services to improve your Google ranking for AI content:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d7d29 elementor-widget elementor-widget-heading\" data-id=\"f4d7d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Optimization Techniques for AI Overviews Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d0b71 elementor-widget elementor-widget-text-editor\" data-id=\"98d0b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe create high-quality content that meets both reader and Google AI needs with a team of writers and AI SEO experts who understand the mechanics of Google&#8217;s AI Overviews and current Google AI trends.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e915be elementor-widget elementor-widget-heading\" data-id=\"5e915be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. AI SEO Intelligence Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d8a47 elementor-widget elementor-widget-text-editor\" data-id=\"56d8a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComprehensive website analysis with advanced tools, along with keyword research strategies focusing on long-tail keywords that have a high chance of appearing on Google&#8217;s AI Overview.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bd007 elementor-widget elementor-widget-heading\" data-id=\"71bd007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Technical AI SEO Optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12965b elementor-widget elementor-widget-text-editor\" data-id=\"b12965b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOptimize your website to be AI-friendly for Google, including site structure, schema markup, and core web vitals to increase ranking opportunities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bfe2 elementor-widget elementor-widget-heading\" data-id=\"ef5bfe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Google Search and AI Optimization with Question-Based Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2364ef0 elementor-widget elementor-widget-text-editor\" data-id=\"2364ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDevelop strategies for creating question-answer format content that matches the search intent of your target audience, which is suitable for display on Google&#8217;s AI Overviews and helps improve Google ranking for AI content.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243bd61 elementor-widget elementor-widget-heading\" data-id=\"243bd61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Google Search and AI Performance Tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34af6e3 elementor-widget elementor-widget-text-editor\" data-id=\"34af6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMonitor and analyze performance on Google&#8217;s AI Overviews and the impact on website traffic, while continuously adjusting strategies according to the latest Google AI trends.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02b68a elementor-widget elementor-widget-heading\" data-id=\"f02b68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8220d5 elementor-widget elementor-widget-text-editor\" data-id=\"c8220d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Search and AI are developing hand in hand, with the Google Search engine strengthening its position through AI Overviews to compete with AI Search Engines that provide better in-depth answers. Meanwhile, AI SEO professionals must adapt by creating high-quality content and considering the question-answer format that Google AI looks for to improve Google ranking for AI content. Following Google AI trends is essential for staying competitive in this evolving landscape. At <a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER<\/strong><\/a>, we have a team of experts ready to help your business keep pace with these changes through comprehensive digital marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997f320 elementor-widget elementor-widget-image\" data-id=\"997f320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11394\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a44f441 e-flex e-con-boxed e-con e-parent\" data-id=\"a44f441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0c2ca elementor-widget elementor-widget-heading\" data-id=\"2b0c2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e23a1 elementor-widget elementor-widget-heading\" data-id=\"d1e23a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is an AI search engine?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9828e3 elementor-widget elementor-widget-text-editor\" data-id=\"d9828e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn AI Search Engine is a tool that uses artificial intelligence technology to search and process information from various sources. AI helps increase accuracy in extracting information that matches what users want more than traditional search tools, which sometimes may not give entirely satisfactory results. Search tools with AI assistance, like the current Google Search engine with AI Overviews, have the ability to understand complex questions and respond more relevantly to user queries.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69918d elementor-widget elementor-widget-heading\" data-id=\"f69918d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What can Google Search do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0cf96 elementor-widget elementor-widget-text-editor\" data-id=\"0d0cf96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Explore the world of Google Search and AI &#8211; search for information anywhere, anytime.<\/li><li>Generative AI in Search &#8211; create specific answers that match your questions through AI Overviews.<\/li><li>Fact-check with Google features &#8211; quickly distinguish facts from fiction.<\/li><li>Your information in Search &#8211; control and manage personal information that appears in search results.<\/li><li>New ways to deal with low-quality spam content &#8211; filter out unhelpful information.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8884095 elementor-widget elementor-widget-heading\" data-id=\"8884095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the benefits of Google Search and AI integration?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dad879 elementor-widget elementor-widget-text-editor\" data-id=\"6dad879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle&#8217;s mission is to organize all the world&#8217;s information and make it useful and accessible globally. This is why the Google Search engine helps make finding information from various sources easy. Some questions are easy to answer, like the height of the Eiffel Tower, but for complex topics, Google Search and AI integration through features like AI Overviews creates a tool that helps you explore information from multiple sources for deeper understanding. Following Google AI trends ensures users get the most relevant and up-to-date information possible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When discussing technologies disrupting various industries today, Generative AI stands at the forefront, becoming the new standard for technological tool [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[158,147,150,163,155,151,162,159,148,149],"tags":[],"class_list":["post-14156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-en","category-business-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en-2","category-online-marketing-en","category-seo-en","category-seo-tips-en","category-strategy-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/14156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=14156"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/14156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/14086"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=14156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=14156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=14156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}