{"id":12514,"date":"2024-06-27T15:37:52","date_gmt":"2024-06-27T08:37:52","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-content\/"},"modified":"2026-07-12T17:15:29","modified_gmt":"2026-07-12T10:15:29","slug":"what-is-content","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-content\/","title":{"rendered":"Content is What? Why does an SME need content?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12514\" class=\"elementor elementor-12514 elementor-4307\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73a3d7ff e-flex e-con-boxed e-con e-parent\" data-id=\"73a3d7ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c82c6d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1c82c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1c82c6d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1c82c6d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1c82c6d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ba5813 elementor-widget elementor-widget-text-editor\" data-id=\"22ba5813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Content is What?<\/strong><\/h2><p>Many people now believe that <strong>content <\/strong>is about content, which means content. Simply put, everything we post on every social platform, including Facebook, <strong>Instagram<\/strong>, <strong>TikTok <\/strong>or YouTube, through video posting. Photos and articles are indispensable in marketing, especially online marketing because most people live online and consume a lot of content.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4403 aligncenter\" src=\"http:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/06\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-1-300x300.webp\" alt=\"\" width=\"564\" height=\"564\"><\/p><p>Creating content is like creating an opportunity for a brand or business owner to communicate with each other and lead to a goal that is to make readers and consumers more familiar with products through content communication channels through targeted platforms.<\/p><h2><strong>How many types of content are there?<\/strong><\/h2><p>There are many forms of content, whether it be photos, videos, sounds or letters. Each form of content is presented differently. The main functions of each type of content are divided into:<\/p><p><img decoding=\"async\" class=\" wp-image-4404 aligncenter\" src=\"http:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/06\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-2-300x300.webp\" alt=\"\" width=\"564\" height=\"564\"><\/p><ul><li><strong>Educational Content: <\/strong>This type of content is creating content to share information, educational content or how to articles. The goal of content creation is to create awareness and credibility. It is a very useful content.<\/li><\/ul><ul><li><strong>Entertainment<\/strong>: It is a content created primarily for fun. Whether it be a viral Q &amp; A award-winning game, readers or consumers will be able to communicate, bond and follow. This content will be provided by social media platforms such as Facebook or TikTok. Engagement and follow-up are numerous.<\/li><\/ul><ul><li><strong>Content for Sale &amp; Marketing: <\/strong>This content is directly targeted at sales, which is the most sought-after revenue for enterprises and businesses. Content is focused on creating value in line with brand or product to attract customers and target groups. If content is effective, it will strengthen the brand. And it can definitely be profitable for the business.<\/li><\/ul><ul><li><strong>Convince<\/strong>: Content with information and logic is important to convince readers or followers to follow suit, or those who are looking for information to help promote sales and make it easier to achieve their goals.<\/li><\/ul><ul><li><strong>Inspire Content:<\/strong> The main function of content is to create credibility and impressiveness. Although not entertaining, it focuses primarily on reason and persuasion. Content is often used by influencers or celebrities in trusted fields to create brands. Or a good corporate image.<\/li><\/ul><h2>What is the importance of SME content? ?<\/h2><p>Content-making is now very important, especially among marketers and SMEs, because it creates brand recognition, reliability, and increases sales of products and services. When a brand or product becomes more well known, it will help expand and grow to a successful level.<\/p><figure id=\"attachment_4405\" aria-describedby=\"caption-attachment-4405\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-4405\" src=\"http:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/06\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-3-300x300.webp\" alt=\"What is the importance of SME content?\" width=\"564\" height=\"564\"><figcaption id=\"caption-attachment-4405\" class=\"wp-caption-text\">What is the importance of SME content?<\/figcaption><\/figure><p>For SMEs, marketing planning is a major factor affecting sales and services. Using social media to distribute content and brand news can help the content reach the target audience, so good content is not the only hard sell. In addition, it is necessary to build a good relationship between the brand and the target group that will become customers in the future.<\/p><p>Once the importance of content is known, To SMEs, it is believed that many business owners are adjusting their strategies and looking for ways to start <strong><a title=\"https:\/\/www.cipher.co.th\/how-to-create-content\" href=\"https:\/\/www.cipher.co.th\/blogs\/how-to-create-content\/\">making <\/a><\/strong>content. D? to appeal to the target audience and start looking for content creation ideas for <a title=\"https:\/\/www.cipher.co.th\/idea-creative-content\" href=\"https:\/\/www.cipher.co.th\/blogs\/idea-creative-content\/\"><strong>SMEs. Many YouTubers and influencers<\/strong> <\/a>are turning to businesses, starting with their lifestyle, preferences and interests, whether it be side dishes. Food or restaurants are important to achieve rapid success by relying on the reputation of fans who follow existing channels and online marketing channels, as well as knowing the target groups who want to sell brands and products, enabling them to create content to meet the target audience.<\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6007\" src=\"http:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B8%9B%E0%B8%A3%E0%B8%B6%E0%B8%81%E0%B8%A9%E0%B8%B2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%83%E0%B8%8A%E0%B9%89%E0%B8%87%E0%B8%B2%E0%B8%99-1-1024x341.webp\" alt=\"\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-278f76d e-flex e-con-boxed e-con e-parent\" data-id=\"278f76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10eaca2 elementor-widget elementor-widget-heading\" data-id=\"10eaca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0387197 elementor-widget elementor-widget-heading\" data-id=\"0387197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is content?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edf97d elementor-widget elementor-widget-text-editor\" data-id=\"3edf97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content refers to everything a brand publishes online \u2014 on Facebook, Instagram, TikTok or YouTube \u2014 whether as video, images or written articles. It is how a business communicates with consumers and helps them get to know its products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0080698 elementor-widget elementor-widget-heading\" data-id=\"0080698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many types of content are there?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ad796 elementor-widget elementor-widget-text-editor\" data-id=\"d1ad796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article groups content into five types by purpose: educational content (Educate), entertainment content (Entertain), sales and marketing content, persuasive content (Convince) that uses information and logic, and inspirational content (Inspire) that builds credibility, often through influencers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6c95a elementor-widget elementor-widget-heading\" data-id=\"ba6c95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why do SMEs need content?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab76a7 elementor-widget elementor-widget-text-editor\" data-id=\"fab76a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content makes a brand known, builds credibility, and helps increase sales of products and services. As the brand becomes more recognised, the business has more room to expand and grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c3c7b elementor-widget elementor-widget-heading\" data-id=\"62c3c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What makes content effective for an SME?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a4ba6 elementor-widget elementor-widget-text-editor\" data-id=\"94a4ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good content is not hard selling alone. It should build a genuine relationship between the brand and the audience who may become future customers, and it should be published on the platforms where that audience actually spends time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Content is What? Many people now believe that content is about content, which means content. Simply put, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[173,150],"tags":[],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en","category-digital-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12514"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/5862"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}