{"id":13605,"date":"2025-07-29T22:05:37","date_gmt":"2025-07-29T15:05:37","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/data-driven\/"},"modified":"2025-07-29T22:36:54","modified_gmt":"2025-07-29T15:36:54","slug":"data-driven","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/data-driven\/","title":{"rendered":"&#8220;Data-Driven Company&#8221; Is Not Just a Buzzword: Building an Organizational Data Culture with AI Tools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13605\" class=\"elementor elementor-13605 elementor-13588\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68ef194 e-flex e-con-boxed e-con e-parent\" data-id=\"68ef194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4518f7f elementor-widget elementor-widget-text-editor\" data-id=\"4518f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many organizations still make decisions based on habit or &#8220;gut feeling&#8221; rather than data, despite the fact that readily available data can dramatically improve decision accuracy and reduce risk. This is why becoming Data-Driven is no longer a complex concept or fancy term used only in boardrooms. It&#8217;s a mindset that helps organizations work with direction and see the bigger business picture clearly.<\/p><p>In this article, <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>CIPHER<\/strong><\/a> will show you how building a Data Culture in your organization is practically achievable, along with introducing tools like AI and Business Intelligence, and <a href=\"https:\/\/www.cipher.co.th\/en\/services\/software-development\/\"><strong>Software Development services<\/strong><\/a> that will ensure every decision you make is &#8220;always backed by data.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd19d73 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"cd19d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cd19d73\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cd19d73\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cd19d73\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae3675e e-flex e-con-boxed e-con e-parent\" data-id=\"ae3675e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c95f1 elementor-widget elementor-widget-heading\" data-id=\"28c95f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Data-Driven? Why Modern Organizations Must Prioritize It <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3666896 elementor-widget elementor-widget-image\" data-id=\"3666896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4-1024x611.webp\" class=\"attachment-large size-large wp-image-13600\" alt=\"Data-Driven\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ad6fc elementor-widget elementor-widget-text-editor\" data-id=\"c4ad6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/en\/data-driven-definition-benefits-and-methods\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Data-Driven<\/strong><\/a> refers to a working approach that is primarily driven by data. It views data not merely as something that &#8220;exists&#8221; but as a strategic asset (Strategic Asset) valuable for decision-making and planning at all levels of the organization. Data Utilization in Organizations can extend to management, organizational strategy, resource allocation, and even critical policy formulation, helping organizations work faster, more accurately, and adapt better in an ever-changing environment.<\/p><p>In an era where customers change their minds faster than a blink of an eye, slow or incorrect decisions can mean lost opportunities or, worse, business failure. This is why <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/agency-in-thailand-that-designs-customer-experience\/\"><strong>modern organizations<\/strong><\/a> must become Data-Driven Companies for survival and sustainable growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995eea9 elementor-widget elementor-widget-heading\" data-id=\"995eea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Culture Is the Heart of Modern Organizations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b14f98 elementor-widget elementor-widget-text-editor\" data-id=\"4b14f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data Culture doesn&#8217;t emerge simply because you&#8217;ve installed some data analytics software. It&#8217;s about changing the mindset of everyone in the organization, from making decisions based on feelings or guesswork to using data as a guide. Organizations with strong Data Culture have clear, observable characteristics:<\/p><ul><li><b>Everyone in the organization has access to necessary data<\/b>: No information hoarding by certain groups; everyone can conveniently access data relevant to their work.<\/li><li><b>Decisions at all levels are data-referenced<\/b>: Whether it&#8217;s major company-level decisions or small departmental ones, everything is data-supported.<\/li><li><b>Every employee has basic knowledge in reading and analyzing data<\/b>: Everyone understands how to view and interpret data without waiting for experts to explain.<\/li><li><b>There is transparency in data sharing between departments<\/b>: Departments share data with each other, avoiding the &#8220;my data&#8221; or &#8220;my department&#8217;s data&#8221; mentality.<\/li><li><b>Management supports investment in data technology and training<\/b>: The organization prioritizes continuous development of data skills and tools.