{"id":13288,"date":"2025-07-16T08:30:00","date_gmt":"2025-07-16T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/?p=13288"},"modified":"2025-07-16T00:49:48","modified_gmt":"2025-07-15T17:49:48","slug":"seo-process","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/seo-process\/","title":{"rendered":"The SEO Process: The Complete Guide to Search Engine Optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13288\" class=\"elementor elementor-13288 elementor-13279\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a329f5 e-flex e-con-boxed e-con e-parent\" data-id=\"5a329f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1af35 elementor-widget elementor-widget-text-editor\" data-id=\"ac1af35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re looking for ways to make your website rank on Google&#8217;s first page, <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo\/\"><strong>understanding the SEO process<\/strong><\/a> thoroughly is the key to your success. Many people may not fully understand what an effective SEO process should look like or how SEO works in practice. This article will dive deep into a systematic approach to search engine optimization design so you can effectively implement it on your website and achieve sustainable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a408e0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2a408e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2a408e0\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2a408e0\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2a408e0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-835437b e-flex e-con-boxed e-con e-parent\" data-id=\"835437b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caf7d1a elementor-widget elementor-widget-heading\" data-id=\"caf7d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO is... What? What is SEO? Why is it Important for Online Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523ba9c elementor-widget elementor-widget-image\" data-id=\"523ba9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3-1024x611.webp\" class=\"attachment-large size-large wp-image-13285\" alt=\"\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 SEO \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23? \u0e43\u0e2b\u0e49\u0e15\u0e34\u0e14\u0e2d\u0e31\u0e19\u0e14\u0e31\u0e1a\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e1a\u0e19 Google\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054f9aa elementor-widget elementor-widget-text-editor\" data-id=\"054f9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO is what businesses need to thrive in today&#8217;s digital landscape. It&#8217;s the process of optimizing your website to appeal to both users and Google. SEO optimization, which stands for Search Engine Optimization, simply means making your website suitable for search engines. In practical terms, it&#8217;s about making your website rank high in search results without paying for advertisements through strategic SEO optimisation techniques.<\/p><p>In an era where most people start their information search on search engines before making purchase decisions, knowing how to make search engines favor your website has become an indispensable <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>marketing strategy<\/strong><\/a> because it helps:<\/p><ul><li>Reach customers when they need your products or services<\/li><li>Save costs in the long run compared to buying advertisements<\/li><li>Build credibility for your brand (people tend to trust organic search results more than ads)<\/li><li>Work for you 24 hours a day, even while you sleep<\/li><\/ul><p>Statistics show that 95% of internet users click on websites that appear on the first page of Google, with 32% clicking on the first ranking site, 16% on the second, and 10% on the third, and so on. Websites on the second page receive only about 1% of clicks. This demonstrates the critical importance of ranking high through effective SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238209d elementor-widget elementor-widget-heading\" data-id=\"238209d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 4 Pillars of Basic SEO Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a0331 elementor-widget elementor-widget-text-editor\" data-id=\"66a0331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before diving deep into the SEO process, we should understand that basic SEO design consists of 4 main pillars that form the foundation of any successful search engine optimization strategy:<\/p><p><strong>1. On-Page SEO<\/strong>: Optimizing content and elements on your website, such as using keywords in appropriate positi<a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>ons, structuring content, writing compelling title tags and meta descriptions<\/strong><\/a>. Tools like Yoast SEO can help implement these best practices.<\/p><p><strong>2. Off-Page SEO<\/strong>: Building credibility for your website from external sources, especially through quality backlinks or mentions from other reputable websites.<\/p><p><strong>3. Technical SEO<\/strong>: Making technical adjustments to your website so Google can easily access and understand your content, such as implementing HTTPS, <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/adjust-core-web-vital\/\"><strong>improving website speed<\/strong><\/a>, and ensuring mobile-friendliness. Core Web Vitals are now critical technical ranking factors.<\/p><p><strong>4. Content Marketing<\/strong>: Creating quality content that meets user needs and aligns with the keywords you want to rank for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5250c elementor-widget elementor-widget-heading\" data-id=\"cb5250c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Steps to an Effective SEO Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe69b3 elementor-widget elementor-widget-image\" data-id=\"bbe69b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5-1024x611.webp\" class=\"attachment-large size-large wp-image-13287\" alt=\"\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 SEO \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23? \u0e43\u0e2b\u0e49\u0e15\u0e34\u0e14\u0e2d\u0e31\u0e19\u0e14\u0e31\u0e1a\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e1a\u0e19 Google\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33-SEO-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc8259 elementor-widget elementor-widget-text-editor\" data-id=\"cdc8259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn effective SEO process consists of 6 main steps, which must be done continuously and systematically, not just once:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cccbd elementor-widget elementor-widget-heading\" data-id=\"45cccbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Research and Analysis Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b29a5 elementor-widget elementor-widget-text-editor\" data-id=\"f9b29a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>The first step in the SEO process<\/strong> is researching and analyzing relevant data, which is fundamental to understanding how SEO works for your specific industry. This includes:<ul><li>Be relevant to your business or website<\/li><li>Have actual search volume at a satisfactory level<\/li><li>Have high commercial intent, such as &#8220;how to do SEO to rank on the first page&#8221; or &#8220;SEO process price&#8221;<\/li><\/ul><\/li><li><strong>Competitor Analysis<\/strong>: Examining what top-ranking websites for your target keywords look like, their content characteristics, website structure, strengths, and weaknesses.