{"id":12424,"date":"2024-10-03T11:00:00","date_gmt":"2024-10-03T04:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/b2b-mkt-ecomm-int\/"},"modified":"2025-05-29T17:12:50","modified_gmt":"2025-05-29T10:12:50","slug":"b2b-mkt-ecomm-int","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/b2b-mkt-ecomm-int\/","title":{"rendered":"Application of E-Commerce systems to B2B marketing strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12424\" class=\"elementor elementor-12424 elementor-6290\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0378c8 e-flex e-con-boxed e-con e-parent\" data-id=\"e0378c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba80bd7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ba80bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ba80bd7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ba80bd7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ba80bd7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980e91a elementor-widget elementor-widget-heading\" data-id=\"980e91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Application of E-Commerce systems to create marketing strategies for B2B businesses<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3777ffb elementor-widget elementor-widget-text-editor\" data-id=\"3777ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ever wonder? Why do some businesses succeed in doing B2B business online so quickly?<\/strong> B2B businesses today apply e-commerce tools to their B2B marketing strategies, making it easy to close deals with large customers online. In this article, we will explore techniques and applications of e-commerce to help B2B businesses grow and succeed quickly.<\/p><h2 class=\"wp-block-heading\"><strong>E-Commerce Highlights for B2B<\/strong><\/h2><p>First of all, we should understand how the B2B business differs from the B2C business. The B2B business is that companies sell products and services to other companies, often involving larger volumes and more complex trading processes. At the same time, buyers in the B2B business tend to specialize in specific needs. Therefore, the application of E-Commerce addresses these requirements, providing the following advantages:<\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6293 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-1.png-1024x1024.webp\" alt=\"E-Commerce Highlights for B2B\"><\/figure><ul class=\"wp-block-list\"><li><strong>Fast and convenient order management:<\/strong> E-Commerce makes it easy and fast for businesses to manage orders wherever their customers are, and helps reduce potential mistakes in traditional ways of coordinating them.<\/li><li><strong>Complete Product Information: <\/strong>E-Commerce enables businesses to deliver detailed product information and updates quickly, whether it&#8217;s product details, pricing or inventory. Access to complete and up-to-date information allows buyers to make faster decisions.<\/li><li><strong>Customer Data Analysis:<\/strong> The implementation of E-Commerce also makes it easier for businesses to track and analyze their buying habits, which can be used to improve marketing strategies and deliver products to better suit their needs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e656a09 elementor-widget elementor-widget-image\" data-id=\"e656a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-consumer-behavior-2025-understanding-digital-age-customers\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8979\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbb777f e-flex e-con-boxed e-con e-parent\" data-id=\"bbb777f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ece2352 elementor-widget elementor-widget-text-editor\" data-id=\"6ece2352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>E-Commerce Application for B2B<\/strong><\/h2><p>The implementation of E-Commerce in B2B marketing strategy involves not only having a website where customers can order products, but also using technology and marketing tools to develop and strengthen customer relationships, many of which can be applied.<\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6295 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-2-5-1024x1024.webp\" alt=\"E-Commerce Application for B2B\"><\/figure><h3 class=\"wp-block-heading\"><strong>1. Creating a customer-specific ordering platform<\/strong><\/h3><p>One of the most popular forms of e-commerce for B2B businesses is the creation of an order platform designed specifically for large customers or specific groups of customers, for example, establishing a system that allows customers to log in with their own accounts and see specific prices for businesses and payment conditions tailored to their previously agreed agreements. In addition, This system provides flexibility in trading and better meeting the needs of individual customers.<\/p><h3 class=\"wp-block-heading\"><strong>2. Integrating CRM with E-Commerce<\/strong><\/h3><p>Customer Relationship Management System (CRM) is another tool to enhance the application of E-Commerce in B2B businesses by connecting data from CRM to E-Commerce platforms, enabling businesses to track customer trading practices, analyze in-depth information about customer needs and interests.