{"id":13107,"date":"2025-07-11T15:30:00","date_gmt":"2025-07-11T08:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/?p=13107"},"modified":"2025-07-10T01:04:58","modified_gmt":"2025-07-09T18:04:58","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/on-page-seo\/","title":{"rendered":"What is On-Page SEO? Complete Guide to Help Your Website Rank on Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13107\" class=\"elementor elementor-13107 elementor-13100\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d29d0c e-flex e-con-boxed e-con e-parent\" data-id=\"5d29d0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c88bbfa elementor-widget elementor-widget-text-editor\" data-id=\"c88bbfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No matter how beautiful your website is, if nobody visits it, it&#8217;s like a store with no customers&#8230; So how can you make your website rank well on Google? The answer is understanding what is <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-seo\/\"><strong>on-page SEO<\/strong><\/a> and implementing it correctly. This article will introduce you to on-page SEO\u2014the most crucial SEO process that can help your website reach Google&#8217;s first page! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c8953 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"84c8953\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__84c8953\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__84c8953\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__84c8953\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-400aba9 e-flex e-con-boxed e-con e-parent\" data-id=\"400aba9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5722e elementor-widget elementor-widget-heading\" data-id=\"fa5722e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is On-Page SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3d9b5 elementor-widget elementor-widget-image\" data-id=\"8f3d9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2-1024x611.webp\" class=\"attachment-large size-large wp-image-13104\" alt=\"On Page SEO \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30e292 elementor-widget elementor-widget-text-editor\" data-id=\"a30e292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On-page SEO refers to the optimization of various elements within your own website (sometimes called &#8220;SEO on-site&#8221;) to make it suitable and easy to read for both users and search engines like Google. The goal is to help Google understand what your webpage is about and which search keywords it relates to, so it can rank your website appropriately.<\/p><p>The essence of on-page SEO optimization lies in making your website as readable and suitable for your target audience as possible. This ensures users have a good experience, and Google will help your page rank better on search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806a789 elementor-widget elementor-widget-heading\" data-id=\"806a789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is On-Page SEO Important in the SEO Process?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18204ef elementor-widget elementor-widget-image\" data-id=\"18204ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4-1024x611.webp\" class=\"attachment-large size-large wp-image-13111\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/On-Page-SEO-\u0e04\u0e37\u0e2d-1-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6171af1 elementor-widget elementor-widget-text-editor\" data-id=\"6171af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>On-page SEO <\/strong><\/a>is crucial to the SEO process because it&#8217;s one of the three main components of SEO (the other two being Off-Page SEO and Technical SEO). Good on-page SEO optimization clearly impacts website rankings. Based on the experience of many experts:<\/p><ul><li>Webpages that never appeared in search results can reach pages 2-3<\/li><li>Webpages previously at the bottom of the first page can jump to the top 3 positions<\/li><li>It helps websites gain organic traffic without paying for advertising<\/li><li>Increases conversion rates and click-through rates (CTR)<\/li><li>Enhances brand awareness<\/li><\/ul><p>Without good on-page SEO, no matter how much you invest in promoting your website or building backlinks, it&#8217;s difficult to achieve good results. SEO on-site is therefore a fundamental basis that shouldn&#8217;t be overlooked.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4633b09 elementor-widget elementor-widget-heading\" data-id=\"4633b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does the SEO Process Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7458e6b elementor-widget elementor-widget-text-editor\" data-id=\"7458e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To better understand how on-page SEO works, let&#8217;s first look at how search engines operate:<\/p><ol><li><b>Crawling<\/b> &#8211; Google&#8217;s bots visit, survey, and scan data from various pages of your website, reading code and tags<\/li><li><b>Indexing<\/b> &#8211; Bots take the collected data and index or store it in Google&#8217;s database for retrieval when someone searches for related terms<\/li><li><b>Ranking<\/b> &#8211; When