{"id":13935,"date":"2025-08-07T13:02:14","date_gmt":"2025-08-07T06:02:14","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/natural-language-procressing\/"},"modified":"2025-08-08T23:24:53","modified_gmt":"2025-08-08T16:24:53","slug":"natural-language-procressing","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/natural-language-procressing\/","title":{"rendered":"Behind the Intelligence: What is Natural Language Processing (NLP) and How Does it Work in Our AI Software"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13935\" class=\"elementor elementor-13935 elementor-13786\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45517ab e-flex e-con-boxed e-con e-parent\" data-id=\"45517ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbe97b elementor-widget elementor-widget-text-editor\" data-id=\"8dbe97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although<a href=\"https:\/\/en.wikipedia.org\/wiki\/Natural_language_processing\" target=\"_blank\" rel=\"nofollow noopener\"><strong> Natural Language Processing (NLP) <\/strong><\/a>might sound distant and complex, the truth is that we use NLP in our daily lives without realizing it, perhaps dozens of times each day. Especially in the business world, entrepreneurs and marketers widely use NLP as a tool for digital marketing.<\/p><p>Whether it&#8217;s reading messages on your phone, searching for information on Google, using Alexa or Siri with voice commands, or using<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-chatbot\/\"><strong> Chatbot systems<\/strong><\/a>, all of these involve NLP and help make our daily lives more convenient. This technology is particularly important in the online business sector and<a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong> Digital Marketing.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afc1ca elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3afc1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3afc1ca\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3afc1ca\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3afc1ca\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ec6317 e-flex e-con-boxed e-con e-parent\" data-id=\"8ec6317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b13d7f elementor-widget elementor-widget-heading\" data-id=\"3b13d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Natural Language Processing (NLP)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172f91e elementor-widget elementor-widget-image\" data-id=\"172f91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3-1024x611.webp\" class=\"attachment-large size-large wp-image-13802\" alt=\"Natural Language Procressing-1\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed26693 elementor-widget elementor-widget-text-editor\" data-id=\"ed26693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Natural Language Processing (NLP) is a branch of computer science and an important component of <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-software\/\"><strong>AI technology<\/strong><\/a> that enables computers to interpret and understand human language. This allows computers to communicate and analyze data in a way that resembles human language.<\/p><p>Generally, NLP is based on computational linguistics, rule-based modeling of human language, Deep Learning and Machine Learning models, as well as various statistical principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475f891 elementor-widget elementor-widget-heading\" data-id=\"475f891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is NLP Important for Modern Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c4e08 elementor-widget elementor-widget-text-editor\" data-id=\"22c4e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NLP plays a crucial role in efficiently analyzing data, text, and speech. This system can accurately distinguish between regional dialects, slang, and nonstandard grammar used in everyday conversations.<\/p><p>Today, organizations use language <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-software-and-types\/\"><strong>analysis software <\/strong><\/a>like NLP to process voice and text data across various communication channels, such as:<\/p><ul><li>Social media.<\/li><li>Email<\/li><li>VDO<\/li><li>Voice messages<\/li><\/ul><p>Additionally, NLP helps analyze sentiment or intent in messages and respond to humans in real-time, helping businesses better understand their customers.<\/p><p>Interestingly, NLP can be applied to customer contact applications, such as <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-chatbot\/\"><strong>Chatbots,<\/strong><\/a> which can analyze and classify customer needs to answer questions automatically and route complex questions to customer support teams. This automation helps reduce costs, decrease staff requirements, and save time from answering repetitive questions, while increasing customer satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1222f3c elementor-widget elementor-widget-heading\" data-id=\"1222f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of NLP You May Not Know About<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dba6d elementor-widget elementor-widget-image\" data-id=\"49dba6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5-1024x611.webp\" class=\"attachment-large size-large wp-image-13806\" alt=\"Natural Language Procressing-1\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/08\/Natural-Language-Procressing-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217dbbc elementor-widget elementor-widget-text-editor\" data-id=\"217dbbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NLP technology has become a bigger part of our daily lives than we might realize. Let&#8217;s look at some of the benefits we&#8217;re already using:<\/p><ul><li><b>Language translation<\/b> tools like Google Translate not only translate languages correctly by sentence or vocabulary but can also arrange words elegantly, similar to human writing.