{"id":13304,"date":"2025-07-17T08:30:00","date_gmt":"2025-07-17T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/?p=13304"},"modified":"2025-07-12T14:23:33","modified_gmt":"2025-07-12T07:23:33","slug":"seo-guide","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/seo-guide\/","title":{"rendered":"SEO: The Essential Guide to Ranking Your Website on Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13304\" class=\"elementor elementor-13304 elementor-13296\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-266b86c e-flex e-con-boxed e-con e-parent\" data-id=\"266b86c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a592a2 elementor-widget elementor-widget-text-editor\" data-id=\"8a592a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re an online business owner or planning to create a new website, you&#8217;ve probably heard the term &#8220;SEO&#8221; frequently. But <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo\/\"><strong>what exactly is SEO<\/strong><\/a>? How can search engine optimization transform your online presence? This comprehensive guide will help you understand SEO principles more deeply so you can apply effective web SEO strategies to your website.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e5ec8 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"97e5ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__97e5ec8\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__97e5ec8\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__97e5ec8\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9264420 e-flex e-con-boxed e-con e-parent\" data-id=\"9264420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb6f7b elementor-widget elementor-widget-heading\" data-id=\"3bb6f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is SEO? A Clear SEO Definition and Why It Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed55b2 elementor-widget elementor-widget-image\" data-id=\"eed55b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4-1024x611.webp\" class=\"attachment-large size-large wp-image-13308\" alt=\"SEO Made Simple: A Step-by-Step Guide for Beginners\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de2f6a elementor-widget elementor-widget-text-editor\" data-id=\"1de2f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO (Search Engine Optimization) is the process of optimizing your website to be search engine-friendly, particularly for Google, so that your website ranks at the top of search results without paying for <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>online advertising<\/strong><\/a>. This SEO definition encompasses all techniques used to improve how search engines view and rank your website.<\/p><p>Every second, Google processes over 99,000 searches (that&#8217;s 8.5 billion searches per day!). This represents a golden opportunity for your business to leverage SEO search engine tactics to reach customers who are actively looking for your products or services without you having to find them\u2014they&#8217;ll find you instead.<\/p><p>Studies show that over 95% of internet users only click on websites appearing on the first page of Google results. Websites in the first position receive 32% of clicks, the second position gets 16%, and the third position gets 10%. This demonstrates how important implementing proper SEO optimizare techniques is for achieving top rankings.<\/p><p>Moreover, people trust organic search results more than paid advertisements. About 70-80% of users prefer clicking on naturally ranking websites rather than advertisements, making web SEO an invaluable long-term investment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c2ee7 elementor-widget elementor-widget-heading\" data-id=\"12c2ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO vs. SEM: Understanding the Differences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a930d71 elementor-widget elementor-widget-text-editor\" data-id=\"a930d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of online marketing, you may have frequently heard the terms SEO and SEM. How do these two aspects of search engine marketing differ? <\/p><p><strong>SEO is optimizing<\/strong> your website to rank in organic search results without <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>paying for advertising<\/strong><\/a>, focusing on sustainable growth through search engine optimization.<\/p><p><strong>SEM (Search Engine Marketing)<\/strong> is marketing through search engines, which includes both SEO and buying advertisements through Google Ads (PPC &#8211; Pay Per Click).