someone searches, Google evaluates and scores content from various pages to select the ones that best answer searchers&#8217; queries (using &#8220;Ranking Factors,&#8221; of which on-page SEO optimization is a crucial part)<\/li><\/ol><p>Good on-page SEO helps Google understand your website&#8217;s content better and evaluate whether your site is high-quality and answers searchers&#8217; queries well. This is how to efficiently get your page to appear on Google&#8217;s first page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f9fd5 elementor-widget elementor-widget-heading\" data-id=\"58f9fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12 Essential Components of On-Page SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ec8c4 elementor-widget elementor-widget-text-editor\" data-id=\"f8ec8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere are several components of on-page SEO that require attention. Let&#8217;s see what they are:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88fcc4 elementor-widget elementor-widget-heading\" data-id=\"d88fcc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Creating Quality Content (E-A-T Content)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be93f elementor-widget elementor-widget-text-editor\" data-id=\"20be93f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google prioritizes quality content using the E-A-T principle:<\/p><ul><li><b>Expertise <\/b>&#8211; Content comes from websites with expertise in that field<\/li><li><b>Authoritativeness<\/b> &#8211; Content comes from credible authors with actual positions or knowledge in that field<\/li><li><b>Trustworthiness<\/b> &#8211; Content is reliable with clear references to sources<\/li><\/ul><p>Good content must provide value to readers, be accurate, useful, and address what readers are searching for. Good <a href=\"https:\/\/www.semrush.com\/blog\/on-page-seo\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>SEO on-site<\/strong><\/a> always starts with quality content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4761635 elementor-widget elementor-widget-heading\" data-id=\"4761635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Appropriate Keyword Usage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57b307 elementor-widget elementor-widget-text-editor\" data-id=\"b57b307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selecting appropriate keywords is a crucial component of on-page SEO optimization. Follow the principle of &#8220;1 page, 1 main keyword&#8221; for content clarity. Characteristics of good keywords include:<\/p><ul><li>Relevance to your content and business<\/li><li>Appropriate search volume<\/li><li>Competitiveness (not too high keyword difficulty)<\/li><\/ul><p>Keyword placement should be natural, not excessive (avoid keyword stuffing), and placed in important positions such as:<\/p><ul><li>In the Title Tag<\/li><li>In the Meta Description<\/li><li>In the first 100-150 words of content<\/li><li>In Heading Tags (H1, H2, H3)<\/li><li>In the article URL<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf3504 elementor-widget elementor-widget-heading\" data-id=\"3cf3504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. SEO Writing &amp; Readability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a83a6 elementor-widget elementor-widget-text-editor\" data-id=\"a5a83a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Writing content suitable for SEO on-site doesn&#8217;t mean stuffing as many keywords as possible, but writing clearly, concisely, and beneficially for readers. Writing techniques include:<\/p><ul><li>Distributing keywords naturally<\/li><li>Using short paragraphs, no more than 5 lines<\/li><li>Using bullet points, numbers, and text emphasis with bold and italic<\/li><li>Inserting quotes between content to attract attention<\/li><li>Using <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/yoast-seo\/\"><strong>Heading Tags<\/strong><\/a> (H1, H2, H3) to organize content systematically<\/li><li>Content should be of appropriate length (at least 1,000 words)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62cb62f elementor-widget elementor-widget-heading\" data-id=\"62cb62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Using Images and Diverse Media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755d455 elementor-widget elementor-widget-text-editor\" data-id=\"755d455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adding images and various media formats makes content more interesting and keeps readers on your website longer, which is a good signal for Google. You should include:<\/p><ul><li>Images relevant to the content<\/li><li>Infographics that summarize information for easy understanding<\/li><li>Videos that provide additional explanation<\/li><li>Interesting GIFs or animations<\/li><li>Interactive media for reader engagement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1aff6 elementor-widget elementor-widget-heading\" data-id=\"ac1aff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Page Titles (Title Tags) and Site Name<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f678cf5 elementor-widget