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0c3a1 elementor-widget elementor-widget-image\" data-id=\"7a0c3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-data-driven-marketing-maximizing-the-value-of-data\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-13592\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/E-Book-Data-Driven-2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76e3ff elementor-widget elementor-widget-heading\" data-id=\"b76e3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Build a Data-Driven Culture in Your Organization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6bcdb elementor-widget elementor-widget-text-editor\" data-id=\"6e6bcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuilding a Data Culture isn&#8217;t easy, as it requires commitment and patience. If you&#8217;re looking for a starting point, here are steps to help you begin with confidence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2198988 elementor-widget elementor-widget-heading\" data-id=\"2198988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adjust the Perspective of Executives and Employees<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd8b86 elementor-widget elementor-widget-text-editor\" data-id=\"1bd8b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Great change begins with thought. Executives must set examples in using data for decision-making, not just talking about its importance but demonstrating it. Meetings should begin with clear data.<\/p><p>Additionally, training should be provided to employees at all levels to understand the importance of data and know how to use basic data analysis tools. When everyone sees that data isn&#8217;t scary but a tool that makes work easier, resistance to change will decrease.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4665ca elementor-widget elementor-widget-heading\" data-id=\"b4665ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Start with Ready Departments <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02a47d elementor-widget elementor-widget-text-editor\" data-id=\"a02a47d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Changing the entire organization at once can create confusion and resistance. A better option is to start with departments that are ready and clearly see the benefits of using data, such as marketing or sales.<\/p><p>When pilot departments see good results, such as increased sales or reduced costs, they become ambassadors of change who will help spread this concept to other departments. Small successes will create ripples for wider change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77ecba elementor-widget elementor-widget-heading\" data-id=\"a77ecba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Establish a Systematic Data Collection System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5f959 elementor-widget elementor-widget-text-editor\" data-id=\"bc5f959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scattered data is like scraps of paper blowing in the wind \u2013 useless and difficult to utilize. Setting up a good data storage system is therefore an important foundation of becoming a Data-Driven Company. A good data storage system should have key characteristics that will help maximize data utilization efficiency:<\/p><ul><li><b>Data Center<\/b>: Data is in one place or can be linked, making it easy to search and access, such as <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-crm-benefits\/\"><strong>using a CRM system for customer relationship management<\/strong><\/a>.<\/li><li><b>Secure<\/b>: Has a system to prevent data leaks, especially important or personal data.<\/li><li><b>Easily Accessible<\/b>: Those who need data can access it without complications, with an appropriate permissions system.<\/li><li><b>Up-to-date<\/b>: Data is regularly updated to ensure decisions are based on the latest information.<\/li><li><b>Standardized<\/b>: Uses consistent data storage formats across the organization, making data integration easy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b80f9 elementor-widget elementor-widget-heading\" data-id=\"e2b80f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use BI and AI Tools as Helpers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb0bf1 elementor-widget elementor-widget-text-editor\" data-id=\"ffb0bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In an age of vast data, manual analysis is no longer feasible. This is why Business Intelligence (BI) and AI tools have become important allies in creating a Data Culture. These tools offer numerous benefits that will help elevate data usage in the organization:<\/p><ul><li><b>Analyze large amounts of data quickly<\/b>: Transform millions of raw data points into actionable insights in a short time.<\/li><li><b>Create Intelligent Reporting Systems that update in real-time<\/b>: Display current business status with easy-to-understand dashboards that update automatically.<\/li><li><b>Create accurate predictions from historical data<\/b>: Forecast future trends to prepare responses in a timely manner.<\/li><li><b>Discover patterns that humans might overlook<\/b>: Find hidden relationships in data leading to new business opportunities.<\/li><li><b>Make data access easy for everyone in the organization<\/b>: Even those without technical skills can use and understand data.<\/li><\/ul><p>CIPHER Company Limited specializes in applying BI and <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ai-chatbot\/\"><strong>AI technology to businesses<\/strong><\/a>. With experience working with many leading organizations, we understand professional data management needs and methods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ddc6c elementor-widget elementor-widget-heading\" data-id=\"10ddc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data-Driven Organizational Transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc817ca elementor-widget elementor-widget-text-editor\" data-id=\"cc817ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data-Driven Organizational Transformation isn&#8217;t just about technology but about people, processes, and culture. Successful transformation must integrate all three aspects. Consider these steps to transform your organization:<\/p><ol><li><b>Set clear goals<\/b>: What problems do you want to solve with data? How do you want to measure success? <\/li><li><b>Create a data team<\/b>: Gather data experts and representatives from various departments to jointly drive change.