{"id":13450,"date":"2025-07-26T08:30:00","date_gmt":"2025-07-26T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/?p=13450"},"modified":"2025-07-26T17:28:39","modified_gmt":"2025-07-26T10:28:39","slug":"ai-search","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/ai-search\/","title":{"rendered":"Understanding AI Search: Adapt Before Your Business Disappears from Customer View"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13450\" class=\"elementor elementor-13450 elementor-13441\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5315003 e-flex e-con-boxed e-con e-parent\" data-id=\"5315003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fee96b elementor-widget elementor-widget-text-editor\" data-id=\"4fee96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internet searching is transforming dramatically! The familiar process of typing keywords into Google and clicking on websites is being replaced by AI search technology that instantly answers questions without requiring users to visit websites. If your business doesn&#8217;t adapt to these new search engines, this could be a dangerous signal that might cause customers to easily overlook your business. <\/p><p>This article will explore every aspect of <a href=\"https:\/\/www.moveworks.com\/us\/en\/resources\/ai-terms-glossary\/ai-search\" target=\"_blank\" rel=\"nofollow noopener\"><strong>AI search engines<\/strong><\/a>, from their definition and mechanisms to strategies for helping your business survive in this era of AI SEO tools that are permanently changing the world of information retrieval and search engine rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92cc589 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"92cc589\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__92cc589\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__92cc589\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__92cc589\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d36ee9d e-flex e-con-boxed e-con e-parent\" data-id=\"d36ee9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9fa2f elementor-widget elementor-widget-heading\" data-id=\"dd9fa2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is AI Search? Why Should We Care? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc2b50 elementor-widget elementor-widget-image\" data-id=\"bcc2b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3-1024x611.webp\" class=\"attachment-large size-large wp-image-13447\" alt=\"AI Search\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651598d elementor-widget elementor-widget-text-editor\" data-id=\"651598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI search is an information retrieval system that uses Artificial Intelligence to process, analyze, and deeply understand data, extending beyond the simple keyword-website matching of traditional search engines.<\/p><p>The highlight of an AI search engine is its ability to accurately interpret context, meaning, and relationships between information, making searching on Google or other alternative search engines easier and more natural. It&#8217;s like talking to an expert who truly understands what you&#8217;re looking for on the AI web.<\/p><p>Google itself has increasingly integrated AI into its platform to maintain its position as the best search engine, particularly with new features like &#8220;AI Overviews&#8221; launched in 2024 and &#8220;Google AI Mode&#8221; in 2025, responding to changing user behaviors. For a deeper understanding of how AI is reshaping search technology, check out Moveworks&#8217; AI search guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3aa0a2 elementor-widget elementor-widget-heading\" data-id=\"d3aa0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does AI Search Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436d526 elementor-widget elementor-widget-text-editor\" data-id=\"436d526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo visualize how AI search engines work, imagine a team of experts working together to provide the best possible answer. The key components include:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3e743 elementor-widget elementor-widget-heading\" data-id=\"fd3e743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Natural Language Processing (NLP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89103fa elementor-widget elementor-widget-text-editor\" data-id=\"89103fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever noticed how the best search engine understands what you mean even when you misspell words? That&#8217;s the power of NLP, which helps AI search better understand human language, whether it&#8217;s questions, misspelled words, or everyday speech. <\/p><p>NLP makes searching on search engines easy. We can type complete sentences instead of just short keywords, such as &#8220;coffee shops open now near me with parking and free wifi&#8221; instead of &#8220;coffee shop open nearby parking wifi.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a889ec6 elementor-widget elementor-widget-heading\" data-id=\"a889ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Machine Learning (ML) and Deep Learning (DL)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58cd27c elementor-widget elementor-widget-text-editor\" data-id=\"58cd27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine AI web technology having a brain that constantly learns from our search behaviors. When we click on results, spend time on them, or search again, AI remembers and progressively refines results to better match our preferences.<\/p><p>ML and DL enable AI search engines to learn complex data patterns and connect unclear relationships between information, making results more accurate and relevant to users, which ultimately improves search engine rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73dc3ba elementor-widget elementor-widget-heading\" data-id=\"73dc3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Semantic Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a673945 elementor-widget elementor-widget-text-editor\" data-id=\"a673945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the special ability that allows AI search to understand &#8220;meaning,&#8221; not just &#8220;words.&#8221; For example, when we search for &#8220;good Japanese restaurants,&#8221; AI understands we&#8217;re looking for quality Japanese dining establishments, not just pages containing the words &#8220;good,&#8221; &#8220;Japanese,&#8221; and &#8220;restaurants.