{"id":12699,"date":"2025-06-06T13:13:25","date_gmt":"2025-06-06T06:13:25","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/pay-per-performance-agency-business\/"},"modified":"2025-06-06T13:45:23","modified_gmt":"2025-06-06T06:45:23","slug":"pay-per-performance-agency-business","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/pay-per-performance-agency-business\/","title":{"rendered":"Driving Business Growth with Pay-Per-Performance Agency Business: Cipher Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12699\" class=\"elementor elementor-12699 elementor-12691\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d2c6d e-flex e-con-boxed e-con e-parent\" data-id=\"94d2c6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4daad2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a4daad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a4daad2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a4daad2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__a4daad2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83237ef elementor-widget elementor-widget-text-editor\" data-id=\"83237ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In an era of increasingly intense business competition, efficient marketing investment has become crucial for business survival and growth. But the important question is: are you confident that your marketing investment is worth the results you&#8217;re getting? Choosing the right and effective <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/marketing-mix\/\"><strong>marketing mix<\/strong><\/a> is therefore essential. This is the starting point of the &#8220;Pay-Per-Performance Agency Business&#8221; concept or &#8220;payment based on actual performance&#8221; that is transforming the digital marketing industry today. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e31d2 e-flex e-con-boxed e-con e-parent\" data-id=\"35e31d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecf1f1 elementor-widget elementor-widget-heading\" data-id=\"9ecf1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Pay-Per-Performance and Why is it Important for Your Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da8275 elementor-widget elementor-widget-image\" data-id=\"8da8275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4-1024x611.webp\" class=\"attachment-large size-large wp-image-12702\" alt=\"Pay-Per-Performance Agency Business: - What is Pay-Per-Performance\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97286c7 elementor-widget elementor-widget-text-editor\" data-id=\"97286c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pay-Per-Performance, or P4P for short, is a marketing approach where clients pay according to the actual results received, not just investing without knowing whether they&#8217;ll get returns. This system emphasizes concrete measurement through clear indicators such as Click-Through Rate, Conversion Rate, or increased sales. <a href=\"https:\/\/sevenfigureagency.com\/15-pay-per-performance-agency-models-explained\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Seven Figure Agency<\/strong><\/a> has explained up to 15 different Pay-Per-Performance Agency models for businesses to choose from according to their needs.<\/p><p>The principles of P4P are not new in the business world. In fact, this system has long been used in human resource management, linking employee performance with compensation. But when adapted to marketing agencies, it has evolved into the Pay-Per-Performance Marketing Agencies model and Pay-Per-Performance Agency Business that ensures clients that every baht spent will create tangible results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb595b8 elementor-widget elementor-widget-heading\" data-id=\"eb595b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference Between Performance Marketing and General Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3665d0c elementor-widget elementor-widget-text-editor\" data-id=\"3665d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Marketing is part of Digital Marketing but has a significant difference: it focuses on clearly measurable results, especially in areas that directly impact business, such as Lead Generation and Conversion.<\/p><p>While general Digital Marketing may focus on various indicators like Reach, Branding, and Awareness, Performance Marketing focuses on indicators that directly affect business revenue and profits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03076b elementor-widget elementor-widget-image\" data-id=\"c03076b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907141f elementor-widget elementor-widget-heading\" data-id=\"907141f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Principles for Effective Pay-Per-Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357b39f elementor-widget elementor-widget-text-editor\" data-id=\"357b39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo make the Pay-Per-Performance system successful, several important components are necessary:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c692a elementor-widget elementor-widget-heading\" data-id=\"d3c692a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Define Clear Goals and Performance Indicators<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8cdeb elementor-widget elementor-widget-text-editor\" data-id=\"3a8cdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing goals must align with business objectives. They shouldn&#8217;t just be based on feelings but must be actually measurable, verifiable, and have a clear origin.<\/p><p>Good Key Performance Indicators (KPIs) should:<\/p><ul><li>Be directly linked to business goals<\/li><li>Be measurable in concrete terms, not just feelings<\/li><li>Have clearly defined success levels (such as basic, expected, excellent)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac7046 elementor-widget elementor-widget-heading\" data-id=\"dac7046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Create an Easy-to-Understand and Fair Incentive System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d1d42 elementor-widget elementor-widget-text-editor\" data-id=\"19d1d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good performance-based compensation system must be clear, easy to understand, and fair. Both clients and service providers should understand the compensation calculation method from the beginning.<\/p><p>Examples of good incentive systems:<\/p><ul><li>&#8220;The client will pay a service fee of X% from sales exceeding the set target&#8221;<\/li><li>&#8220;Service fees will be calculated based on the number of leads obtained, at a rate of Y baht per lead&#8221;<\/li><li>&#8220;Service fees depend on the increase in Conversion Rate from the previous rate&#8221;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65db47 elementor-widget elementor-widget-heading\" data-id=\"e65db47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Have a Systematic Performance Measurement and Tracking System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95f3e0 elementor-widget elementor-widget-text-editor\" data-id=\"a95f3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Systematic performance measurement and tracking are central to Pay-Per-Performance, as they help both parties see progress and adjust strategies in a timely manner.