<\/p><p>Key differences between SEO and SEM:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d935185 elementor-widget elementor-widget-text-editor\" data-id=\"d935185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"border-collapse: collapse; width: 100%;\">\n  <thead>\n    <tr>\n      <th><strong>Comparison<\/strong><\/th>\n<th><strong>SEO<\/strong><\/th>\n<th><strong>SEM (Google Ads)<\/strong><\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td><strong>Cost<\/strong><\/td>\n<td>Requires time and effort, but no cost per click<\/td>\n<td>Pay-per-click: You pay every time someone clicks your adk)<\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Visible Results<\/strong><\/td>\n<td>Takes time to see results (3\u20136 months on average)<\/td>\n<td>Immediate results after launching the campaign<\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Sustainability<\/strong><\/td>\n<td>Sustainable \u2013 continues driving traffic even without ongoing cost<\/td>\n<td>Stops delivering traffic as soon as the budget runs out<\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Credibility<\/strong><\/td>\n<td>Highly trusted by users (not seen as an ad)<\/td>\n<td>May be perceived as an ad, which can reduce click-through rate<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125a933 elementor-widget elementor-widget-text-editor\" data-id=\"125a933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChoosing between SEO and SEM depends on your goals and budget. In the long run, good SEO optimizare processes will help you save costs and build greater credibility for your brand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74b497 elementor-widget elementor-widget-heading\" data-id=\"b74b497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Search Engines Work: The Foundation of SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3537883 elementor-widget elementor-widget-text-editor\" data-id=\"3537883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before understanding SEO techniques, we need to know how Google and other search engines work. The SEO search engine relationship consists of 3 main steps:<\/p><ol><li><strong>Crawling<\/strong>: Google sends bots (called Googlebots or Spiders) to explore websites worldwide, collecting data and analyzing what the websites are about and which <a href=\"https:\/\/www.wordstream.com\/blog\/seo-content-beginners-guide\" target=\"_blank\" rel=\"nofollow noopener\"><strong>keywords <\/strong><\/a>they relate to.<\/li><li><strong>Indexing<\/strong>: After collecting data, Google organizes this information in a database (Index), categorizing which websites relate to which topics.<\/li><li><strong>Serving &amp; Ranking<\/strong>: When someone searches for information, Google searches its database and displays the best results to users, ranked according to relevance and website quality.<\/li><\/ol><p>Google uses multiple factors to determine which websites should rank at the top, and SEO principles must consider these factors:<\/p><ul><li>Relevance to search terms<\/li><li>Unique and valuable content<\/li><li>Good website structure and functionality<\/li><li>Website credibility<\/li><li>References (Backlinks) from other websites<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c920 elementor-widget elementor-widget-heading\" data-id=\"2f1c920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Components of Effective Search Engine Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bf4d8 elementor-widget elementor-widget-text-editor\" data-id=\"f2bf4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSuccessful SEO relies on three main components, which form the core of important search engine optimization principles:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a39c6 elementor-widget elementor-widget-heading\" data-id=\"a5a39c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. On-Page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a355a elementor-widget elementor-widget-text-editor\" data-id=\"17a355a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On-Page SEO involves optimizing content and structure within your website to be friendly to both Google and readers, including:<\/p><ul><li>Appropriate keyword usage in titles, content, and URLs<\/li><li>Setting page titles (Title Tags) and page descriptions (Meta Descriptions)<\/li><li>Structuring content with H1, H2, H3 systematically<\/li><li>Adding internal links connecting to other pages on your website<\/li><li>Using images with descriptions (Alt Text)<\/li><li>Creating <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>quality content<\/strong><\/a> that addresses readers&#8217; needs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a098c elementor-widget elementor-widget-heading\" data-id=\"c3a098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Off-Page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f999171 elementor-widget elementor-widget-text-editor\" data-id=\"f999171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Off-Page SEO builds credibility for your website from external factors, primarily related to:<\/p><ul><li>Building quality backlinks from trustworthy websites<\/li><li>Getting shares and mentions on social media<\/li><li>Guest posting on other websites<\/li><li>Creating valuable content that people want to share<\/li><li>Digital PR to build brand recognition<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13c754 elementor-widget elementor-widget-heading\" data-id=\"e13c754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Technical SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff7cca elementor-widget elementor-widget-text-editor\" data-id=\"0ff7cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technical SEO involves technical adjustments to make your website operate efficiently, including:<\/p><ul><li>Making your website load quickly (Page Speed)<\/li><li>Ensuring your website is mobile-friendly<\/li><li>Using HTTPS for security<\/li><li>Creating XML Sitemaps and Robots.txt<\/li><li>Fixing