<\/li><li><b>Invest in infrastructure<\/b>: Choose appropriate technology for storing, processing, and analyzing data.<\/li><li><b>Create easy-to-understand dashboards<\/b>: Make data accessible to everyone in the organization through user-friendly dashboards.<\/li><li><b>Celebrate success<\/b>: Recognize teams that use data in decision-making and achieve good results.<\/li><\/ol><p>This transformation may take time, but the results are worth the wait. Organizations driven by data have a clear competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e270e elementor-widget elementor-widget-heading\" data-id=\"91e270e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Creating a Data Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5d77a elementor-widget elementor-widget-image\" data-id=\"3a5d77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6-1024x611.webp\" class=\"attachment-large size-large wp-image-13604\" alt=\"Data-Driven\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Data-Driven-6.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e049de elementor-widget elementor-widget-text-editor\" data-id=\"7e049de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investing in building a Data Culture may seem like a burden in the short term, but the long-term benefits are enormous. The main advantages organizations will receive include:<\/p><ul><li><b>Better decision-making<\/b>: Reduce risk from instinct-based decisions, replaced by data-backed decisions.<\/li><li><b>Increased efficiency<\/b>: Identify problems and opportunities faster, helping respond to market changes in a timely manner.<\/li><li><b>Better customer understanding<\/b>: Analyze customer behavior and needs deeply, leading to more targeted products and services.<\/li><li><b>Innovation<\/b>: Discover new opportunities hidden in data, opening paths to unprecedented products or services.<\/li><li><b>Increased profit<\/b>: Reduce costs from more efficient operations while increasing revenue from better market understanding.<\/li><li><b>Create competitive advantage<\/b>: Surpass competitors who still use traditional decision-making methods not fully based on data.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8329a52 elementor-widget elementor-widget-heading\" data-id=\"8329a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of Organizations Succeeding with Data-Driven Approaches<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1be3eb elementor-widget elementor-widget-text-editor\" data-id=\"b1be3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nothing inspires better than real success stories. Look at these case studies demonstrating the power of being a <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/transform-your-business-with-customer-experience\/\"><strong>Data-Driven organization<\/strong><\/a>:<\/p><ol><li><b>Netflix<\/b>: Uses user viewing behavior data to recommend content and decide what series or movies to produce, making them highly successful in creating content that resonates with viewers.<\/li><li><b>Amazon<\/b>: Uses data-driven recommendation algorithms to increase sales, with 35% of sales coming from product recommendations.<\/li><li><b>Starbucks<\/b>: Uses data from customer apps to decide on new store locations, menu additions, and promotions that will attract customers.<\/li><li><b>Kasikorn Bank<\/b>: Uses customer behavior data to develop digital financial services that meet user needs, making K PLUS app Thailand&#8217;s most popular banking app.<\/li><\/ol><p>These organizations didn&#8217;t succeed by accident but because they seriously invested in building a Data Culture and used data as a compass in every decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01929fe elementor-widget elementor-widget-heading\" data-id=\"01929fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CIPHER Services to Help You Build a Data Culture in Your Organization (Data-Driven Company)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d336c32 elementor-widget elementor-widget-text-editor\" data-id=\"d336c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>CIPHER Company Limited <\/strong><\/a>specializes in IT Solutions and <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>Digital Marketing<\/strong><\/a> ready to help your organization fully transition to becoming a Data-Driven Company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9962239 elementor-widget elementor-widget-heading\" data-id=\"9962239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Services to Help You Build a Data Culture in Your Organization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b06a24 elementor-widget elementor-widget-text-editor\" data-id=\"3b06a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/software-development\/\"><strong>Specialized Software Development<\/strong><\/a>: Create systems specifically designed for data storage and analysis.<\/li><li><strong>Intelligent Reporting Systems<\/strong>: Create dashboards that help clearly visualize your business overview.<\/li><li><strong>In-depth Data Analysis<\/strong>: Use AI technology to find insights hidden in your data.<\/li><li><strong>Training<\/strong>: Prepare your team to use data efficiently.