elementor-widget-text-editor\" data-id=\"f678cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Title Tag is the name of your page that appears in Google search results and is the first thing users see. The Site Name is the website name that appears after the Title Tag, for example, &#8220;What is On-Page SEO? | Your Brand&#8221; where &#8220;Your Brand&#8221; is the Site Name. Good page naming principles:<\/p><ul><li>Length not exceeding 60 characters (anything longer will be cut off in search results)<\/li><li>Main keyword placed at or near the beginning<\/li><li>Attractive, making people want to click and read<\/li><li>Clearly conveying what the content is about<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb4124 elementor-widget elementor-widget-heading\" data-id=\"fdb4124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Page Descriptions (Meta Descriptions)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187c539 elementor-widget elementor-widget-text-editor\" data-id=\"187c539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta Description is a short text explaining page content, displayed under the Title Tag in search results. Principles for good Meta Descriptions:<\/p><ul><li>Length not exceeding 150-160 characters<\/li><li>Concisely explaining page content<\/li><li>Naturally including the main keyword<\/li><li>Persuading people to click and read more<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a975077 elementor-widget elementor-widget-heading\" data-id=\"a975077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Image Optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f18019 elementor-widget elementor-widget-text-editor\" data-id=\"6f18019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Image optimization is another component of on-page SEO that many overlook. Besides making your website load faster, it helps Google better understand image content:<\/p><ul><li>Name image files meaningfully, e.g., &#8220;on-page-seo-techniques.jpg&#8221; instead of &#8220;IMG001.jpg&#8221;<\/li><li>Add Alt Text (image description) with keywords that clearly describe the image<\/li><li>Choose appropriate file formats: PNG for high-quality images, JPEG for general images, and WebP for images that need size reduction while maintaining quality<\/li><li>Compress image sizes appropriately for website display<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4b9b9 elementor-widget elementor-widget-heading\" data-id=\"bc4b9b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Improving Website Speed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fff9dd elementor-widget elementor-widget-text-editor\" data-id=\"4fff9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website loading speed directly affects User Experience and Google rankings. A good on-page SEO optimization process must consider making your website load faster by:<\/p><ul><li>Choosing quality hosting suitable for your website size<\/li><li>Compressing images and files to smaller sizes<\/li><li>Using Lazy Loading techniques for images<\/li><li>Installing only necessary plugins<\/li><li>Using a cache system for faster loading on subsequent visits<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7916687 elementor-widget elementor-widget-heading\" data-id=\"7916687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Making Your Website Mobile-Friendly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4df63 elementor-widget elementor-widget-text-editor\" data-id=\"6e4df63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, most people use mobile phones to access websites more than computers. Making your website display well on mobile is therefore a crucial component of on-page SEO:<\/p><ul><li>Use Responsive Design that adjusts to screen size<\/li><li>Arrange elements appropriately for mobile use<\/li><li>Text must be easy to read, not too small<\/li><li>Buttons must be easy to press with adequate spacing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc6021 elementor-widget elementor-widget-heading\" data-id=\"0cc6021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. SEO-Friendly URLs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f39aa elementor-widget elementor-widget-text-editor\" data-id=\"34f39aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good URLs should be short, concise, and clearly describe page content. Principles for good URL setting:<\/p><ul><li>Use easy-to-read, understandable words<\/li><li>Include main keywords, e.g., &#8220;what-is-on-page-seo&#8221;<\/li><li>Use all lowercase letters<\/li><li>Use hyphens (-) instead of spaces<\/li><li>Avoid special characters<\/li><li>Preferably use English (for universality and easier sharing)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18ad1c elementor-widget elementor-widget-heading\" data-id=\"a18ad1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Internal and External Linking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4085f52 elementor-widget elementor-widget-text-editor\" data-id=\"4085f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Linking both within and outside your website helps Google understand the structure and relationship of content better:<\/p><p><strong>Internal Links<\/strong>:<\/p><ul><li>Connect