&#8221;<\/p><p>Semantic Search also helps alternative search engines understand relationships between words, such as connections between &#8220;car&#8221; and &#8220;sedan&#8221; or &#8220;smartphone&#8221; and &#8220;mobile phone,&#8221; making searches more comprehensive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ece31c elementor-widget elementor-widget-heading\" data-id=\"2ece31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Visual &amp; Voice Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17eb72a elementor-widget elementor-widget-text-editor\" data-id=\"17eb72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond typing, modern search engines also support image and voice searches, making the search experience more convenient and natural. These features are increasingly becoming standard in any AI search engine that aims to be the best search engine for users.<\/p><p>Imagine seeing a beautiful pair of shoes on the street. Instead of having to ask where they were purchased, you can simply take a photo and let AI search find it for you, instantly discovering the model, price, and where to buy them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0668176 elementor-widget elementor-widget-image\" data-id=\"0668176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750deeb elementor-widget elementor-widget-heading\" data-id=\"750deeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is AI Search Different from Traditional SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3490eaf elementor-widget elementor-widget-text-editor\" data-id=\"3490eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, we used <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo-easy-guide\/\"><strong>traditional SEO<\/strong><\/a> techniques to improve search engine rankings, focusing on:<\/p><ul><li>Using relevant keywords in content<\/li><li>Building backlinks from other websites<\/li><li>Optimizing website structure for accessibility<\/li><\/ul><p>But in the AI search engine era, these techniques may no longer be sufficient because AI processes information differently, leading to new concepts like AI SEO tools that adapt to AI web operations. If you&#8217;re new to SEO concepts, our beginner&#8217;s SEO guide explains the fundamentals you&#8217;ll need to understand these changes. The main concepts include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392f112 elementor-widget elementor-widget-heading\" data-id=\"392f112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. AEO (Answer Engine Optimization)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156e30 elementor-widget elementor-widget-text-editor\" data-id=\"2156e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAEO involves optimizing content to answer questions directly so AI search can easily extract it as an answer. This includes creating content in question-answer format or writing heading tags as questions to improve visibility in search engines.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4f743 elementor-widget elementor-widget-heading\" data-id=\"ef4f743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. GEO (Generative Engine Optimization)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8f8ea elementor-widget elementor-widget-text-editor\" data-id=\"ad8f8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO involves optimizing content for use in Generative AI, such as using Schema Markup to help AI search engines better understand data structure, or creating Structured Data to tell AI which content is what.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc4c2f elementor-widget elementor-widget-heading\" data-id=\"4dc4c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notable AI Search Engines You Should Know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d17d5f elementor-widget elementor-widget-text-editor\" data-id=\"2d17d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Several alternative search engines are currently changing how we search for information:<\/p><ol><li><b>Google AI Search <\/b>&#8211; AI integration in Google search with new features like Google AI Overviews and Google AI Mode<\/li><li><strong>Bing AI <\/strong>&#8211; A search tool using AI to improve search accuracy with Visual Search features that make image searching easier<\/li><li><strong>Perplexity AI<\/strong> &#8211; An AI search engine that searches information in real-time and displays reliable references<\/li><li><strong>ChatGPT Search<\/strong> &#8211; A question-answering system using AI search to find information and answer questions naturally<\/li><li><strong>You.com <\/strong>&#8211; An AI web platform focusing on privacy that can customize search results to personal needs<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34dc73 elementor-widget elementor-widget-heading\" data-id=\"e34dc73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are AI Overviews? Google's New Feature Worth Watching <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee84e8b elementor-widget elementor-widget-text-editor\" data-id=\"ee84e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Overviews is a new Google search engine feature available since October 2024. This feature summarizes information from multiple websites into one comprehensive, easy-to-understand answer, significantly impacting search engine rankings.<\/p><p>AI Overviews appears above normal search results, especially when search terms are complex questions or require in-depth information. Besides summarizing data, it also includes links to sources where users can read more information on the AI web.<\/p><p>Currently, AI Overviews appears in approximately 7-15% of all Google searches, typically displaying with:<\/p><ul><li>Long-Tail searches with 4+ words<\/li><li>Searches with low Search Volume<\/li><li>Searches with Informational Intent (99.2%)<\/li><li>Only 10% of Commercial searches display AI Overviews<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8643c2c elementor-widget elementor-widget-heading\" data-id=\"8643c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact of AI Search on Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e0a41 elementor-widget elementor-widget-text-editor\" data-id=\"86e0a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The arrival of AI search engines affects businesses in several ways, which could cause your business to easily disappear from customer view if you don&#8217;t adapt:<\/p><ol><li><b>Decreased click rates<\/b> &#8211; When AI search can answer questions directly, users may no longer need to click on websites<\/li><li><b>Increased competition<\/b> &#8211; Businesses must compete to create higher quality and more credible content to maintain search engine rankings<\/li><li><b>Content strategy shifts required<\/b> &#8211; From focusing on keywords to answering questions and providing comprehensive information<\/li><li><b>Focus on end results rather than clicks <\/b>&#8211; Although clicks may decrease, the quality of clicks increases, so focus should be on business goals rather than just traffic numbers<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d12b38 elementor-widget elementor-widget-heading\" data-id=\"3d12b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Adapt