Crawl Errors<\/li><li>Optimizing URL structure for search engine optimization<\/li><li>Improving <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/adjust-core-web-vital\/\"><strong>Core Web Vitals<\/strong><\/a> efficiency<\/li><\/ul><p>All three components must work together in balance and cannot be separated if you want your SEO search engine strategy to be effective in the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22c7a elementor-widget elementor-widget-heading\" data-id=\"5f22c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Steps to Optimize Your Website for Higher SEO Rankings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff9b53 elementor-widget elementor-widget-image\" data-id=\"dff9b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6-1024x611.webp\" class=\"attachment-large size-large wp-image-13310\" alt=\"SEO Made Simple: A Step-by-Step Guide for Beginners\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-\u0e04\u0e37\u0e2d-6.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4139d elementor-widget elementor-widget-text-editor\" data-id=\"0c4139d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter understanding the basic components of search engine optimization, let&#8217;s look at the steps for a systematic approach to SEO:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eed809 elementor-widget elementor-widget-heading\" data-id=\"4eed809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Plan and Analyze Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a5172 elementor-widget elementor-widget-text-editor\" data-id=\"d0a5172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good SEO starts with choosing appropriate keywords. The foundation of web SEO relies on keywords that should:<\/p><ul><li>Be relevant to your business<\/li><li>Have sufficient search volume<\/li><li>Have competition you can realistically compete with<\/li><li>Align with customer needs<\/li><\/ul><p>To find keywords for your SEO optimizare strategy, you can use tools such as:<\/p><ul><li>Google Keyword Planner<\/li><li>Ahrefs<\/li><li>SEMrush<\/li><li>Ubersuggest<\/li><\/ul><p>After obtaining keywords, you should group and prioritize them to determine which content to create first as part of your search engine optimization plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637337c elementor-widget elementor-widget-heading\" data-id=\"637337c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Understand Search Intent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb277db elementor-widget elementor-widget-text-editor\" data-id=\"eb277db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search Intent refers to the &#8220;intention&#8221; or &#8220;purpose&#8221; of users searching for specific keywords, which can be divided into 4 main types:<\/p><ul><li><b>Informational Intent<\/b>: Looking for information, e.g., &#8220;What is SEO definition&#8221;<\/li><li><b>Navigational Intent<\/b>: Wanting to go to a specific website, e.g., &#8220;Facebook login&#8221;<\/li><li><b>Commercial Intent<\/b>: Comparing options before purchasing, e.g., &#8220;iPhone 15 vs Samsung S24&#8221;<\/li><li><b>Transactional Intent<\/b>: Ready to buy products, e.g., &#8220;Buy iPhone 15 cheap price&#8221;<\/li><\/ul><p>Understanding Search Intent helps you create content that better meets user needs, which is essential for effective web SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a3ee1 elementor-widget elementor-widget-heading\" data-id=\"c7a3ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create Quality Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-892312d elementor-widget elementor-widget-text-editor\" data-id=\"892312d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality content is the heart of good SEO principles, which should:<\/p><ul><li>Address what readers want to know about search engine optimization<\/li><li>Contain accurate, complete, and updated information<\/li><li>Be written in easy-to-understand language<\/li><li>Have an easy-to-read format (short paragraphs, subheadings, bullet points)<\/li><li>Include images or videos to increase interest<\/li><li>Be of appropriate length, neither too short nor too long<\/li><li>Provide more useful information than other websites<\/li><\/ul><p>Additionally, you should place keywords in important positions such as:<\/p><ul><li>In the main heading (H1)<\/li><li>In the URL<\/li><li>In the first paragraph of content<\/li><li>In subheadings (H2, H3)<\/li><li>In image descriptions (Alt Text)<\/li><\/ul><p>But be careful not to stuff too many SEO keywords (Keyword Stuffing) as this will negatively affect your ranking later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930b67c elementor-widget elementor-widget-heading\" data-id=\"930b67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Optimize Images for SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb835b2 elementor-widget elementor-widget-text-editor\" data-id=\"fb835b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Images are important for making content interesting, but if not properly optimized, they can harm your SEO search engine performance. You should:<\/p><ul><li>Name image files meaningfully (e.g., &#8220;seo-definition-2025.jpg&#8221; instead of &#8220;IMG_1234.jpg&#8221;)<\/li><li>Compress