<\/li><\/ul><\/li><\/ul><p>Regardless of your business industry, small or large, we are ready to help you become a truly data-driven organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77f484 elementor-widget elementor-widget-heading\" data-id=\"a77f484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e215432 elementor-widget elementor-widget-text-editor\" data-id=\"e215432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Being Data-Driven isn&#8217;t just a fancy term used in meetings but a way of thinking and organizational culture that will completely transform your business. In a complex and rapidly changing world, decision-making based solely on instinct is no longer sufficient. Starting to build a Data-Driven Culture doesn&#8217;t need to be complicated. Begin by instilling the importance of data in your team, choose a pilot department, set up a good data storage system, and use BI and AI technology as helpers.<\/p><p>CIPHER Company Limited is ready to be your partner on the journey to becoming a Data-Driven organization. With our expertise and long experience, we will help make your Data-Driven Organizational Transformation smooth and successful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a58353 elementor-widget elementor-widget-image\" data-id=\"7a58353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/software-development\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-13524\" alt=\"Service-Software\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Service-Software-2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cca98dc e-flex e-con-boxed e-con e-parent\" data-id=\"cca98dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ede06 elementor-widget elementor-widget-heading\" data-id=\"71ede06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b411d61 elementor-widget elementor-widget-heading\" data-id=\"b411d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Data-Driven Culture?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f120cc6 elementor-widget elementor-widget-text-editor\" data-id=\"f120cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt&#8217;s an organizational culture that prioritizes data at all levels of work, from strategy planning and result analysis to decision-making. Both executives and employees use data as the foundation for operations, rather than relying solely on feelings or personal experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425f348 elementor-widget elementor-widget-heading\" data-id=\"425f348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why do organizations need to switch to data-driven decision-making?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a892c elementor-widget elementor-widget-text-editor\" data-id=\"d0a892c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBecause data-backed decisions help reduce risk, increase accuracy, and help organizations see strategic opportunities that might be overlooked if using only gut feeling. Being Data-Driven also helps organizations adapt quickly to market changes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804510d elementor-widget elementor-widget-heading\" data-id=\"804510d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to start if an organization doesn't have a Data Analyst?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56bbb7d elementor-widget elementor-widget-text-editor\" data-id=\"56bbb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStart by creating a clearly structured data collection system, such as setting up Google Analytics, CRM, or ERP comprehensively. Then use easy-to-use Business Intelligence tools like Google Looker Studio, Power BI, or Tableau, which don&#8217;t require coding to get started. Then plan to build an internal data team in the long term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13d58e elementor-widget elementor-widget-heading\" data-id=\"c13d58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What tools help create a Data-Driven organization?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507f9ce elementor-widget elementor-widget-text-editor\" data-id=\"507f9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Business Intelligence (BI) systems<\/b>: Combine data from multiple sources and visualize it to help with understanding.<\/li><li><b>AI data analysis<\/b>: Analyze trends, customer behavior, or predict what will happen.<\/li><li><b>Real-time reporting dashboards<\/b>: Monitor results immediately, adjust strategies in a timely manner.<\/li><li><b>Cloud Data Platforms like BigQuery, Redshift:<\/b> Store large amounts of data securely and flexibly, supporting organization-level analysis.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many organizations still make decisions based on habit or &#8220;gut feeling&#8221; rather than data, despite the fact that readily available [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[158,147,156,178,164,163,151,187,166,168,167,148,152,149,153],"tags":[],"class_list":["post-13605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-en","category-business-en","category-chat-bot-en","category-crm-en","category-erp-en","category-marketing-en","category-online-marketing-en","category-smart-goals-en","category-sme","category-software-en","category-start-up","category-strategy-en","category-technology-en","category-trends-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=13605"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/13596"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=13605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=13605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=13605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}