{"id":13037,"date":"2025-07-09T08:30:00","date_gmt":"2025-07-09T01:30:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/?p=13037"},"modified":"2025-07-09T08:37:09","modified_gmt":"2025-07-09T01:37:09","slug":"schema-markup","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/schema-markup\/","title":{"rendered":"Schema Markup: Unlocking the SEO Technique That Helps Your Website Rank Better"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13037\" class=\"elementor elementor-13037 elementor-13029\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-707649f e-flex e-con-boxed e-con e-parent\" data-id=\"707649f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea53123 elementor-widget elementor-widget-text-editor\" data-id=\"ea53123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of online marketing, <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO (Search Engine Optimization)<\/strong><\/a> is a crucial process that helps push your website to the top of search results. Beyond basic strategies like keyword research, building backlinks, and improving website quality, there&#8217;s an important tool called Schema Markup that can take your SEO efforts to the next level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77d2e7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a77d2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a77d2e7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a77d2e7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__a77d2e7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b9ccdb e-flex e-con-boxed e-con e-parent\" data-id=\"1b9ccdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-757b629 elementor-widget elementor-widget-heading\" data-id=\"757b629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Schema Markup?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7943fc elementor-widget elementor-widget-image\" data-id=\"f7943fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3-1024x611.webp\" class=\"attachment-large size-large wp-image-13034\" alt=\"Schema Markup \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffd911 elementor-widget elementor-widget-text-editor\" data-id=\"dffd911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup is a few lines of code created as an enhancement for websites. This code functions to add information to your website, making it easier for Google Bot to understand and allowing users to search for information with more relevant keywords. As a result, websites with Schema Markup installed have a better chance of appearing in top positions on the Search Engine Results Pages (SERP). Structured Data is a form of organized information, and <a href=\"https:\/\/www.semrush.com\/blog\/schema-markup\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Schema Markup<\/strong><\/a> is one of the most popular forms of Structured Data.<\/p><p>Schema Markup was born from a collaboration between major companies like Google, Microsoft, Yahoo, and Yandex. The key concept was to enable website owners to maximize their website&#8217;s performance, both in terms of increasing traffic to the website and ultimately increasing sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0ecab elementor-widget elementor-widget-heading\" data-id=\"6b0ecab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Functions and Operations of Schema Markup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35447b elementor-widget elementor-widget-text-editor\" data-id=\"e35447b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup, or simply Schema, involves inserting code into your website to describe what information exists on various pages. This helps search engines understand the data on your website when bots come to collect information. Additionally, it increases website information visible to users right from the SERPs.<\/p><p>When many websites use the same keywords, Schema Google might not be able to identify which website has direct content about, for example, Mark Zuckerberg&#8217;s history. Schema Markup helps add details to this keyword by specifying additional information that Mark Zuckerberg is the co-founder and CEO of Facebook, allowing <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/google-sge\/\"><strong>Google SGE<\/strong><\/a> Bot to understand the website more quickly and accurately.<\/p><p>The Schema Markup process works as follows:<\/p><ol><li><b>Bot Crawls the Website<\/b>: When Google Bot checks your website, it reads all HTML code, including the added Schema Markup.<\/li><li><b>Bot Processes the Data<\/b>: The bot understands what the content from the Schema Markup code is and checks if the data structure meets the standards set by Schema.org.<\/li><li><b>Schema Google Displays Results<\/b>: When Google sees that a website has quality and good SEO, it will display information from the Schema Markup in various special formats such as Rich Snippet, Knowledge Graph, or Featured Snippet.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf8969 elementor-widget elementor-widget-image\" data-id=\"cdf8969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d6005 elementor-widget elementor-widget-heading\" data-id=\"c8d6005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Schema Markup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edbeec4 elementor-widget elementor-widget-text-editor\" data-id=\"edbeec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup can be installed on specific pages or across an entire website, with each approach yielding different results:<\/p><ul><li><b>Single-page<\/b> <b>Schema Markup<\/b> is suitable for websites with various products or services.<\/li><li><b>Whole-website<\/b> <b>Schema Markup<\/b> is ideal for websites with a single service that want to present organizational or product information.<\/li><\/ul><p>Schema Markup comes in many forms depending on usage objectives. For example, if we use Schema Product to display product information, we can add details such as product name, price, brand, and model to that code. The Schema Product implementation has proven particularly effective for e-commerce websites, as it helps display critical information directly in search results, potentially increasing click-through rates by up to 30% according to some studies.