file sizes to load faster while maintaining good quality<\/li><li>Add image descriptions (Alt Text) containing keywords that accurately describe the image<\/li><li>Use images truly relevant to your content, not just for decoration<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410eb74 elementor-widget elementor-widget-heading\" data-id=\"410eb74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Optimize On-Page SEO Elements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049cf0b elementor-widget elementor-widget-text-editor\" data-id=\"049cf0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides content, there are other elements on the page that need optimization for SEO:<\/p><ul><li><b>Title Tag<\/b>: Should be about 50-60 characters long, with the main keyword at the beginning, and compelling enough for people to click<\/li><li><b>Meta Description<\/b>: Should be about 150-160 characters, describing the content of that page interestingly, and including the main SEO keyword<\/li><li><b>URL<\/b>: Should be short, concise, and contain the main keyword, e.g., example.com\/what-is-seo<\/li><li><b>Heading Structure<\/b>: Use H1 for main headings and H2, H3 for subheadings in order<\/li><li><b>Internal Links<\/b>: Link to other relevant pages on your website<\/li><li><b>Outbound Links<\/b>: Link to credible external information sources<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a385d5a elementor-widget elementor-widget-heading\" data-id=\"a385d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Optimize Technical SEO Aspects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06e2e0 elementor-widget elementor-widget-text-editor\" data-id=\"d06e2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technical SEO is often overlooked but very important in the search engine optimization process. For effective web SEO, you should:<\/p><ul><li>Make your website load quickly (preferably under 3 seconds)<\/li><li>Make your website mobile-friendly<\/li><li>Use HTTPS for security<\/li><li>Create an XML Sitemap and submit it to Google<\/li><li>Check and fix Broken Links<\/li><li>Set up Robots.txt to tell Google which pages should or shouldn&#8217;t be crawled<\/li><li>Check for Duplicate Content and fix it with Canonical Tags<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453c016 elementor-widget elementor-widget-heading\" data-id=\"453c016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Build Quality Backlinks for SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f11c4 elementor-widget elementor-widget-text-editor\" data-id=\"42f11c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Backlinks are links from other websites pointing to your website, which are like &#8220;votes&#8221; telling Google that your website is valuable and credible. Effective ways to build backlinks for SEO optimizare include:<\/p><ul><li>Creating high-quality content that people want to share<\/li><li>Guest posting on websites related to your business<\/li><li>Creating infographics or useful information for others to use<\/li><li>Contacting websites with content related to your business<\/li><li>Submitting your website to quality directories<\/li><\/ul><p>Avoid buying spammy backlinks or creating Link Farms, as these can harm your website in the long run, which goes against proper search engine optimization principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f956c elementor-widget elementor-widget-image\" data-id=\"56f956c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d1962 elementor-widget elementor-widget-heading\" data-id=\"e1d1962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Measure SEO Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d5b76 elementor-widget elementor-widget-text-editor\" data-id=\"e4d5b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO isn&#8217;t just about implementation; it requires continuous measurement and improvement. Key metrics to track include:<\/p><ul><li><b>Keyword Rankings <\/b>&#8211; What position your website ranks for target SEO keywords<\/li><li><b>Organic Traffic <\/b>&#8211; Number of visitors coming from organic searches<\/li><li><b>CTR (Click-Through Rate) <\/b>&#8211; The rate at which people click when your website appears in search results<\/li><li><b>Bounce Rate <\/b>&#8211; The rate at which visitors leave your website without any activity<\/li><li><b>Dwell Time<\/b> &#8211; How long visitors stay on your website<\/li><li><b>Conversion Rate<\/b> &#8211; The rate at which visitors convert to customers<\/li><li><b>Number of Backlinks<\/b> &#8211; The quantity and quality of backlinks pointing to your website<\/li><\/ul><p>Tools for measuring web SEO performance include:<\/p><ul><li>Google Analytics<\/li><li>Google Search Console<\/li><li>Ahrefs<\/li><li>SEMrush<\/li><li>Moz<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215ef5a elementor-widget elementor-widget-heading\" data-id=\"215ef5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common SEO Mistakes to Avoid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8469031 elementor-widget elementor-widget-text-editor\" data-id=\"8469031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While search engine optimization has many benefits, there are common mistakes that many people unknowingly make, which can harm their