to other pages on your website<\/li><li>Help readers explore other content on your site<\/li><li>Distribute SEO value to various pages<\/li><li>Use meaningful and relevant anchor text (the text that forms the link)<\/li><\/ul><p><b>External Links<\/b>:<\/p><ul><li>Connect to other quality and relevant websites<\/li><li>Demonstrate reference to reliable information<\/li><li>Increase the credibility of your content<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bee52 elementor-widget elementor-widget-heading\" data-id=\"30bee52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Making Your Website Easy to Share<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247ab7e elementor-widget elementor-widget-text-editor\" data-id=\"247ab7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Making your website easily shareable increases access opportunities and creates traffic for your website:<\/p><ul><li>Add clearly visible Social Share buttons<\/li><li>Set up Open Graph and Twitter Card so your website displays beautifully when shared<\/li><li>Create shareable, useful, and valuable content<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b245ccd elementor-widget elementor-widget-image\" data-id=\"b245ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38a8d2 elementor-widget elementor-widget-heading\" data-id=\"a38a8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop Content According to Target Audience Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5f4cf elementor-widget elementor-widget-text-editor\" data-id=\"ce5f4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding and developing content according to target audience personas is an essential part of On-Page SEO that is often overlooked but significantly impacts user response and user engagement, which are crucial factors in Google&#8217;s ranking.<\/p><p>What is a Persona? A persona is a representation of target users or customers created based on real data to better understand the needs, behaviors, and problems of the target audience. Personas include details about: <\/p><ul><li>Demographic information (age, gender, occupation, income)<\/li><li>Interests and lifestyle<\/li><li>Needs and problems they are facing<\/li><li>Internet usage and information search behavior<\/li><li>Customer journey<\/li><\/ul><div><b>How to Develop Content According to Personas<\/b>:<\/div><div> <\/div><ol><li><strong>Analyze and Create Clear Personas<\/strong>:<ul><li>Study data from website analytics (Google Analytics)<\/li><li>Survey opinions and needs of current customers<\/li><li>Analyze competitors and their target audiences<\/li><\/ul><\/li><li><strong>Adjust Language and Tone to Suit the Persona:<\/strong> <ul><li><strong>Expert Persona<\/strong>: Use technical language and go into detail<\/li><li><strong>Beginner Persona<\/strong>: Use easy-to-understand language, explain technical terms<\/li><li><strong>Executive Persona<\/strong>: Focus on strategic information and business outcomes<\/li><\/ul><\/li><li><strong>Choose Keywords That Align with Persona Search Queries<\/strong>:<ul><li>Analyze search terms that the target audience actually uses from keyword analysis tools<\/li><li>Consider search intent for each persona<\/li><li>Adjust keyword usage to match the knowledge level and expertise of the persona<\/li><\/ul><\/li><li><strong>Create Content Structure That Addresses Persona Needs<\/strong>:<ul><li>Answer questions that the target audience frequently searches for<\/li><li>Solve problems that the target audience is facing<\/li><li>Present information in formats suitable for the persona&#8217;s learning style (e.g., videos, infographics, text)<\/li><\/ul><\/li><li><strong>Adjust Call-to-Action (CTA) to Align with the Persona&#8217;s Decision Journey<\/strong>:<ul><li><strong>Awareness stage Persona<\/strong>: CTAs that invite further learning<\/li><li><strong>Consideration stage Persona<\/strong>: CTAs that encourage comparison or trial<\/li><li><strong>Decision-ready Persona<\/strong>: Clear CTAs for purchase or contact<\/li><\/ul><\/li><\/ol><p><strong>Benefits of On-Page SEO According to Personas<\/strong>:<\/p><ul><li>Increased user engagement (longer time on site, reduced bounce rate)<\/li><li>Creates relevance for Google that our content is related to search queries<\/li><li>Increases conversion rate because content meets user needs<\/li><li>Builds long-term impression and brand loyalty<\/li><\/ul><p>Good On-Page SEO isn&#8217;t just about technical optimization, but also about deeply understanding your target audience. Developing content according to personas is therefore a key strategy that will help your website stand out and achieve sustainable good rankings on Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc4e9e elementor-widget elementor-widget-heading\" data-id=\"bcc4e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementing On-Page SEO Services That Can Help Your Website Rank First on Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1711f elementor-widget elementor-widget-text-editor\" data-id=\"7f1711f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By now, you may understand that on-page SEO is a detailed and complex process. Many people may not have enough time to study and do everything themselves. <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Professional SEO services<\/strong><\/a> can help make getting your page to the first page of Google easy for you!