<\/li><li><strong>Search Intent Analysis<\/strong>: Understanding what users want when they search with specific keywords, such as seeking information, wanting to buy products, or comparing options.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550ce4a elementor-widget elementor-widget-heading\" data-id=\"550ce4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Planning and Strategy Development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c48da elementor-widget elementor-widget-text-editor\" data-id=\"d9c48da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After gathering information from research, the next step in the SEO process is planning and setting strategies, which includes:<\/p><ul><li><b>Setting Clear Goals<\/b>: Such as which keywords you want to improve rankings for, what percentage of traffic you want to increase, and within what timeframe.<\/li><li><b>Planning Site Structure<\/b>: Designing an organized website structure that is user-friendly and easy for Google to understand. A good structure should not be too complex (no more than 3-5 levels) for Google Bot to crawl efficiently.<\/li><li><b>Keyword Mapping<\/b>: Determining which page on your website should focus on which keywords to prevent internal competition.<\/li><li><b>Content Planning<\/b>: Deciding what type of content to create to address the keywords and search intent you want to rank for.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b9ab8 elementor-widget elementor-widget-heading\" data-id=\"f1b9ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Implementation Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a9a42 elementor-widget elementor-widget-text-editor\" data-id=\"08a9a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This step involves executing the plan, covering all 4 pillars of SEO design and implementation:<\/p><p><strong>On-Page SEO Implementation<\/strong><\/p><ul><li>Create high-quality content that meets user needs<\/li><li>Include keywords in important positions such as Title Tag, H1, URL, and content<\/li><li>Write compelling meta descriptions that include relevant keywords<\/li><li>Structure content for easy reading using headings (H1, H2, H3) appropriately<\/li><li>Use images with properly named files and alt text<\/li><\/ul><p><strong>Off-Page SEO Implementation<\/strong><\/p><ul><li>Build quality backlinks from reputable and relevant websites<\/li><li>Create engagement on social media<\/li><li>Do guest posting on related websites<\/li><li>Create valuable content that people want to share and reference<\/li><\/ul><p><strong>Technical SEO Implementation<\/strong><\/p><ul><li>Ensure Google can properly access and index your website<\/li><li>Improve website loading speed<\/li><li>Make your website mobile-friendly<\/li><li>Install an SSL Certificate (HTTPS)<\/li><li>Create XML Sitemap and Robots.txt<\/li><li>Use Schema Markup to help Google better understand your content<\/li><\/ul><p><strong>Content Marketing Implementation<\/strong><\/p><ul><li>Create valuable and useful content for your target audience<\/li><li>Update content regularly<\/li><li>Create diverse content formats such as articles, infographics, and videos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f582357 elementor-widget elementor-widget-heading\" data-id=\"f582357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Monitoring and Measurement Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e0c9f elementor-widget elementor-widget-text-editor\" data-id=\"d3e0c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO is not just about implementation but requires continuous monitoring and measurement to see if your strategies are working and what needs improvement:<\/p><ul><li>Track keyword rankings to see where your website ranks for your target keywords<\/li><li>Analyze organic search traffic to see how many people visit your website through Google searches<\/li><li>Monitor click-through rates (CTR) &#8211; the percentage of people who see your website in search results and click on it<\/li><li>Analyze user behavior such as time spent on your website, bounce rate, and number of pages visited per user<\/li><li>Track conversions such as registrations, purchases, and inquiries<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f447d elementor-widget elementor-widget-heading\" data-id=\"f8f447d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Review and Improvement Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c918f elementor-widget elementor-widget-text-editor\" data-id=\"43c918f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After measurement, the next step is to analyze what works well, what needs improvement, and use that information to adjust your SEO strategy:<\/p><ul><li>Compare results with goals to see if they meet your expectations<\/li><li>Analyze strengths and weaknesses to see which pages and keywords perform well and which don&#8217;t<\/li><li>Test and improve by using data to experiment with strategy changes, such as adjusting title tags, adding content, or restructuring your website<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d448b6e elementor-widget elementor-widget-heading\" data-id=\"d448b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Maintenance and Continuous Development Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704c028 elementor-widget elementor-widget-text-editor\" data-id=\"704c028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO never ends because Google constantly updates its algorithms, and competitors are always improving their websites. Therefore, you must:<\/p><ul><li>Monitor Google algorithm changes to adjust strategies accordingly<\/li><li>Update content regularly to keep it current and useful<\/li><li>Add new backlinks to maintain and increase website credibility<\/li><li>Experiment with new techniques to continuously improve website performance<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02f9d2 elementor-widget elementor-widget-heading\" data-id=\"a02f9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference Between SEO and SEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864ce2c elementor-widget