<\/p><p>The combination of CRM and E-Commerce not only enables businesses to connect with information or track customer behaviour, but also enables them to create marketing campaigns tailored to the needs of their individual businesses by offering promotions or special offers to each group of customers to increase sales.<\/p><h3 class=\"wp-block-heading\"><strong>3. Using E-Commerce to Expand Markets<\/strong><\/h3><p>For B2B businesses seeking to expand their businesses overseas, the introduction of E-Commerce can reduce complexity in business expansion processes such as multilingual and currency-based E-Commerce for convenient transactions for foreign customers. In addition, there should be a system that handles international transportation and automatic import duties. It also simplifies document management processes and makes trading possible more convenient and faster.<\/p><h2 class=\"wp-block-heading\"><strong>An interesting marketing tool to apply the E-Commerce system to market for B2B.<\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6297 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-3-5-1024x1024.webp\" alt=\"An interesting marketing tool to apply the E-Commerce system to market for B2B.\"><\/figure><h3 class=\"wp-block-heading\"><strong>1. Customer Relationship Management (CRM)<\/strong><\/h3><p><strong><a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-crm\/\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/what-is-crm\/\">CRM <\/a><\/strong>is an important tool for B2B businesses to manage and analyze customer information. The use of CRM combined with E-Commerce enables important customer information such as order information, payment information and trading behavior. CRM also helps to promote specific marketing activities such as creating special offers for potential customers such as HubSpot. In addition, CRM provides marketing intelligence and customer <strong>management <\/strong>tools and features that support automation.<\/p><h3 class=\"wp-block-heading\"><strong>2. Marketing Automation<\/strong><\/h3><p><strong>Marketing Automation <\/strong>enables B2B businesses to automate and meet their goals. Using E-Commerce, together with Automation tools, automatically track website visits, automatically track unpaid orders, and reduce time to repeat tasks, making B2B marketing more effective. It also reduces the likelihood of losing customers and generating sales by <a title=\"https:\/\/www.cipher.co.th\/crm-email-campaign\/\" href=\"https:\/\/www.cipher.co.th\/en\/crm-email-campaign\/\" target=\"_blank\" rel=\"noopener\"><strong>popular <\/strong><\/a>tools such as <strong>HubSpot<\/strong>. HubSpot&#8217;s features can also be used in marketing to generate more sales.<\/p><h3 class=\"wp-block-heading\"><strong>3. Content Management System (CMS)<\/strong><\/h3><p><strong>CMS<\/strong>, or content management system, enables B2B businesses to efficiently create and manage content on their e-commerce sites. Having relevant and high quality content improves customer confidence and provides SEO visibility. <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/shopify-implement-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce platforms include the use<\/a><\/strong> of <strong>Shopify <\/strong>Implementation Service from the Shopify platform. Plus, a full suite of tools and features, is ideal for businesses that require E-Commerce with a significant built-in CMS to support large enterprise sales and large business operations, enabling efficient business management.<\/p><h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2><p><strong>The application of <a href=\"https:\/\/www.cipher.co.th\/ecommerce-platform-for-b2b\/\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/ecommerce-platform-for-b2b\/\">E-Commerce <\/a><\/strong>for B2B is not just about creating an online sales channel, but the application of these marketing tools to E-Commerce systems in B2B businesses makes marketing management more efficient. <\/p><p>If you need additional help choosing the right tool for your business or need tips on how to use <strong><a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/ecommerce-for-b2b-guide\/\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/ecommerce-for-b2b-guide\/\">e-commerce for B2B, consult an e-commerce expert today!<\/a><\/strong><\/p><figure class=\"wp-block-image aligncenter size-large\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed0177 elementor-widget elementor-widget-image\" data-id=\"3ed0177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/e-commerce-magento-woocommerce\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9505\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Magento-WooCommerce\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Application of E-Commerce systems to create marketing strategies for B2B businesses Ever wonder? Why do some businesses [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,150,160,163,155,157],"tags":[],"class_list":["post-12424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-digital-marketing-en","category-e-commerce-en","category-marketing-en","category-online-marketing-en-2","category-online-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12424"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/6292"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}