<\/p><p>Comprehensive SEO on-site services with a team of highly experienced experts can help optimize every component of on-page SEO optimization on your website, from:<\/p><ul><li>Analyzing and finding keywords suitable for your business, both main Focus Keywords and Longtail Target Keywords<\/li><li>Improving structure and content to be SEO-friendly<\/li><li>Setting up Title Tags, Meta Descriptions, Site Names, and Heading Tags that attract both people and Google<\/li><li>Optimizing images to load quickly with appropriate Alt Text<\/li><li>Planning Internal Link strategy to increase SEO power for every page<\/li><li>Increasing website speed with <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/adjust-core-web-vital\/\"><strong>Core Web Vitals<\/strong><\/a> adjustment techniques<\/li><li>Ensuring your website displays well on all devices<\/li><\/ul><p>With <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>professional on-page SEO services<\/strong><\/a>, you&#8217;ll see clear results: better Google rankings, increased traffic, and higher conversions. All this with a professional team that understands both the science and art of the SEO process.<\/p><p>Interested in consulting about <a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>On Page SEO<\/strong><\/a> and digital marketing strategies suitable for your business? Contact us at 081-633-3636 or fill out the contact form on our website right away! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2483748 elementor-widget elementor-widget-heading\" data-id=\"2483748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9fccc elementor-widget elementor-widget-text-editor\" data-id=\"5f9fccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn-page SEO is an important foundation of SEO because it helps Google understand your website and rank it appropriately. On-page SEO optimization of various elements including content, keywords, and website structure will increase the chances of your website ranking well, attracting traffic, and efficiently increasing conversion rates. Whether you implement on-page SEO WordPress techniques yourself or use expert services, good SEO on-site is the starting point of online success!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2263406 elementor-widget elementor-widget-image\" data-id=\"2263406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11394\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-seo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b17639b e-flex e-con-boxed e-con e-parent\" data-id=\"b17639b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea842a elementor-widget elementor-widget-heading\" data-id=\"9ea842a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e021a elementor-widget elementor-widget-heading\" data-id=\"31e021a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How long does On-Page SEO take to show results?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3b150 elementor-widget elementor-widget-text-editor\" data-id=\"2d3b150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On-page SEO may take 2-6 months to show clear results, depending on keyword competition. Basic optimization may show faster results in the first 1-2 months, but sustainable ranking improvement requires consistency and regular content updates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6da1ee elementor-widget elementor-widget-heading\" data-id=\"f6da1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How is On-Page SEO different from Off-Page SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbe124 elementor-widget elementor-widget-text-editor\" data-id=\"7dbe124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t On-page SEO involves optimization within your website that you can control yourself, such as content, website structure, and keywords. Off-Page SEO relates to external factors like backlinks from other websites, social media sharing, and brand mentions on various platforms. Both parts need to be done together for the best results.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e4725 elementor-widget elementor-widget-heading\" data-id=\"a0e4725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Should I update old content or create new content for better SEO on-site?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b25d5 elementor-widget elementor-widget-text-editor\" data-id=\"f8b25d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou should do both. Updating old content helps maintain rankings and relevance to keywords that previously performed well. Creating new content increases opportunities to rank for new keywords and increases traffic. It&#8217;s recommended to do both by improving old content every 3-6 months and regularly creating new content according to your content marketing plan.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No matter how beautiful your website is, if nobody visits it, it&#8217;s like a store with no customers&#8230; So how 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