Your Business to Survive in the AI Search Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac25f17 elementor-widget elementor-widget-image\" data-id=\"ac25f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4-1024x611.webp\" class=\"attachment-large size-large wp-image-13449\" alt=\"AI Search\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/AI-Search-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c737a elementor-widget elementor-widget-text-editor\" data-id=\"91c737a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow can we prevent our business from disappearing from customer view in the AI search engine era? Here are techniques you should implement: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50df862 elementor-widget elementor-widget-heading\" data-id=\"50df862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create High-Quality Content That Meets User Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e482db elementor-widget elementor-widget-text-editor\" data-id=\"5e482db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality content is the key to being selected by AI search for display in results. You should create content that:<\/p><ul><li>Matches Search Intent or user needs<\/li><li>Covers important points comprehensively<\/li><li>Is designed for easy reading, using sub-headings and bullet points<\/li><li>Is original content, not copied from elsewhere<\/li><li>Follows E-E-A-T principles to demonstrate expertise and credibility<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e853a26 elementor-widget elementor-widget-heading\" data-id=\"e853a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Optimize Your AI Website for Easy AI Reading<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8f1de elementor-widget elementor-widget-text-editor\" data-id=\"9c8f1de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Make your website friendly to AI search engines with these methods:<\/p><ul><li><b>Increase website speed<\/b> &#8211; AI search takes only 1-5 seconds to extract data; slow-loading sites may be overlooked<\/li><li><b>Use clean, clear HTML<\/b> &#8211; Use semantic tags like<code>&lt;article&gt;<\/code>, <code>&lt;section&gt;<\/code>, <code>&lt;nav&gt;<\/code> to help AI understand content structure<\/li><li><b>Use Metadata and Schema Markup<\/b> &#8211; Helps AI web systems better understand content context<\/li><li><b>Display publication and update dates <\/b>&#8211; Search engines often prioritize up-to-date information<\/li><li><b>Allow AI Crawler access<\/b> &#8211; Check robots.txt file to ensure it doesn&#8217;t block important AI Crawlers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3185989 elementor-widget elementor-widget-heading\" data-id=\"3185989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Use Modern AI SEO Tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e7c79 elementor-widget elementor-widget-text-editor\" data-id=\"c8e7c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase chances of your content being displayed by the best search engine platforms with these techniques:<\/p><ul><li><b>Write Heading Tags as questions <\/b>&#8211; Such as &#8220;What is AI Search?&#8221; or &#8220;How can businesses survive in the AI era?&#8221;<\/li><li><b>Use appropriate Schema Markup<\/b> &#8211; Such as Article Schema, FAQ Schema, Product Schema<\/li><li><b>Create content in question-answer format<\/b> &#8211; Helps AI search engines understand which parts are questions and which are answers<\/li><li><b>Use Structured Data<\/b> &#8211; Helps tell AI what each content section is, such as product name, price, reviews<\/li><\/ul><p>Adapting to the AI search era requires appropriate tools. Tools like <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>Yoast SEO<\/strong><\/a> and <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ahrefs\/\"><strong>Ahrefs<\/strong><\/a> can effectively help analyze and improve websites for AI compatibility and boost search engine rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e97566 elementor-widget elementor-widget-heading\" data-id=\"2e97566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">.4. Check Whether AI Can See Your Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78999b0 elementor-widget elementor-widget-text-editor\" data-id=\"78999b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0e04\u0e38\u0e13\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e44\u0e14\u0e49\u0e27\u0e48\u0e32 AI \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e41\u0e25\u0e30\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48 \u0e14\u0e49\u0e27\u0e22\u0e27\u0e34\u0e18\u0e35\u0e15\u0e48\u0e2d\u0e44\u0e1b\u0e19\u0e35\u0e49:<\/p><ul><li>You can verify whether AI search can access and understand your content with these methods:<\/li><li>Use Andi Search (AndiSearch.com) by pasting your website URL; if Summarize or Explain options appear, AI web systems can access your content<\/li><li>Use Firecrawl to check if AI Agent can read your content<\/li><li>Check Google Search Console for access problem notifications<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216004f elementor-widget elementor-widget-heading\" data-id=\"216004f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Adapt to Changing Search Behaviors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d70ec7 elementor-widget elementor-widget-text-editor\" data-id=\"3d70ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>User search behavior is shifting from using keywords to more natural conversation across all search engines. You should:<\/p><ul><li>Support voice and image searches<\/li><li>Understand that users often ask more complex questions on AI search engines<\/li><li>Update business information in Google Business Profile comprehensively and keep it current<\/li><li>Create good user experiences regardless of access channel<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903760d elementor-widget elementor-widget-heading\" data-id=\"903760d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CIPHER Services to Help Your Business Prepare for AI Search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5f3eb elementor-widget elementor-widget-text-editor\" data-id=\"0f5f3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>full-service Digital Marketing agency<\/strong><\/a>, CIPHER offers services to help keep your business visible to customers in the AI search engine era:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e316b07 elementor-widget elementor-widget-heading\" data-id=\"e316b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Analyze Your AI Website Readiness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbbcfd elementor-widget elementor-widget-text-editor\" data-id=\"dfbbcfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe&#8217;ll check how ready your website is for AI search and recommend improvement areas to ensure AI sees and selects your content for display.