<\/li><li><b>Grammar correction<\/b> or accurate word processing in programs like Microsoft Word or Google Docs helps make writing more efficient.<\/li><li><b>Algorithm systems <\/b>that can understand human language, such as Google&#8217;s BERT, which works by capturing important keywords in sentences.<\/li><li><b>Document search<\/b> on Google Docs that is fast and accurate, saving time in finding information.<\/li><li><b>Voice Search<\/b> with human-computer communication like Siri, where the program interacts with users naturally.<\/li><\/ul><p>NLP technology also includes <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-meeting-transcription\/\"><strong>AI meeting transcription,<\/strong><\/a> which helps make recording and summarizing key points in meetings more efficient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2f088 elementor-widget elementor-widget-heading\" data-id=\"ad2f088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How NLP Works: Understanding Computational Linguistics Simply<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138704e elementor-widget elementor-widget-text-editor\" data-id=\"138704e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNatural language processing works through different levels based on linguistic components, allowing computers to systematically process human language. Each level has different complexity and functions:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1f723 elementor-widget elementor-widget-heading\" data-id=\"4d1f723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phonology - Sound Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abac014 elementor-widget elementor-widget-text-editor\" data-id=\"abac014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phonology is the study of sounds in language. In NLP systems, this component analyzes and processes speech to convert it into data that computers can understand using speech recognition systems.<\/p><p>The system analyzes sound waves spoken by humans, identifies phonemes, and converts them into text. It must handle various challenges such as different accents, background noise, and speaking speed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5820e42 elementor-widget elementor-widget-heading\" data-id=\"5820e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Morphology - Word Structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0400497 elementor-widget elementor-widget-text-editor\" data-id=\"0400497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Morphology deals with word structure and how words are formed. In NLP, this component analyzes root words, prefixes, and suffixes to understand the basic meaning of words, allowing computers to distinguish word meanings in different contexts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f828557 elementor-widget elementor-widget-heading\" data-id=\"f828557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Syntax - Sentence Structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188ea34 elementor-widget elementor-widget-text-editor\" data-id=\"188ea34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSyntax involves sentence structure and the relationships between words in sentences. NLP systems analyze what function each word serves in a sentence, such as subject, verb, or object, to understand grammatical structure.\nSyntax analysis often uses parse tree models to show relationships between different parts of a sentence, helping computers understand how that sentence conveys meaning.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341c108 elementor-widget elementor-widget-heading\" data-id=\"341c108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Semantics - Word and Sentence Meaning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963f129 elementor-widget elementor-widget-text-editor\" data-id=\"963f129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Semantics relates to the meaning of words and sentences. This is the stage where NLP systems try to understand what a text is communicating, not just its grammatical structure.<\/p><p>Techniques used in semantic analysis include creating Word Embedding models that convert words into vectors in higher dimensions, placing words with similar meanings closer together in that vector space. This technique helps computers better understand semantic relationships between words.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ee045 elementor-widget elementor-widget-heading\" data-id=\"66ee045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pragmatics - Context and Intention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd2ec58 elementor-widget elementor-widget-text-editor\" data-id=\"fd2ec58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPragmatics is the highest level of language analysis, dealing with context, intention, and implied meanings beyond the words themselves. NLP systems try to understand why a speaker or writer chose to use specific words or sentences, making the system&#8217;s responses more natural and understanding the user&#8217;s true needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db525a1 elementor-widget elementor-widget-image\" data-id=\"db525a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/future-of-marketing-trends-and-opportunities-2030-e-book\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-13520\" alt=\"E-Book \u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cacc53a elementor-widget elementor-widget-heading\" data-id=\"cacc53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differences Between NLP, AI, and Machine Learning You Should Know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4007a elementor-widget elementor-widget-text-editor\" data-id=\"fe4007a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NLP, AI, and Machine Learning may be categorized as similar technology groups, but there are important differences between them. We can separate them into three parts:<\/p><ul><li><b>Artificial Intelligence (AI)<\/b> refers to technologies that help make computers or machines smarter, capable of performing complex tasks similar to humans. Developing AI Software is one of the services many organizations seek today.