websites:<\/p><ul><li><b>Writing content without SEO keywords<\/b> &#8211; making it difficult for Google to understand what your website is about<\/li><li><strong>Keyword stuffing<\/strong> &#8211; making content unnatural to read and potentially being penalized by Google<\/li><li><strong>Copying content from other websites (Duplicate Content) <\/strong>&#8211; Google doesn&#8217;t like duplicate content and won&#8217;t rank it<\/li><li><strong>Using article spinning software <\/strong>&#8211; resulting in unnatural and low-quality content<\/li><li><strong>Creating spammy backlinks <\/strong>&#8211; can lead to Google penalties<\/li><li><strong>Using intrusive pop-ups<\/strong> &#8211; negatively affects user experience and can lower rankings<\/li><li><strong>Ignoring mobile-friendliness <\/strong>&#8211; Google now uses Mobile-First Indexing for ranking<\/li><li><strong>Ignoring mobile-friendliness<\/strong> &#8211; Google now uses Mobile-First Indexing for ranking<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2974c2c elementor-widget elementor-widget-heading\" data-id=\"2974c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of SEO in the AI Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f558e elementor-widget elementor-widget-text-editor\" data-id=\"32f558e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI technology is rapidly changing the SEO landscape. Both Google and other search engines are developing smarter AI systems. Here&#8217;s what to prepare for in the future of search engine optimization:<\/p><ul><li><b>Content must emphasize quality over quantity <\/b>&#8211; AI can better evaluate content quality<\/li><li><span style=\"font-style: inherit;\"><b>Voice search will play a larger role <\/b><\/span>&#8211; <span style=\"font-style: inherit; font-weight: inherit;\">SEO keywords need to be more natural<\/span><\/li><li><b>E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)<\/b> &#8211; Google is placing more importance on expertise and credibility<\/li><li><strong>Zero-Click Searches <\/strong>&#8211; Google displays answers without users having to click on websites<\/li><li><strong>AI Search<\/strong> &#8211; Intelligent search systems like ChatGPT, Google AI Overview, and Perplexity will play bigger roles in the SEO search engine relationship<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba00e69 elementor-widget elementor-widget-heading\" data-id=\"ba00e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Services from CIPHER - Helping Your Business Rank on Google Without Advertising Costs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f0075 elementor-widget elementor-widget-text-editor\" data-id=\"d4f0075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>CIPHER<\/strong><\/a> is ready to elevate your website with comprehensive search engine optimization services. With a team of experts with over 10 years of experience, we&#8217;ve helped more than 500 clients rank at the top of Google for highly competitive keywords. Our web SEO services include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa2e14 elementor-widget elementor-widget-heading\" data-id=\"8fa2e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building Your SEO Foundation with Targeted Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f3dce elementor-widget elementor-widget-text-editor\" data-id=\"a8f3dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe thoroughly analyze your website, find potential keywords, and create an SEO strategy specifically tailored to your business, helping you understand which SEO optimizare approach is most suitable for your business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521d093 elementor-widget elementor-widget-heading\" data-id=\"521d093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elevating Content to Appeal to Both Readers and Google<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876f556 elementor-widget elementor-widget-text-editor\" data-id=\"876f556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur professional writing team creates quality content that appeals to readers and Google with modern SEO techniques, focusing on content that truly addresses Search Intent.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0faf9 elementor-widget elementor-widget-heading\" data-id=\"2d0faf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fixing Technical Issues for a Strong, Google-Friendly Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e1641 elementor-widget elementor-widget-text-editor\" data-id=\"47e1641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe handle all technical aspects, from increasing website speed and mobile-friendliness to fixing Crawl Errors, ensuring your search engine optimization process runs smoothly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2e83b elementor-widget elementor-widget-heading\" data-id=\"1e2e83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building a Quality Backlink Network to Increase Credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f5b73 elementor-widget elementor-widget-text-editor\" data-id=\"04f5b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe have a network of trusted partner websites, helping your website naturally gain quality backlinks, one of the most important SEO principles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202c943 elementor-widget elementor-widget-heading\" data-id=\"202c943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-Time Tracking with Easy-to-Understand Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d47440 elementor-widget elementor-widget-text-editor\" data-id=\"1d47440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe send monthly SEO performance reports with recommendations for improvement to help your website rank better, giving you clear visibility into the progress of our SEO search engine methods.