<\/p><p>Considerations for measurement:<\/p><ul><li>Use reliable and transparent measurement tools<\/li><li>Report results regularly<\/li><li>Analyze the data obtained and continuously improve strategies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1118eea elementor-widget elementor-widget-heading\" data-id=\"1118eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study: Cipher - A Pay-Per-Performance Digital Marketing Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27392bb elementor-widget elementor-widget-text-editor\" data-id=\"27392bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher <\/strong><\/a>is a comprehensive Digital Marketing agency in Thailand that has successfully implemented the Pay-Per-Performance concept in its business, focusing on creating measurable results for clients.<\/p><p>Cipher started as a software developer for leading Thai companies and has developed itself to become a leader in online marketing, partnering with global online marketing companies like HubSpot, and has experience in developing systems for many leading national brands.<\/p><p>Cipher&#8217;s strength is the use of Data Analytics to increase efficiency in clients&#8217; marketing channels, starting with analyzing those who engage with the client&#8217;s website, social media, and email. They then improve digital marketing channels to suit the target audience&#8217;s needs, to increase revenue for clients as accurately as possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b259f1 elementor-widget elementor-widget-heading\" data-id=\"4b259f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Working with Pay-Per-Performance Agencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf534c2 elementor-widget elementor-widget-text-editor\" data-id=\"bf534c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChoosing to work with a Pay-Per-Performance agency has several advantages:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ec4c2 elementor-widget elementor-widget-image\" data-id=\"a4ec4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6-1024x611.webp\" class=\"attachment-large size-large wp-image-12704\" alt=\"Pay-Per-Performance Agency - Benefits of Working with Pay-Per-Performance Agencies\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/06\/\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08-Pay-Per-Performance-Agencies-6.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf081e elementor-widget elementor-widget-heading\" data-id=\"bcf081e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Helps Plan Budgets Efficiently<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efd9ac elementor-widget elementor-widget-text-editor\" data-id=\"2efd9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pay-Per-Performance agencies help businesses better control their marketing budgets because budgets are used according to actual results received, not just investing without knowing whether returns will be gained.<\/p><p>Businesses can set the budget they want to use or are willing to pay per result (such as per lead or per purchase), allowing even small or medium-sized businesses to market and control expenses efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4f878 elementor-widget elementor-widget-heading\" data-id=\"9f4f878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Can Measure Results Clearly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a892568 elementor-widget elementor-widget-text-editor\" data-id=\"a892568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pay-Per-Performance marketing helps businesses track and measure whether the money invested is worthwhile and whether it produces the expected results.<\/p><p>Businesses can see how much return each channel investment gives, what the Conversion Rate is, and what the Cost Per Acquisition is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db76b23 elementor-widget elementor-widget-heading\" data-id=\"db76b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Quickly and Precisely Adjust Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b937d3 elementor-widget elementor-widget-text-editor\" data-id=\"2b937d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In traditional marketing, if errors occur, it may take a long time to fix them, or they may not be fixable at all. But Pay-Per-Performance marketing can view results in real-time.<\/p><p>When a strategy is found to be ineffective, the agency can stop and adjust immediately, helping reduce risk and waste of budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2134b0 elementor-widget elementor-widget-heading\" data-id=\"c2134b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Reach Target Audiences Accurately<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e459f69 elementor-widget elementor-widget-text-editor\" data-id=\"e459f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pay-Per-Performance agencies use digital platforms for advertising, which have tools to define Target Audiences in detail, including age, gender, education, language, job position, and interests.<\/p><p>Accurate target audience definition helps businesses send marketing messages to people most likely to be interested in your products or services, increasing opportunities for new customers and reducing marketing costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a96623 elementor-widget elementor-widget-heading\" data-id=\"2a96623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cipher's Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836266f elementor-widget elementor-widget-text-editor\" data-id=\"836266f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher provides comprehensive digital marketing services, focusing on data analysis to increase marketing efficiency and create good returns for clients. Cipher&#8217;s main services include:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cd8aa elementor-widget elementor-widget-heading\" data-id=\"16cd8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. E-Commerce Website Design and Development Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea9c31 elementor-widget elementor-widget-text-editor\" data-id=\"5ea9c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher specializes in designing and developing E-Commerce websites with the high-performance Magento system, complete with features for Thai businesses, easy to use, no coding required, and can start selling products quickly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fa207 elementor-widget elementor-widget-heading\" data-id=\"97fa207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Digital Analytics Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac09099 elementor-widget elementor-widget-text-editor\" data-id=\"ac09099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher uses data analysis to increase efficiency in clients&#8217; marketing channels by analyzing the behavior of those who engage with the client&#8217;s website, social media, and email to improve marketing strategies to match target audience needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9125b elementor-widget elementor-widget-heading\" data-id=\"2c9125b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Digital Marketing Consulting Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5a11d elementor-widget elementor-widget-text-editor\" data-id=\"9f5a11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher has a team of online marketing consultants who are experts in comprehensive marketing strategy planning, from business analysis, strategy planning, selecting tools to match the target audience, and creating interesting campaigns.