<\/li><li><b>Machine Learning<\/b> is a subset of artificial intelligence that can learn by itself without needing data input or human intervention. The system learns from data and can improve itself.<\/li><li><b>Deep Learning<\/b> is deep-level learning, a subset of large data systems with the ability to analyze complex data and has a structure similar to human neural cells.<\/li><\/ul><p>NLP is classified as part of AI that specifically focuses on natural language processing, and often uses Machine Learning and Deep Learning techniques to improve system efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cab2f elementor-widget elementor-widget-heading\" data-id=\"f0cab2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How NLP Affects Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0037fe9 elementor-widget elementor-widget-text-editor\" data-id=\"0037fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In terms of business and <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>online marketing, <\/strong><\/a>NLP helps target audiences understand what brands want to communicate, whether through content, advertising, or analyzing data from marketing measurements. Here&#8217;s how NLP helps online businesses:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9457bd elementor-widget elementor-widget-heading\" data-id=\"b9457bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Helps Brands Understand Customers More Deeply<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e0bf6 elementor-widget elementor-widget-text-editor\" data-id=\"86e0bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether your brand is not a large organization or is a startup just beginning business, you can apply NLP technology to achieve maximum marketing efficiency.<\/p><p>Brands can use NLP to find reviews or feedback from customers who use their products and services online. NLP systems analyze articles with content related to the brand, letting you know what customers or people online think about your brand, helping you improve services precisely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee9d40 elementor-widget elementor-widget-heading\" data-id=\"3ee9d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Create Chatbot Programs for Customer Service and Lead Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf68ce9 elementor-widget elementor-widget-text-editor\" data-id=\"cf68ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, entrepreneurs no longer need to answer customer questions 24 hours a day. Simply install a Chatbot system so customers can inquire about basic details without waiting.<\/p><p>Moreover, investing in a <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-chatbot\/\"><strong>Chatbot system<\/strong><\/a> once can be used for business in the long term, without spending budget on hiring many employees, and can provide service 24 hours a day<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10230e2 elementor-widget elementor-widget-heading\" data-id=\"10230e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create Copywriting That Appeals to Readers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9de8e4 elementor-widget elementor-widget-text-editor\" data-id=\"f9de8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, who would have thought computers could create content that seems natural, as if written by humans? In this digital age, NLP can create copywriting to effectively explain and recommend products on websites.<\/p><p>Large brands like Alibaba have AI systems for writing content describing product details on their website, saving humans time writing copywriting for hundreds of pages and helping large businesses manage large amounts of data efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f3644 elementor-widget elementor-widget-heading\" data-id=\"99f3644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Helps Make Voice Search More Effective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de823c elementor-widget elementor-widget-text-editor\" data-id=\"3de823c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voice Search technology using NLP is growing rapidly. Did you know that in 2020, more than 75% of American consumers had smart speakers in their homes?<\/p><p>Smart speaker users benefit by searching for things through voice search, such as asking about weather forecasts or traffic routes. Brands producing smart speakers have been highly successful, and businesses can adapt to this voice search behavior by improving their SEO to support voice search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c1b02 elementor-widget elementor-widget-heading\" data-id=\"f2c1b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Can Analyze Usage Trends Coming in the Future<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812a8bf elementor-widget elementor-widget-text-editor\" data-id=\"812a8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You may have used other tools to gather news or RSS feeds* to search for general information related to specific brand products and services. NLP has methods to compile this information and summarize key points for you as well, and can even do so in separate categories for easier classification.