{"id":14153,"date":"2025-08-17T08:30:00","date_gmt":"2025-08-17T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/ai-search-update\/"},"modified":"2025-08-21T15:43:30","modified_gmt":"2025-08-21T08:43:30","slug":"ai-search-update","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/ai-search-update\/","title":{"rendered":"Why Do Some Websites Drop in Rankings After Google&#8217;s AI Search Update?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14153\" class=\"elementor elementor-14153 elementor-14054\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097a7b6 e-flex e-con-boxed e-con e-parent\" data-id=\"097a7b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5632d88 elementor-widget elementor-widget-text-editor\" data-id=\"5632d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The arrival of Google&#8217;s AI Search update has fundamentally transformed the search landscape. Many websites that previously dominated top rankings have experienced significant drops, leaving website owners wondering, &#8220;Why have website rankings fallen after Google&#8217;s AI Search update?&#8221; This article will help you understand the causes and how to adapt to this major shift, along with <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-ai-seo\/\"><strong>AI SEO<\/strong><\/a> techniques to keep your website strong in the AI era.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453d2b0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"453d2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__453d2b0\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__453d2b0\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__453d2b0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d9c8ff e-flex e-con-boxed e-con e-parent\" data-id=\"8d9c8ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa9b84b elementor-widget elementor-widget-heading\" data-id=\"aa9b84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is AI Search? Understanding Before Solving <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6950996 elementor-widget elementor-widget-image\" data-id=\"6950996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3-1024x611.webp\" class=\"attachment-large size-large wp-image-14078\" alt=\"\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15 AI Search -\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2ea2c elementor-widget elementor-widget-text-editor\" data-id=\"cc2ea2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Search is a search system that uses artificial intelligence to analyze and process information, going beyond simple keyword-content matching to deeply understand meaning, context, and data relationships. This makes Google search results more accurate and relevant. If you&#8217;re unfamiliar with SEO basics, you can read more in the Easy-to-Understand SEO Guide.<\/p><p>Google launched several important AI-driven features in 2024-2025, including:<\/p><ul><li><strong>Google AI Overviews<\/strong>: Uses AI to summarize information from multiple sources into comprehensive answers. This AI Overview feature appears at the very top of search results.<\/li><li><strong>Google AI Mode<\/strong>: The latest AI Search update powered by Gemini 2.5 Pro, with 4 new features:<\/li><li><strong>Canvas<\/strong>: Helps with intelligent planning in a side panel<\/li><li><strong>Search Live<\/strong>: Real-time video search<\/li><li><strong>File uploads<\/strong>: Supports image and PDF uploads for analysis<\/li><\/ul><p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Search\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Advanced understanding<\/strong><\/a>: Uses multiple technologies like Natural Language Processing, Machine Learning, Deep Learning, and Semantic Search to deeply understand user intent and deliver the most appropriate information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2bb6e elementor-widget elementor-widget-heading\" data-id=\"3b2bb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Some Websites Drop in Rankings After Google's AI Search Update?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0d308 elementor-widget elementor-widget-text-editor\" data-id=\"fb0d308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen Google implemented AI Search, many websites saw their rankings drop rapidly. Here are the key reasons:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d421e29 elementor-widget elementor-widget-heading\" data-id=\"d421e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Content Not Designed for AI Consumption<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f172148 elementor-widget elementor-widget-text-editor\" data-id=\"f172148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Websites with content not structured for easy AI reading are often overlooked, as AI Search looks for information that:<\/p><ul><li>Has clear structure using semantic HTML<\/li><li>Has good content categorization<\/li><li>Uses appropriate schema markup<\/li><li>Directly answers user questions<\/li><\/ul><p>Using SEO analysis tools like <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ahrefs\/\"><strong>Ahrefs<\/strong><\/a> can help you identify these issues more clearly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1e63a elementor-widget elementor-widget-heading\" data-id=\"fc1e63a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Insufficient Website Speed and Performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbce43 elementor-widget elementor-widget-text-editor\" data-id=\"3dbce43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Search gives special priority to fast-loading websites because it processes information in real-time:<\/p><ul><li>AI takes only 1-5 seconds to extract information from websites<\/li><li>Sites with excessive JavaScript can slow down AI data extraction<\/li><li>Websites not properly optimized for mobile display are at a disadvantage<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a4ff3 elementor-widget elementor-widget-heading\" data-id=\"70a4ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Failure to Adapt to Algorithm Changes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade3ec1 elementor-widget elementor-widget-text-editor\" data-id=\"ade3ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google