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2221bad elementor-widget elementor-widget-heading\" data-id=\"2221bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Restructure Your Website to be AI-Friendly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bc6e3 elementor-widget elementor-widget-text-editor\" data-id=\"a9bc6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur software and website development services will help restructure your website to be friendly to AI web Crawlers, whether increasing speed, using appropriate HTML, or adding necessary Schema Markup.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aac1b7 elementor-widget elementor-widget-heading\" data-id=\"6aac1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create Content That Meets AI Search Requirements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e0316 elementor-widget elementor-widget-text-editor\" data-id=\"a6e0316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Inbound Marketing expert team will help create high-quality content that matches Search Intent and is suitable for AI search engines selection and display.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1553ba5 elementor-widget elementor-widget-heading\" data-id=\"1553ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Comprehensive AI SEO Tool Solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6894ed elementor-widget elementor-widget-text-editor\" data-id=\"e6894ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We combine both <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>traditional SEO and new techniques<\/strong><\/a> to create strategies covering both ranking in traditional search engines and being selected by alternative search engines powered by AI. Learn more about our specialized SEO services for optimizing your digital presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b61c35 elementor-widget elementor-widget-heading\" data-id=\"5b61c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Track and Analyze Results with Digital Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88dacb8 elementor-widget elementor-widget-text-editor\" data-id=\"88dacb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe use data analysis to track how often your content is displayed by AI search and continuously adjust strategies for optimal search engine rankings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e37a7 elementor-widget elementor-widget-heading\" data-id=\"f2e37a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bbf02 elementor-widget elementor-widget-text-editor\" data-id=\"a6bbf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe AI search era is revolutionizing online information retrieval methods. Businesses must adapt by creating high-quality content, restructuring websites to be AI web friendly, and using AEO\/GEO techniques to increase chances of being presented by AI search engines. CIPHER is ready to help your business keep pace with these changes through comprehensive Digital Marketing services, ensuring your business remains prominent in customers&#8217; eyes even as AI permanently transforms the world of search engines.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22092bc elementor-widget elementor-widget-image\" data-id=\"22092bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8887\" alt=\"SEO\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a715862 e-flex e-con-boxed e-con e-parent\" data-id=\"a715862\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f83e2 elementor-widget elementor-widget-heading\" data-id=\"a7f83e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02eb660 elementor-widget elementor-widget-heading\" data-id=\"02eb660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How is AI Search different from regular Search Engines?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b643be2 elementor-widget elementor-widget-text-editor\" data-id=\"b643be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search doesn&#8217;t just match search terms with websites but understands the meaning and context of questions, can summarize information from multiple sources, and answers questions directly without users needing to click on websites, making the search experience more convenient and natural than traditional search engines.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0e71e elementor-widget elementor-widget-heading\" data-id=\"3c0e71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How should businesses adapt to accommodate AI Search Engines?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b71949 elementor-widget elementor-widget-text-editor\" data-id=\"0b71949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBusinesses should create high-quality content that meets user needs, restructure websites to be AI search engine friendly (increase speed, use Schema Markup), write in question-answer format, and focus on building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) so AI web systems select your information for display.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75615d elementor-widget elementor-widget-heading\" data-id=\"d75615d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are AI SEO tools, and are they necessary?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678abdf elementor-widget elementor-widget-text-editor\" data-id=\"678abdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI SEO tools are software that helps optimize websites for AI search, such as Yoast SEO and Ahrefs, which analyze and recommend improvements based on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) principles. They are necessary because they increase your website&#8217;s chances of being selected by alternative search engines, especially in an era of increasingly competitive search engine rankings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Internet searching is transforming dramatically! The familiar process of typing keywords into Google and clicking on websites is being replaced [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[182,158,154,173,150,163,155,151,162,159,148,149,153],"tags":[],"class_list":["post-13450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aeo-en","category-ai-en","category-automation-marketing-en","category-content-marketing-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en-2","category-online-marketing-en","category-seo-en","category-seo-tips-en","category-strategy-en","category-trends-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=13450"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/13452"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=13450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=13450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=13450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}