{"id":12536,"date":"2021-08-05T09:39:14","date_gmt":"2021-08-05T02:39:14","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-roi-importance\/"},"modified":"2025-05-30T23:41:48","modified_gmt":"2025-05-30T16:41:48","slug":"what-is-roi-importance","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-roi-importance\/","title":{"rendered":"What is ROI? Why is it important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12536\" class=\"elementor elementor-12536 elementor-2421\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8295668 e-flex e-con-boxed e-con e-parent\" data-id=\"8295668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cd3a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"47cd3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__47cd3a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__47cd3a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__47cd3a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a826c elementor-widget elementor-widget-heading\" data-id=\"48a826c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROI or Return on Investment is the return on investment.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b49476 elementor-widget elementor-widget-text-editor\" data-id=\"1b49476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the business world, every investment has a cost, and of course, measuring or evaluating the return on investment is important to see whether what we invest in is worth it or not (the measurement of return is called ROI).<\/p><p>As for the types of business investments that can measure ROI, they are all types of investments that require capital, whether it be marketing, advertising, AdWords, hiring an organizing team, creating campaigns, setting up booths, or even hiring staff at the event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113ecce elementor-widget elementor-widget-image\" data-id=\"113ecce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-digital-advertising-media-buying-and-roi-strategies\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8696\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-17.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2be301c8 e-flex e-con-boxed e-con e-parent\" data-id=\"2be301c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2204e8ef elementor-widget elementor-widget-text-editor\" data-id=\"2204e8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong><span lang=\"th\">Why <\/span>is this <span lang=\"en-US\">ROI <\/span><span lang=\"th\">measurement <\/span>important?&nbsp;&nbsp;<\/strong><\/h2>\n<p>&nbsp;&nbsp;For <span lang=\"th\">marketing <\/span><span lang=\"en-US\">teams<\/span>, it is to measure work performance . Or for business, it is to measure the profits from investments. In order to be able to analyze further which investments are worth investing in and which investment areas should <span lang=\"th\">be <\/span>fixed, improved or adjusted to gain more profits.<\/p>\n<h2 class=\"wp-block-heading\"><strong>&nbsp;&nbsp;The <span lang=\"th\">higher <\/span><span lang=\"en-US\">the <\/span><span lang=\"th\">ROI <\/span>value , the better.<\/strong><\/h2>\n<p>Because it means that you get a very high return or profit compared to the cost of investment.<\/p>\n<p>Or <span lang=\"th\">simply <\/span>put, you may <span lang=\"en-US\">invest <\/span>in a campaign with a small cost, but you will get profit from that campaign many times more than the cost you <span lang=\"th\">invested<\/span>. This is called a high ROI .&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><strong><span lang=\"th\">The ROI calculation formula is easy to do as follows:&nbsp;<\/span><span lang=\"en-US\">ROI&nbsp;<\/span><\/strong><\/h2>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/%E0%B8%84%E0%B9%88%E0%B8%B2-ROI.webp\" alt=\"ROI\"><\/figure>\n<p><strong><span lang=\"th\">Example:&nbsp;<\/span><\/strong><span lang=\"th\"><strong><a href=\"https:\/\/www.cipher.co.th\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/en\/\">Cipher <\/a><\/strong>Co., Ltd. &nbsp;in a &nbsp;on &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;for 10,000 baht. After the seminar, many customers were interested in Inbound Marketing services, and that month, more than 250,000 customers used Inbound Marketing services.<\/span><\/p>\n<p><span lang=\"th\">ROI <\/span>can be <span lang=\"en-US\">calculated <\/span>by <span lang=\"th\">inputting <\/span>the data into the following formula:&nbsp;&nbsp;<\/p>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" class=\"wp-image-2427\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/%E0%B8%84%E0%B9%88%E0%B8%B2-ROI-2.jpg\" alt=\"\"><\/figure>\n<p><span lang=\"th\">You <\/span>can see <span lang=\"en-US\">that <\/span><span lang=\"th\">from <\/span>all the <span lang=\"en-US\">data<\/span>, the <span lang=\"th\">&nbsp;&nbsp;&nbsp;&nbsp;<\/span>can be calculated as high as 2400 % .<\/p>\n<p>It shows that this <span lang=\"th\">investment <\/span>yields very good profits, or in other words, excellent profits, because the ROI <span lang=\"en-US\">number <\/span>is <span lang=\"th\">very <\/span>high.&nbsp;&nbsp;<\/p>\n<p>In <span lang=\"th\">general<\/span>, any <span lang=\"en-US\">investment <\/span><span lang=\"th\">with <\/span>an <span lang=\"en-US\">ROI <\/span>of <span lang=\"th\">more <\/span>than 100 % is considered a worthwhile investment.&nbsp;&nbsp;&nbsp;<\/p>\n<p>If any <span lang=\"en-US\">investment <\/span>has <span lang=\"th\">an <\/span>ROI of less than 100 % , it is considered that the investment should not be <span lang=\"en-US\">invested <\/span><span lang=\"th\">anymore<\/span>.<span lang=\"th\"> The profit is not worth it. It should be improved or changed to another type of investment instead.&nbsp;&nbsp;&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db45229 e-flex e-con-boxed e-con e-parent\" data-id=\"db45229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e32aa13 elementor-widget elementor-widget-image\" data-id=\"e32aa13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/inbound-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8884\" alt=\"inbound-marketing\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-inbound-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents ROI or Return on Investment is the return on investment. For the business world, every investment has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[103],"tags":[],"class_list":["post-12536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12536"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/5609"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}