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5c61f elementor-widget elementor-widget-heading\" data-id=\"8a5c61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Shopify Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009e3cc elementor-widget elementor-widget-text-editor\" data-id=\"009e3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher is one of the leading Shopify Agencies in Thailand, specializing in creating high-performance, beautiful, and easy-to-use online stores on the Shopify platform.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0648d7 elementor-widget elementor-widget-heading\" data-id=\"c0648d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Social Media Marketing and Management Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2809a elementor-widget elementor-widget-text-editor\" data-id=\"6f2809a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cipher offers <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Social Media Marketing<\/strong><\/a> services that help brands communicate effectively with their target audiences, along with <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-management\/\"><strong>Social Media Management <\/strong><\/a>services that help manage social media channels comprehensively to create engagement and good relationships with customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6a480 elementor-widget elementor-widget-heading\" data-id=\"2e6a480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. SEO (Search Engine Optimization) Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3627a8b elementor-widget elementor-widget-text-editor\" data-id=\"3627a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cipher specializes in <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO<\/strong><\/a> to increase Google search rankings and increase opportunities to reach target audiences who are searching for your products or services, using modern and effective SEO techniques and strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3922d elementor-widget elementor-widget-heading\" data-id=\"7b3922d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Performance Marketing Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f04ee2 elementor-widget elementor-widget-text-editor\" data-id=\"4f04ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher provides Performance Marketing services that focus on creating measurable results using various tools and techniques such as Search Engine Marketing (SEM), Social Media Advertising, and Display Advertising to create Leads and Conversions for clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06b2fa1 elementor-widget elementor-widget-heading\" data-id=\"06b2fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2091b6 elementor-widget elementor-widget-text-editor\" data-id=\"f2091b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing to work with a Pay-Per-Performance agency like Cipher can help your business grow efficiently, especially in an era of increasing business competition and limited marketing budgets.<\/p><p>Considerations in choosing an agency:<\/p><ul><li>Has experience and successful results in your industry<\/li><li>Has expertise in relevant tools and technologies<\/li><li>Has a transparent and easy-to-understand measurement and reporting system<\/li><li>Has a team ready to provide advice and solve problems promptly<\/li><\/ul><p>By working with the right agency, your business will be able to use your marketing budget efficiently, reach your target audience accurately, and create better business results continuously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce58b7 elementor-widget elementor-widget-image\" data-id=\"9ce58b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/social-media-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-10893\" alt=\"Service - Social Media Marketing - Eng\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f77f4 e-flex e-con-boxed e-con e-parent\" data-id=\"32f77f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c3856 elementor-widget elementor-widget-heading\" data-id=\"e0c3856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQ)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9749c3 elementor-widget elementor-widget-heading\" data-id=\"c9749c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How is Pay-Per-Performance Agency Business different from general Digital Marketing Agencies?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f442c3b elementor-widget elementor-widget-text-editor\" data-id=\"f442c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPay-Per-Performance Agency Business charges for services according to actual results, such as the number of leads or increased sales. In contrast, general Digital Marketing Agencies may charge a flat fee or monthly fee, not directly tied to results.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525b818 elementor-widget elementor-widget-heading\" data-id=\"525b818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What size businesses is this suitable for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26b43e elementor-widget elementor-widget-text-editor\" data-id=\"c26b43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt&#8217;s suitable for businesses of all sizes, especially those with limited budgets who want to see clear returns on marketing investments, as you only pay when you get results as agreed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c135e7 elementor-widget elementor-widget-heading\" data-id=\"4c135e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should be prepared if wanting to work with a Pay-Per-Performance Agency?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3119f99 elementor-widget elementor-widget-text-editor\" data-id=\"3119f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBusinesses should prepare clear goals, target audience information, and desired Key Performance Indicators (KPIs). They should also be ready to share some marketing and sales data with the agency to efficiently measure results and improve strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents In an era of increasingly intense business competition, efficient marketing investment has become crucial for business survival 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