constantly updates AI Search. Not tracking and adapting to these changes can lead to unintentional violations of requirements, such as:<\/p><ul><li>Content that doesn&#8217;t meet E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness)<\/li><li>Using outdated or rule-breaking AI SEO techniques<\/li><li>Not keeping content up-to-date<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1889e46 elementor-widget elementor-widget-heading\" data-id=\"1889e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The Presence of AI Overviews in Search Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bfdf1 elementor-widget elementor-widget-text-editor\" data-id=\"10bfdf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google AI Overviews typically appear at the top of search results, pushing organic results lower:<\/p><ul><li>Users may get answers from AI Overviews without clicking through to websites<\/li><li>Websites whose information isn&#8217;t featured in AI Overviews lose traffic<\/li><li>SERP positions have changed, requiring users to scroll down to see organic results<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed890c5 elementor-widget elementor-widget-image\" data-id=\"ed890c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77bae4a elementor-widget elementor-widget-heading\" data-id=\"77bae4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapting to User Personas in the AI Search Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8468698 elementor-widget elementor-widget-text-editor\" data-id=\"8468698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the AI Search era, user search behavior has changed significantly. Understanding your target audience&#8217;s personas is more important than ever. Here are the main personas to consider when implementing AI SEO:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb5d9f elementor-widget elementor-widget-heading\" data-id=\"dcb5d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Conversational Searchers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a6598 elementor-widget elementor-widget-text-editor\" data-id=\"a6a6598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Characteristics:<\/p><ul><li>Search using long question phrases or natural conversational sentences<\/li><li>Often use Voice Search<\/li><li>Like to ask follow-up questions on the same topic<\/li><\/ul><p>Adaptation Strategies:<\/p><ul><li>Create question-answer format content<\/li><li>Use natural language in content writing<\/li><li>Include long-tail keywords that form questions in headings<\/li><li>Use FAQ Schema to help AI Overviews easily extract your information<\/li><\/ul><p>Example search query: &#8220;How to easily fix website ranking drops after Google AI update at home&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b289a9 elementor-widget elementor-widget-heading\" data-id=\"9b289a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Goal-Oriented Searchers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74b7a3 elementor-widget elementor-widget-text-editor\" data-id=\"f74b7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Characteristics:<\/p><ul><li>Have clear search objectives<\/li><li>Want direct, straightforward information<\/li><li>Often use specific questions or short keywords<\/li><\/ul><p>Adaptation Strategies:<\/p><ul><li>Create direct, easy-to-understand content<\/li><li>Use clear bullet points and headings<\/li><li>Focus on providing complete but concise information<\/li><li>Use content-specific Schema Markup<\/li><\/ul><p>Example search query: &#8220;How to fix SEO ranking drop&#8221; or &#8220;Schema Markup for AI Search&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe54b elementor-widget elementor-widget-heading\" data-id=\"6abe54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Comparative Searchers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0e908 elementor-widget elementor-widget-text-editor\" data-id=\"eb0e908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Characteristics:<\/p><ul><li>Want to compare options before making decisions<\/li><li>Often use search terms with &#8220;vs&#8221;, &#8220;compare&#8221;, &#8220;differences&#8221;<\/li><li>Prefer comparison tables and reviews<\/li><\/ul><p>Adaptation Strategies:<\/p><ul><li>Create clear comparison tables<\/li><li>Use Pros and Cons lists<\/li><li>Provide balanced comparative analysis<\/li><li>Use Table Schema Markup to help AI better understand comparison data<\/li><\/ul><p>Example search query: &#8220;Google AI Search vs Traditional SEO&#8221; or &#8220;How AI Overviews differ from Featured Snippets&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87be52 elementor-widget elementor-widget-heading\" data-id=\"e87be52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Research-Oriented Searchers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddcfff4 elementor-widget elementor-widget-text-editor\" data-id=\"ddcfff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Characteristics:<\/p><ul><li>Want in-depth and comprehensive information<\/li><li>Spend more time reading content<\/li><li>Often search multiple keywords on the same topic<\/li><\/ul><p>Adaptation Strategies:<\/p><ul><li>Create comprehensive, deep content<\/li><li>Reference credible sources<\/li><li>Include statistics and case studies<\/li><li>Create &#8220;Ultimate Guide&#8221; or &#8220;Complete Guide&#8221; content<\/li><\/ul><p>Example search query: &#8220;Analysis of Google AI Search impact on the SEO industry in 2025&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d8126 elementor-widget elementor-widget-heading\" data-id=\"43d8126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Urgent Searchers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5608a57 elementor-widget elementor-widget-text-editor\" data-id=\"5608a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Characteristics:<\/p><ul><li>Need immediate answers<\/li><li>Often use words indicating urgency like &#8220;urgent&#8221;, &#8220;immediate fix&#8221;<\/li><li>Have limited reading time, need actionable information<\/li><\/ul><p>Adaptation Strategies:<\/p><ul><li>Use clear headings and key points<\/li><li>Include a Quick Answer Box at the top of articles<\/li><li>Provide