<\/p><p>Creating detailed, clear, and comprehensive Schema Markup code makes it easier for Google to position your website to be more discoverable. As Schema Google continues to prioritize structured data in its ranking factors, implementing a robust Schema Markup strategy becomes increasingly important for competitive SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d152d60 elementor-widget elementor-widget-heading\" data-id=\"d152d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is Schema Markup Important for SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf4ad4 elementor-widget elementor-widget-image\" data-id=\"0cf4ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5-1024x611.webp\" class=\"attachment-large size-large wp-image-13036\" alt=\"\u0e17\u0e33\u0e44\u0e21 Schema Markup \u0e16\u0e36\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e17\u0e33 SEO?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/07\/Schema-Markup-5.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f20a94 elementor-widget elementor-widget-text-editor\" data-id=\"4f20a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup enhances Google&#8217;s search capabilities, allowing users to find what they want quickly and enabling you to upsell your other products as well. Using Schema Markup correctly can dramatically boost CTR and help you rank more prominently than competitors.<\/p><p>Although Schema Markup isn&#8217;t a direct method to make your website outrank competitors, installing it offers several advantages that enhance SEO performance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9536c97 elementor-widget elementor-widget-heading\" data-id=\"9536c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Helps Google Bot Better Understand Your Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287bf1b elementor-widget elementor-widget-text-editor\" data-id=\"287bf1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSometimes non-specific keywords can make it difficult for Schema Google Bot to understand your website and its elements, preventing it from evaluating and ranking your website highly. Schema Markup helps explain the meaning and content to Google Bot, making your website easier to understand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314b1c5 elementor-widget elementor-widget-heading\" data-id=\"314b1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Increases Click-Through Rate (CTR)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8b0b2e e-flex e-con-boxed e-con e-parent\" data-id=\"c8b0b2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237866c elementor-widget elementor-widget-text-editor\" data-id=\"237866c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen Schema Markup helps interpret keywords, allowing Google to match your website&#8217;s information with user searches more accurately, users get a better search experience. This increases traffic from their clicks to your website, resulting in search engines ranking your website higher.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec07f31 elementor-widget elementor-widget-heading\" data-id=\"ec07f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Enhances Local SEO Effectiveness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a5297 elementor-widget elementor-widget-text-editor\" data-id=\"12a5297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor local businesses like restaurants or shops, implementing Schema Markup helps display important information such as opening hours, address, and phone number on Google Maps or Local Pack, making it easier for customers to access information.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26537e3 elementor-widget elementor-widget-heading\" data-id=\"26537e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Increases Business Credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e347c5d elementor-widget elementor-widget-text-editor\" data-id=\"e347c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHaving your website display on special features like review scores, article author information, or product details helps make your business appear more trustworthy. Users will have more confidence in deciding to purchase your products or services.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fe37c elementor-widget elementor-widget-heading\" data-id=\"70fe37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Supports Voice Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c327b3 elementor-widget elementor-widget-text-editor\" data-id=\"9c327b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Currently, users increasingly prefer voice searches, which often come in the form of question sentences. Implementing FAQ Schema Markup will help enhance the effectiveness of answering questions that match user needs. Additionally, <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/aeo\/\"><strong>AEO or Answer Engine Optimization<\/strong><\/a> is an important strategy in making your website respond better to voice searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257b41b elementor-widget elementor-widget-heading\" data-id=\"257b41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popular Schema Markup Types<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc77bb elementor-widget elementor-widget-text-editor\" data-id=\"9fc77bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Markup offers over 10 different formats based on varying objectives. The most popular formats include:<\/p><ul><li><b>Review Markup<\/b>: Used to display product or service review scores<\/li><li><b>FAQ Markup<\/b>: Used to display frequently asked questions and answers<\/li><li><b>Schema Product<\/b>: Used to display product information such as price, images, and review scores. The proper implementation of Schema Product can transform how your products appear in search results, potentially increasing visibility and sales.