{"id":12426,"date":"2024-10-03T19:00:00","date_gmt":"2024-10-03T12:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/b2b-future-ecommerce-growth\/"},"modified":"2025-05-29T17:19:29","modified_gmt":"2025-05-29T10:19:29","slug":"b2b-future-ecommerce-growth","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/b2b-future-ecommerce-growth\/","title":{"rendered":"The Future of B2B: Step into E-Commerce for Growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12426\" class=\"elementor elementor-12426 elementor-6308\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6360e7f e-flex e-con-boxed e-con e-parent\" data-id=\"6360e7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefbf68 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"cefbf68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cefbf68\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cefbf68\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cefbf68\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639219e elementor-widget elementor-widget-heading\" data-id=\"639219e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>The future of B2B, the move to E-Commerce for growth.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea1994 elementor-widget elementor-widget-text-editor\" data-id=\"0ea1994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-image aligncenter size-large\"><\/figure><p>For B2B businesses, the trend of marketing has changed rapidly, and the changing behaviour of customers requires a different business model. E-Commerce is a good choice for B2B businesses or enterprises that want to trade large amounts of goods and services. In this article, we will explore the future of B2B that is entering E-Commerce. to grow one&#8217;s business<\/p><h2 class=\"wp-block-heading\"><strong>Doing B2B business with E-Commerce is What? <\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6311 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-1-7-1024x1024.webp\" alt=\"Doing B2B business with E-Commerce is What?\"><\/figure><p>Business B2B or Business to Business is business-to-business. Both buyers and sellers are business units through e-commerce platforms or online stores. The main purpose is to sell products or services to enhance the value of products or services. Or to buy goods and services and to resume production or distribution of those goods and services. This is different from direct trade to intermediary, or B2C (Bussiness to Customer). <\/p><figure class=\"wp-block-image aligncenter size-large\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c89a9 elementor-widget elementor-widget-image\" data-id=\"e9c89a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-digital-transformation-sustainable-digital-adoption\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8665\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38566760 e-flex e-con-boxed e-con e-parent\" data-id=\"38566760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23471aae elementor-widget elementor-widget-text-editor\" data-id=\"23471aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-image aligncenter size-large\"><\/figure><h2 class=\"wp-block-heading\"><strong>Why does B2B business need to switch to E-Commerce?<\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6313 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-2-7-1024x1024.webp\" alt=\"Why does B2B business need to switch to E-Commerce?\"><\/figure><p>How do B2B businesses typically go through direct orders with business customers or participate in trade shows to offer products and services, including traditional channel interactions? However, changes in corporate customer behaviour have made traditional business operations no longer sufficient. Customers expect a more convenient and fast experience, enabling technologies to play a greater role in the B2B business. <\/p><p>In particular, the E-Commerce platform, developed to meet the complex needs of B2B businesses with large volume of trading products and services, price negotiation and long-term contract management, has forced B2B businesses to switch to E-Commerce to compete with competitors and respond to changing customer needs and buying behaviour.<\/p><h2 class=\"wp-block-heading\"><strong>The Future of B2B and the Growth of E-Commerce <\/strong><\/h2><p>Although E-Commerce is the future of B2B, businesses that want to get on this path face challenges such as the transition from traditional sales to E-Commerce requires adjustments in many areas, including structure, team, data management and technology. In addition, digital business means that reliable security measures are needed to protect important information and to enable B2B businesses to effectively enter the world of E-Commerce. They need to prepare in the following areas:<\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6315 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-3-7-1024x1024.webp\" alt=\"The Future of B2B and the Growth of E-Commerce \"><\/figure><h3 class=\"wp-block-heading\"><strong>1. B2B business owners should invest in digital technology and systems.<\/strong><\/h3><p>Having a <strong><a href=\"https:\/\/www.shopify.com\/?ref=cipher-co-ltd\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-type=\"link\" data-id=\"https:\/\/www.shopify.com\/?ref=cipher-co-ltd\">sophisticated <\/a><\/strong>E-Commerce platform that supports B2B&#8217;s complex operations is critical, such as inventory management, automated bill tracking and order tracking. B2B business owners should study the Shopify Implementation <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/shopify-implement-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service platform from Shopify Plus, an E-Commerce<\/a><\/strong> platform with a variety of features. And a model that meets the needs of all sizes, from online start-ups to large enterprises, ensures that users are worth investing in and can help support future growth in the B2B business.<\/p><h3 class=\"wp-block-heading\"><strong>2. Building a Trading Experience for B2B Customers<\/strong><\/h3><p>E-<strong>Commerce <\/strong>should be designed to allow customers to quickly access products, services and information that meets their needs, and to be customizable to fit their business needs.<\/p><h3 class=\"wp-block-heading\"><strong>3. Team training to prepare for the future of B2B in the E-Commerce system<\/strong><\/h3><p>The transition to E-Commerce requires a team with knowledge of digital technology and management, so businesses need to train their employees to cope with this change to be more productive and meet the needs of their customers or target groups.<\/p><h3 class=\"wp-block-heading\"><strong>4. Using information and marketing tools<\/strong><\/h3><p>Data analysis and use of marketing tools such as <strong><a href=\"https:\/\/www.hubspot.com\/?ref=cipher-co-ltd\" target=\"_blank\" rel=\"nofollow noopener\" data-type=\"link\" data-id=\"https:\/\/www.hubspot.com\/?ref=cipher-co-ltd\">HubSpot <\/a><\/strong>to gather information such as customer information, trading information, interest, and product selection to understand customer behavior and to create marketing strategies that match customer or target needs and to use the results to adjust strategies. These improvements are critical to increasing sales and satisfying E-Commerce customers.<\/p><h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2><p>The future of B2B is rapidly changing from traditional sales to the world of E-Commerce, where businesses must adapt to compete in a dynamic market. Investing in technology, creating a customer-facing trading experience, and using data to make decisions is key to B2B&#8217;s future growth and success.<\/p><p>B2B wants to prepare for e-commerce and change, or to learn about the benefits of e-commerce. B2B can <strong><a href=\"https:\/\/www.cipher.co.th\/benefit-ecommerce-for-b2b\/\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/benefit-ecommerce-for-b2b\/\">contact us for advice from e-commerce experts today!<\/a><\/strong><\/p><figure class=\"wp-block-image aligncenter size-large\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004a550 elementor-widget elementor-widget-image\" data-id=\"004a550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9110\" alt=\"\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents The future of B2B, the move to E-Commerce for growth. For B2B businesses, the trend of marketing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,160,163,151,155,157,103],"tags":[],"class_list":["post-12426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-e-commerce-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-online-sales","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12426"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/6310"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}