clear, easy-to-follow problem-solving steps<\/li><li>Add &#8220;Jump to&#8221; links for quick navigation to relevant sections<\/li><\/ul><p>Example search query: &#8220;Urgent SEO fix for ranking drop after Google update&#8221; or &#8220;Make website AI Search compatible within 24 hours&#8221; Adapting your content to these different personas will help your website better meet user needs, which is something AI Search highly values. This increases the chances of your content being selected for AI Overviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2dbc9d elementor-widget elementor-widget-heading\" data-id=\"c2dbc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Check and Fix Website Ranking Issues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe6f03 elementor-widget elementor-widget-image\" data-id=\"4fe6f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5-1024x611.webp\" class=\"attachment-large size-large wp-image-14082\" alt=\"AI Search Update\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/\u0e2d\u0e31\u0e1b\u0e40\u0e14\u0e15-AI-Search-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3488191 elementor-widget elementor-widget-text-editor\" data-id=\"3488191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you find your website has dropped in rankings after Google&#8217;s AI Search update, follow these steps:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e16302 elementor-widget elementor-widget-heading\" data-id=\"9e16302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Check Current Website Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e343fb8 elementor-widget elementor-widget-text-editor\" data-id=\"e343fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First, make sure your website rankings have actually decreased:<\/p><ul><li>Compare weekly website traffic data before and after the ranking drop<\/li><li>Use Rank Tracker Tools to help analyze<\/li><li>Determine whether the ranking decrease is due to your website or because competitors have better AI SEO<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ef27 elementor-widget elementor-widget-heading\" data-id=\"d89ef27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Analyze the Causes of Ranking Drops<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da1a3a elementor-widget elementor-widget-text-editor\" data-id=\"0da1a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you&#8217;ve confirmed a ranking drop, analyze the potential causes:<\/p><p>Internal website changes?<\/p><ul><li>URL changes<\/li><li>UX\/UI website adjustments<\/li><li>Broken links (deleted links, incorrect redirects)<\/li><li>System bugs<\/li><\/ul><p>Search Engine updates?<\/p><ul><li>Check news about Google&#8217;s AI Search updates<\/li><li>Observe if competitors&#8217; website rankings have also changed<\/li><\/ul><p>Manual Actions?<\/p><ul><li>Check Google Search Console under &#8220;Securities and Manual Actions&#8221; tab<\/li><li>Look for spam links or content violating guidelines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae1bd0 elementor-widget elementor-widget-heading\" data-id=\"1ae1bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Implement Solutions for Ranking Issues<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2dd8e elementor-widget elementor-widget-text-editor\" data-id=\"fa2dd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After identifying the causes, take immediate action:<\/p><ul><li>If it&#8217;s a website issue like broken links, bugs, or Manual Actions, fix them quickly<\/li><li>If it&#8217;s due to Google&#8217;s AI Search update, you may need to monitor results for a period (about 2+ weeks)<\/li><li>Improve your website to better support AI Search (discussed in the next section)<\/li><\/ul><p>If you need tools to help with comprehensive SEO analysis, try <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>Yoast SEO<\/strong><\/a> with its dedicated website problem-checking features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f45b9 elementor-widget elementor-widget-heading\" data-id=\"16f45b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Monitor Results After Fixes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b20721 elementor-widget elementor-widget-text-editor\" data-id=\"3b20721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After implementing fixes, continuously track results:<\/p><ul><li>Monitor website rankings after fixes<\/li><li>Observe competitor changes<\/li><li>Follow news about Google&#8217;s AI Search updates<\/li><li>Look for new ways to improve website rankings<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9743db elementor-widget elementor-widget-heading\" data-id=\"c9743db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Optimize Your Website for AI Search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e303de0 elementor-widget elementor-widget-text-editor\" data-id=\"e303de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo ensure your website maintains good rankings in Google searches even in the AI Search era, follow these guidelines:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528abf9 elementor-widget elementor-widget-heading\" data-id=\"528abf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Increase Website Speed \u2013 Response Under 1 Second<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a4e67 elementor-widget elementor-widget-text-editor\" data-id=\"11a4e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Search and search tools prioritize fast-loading websites. Try these approaches:<\/p><ul><li>Use CDN (Content Delivery Network) to reduce loading time<\/li><li>Enable Browser Caching to reduce repeated file loading<\/li><li>Use Lazy Loading to only load what users want to see<\/li><li>Compress CSS, JavaScript, and images with Gzip or WebP<\/li><li>Use high-quality hosting with good server speed<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ce12b elementor-widget elementor-widget-heading\" data-id=\"c9ce12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use Metadata and Schema Markup \u2013 Help AI Understand Content Structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2895a6c elementor-widget elementor-widget-text-editor\" data-id=\"2895a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup is special code that helps AI Search better understand your content context:<\/p><ul><li>Article Schema \u2013 Define article structure<\/li><li>FAQ Schema \u2013 Display Q&amp;A for easy extraction by Google AI Overview<\/li><li>Product Schema \u2013 Help AI understand product information like prices and reviews<\/li><li>Event Schema \u2013 Use for activities or promotions that need frequent updates<\/li><\/ul><p>Additionally, use Metadata such as Title, Meta Description, and Open Graph Tags to help AI Overview correctly display your website information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2464962 elementor-widget elementor-widget-heading\" data-id=\"2464962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Adjust Content Structure for Easy AI Reading<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc7202 elementor-widget elementor-widget-text-editor\" data-id=\"2bc7202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clean and clear data structure helps AI Search better understand your content:<\/p><ul><li>Use HTML and Markdown instead of JavaScript for content display<\/li><li>Use semantic tags like &lt;article&gt;,  &lt;section&gt;,  &lt;nav&gt; to help AI understand content order<\/li><li>Show full-page content, don&#8217;t hide content behind &#8220;Read more&#8221; buttons<\/li><li>Use RSS Feed or API to allow AI to directly extract information<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca50afd elementor-widget elementor-widget-heading\" data-id=\"ca50afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Write High-Quality Content That Addresses User Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64b40a elementor-widget elementor-widget-text-editor\" data-id=\"d64b40a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Search will select quality content that answers users&#8217; search queries:<\/p><ul><li>Create useful content that covers important aspects<\/li><li>Use question phrases in Heading Tags, like &#8220;What is Google AI Overview?&#8221;<\/li><li>Design easy-to-read content using sub-headings and bullet points<\/li><li>Keep paragraphs concise<\/li><li>Regularly update content and clearly indicate the last update date<\/li><\/ul><p>If you want to increase sales with AI SEO, check out additional guidelines in the <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/increase-sales-with-ai-seo-guide\/\"><strong>Sales Growth Guide.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f3390 elementor-widget elementor-widget-heading\" data-id=\"b6f3390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Properly Manage AI Crawlers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2069f8e elementor-widget elementor-widget-text-editor\" data-id=\"2069f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Crawlers are programs that help AI Search access and understand website content:<\/p><ul><li>Don&#8217;t block AI Crawlers in Cloudflare or AWS WAF<\/li><li>Set up appropriate robots.txt, allowing AI Crawlers to access your website<\/li><li>Differentiate between search AI (like PerplexityBot, AndiBot) and data collection AI (like GPTBot, Google-Extended)<\/li><li>Create llms.txt file to specify how AI can use your information<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7e00c elementor-widget elementor-widget-heading\" data-id=\"ec7e00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Use Sitemap and Request Indexing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7bff2 elementor-widget elementor-widget-text-editor\" data-id=\"2e7bff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Making Google understand your website structure helps AI Search better utilize your information:<\/p><ul><li>Create and regularly update Sitemap.xml<\/li><li>Submit Sitemap to Google Search Console and Bing Webmaster Tools<\/li><li>Use Request Indexing in Google Search Console to inform Google about new content updates<\/li><li>Segment your Sitemap by content type, such as articles, products, videos, or images<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cbefe elementor-widget elementor-widget-heading\" data-id=\"c3cbefe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI-Ready SEO Services from CIPHER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46718d3 elementor-widget elementor-widget-text-editor\" data-id=\"46718d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In an era where Google&#8217;s AI Search updates are changing search methods, rapid adaptation is crucial. <a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER company<\/strong><\/a> is ready to help keep your website strong even in the AI era with these services:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d909009 elementor-widget elementor-widget-heading\" data-id=\"d909009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. AI Search Audit \u2013 Check Readiness for AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fee42a elementor-widget elementor-widget-text-editor\" data-id=\"3fee42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe&#8217;ll thoroughly examine your website to identify areas that need improvement to support AI Search, providing a clear report on specific solutions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a684333 elementor-widget elementor-widget-heading\" data-id=\"a684333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. AI Schema Implementation \u2013 Help AI Understand Your Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02aacf4 elementor-widget elementor-widget-text-editor\" data-id=\"02aacf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur expert team will implement appropriate Schema Markup for your content, helping Google AI Overview understand and correctly display your information.