<\/li><li><b>How-to Markup<\/b>: Used to display steps for doing various things<\/li><li><b>Local Business Markup<\/b>: Used to display local business information such as address and opening hours<\/li><li><b>Article Markup<\/b>: Used for articles or news<\/li><li><b>Event Markup<\/b>: Used to display information about activities or events<\/li><li><b>Recipe Markup<\/b>: Used to display food recipes and preparation steps<\/li><li><b>Organization Markup<\/b>: Used to display organization information<\/li><li><b>Person Markup<\/b>: Used to display personal information<\/li><\/ul><p>Choosing the right Schema Markup should be based on the type of website content to maximize SEO effectiveness. For online stores, Schema Product is often the most valuable implementation, as it directly impacts how products appear in search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fe011 elementor-widget elementor-widget-heading\" data-id=\"77fe011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Install Schema Markup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fba2c elementor-widget elementor-widget-text-editor\" data-id=\"70fba2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInstalling Schema Markup may seem complex for those unfamiliar with coding, but there are easy ways to help you install Schema Markup yourself:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d368e2f elementor-widget elementor-widget-heading\" data-id=\"d368e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Choose the Appropriate Schema Markup Type<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5936121 elementor-widget elementor-widget-text-editor\" data-id=\"5936121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFirst, you need to select the Schema Markup type appropriate for your website content. You can find more information from Schema.org or Google Search Central.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82be5c4 elementor-widget elementor-widget-heading\" data-id=\"82be5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use the Structured Data Markup Helper Tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e533a8 elementor-widget elementor-widget-text-editor\" data-id=\"3e533a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Google has a tool that helps create Schema Markup easily without writing code yourself, using the Structured Data Markup Helper:<\/p><ul><li>Go to the Structured Data Markup Helper website<\/li><li>Select the Schema Markup type you want and enter the URL of the website you want to install it on<\/li><li>Highlight different parts of the website to determine where to place Schema Markup<\/li><li>Click create HTML to receive the Schema Markup code<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b47aaa elementor-widget elementor-widget-heading\" data-id=\"7b47aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Add Schema Markup Code to Your Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9a5c2 elementor-widget elementor-widget-text-editor\" data-id=\"7a9a5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After getting the Schema Markup code, you can add it to your website by:<\/p><ul><li>Inserting the code in the or section of your web page<\/li><li>If using WordPress, you can use <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/wordpress-plugin-services\/\"><strong>plugins<\/strong><\/a> like Yoast SEO or Schema Pro to conveniently install Schema Markup<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1202d elementor-widget elementor-widget-heading\" data-id=\"cb1202d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Verify Schema Markup Accuracy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cb384 elementor-widget elementor-widget-text-editor\" data-id=\"34cb384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After installing Schema Markup, you should check its accuracy using tools:<\/p><ul><li><b>Google&#8217;s Rich Results Test<\/b>: A tool that helps check if your Schema Markup is working correctly<\/li><li><b>Schema Markup Validator<\/b>: Helps verify if your code meets Schema.org standards<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5020f8a elementor-widget elementor-widget-heading\" data-id=\"5020f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitor and Update Regularly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7317d82 elementor-widget elementor-widget-text-editor\" data-id=\"7317d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo ensure Schema Markup works with maximum efficiency, you should regularly check and update by reviewing results from Google Search Console to measure performance and make appropriate improvements. As Schema Google continues to evolve, staying current with the latest requirements for Schema Markup implementation will help maintain your competitive edge.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241278d elementor-widget elementor-widget-heading\" data-id=\"241278d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of Schema Markup Usage in Various Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a106f elementor-widget elementor-widget-heading\" data-id=\"65a106f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. E-Commerce Websites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421fb00 elementor-widget elementor-widget-text-editor\" data-id=\"421fb00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These websites can use Schema Product to display product information such as:<\/p><ul><li>Product name<\/li><li>Price<\/li><li>Review scores<\/li><li>Product status (in stock or not)<\/li><li>Promotions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179d39d elementor-widget elementor-widget-heading\" data-id=\"179d39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Promotions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a579781 elementor-widget elementor-widget-text-editor\" data-id=\"a579781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementing Schema Product can be particularly effective for increasing visibility in product searches. With proper Schema Product markup, your products can appear in rich results with star ratings, pricing, and availability information, providing potential customers with critical information before they even click on your listing.