<\/p><p><em>(RSS: Really Simple Syndication is data in XML format that can be used for news distribution via websites and blogs. RSS helps us receive information from various websites providing data services more quickly.)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225fd6e elementor-widget elementor-widget-heading\" data-id=\"225fd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of Successful NLP Applications in Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af2e11 elementor-widget elementor-widget-text-editor\" data-id=\"7af2e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Natural Language Processing (NLP) is behind the intelligence of modern applications in the real world. Here are examples of applications that create results for businesses:<\/p><ul><li><strong>Machine Translation:<\/strong> Like Google Translate, this is an example of NLP technology widely used today. It&#8217;s not just about translating from one language to another, but effective translation must interpret and understand the tone of the input language correctly and translate it into text with the same meaning, making it easier for businesses to expand into foreign markets.<\/li><li><strong>Text summarization: <\/strong>This uses NLP techniques to digest large amounts of digital text at once and create summaries for readers with limited time, ideal for executives who need to read many reports. High-quality summarization applications often use Semantic Reasoning and Natural Language Generation (NLG) technologies to make context and summaries more effective and useful.<\/li><li><strong>Spam Detection: <\/strong>Using NLP&#8217;s text classification capabilities to scan for language indicating potential spam or phishing, helping businesses better secure their data and systems.<\/li><li><strong>Chatbots and Virtual Agents: <\/strong>Like Amazon&#8217;s Alexa and Apple&#8217;s Siri, which use voice command pattern recognition and respond with natural language for both interaction and useful advice. Chatbots use the same principles as virtual agents to respond to input text and can learn new human contexts to respond better over time<\/li><\/ul><p>Our company <a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER <\/strong><\/a>specializes in <a href=\"https:\/\/www.cipher.co.th\/en\/services\/software-development\/\"><strong>developing software using NLP technology <\/strong><\/a>to help your business move to the next level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b887e82 elementor-widget elementor-widget-heading\" data-id=\"b887e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services We Can Help You With Using NLP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971509f elementor-widget elementor-widget-text-editor\" data-id=\"971509f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER <\/strong><\/a>specializes in developing AI Software and offers a variety of services using NLP technology to elevate your business:<\/p><ol><li><strong>Develop Intelligent <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-chatbot\/\">Chatbot Systems <\/a><\/strong>&#8211; Our team has experience designing and developing chatbots that can interact with customers naturally, answer basic questions, provide product information, and handle basic problems 24 hours a day.<\/li><li><strong>Customer Data Analysis Services with NLP<\/strong> &#8211; We help you collect and analyze customer opinions from social media, reviews, and various online platforms to help you better understand your customers&#8217; feelings and needs.<\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/software-development\/\"><strong>Business Software Development<\/strong><\/a> Using NLP &#8211; Our software development services include creating systems that use NLP to analyze data, process documents, and facilitate your business operations.<\/li><li><strong>Improve SEO with NLP <\/strong>&#8211; Our <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>Digital Marketing<\/strong><\/a> team analyzes and improves your website content to align with Google&#8217;s NLP algorithms, increasing your business&#8217;s search rankings and visibility.<\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-meeting-transcription\/\"><strong>Meeting Transcription Systems<\/strong><\/a> &#8211; We develop systems that use NLP for transcription and meeting summaries, helping your team efficiently review and store meeting information.<\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>Social Media Management Services<\/strong><\/a> &#8211; Using NLP tools to analyze trends and opinions on social media so you can respond to target audience needs in a timely manner.<\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/\"><strong>Intelligent E-Commerce <\/strong><\/a>System Development with NLP &#8211; Enhance your E-Commerce website with intelligent search systems and product recommendation systems that use NLP to understand customer needs.<\/li><\/ol><p>With the highly experienced professional team at<a href=\"https:\/\/www.cipher.co.th\/en\"><strong> CIPHER<\/strong><\/a>, we&#8217;re ready to consult and develop NLP solutions tailored to your business&#8217;s specific needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f52d85 elementor-widget elementor-widget-heading\" data-id=\"1f52d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary: The Future of NLP with Digital Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7203239 elementor-widget elementor-widget-text-editor\" data-id=\"7203239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Natural Language Processing is a technology that isn&#8217;t far from us, but businesses can naturally adapt it to everyday life, efficiently responding to basic consumer needs.