elementor-widget-text-editor\" data-id=\"864ce2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When talking about increasing visibility on Google&#8217;s pages, there&#8217;s another term we often hear: <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/seo-and-sem\/\"><strong>SEM (Search Engine Marketing),<\/strong><\/a> which differs from SEO as follows:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb1a64 elementor-widget elementor-widget-text-editor\" data-id=\"7eb1a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"border-collapse: collapse; width: 100%;\">\n  <thead>\n    <tr>\n      <th><strong>Comparison<\/strong><\/th>\n<th><strong>SEO<\/strong><\/th>\n<th><strong>SEM<\/strong><\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td><strong>Cost<\/strong><\/td>\n<td>Requires effort and resources but no cost per click<\/td>\n<td>Costs per click (Pay-per-click)<\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Results<\/strong><\/td>\n<td>Takes time to see results (3-6 months on average)<\/td>\n<td>Immediate results after launching an ad campaign<\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Sustainability<\/strong><\/td>\n<td>Sustainable; once ranked, continues to generate traffic<\/td>\n<td>Disappears from rankings immediately when budget runs out<\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Credibility<\/strong><\/td>\n<td>More trusted by users<\/td>\n<td>May be viewed as advertising, resulting in fewer clicks<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb1c93 elementor-widget elementor-widget-text-editor\" data-id=\"ffb1c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBoth SEO and SEM have their pros and cons, and in many cases, combining both strategies may yield the best results. SEM helps get quick results in the short term, while the SEO process builds a strong foundation for the long term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-045a658 elementor-widget elementor-widget-image\" data-id=\"045a658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f3b23 elementor-widget elementor-widget-heading\" data-id=\"a2f3b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Misconceptions About SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e797504 elementor-widget elementor-widget-text-editor\" data-id=\"e797504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although SEO has been a long-standing strategy, there are still misconceptions that many people hold onto, which may cause wasted time and resources:<\/p><p><strong>&#8220;SEO is about writing long articles&#8221;<\/strong> Truth: Length isn&#8217;t as important as content quality. Short articles that address user needs well may rank better than long, rambling articles.<\/p><p><strong>&#8220;Stuffing lots of keywords will help you rank&#8221;<\/strong> Truth: Excessive keyword stuffing can get your website penalized by Google. Keywords should be used naturally and be relevant to the content.<\/p><p><strong>&#8220;SEO is a one-time task&#8221; <\/strong>Truth: The SEO process is continuous work because Google constantly updates its algorithms, and competitors are always improving their websites.<\/p><p><strong>&#8220;Beautiful websites have good SEO&#8221; <\/strong>Truth: Beautiful websites that load slowly and have poor structure don&#8217;t help rankings. Good technical foundations and content are essential. Effective SEO design balances aesthetics with technical optimization.<\/p><p><strong>&#8220;Buying lots of backlinks will help you rank quickly&#8221;<\/strong> Truth: Google can detect unnatural backlinks and may penalize websites that use this method. Focus on quality backlinks relevant to your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cac71 elementor-widget elementor-widget-heading\" data-id=\"c2cac71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of SEO in the AI Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc2d97 elementor-widget elementor-widget-text-editor\" data-id=\"2bc2d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The arrival of AI technology is changing how people search for and consume information, which impacts how to do SEO to rank in the future:<\/p>\n<ul>\n<li>Google places more importance on &#8220;Authority.&#8221; Highly credible websites will have an advantage in rankings.<\/li>\n<li>AI Search is growing rapidly. AI-powered search systems like Google AI Overview, ChatGPT, and Bing Copilot are transforming how people access information.<\/li>\n<li>Content must be easy to understand and have a clear structure so AI can accurately extract and display information.<\/li>\n<li>Branding becomes more important. Brands that people know and frequently search for will have an advantage in rankings.<\/li>\n<\/ul>\n<p>In the AI era, the SEO process isn&#8217;t just about making Google like your content but also &#8220;making AI like it&#8221; by focusing on content quality, credibility, and establishing an online presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ce8d6 elementor-widget elementor-widget-heading\" data-id=\"a9ce8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cipher's SEO Optimisation Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a5de2 elementor-widget elementor-widget-text-editor\" data-id=\"89a5de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As your digital marketing partner, <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a> is ready to help your business achieve its goals with comprehensive <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO optimisation services<\/strong><\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701ed99 elementor-widget elementor-widget-heading\" data-id=\"701ed99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. In-depth Website Structure Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bae76 elementor-widget elementor-widget-text-editor\" data-id=\"f2bae76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe analyze your website in detail in terms of Technical, On-Page, and Off-Page aspects to identify strengths and opportunities for improvement, and develop an SEO strategy suitable for your business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1541a81 elementor-widget elementor-widget-heading\" data-id=\"1541a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Keyword Research and Content Planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc0518 elementor-widget elementor-widget-text-editor\" data-id=\"3fc0518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe find high-potential keywords for your business and plan content strategies that will help you rank for those keywords, creating quality content that meets both user and Google needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e0953 elementor-widget elementor-widget-heading\" data-id=\"d4e0953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Technical Website Optimization for Top Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f109d4a elementor-widget elementor-widget-text-editor\" data-id=\"f109d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe optimize your website technically for maximum efficiency in terms of speed, security, mobile compatibility, and much more, to help Google better access and understand your website. Our search engine optimization design approach ensures that both user experience and technical SEO elements work in harmony.