<\/p><ul><li>Business name<\/li><li>Address<\/li><li>Phone number<\/li><li>Opening-closing time<\/li><li>Customer reviews<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757af2c elementor-widget elementor-widget-heading\" data-id=\"757af2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Service Websites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44d1e4 elementor-widget elementor-widget-text-editor\" data-id=\"e44d1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Service websites can use Local Business Schema to display business information such as:<\/p><ul><li>Business name<\/li><li>Address<\/li><li>Phone number<\/li><li>Opening hours<\/li><li>Customer reviews<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dba8d7 elementor-widget elementor-widget-heading\" data-id=\"1dba8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Article or Blog Websites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a547aa elementor-widget elementor-widget-text-editor\" data-id=\"0a547aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These websites can use Article Schema to display article information such as:<\/p><ul><li>Schema Pro is a plugin that supports generating multiple types of schema markup for enhanced SEO.<\/li><li>Yoast SEO is a plugin that includes built-in Schema Markup functionality.<\/li><li>Rank Math is a plugin that provides a user-friendly tool for managing Schema Markup.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b25d4a5 elementor-widget elementor-widget-heading\" data-id=\"b25d4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schema Markup Services from Cipher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a448c30 elementor-widget elementor-widget-text-editor\" data-id=\"a448c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a>, we offer comprehensive Digital Marketing services, and one of our services is implementing Schema Markup to elevate your website&#8217;s SEO effectiveness.<\/p><p>We have a team of SEO experts who understand the importance of Schema Markup and can help you at every step:<\/p><ul><li><b>Website Analysis<\/b>: We&#8217;ll analyze your website to find the most suitable Schema Markup types<\/li><li><b>Create and Install Schema Markup<\/b>: Our team will create and install correct and maximally effective Schema Markup for your website<\/li><li><b>Check and Fix Errors<\/b>: We&#8217;ll verify the accuracy of Schema Markup and fix any potential errors<\/li><li><b>Monitor Results and Improve<\/b>: We&#8217;ll track Schema Markup performance and continually improve it<\/li><\/ul><p>With Schema Markup services from Cipher, you&#8217;ll receive numerous benefits, including increased click rates, improved visibility in search results, and enhanced credibility for your website. Our specialists are well-versed in all aspects of Schema Markup implementation, including the latest Schema Google requirements and Schema Product optimizations for E-Commerce sites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e91915 elementor-widget elementor-widget-heading\" data-id=\"2e91915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313a695 elementor-widget elementor-widget-text-editor\" data-id=\"313a695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSchema Markup is an essential tool that enhances SEO effectiveness by helping Google better understand website content. This results in websites having better chances of ranking high and displaying in special formats that attract user attention. Investing in Schema Markup implementation is a worthwhile long-term investment that helps your business grow sustainably in the highly competitive online world.<br><br>As Schema Google continues to evolve and prioritize structured data in its search algorithms, the importance of proper Schema Markup implementation will only increase. Whether you&#8217;re using Schema WordPress plugins or creating custom Schema Product markup for your e-commerce site, structured data should be a core component of your SEO strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16314e elementor-widget elementor-widget-image\" data-id=\"b16314e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8887\" alt=\"SEO\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-SEO.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3e5e58 e-flex e-con-boxed e-con e-parent\" data-id=\"d3e5e58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2e08b elementor-widget elementor-widget-heading\" data-id=\"ad2e08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46659e7 elementor-widget elementor-widget-heading\" data-id=\"46659e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Does Schema Markup help improve SEO ranking?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72d9c1 elementor-widget elementor-widget-text-editor\" data-id=\"e72d9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSchema Markup doesn&#8217;t directly affect ranking, but it helps Google better understand website content and can increase Click-Through Rate (CTR), which indirectly affects ranking in the long term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1715f elementor-widget elementor-widget-heading\" data-id=\"3b1715f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can I install Schema Markup without writing code?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10101f elementor-widget elementor-widget-text-editor\" data-id=\"e10101f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes, you can use tools like Google&#8217;s Structured Data Markup Helper or WordPress plugins such as Yoast SEO, Rank Math, or Schema Pro that help create and install Schema Markup without writing code yourself. The Schema WordPress ecosystem makes implementation particularly straightforward for WordPress users.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91cb9c6 elementor-widget elementor-widget-heading\" data-id=\"91cb9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Schema Markup is suitable for general businesses?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f30b93 elementor-widget elementor-widget-text-editor\" data-id=\"4f30b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor general businesses, Local Business Schema is the most appropriate type because it helps display important information such as business name, address, phone number, opening hours, and reviews, which increases opportunities to appear on Google Maps and Local Pack.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the world of online marketing, SEO (Search Engine Optimization) is a crucial process that helps push your website to 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