<\/p><p>If marketers deeply understand their target audience&#8217;s behaviors and interests, they can use NLP as a tool to better serve customers.<\/p><p>In an era of vast amounts of data, utilizing NLP technology not only helps businesses process information efficiently but also creates good experiences for customers, increases satisfaction, and builds long-term brand loyalty.<\/p><p>Whether your business is small or large, applying NLP to your <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>Digital Marketing <\/strong><\/a>strategies will help you stay ahead of competitors and grow sustainably in the rapidly changing digital world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d957cc elementor-widget elementor-widget-image\" data-id=\"2d957cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/software-development\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-1024x341.png\" class=\"elementor-animation-shrink attachment-large size-large wp-image-13529\" alt=\"Service-Software\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-1024x341.png 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-300x100.png 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-768x256.png 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-500x167.png 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-700x233.png 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-529cb86 e-flex e-con-boxed e-con e-parent\" data-id=\"529cb86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a07036f elementor-widget elementor-widget-heading\" data-id=\"a07036f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions About NLP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669fd69 elementor-widget elementor-widget-heading\" data-id=\"669fd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is NLP and How Does it Benefit Business?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26276fc elementor-widget elementor-widget-text-editor\" data-id=\"26276fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Natural Language Processing (NLP) is technology that enables computers to understand human language. Benefits for business include:<\/p><ul><li>Analyzing customer opinions from reviews and social media<\/li><li>Creating automated Chatbot systems to serve customers 24 hours<\/li><li>Helping create effective content and copywriting<\/li><li>Improving SEO to support voice search<\/li><li>Analyzing large amounts of data to find trends and market needs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a830f0 elementor-widget elementor-widget-heading\" data-id=\"3a830f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Can Small Businesses Benefit from NLP?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7f86b elementor-widget elementor-widget-text-editor\" data-id=\"fd7f86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Small businesses can benefit from NLP in several ways, such as:<\/p><ul><li>Installing a Chatbot on their website to answer basic questions without hiring additional staff<\/li><li>Using customer opinion analysis tools to improve products and services<\/li><li>Creating content that appeals to target audiences using AI Writing tools<\/li><li>Improving websites to support Voice Search to increase customer reach<\/li><li>Using meeting transcription systems to increase work efficiency<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813cb33 elementor-widget elementor-widget-heading\" data-id=\"813cb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is Implementing NLP in Business Expensive?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19a8b6 elementor-widget elementor-widget-text-editor\" data-id=\"d19a8b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The cost of implementing NLP depends on the size and needs of the business:<\/p><ul><li>There are many ready-made NLP solutions with low starting prices<\/li><li>Basic Chatbot services are free or start at just a few thousand baht per month<\/li><li>You can start with small systems and gradually expand according to needs<\/li><li>Investing in NLP is often worthwhile in the long run as it helps reduce labor costs and increase efficiency<\/li><li>CIPHER offers consultation services to choose solutions suitable for your budget<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4941288 elementor-widget elementor-widget-heading\" data-id=\"4941288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Can NLP Help Improve Website SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2482c56 elementor-widget elementor-widget-text-editor\" data-id=\"2482c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NLP helps improve your SEO in these ways:<\/p><ul><li>Google uses NLP algorithms (such as BERT) to understand users&#8217; search intent<\/li><li>Helps create content that better meets user needs<\/li><li>Supports voice search, which is increasingly trending<\/li><li>Analyzes search terms to improve content to match target audience needs<\/li><li>Helps increase content relevance with main search terms and related search terms<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Although Natural Language Processing (NLP) might sound distant and complex, the truth is that we use NLP in our daily [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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