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98f0d5 elementor-widget elementor-widget-heading\" data-id=\"d98f0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. AI-Optimized Content \u2013 Create Content That AI Loves<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec18b4 elementor-widget elementor-widget-text-editor\" data-id=\"0ec18b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContent creation services specifically designed for AI Search with clear structure, addressing user needs, and aligning with E-E-A-T principles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffac46 elementor-widget elementor-widget-heading\" data-id=\"dffac46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. AI Search Monitoring \u2013 Continuous Result Tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7622029 elementor-widget elementor-widget-text-editor\" data-id=\"7622029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe track and report your website&#8217;s performance on AI Overview continuously, adjusting strategies to accommodate Google&#8217;s AI Search updates.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e98f67 elementor-widget elementor-widget-heading\" data-id=\"6e98f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Multimodal SEO Strategy \u2013 Ready for All Search Types<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7bfae elementor-widget elementor-widget-text-editor\" data-id=\"3f7bfae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI SEO strategy planning that covers text, image, and voice searches, preparing your website for all future Google search formats. If you&#8217;re interested in <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO services from CIPHER<\/strong><\/a>, contact us for a consultation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a23d5fa elementor-widget elementor-widget-heading\" data-id=\"a23d5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596abf6 elementor-widget elementor-widget-text-editor\" data-id=\"596abf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle&#8217;s AI Search update presents both challenges and new opportunities for website owners. Adapting to AI technology and focusing on creating high-quality content with clear structure and fast loading will help maintain website rankings. While clicks may decrease, visitor quality will increase, positively affecting long-term business goals. With the right AI SEO strategy, your website can not only survive but thrive in this rapidly changing digital era.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9179580 elementor-widget elementor-widget-image\" data-id=\"9179580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11394\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0e4ed0 e-flex e-con-boxed e-con e-parent\" data-id=\"d0e4ed0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af750f2 elementor-widget elementor-widget-heading\" data-id=\"af750f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064d3e8 elementor-widget elementor-widget-heading\" data-id=\"064d3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> How does AI Search affect website traffic?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e84d628 elementor-widget elementor-widget-text-editor\" data-id=\"e84d628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI Search may reduce overall click-through rates as users get answers from AI Overviews without clicking through to websites. However, the clicks you do get will be higher quality, as users have genuine interest in your content. Focus on business goals (like sales or subscriptions) rather than just traffic numbers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5299bc8 elementor-widget elementor-widget-heading\" data-id=\"5299bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What type of content is likely to be featured in AI Overviews?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b526ae3 elementor-widget elementor-widget-text-editor\" data-id=\"b526ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContent with clear structure, appropriate Schema Markup, addressing user needs, and following E-E-A-T principles has a better chance of being selected. Especially question-answer format content, how-to guides, and in-depth, trustworthy information.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8232c8 elementor-widget elementor-widget-heading\" data-id=\"a8232c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is AI SEO necessary if I already have traditional SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d657e elementor-widget elementor-widget-text-editor\" data-id=\"06d657e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAdaptation is necessary because AI SEO builds upon traditional SEO, focusing on making content AI-understandable, not just keyword matching. Adding Schema Markup, adjusting content structure, and understanding different user personas will help your website survive in the AI Search era.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6446f elementor-widget elementor-widget-heading\" data-id=\"8f6446f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can I tell if my website rankings dropped because of AI Search?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e737d elementor-widget elementor-widget-text-editor\" data-id=\"96e737d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCheck for ranking trends decreasing after Google&#8217;s AI Search update, significant traffic reduction, changes in Impressions and CTR in Google Search Console, and the appearance of AI Overviews in search results for keywords that previously ranked well.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The arrival of Google&#8217;s AI Search update has fundamentally transformed the search landscape. Many websites that previously dominated top rankings [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[158,147,173,196,150,163,151,155,162,159,166,167,148,149],"tags":[],"class_list":["post-14153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-en","category-business-en","category-content-marketing-en","category-content-process","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-seo-en","category-seo-tips-en","category-sme","category-start-up","category-strategy-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/14153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=14153"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/14153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/14076"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=14153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=14153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=14153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}