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f676b7 elementor-widget elementor-widget-heading\" data-id=\"6f676b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Building a Quality Backlink Network<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f945f elementor-widget elementor-widget-text-editor\" data-id=\"b1f945f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe help build credibility for your website through quality backlinks from reputable and relevant websites.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883f564 elementor-widget elementor-widget-heading\" data-id=\"883f564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Detailed Monitoring and Reporting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ce29d elementor-widget elementor-widget-text-editor\" data-id=\"78ce29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe track and analyze SEO results in detail, providing easy-to-understand reports so you can see progress and return on investment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e68de elementor-widget elementor-widget-heading\" data-id=\"f5e68de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Local SEO for Community Businesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af27f6 elementor-widget elementor-widget-text-editor\" data-id=\"3af27f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor businesses with physical locations or services in specific areas, we help optimize Google My Business and implement Local SEO so customers in the area can find your business more easily.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4825d3b elementor-widget elementor-widget-heading\" data-id=\"4825d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Elevate Online Stores with E-Commerce SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6596930 elementor-widget elementor-widget-text-editor\" data-id=\"6596930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSpecialized SEO optimization services for E-Commerce websites to increase sales and create a good shopping experience for customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95b83e elementor-widget elementor-widget-heading\" data-id=\"e95b83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d9560 elementor-widget elementor-widget-text-editor\" data-id=\"91d9560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective SEO process requires systematic work in 4 main areas: On-Page, Off-Page, Technical SEO, and Content Marketing, through 6 important steps from research, planning, implementation, monitoring, review, and continuous development. Understanding how SEO works is crucial for implementing strategies that yield results. Although results aren&#8217;t immediate, if done correctly and consistently, SEO optimization will become a digital asset that helps increase business opportunities in the long run. Proper SEO design integrates with your web development from the beginning, ensuring both users and search engines can effectively engage with your content. <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a> is ready to be your partner in helping your website rank on Google&#8217;s first page with a team of experts and years of accumulated experience in search engine optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1ff1e elementor-widget elementor-widget-image\" data-id=\"0f1ff1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8887\" alt=\"SEO\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9468b79 e-flex e-con-boxed e-con e-parent\" data-id=\"9468b79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6287e elementor-widget elementor-widget-heading\" data-id=\"5d6287e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d66be elementor-widget elementor-widget-heading\" data-id=\"08d66be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How long does SEO take to show results?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc344c elementor-widget elementor-widget-text-editor\" data-id=\"2fc344c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO generally takes about 3-6 months to show clear results, depending on the strength of competitors, consistency in implementation, and the quality of strategies used. New websites usually take longer than already established, credible websites.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4d8a2 elementor-widget elementor-widget-heading\" data-id=\"2d4d8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Should I hire an SEO company or do it myself?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9cdf4 elementor-widget elementor-widget-text-editor\" data-id=\"9e9cdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou can do SEO yourself for small businesses or personal websites, but for businesses that want quick results and compete in highly competitive markets, hiring SEO experts will save time and avoid mistakes that might negatively impact your website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02371cb elementor-widget elementor-widget-heading\" data-id=\"02371cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Which is better, SEO or SEM?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f63e91 elementor-widget elementor-widget-text-editor\" data-id=\"4f63e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNeither is better than the other because both strategies have different strengths. SEO provides long-term and sustainable results but takes time, while SEM gives immediate results but requires continuous payment. The best strategy is to combine both, using SEM in the beginning while building SEO alongside for long-term sustainability.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking for ways to make your website rank on Google&#8217;s first page, understanding the SEO process thoroughly is [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[162,159,148,149,153],"tags":[],"class_list":["post-13288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-seo-tips-en","category-strategy-en","category-trends-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=13288"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/13288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/13290"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=13288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=13288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=13288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}