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91a64b elementor-widget elementor-widget-heading\" data-id=\"e91a64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexible Packages for Businesses of All Sizes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529dfe2 elementor-widget elementor-widget-text-editor\" data-id=\"529dfe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you&#8217;re a small business or a large organization, we have SEO packages suitable for your budget and goals, making search engine optimization accessible for all businesses.<\/p><p><strong>Contact us today at 081-633-3636 for a free consultation and quote!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd85120 elementor-widget elementor-widget-heading\" data-id=\"bd85120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5416a40 elementor-widget elementor-widget-text-editor\" data-id=\"5416a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO is the process of optimizing your website to rank at the top of Google without paying for advertising. Proper search engine optimization requires working on three aspects simultaneously: On-Page SEO (content optimization), Off-Page SEO (building credibility), and Technical SEO (technical optimization). Although results aren&#8217;t immediate, once your website ranks well, it will increase sales, build credibility, and save marketing costs in the long run. Investing in web SEO today is building a strong foundation for your online business in the future.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e4ca3 elementor-widget elementor-widget-image\" data-id=\"f9e4ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11394\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afc3d9b e-flex e-con-boxed e-con e-parent\" data-id=\"afc3d9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1df31e1 elementor-widget elementor-widget-heading\" data-id=\"1df31e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d778d6e elementor-widget elementor-widget-heading\" data-id=\"d778d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How long does SEO take to show results?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae1416 elementor-widget elementor-widget-text-editor\" data-id=\"7ae1416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO takes approximately 3-6 months on average to start showing results, depending on various factors such as keyword competition, website and content quality, and consistency in search engine optimization efforts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d755da1 elementor-widget elementor-widget-heading\" data-id=\"d755da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How is SEO different from Google Ads advertising?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c820ef7 elementor-widget elementor-widget-text-editor\" data-id=\"c820ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO helps your website rank naturally without paying per click, takes longer to show results but is more sustainable. Google Ads is paid advertising that shows immediate results but disappears once you stop paying, and has a higher cost per click.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5766a79 elementor-widget elementor-widget-heading\" data-id=\"5766a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can I do SEO myself, or should I hire professionals?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661516c elementor-widget elementor-widget-text-editor\" data-id=\"661516c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou can do basic web SEO yourself for small websites by studying the fundamental SEO definition and principles. However, for businesses wanting quick results or competing in highly competitive markets, hiring SEO optimizare experts will save time and resources, as they have the necessary tools, knowledge, and experience in search engine optimization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an online business owner or planning to create a new website, you&#8217;ve probably heard the term &#8220;SEO&#8221; frequently. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[185,162,159,186,148,149,153],"tags":[],"class_list":["post-13304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-core-web-vital-en","category-seo-en","category-seo-tips-en","category-sge-search-generative-experience-en","category-strategy-en","category-trends-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=13304"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/13306"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=13304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=13304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=13304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}