{"id":12408,"date":"2024-09-27T19:57:42","date_gmt":"2024-09-27T12:57:42","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/strategy-for-b2b-ecommerce\/"},"modified":"2025-05-29T14:33:57","modified_gmt":"2025-05-29T07:33:57","slug":"strategy-for-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/strategy-for-b2b-ecommerce\/","title":{"rendered":"Sales increase with E-Commerce for B2B businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12408\" class=\"elementor elementor-12408 elementor-6206\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5228a e-flex e-con-boxed e-con e-parent\" data-id=\"ec5228a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f88956d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f88956d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f88956d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f88956d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f88956d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c0f7e elementor-widget elementor-widget-heading\" data-id=\"19c0f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>How to Increase Sales with E-Commerce for B2B Businesses<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a2079 elementor-widget elementor-widget-text-editor\" data-id=\"b0a2079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For B2B businesses that want to increase sales, they are not only relying on traditional sales, but also creating new channels through E-Commerce, not only is it easier to access new customers and generate more sales. B2B businesses are different from B2C businesses. We have different target groups or customers. In this article, we have compiled an E-Commerce strategy exclusively for B2B businesses.<\/p><h2 class=\"wp-block-heading\"><strong>Who are the customers of the B2B business?<\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6209 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-1-19-1024x1024.webp\" alt=\"Who are the customers of the B2B business?\"><\/figure><p>B2B (Business-to-Business) is a business that sells goods or services to other businesses, such as machinery, industrial to factories or businesses, food materials, or agencies that are marketed to organizations that are different from B2C (Business-to-Consumer) that sell goods or services to consumers. Restaurants, food stores, and merchandise stores, therefore, the strategy of increasing sales from customers on the E-Commerce platform for B2B businesses cannot all use the same strategy as B2C businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49878e7 elementor-widget elementor-widget-image\" data-id=\"49878e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-consumer-behavior-2025-understanding-digital-age-customers\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8979\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5958f1b3 e-flex e-con-boxed e-con e-parent\" data-id=\"5958f1b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db1eb0 elementor-widget elementor-widget-text-editor\" data-id=\"7db1eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>Why is E-Commerce important for B2B businesses?<\/strong><\/h2><p>As businesses become more competitive, businesses will adjust their trading via E-Commerce. B2B has adopted E-Commerce as a tool to increase sales with such capabilities as.<\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6211 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-2-17-1024x1024.webp\" alt=\"Why is E-Commerce important for B2B businesses?\"><\/figure><ul class=\"wp-block-list\"><li><strong>E-Commerce <\/strong>makes it easier for B2B businesses to reach their target groups worldwide, with no distance and time limits, allowing them to expand their customer base. <\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Increase Sales Efficiency: <\/strong>For B2B businesses, automation reduces redundant processes and reduces sales processes, enabling faster closing of deals and reducing operating costs.<\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Making it convenient for the target group: <\/strong>The target group can search for product information, compare prices, and order products online 24 hours a day. <\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Increase Business Reliability: <\/strong>The well-designed E-<strong><a href=\"https:\/\/www.cipher.co.th\/do-you-need-a-website-for-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/do-you-need-a-website-for-online-marketing\/\">Commerce <\/a><\/strong>website will help create a positive image for the business and build confidence in the target audience.<\/li><\/ul><h2 class=\"wp-block-heading\"><strong>Strategy to increase sales with E-Commerce for B2B businesses<\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6213 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-3-20-1024x1024.webp\" alt=\"\"><\/figure><h3 class=\"wp-block-heading\"><strong>1. Business adaptation to changing purchasing behaviour.<\/strong><\/h3><p>The major factor that has forced B2B businesses to consider e-commerce is the changing purchasing behaviour of target groups. As with B2C, the use of online platforms to search for product and order information has resulted in the introduction of e-commerce. That&#8217;s effective as a tool to generate sales online.<\/p><h3 class=\"wp-block-heading\"><strong>2. Creating a Good Experience<\/strong><\/h3><p>E-Commerce platforms can use UX\/UI customization to simplify storefront deployment and quick service delivery to impress and experience users and lead to long-term customer loyalty.<\/p><h3 class=\"wp-block-heading\"><strong>3. Automatic operation<\/strong><\/h3><p>Automated management is one of the highlights of E-Commerce for B2B businesses, e.g., order management, invoices and inventory tracking, reducing sales and marketing team workload, enabling the company to focus on more efficient service delivery.<\/p><h3 class=\"wp-block-heading\"><strong>4. Using analytical data to expand markets<\/strong><\/h3><p>E-Commerce-based B2B businesses can easily access information about their target groups or customers, such as purchasing behaviour or specific interests. These data can be used to analyze information and adapt strategies to suit their needs or business models, such as creating marketing campaigns that encourage them to purchase. <\/p><h3 class=\"wp-block-heading\"><strong>5. Marketing with Useful Communication<\/strong><\/h3><p>For B2B businesses, target groups or customers of these businesses prefer to use web search or Google search rather than social media. Social media is still an indispensable tool to increase awareness and visualization. Content is important. Because if content is valuable and beneficial, it will create a positive image and help build credibility. <\/p><h3 class=\"wp-block-heading\"><strong>6. Various forms of payment adjustment<\/strong><\/h3><p>E-Commerce is a convenient and easy-to-use payment platform with security such as Shopify. One of the factors that can help B2B <strong>businesses <\/strong>increase sales is the offering of a variety of payment methods and credit payment support that makes it easier for customers to manage budgets and choose a variety of currency formats. This will help increase sales and open new markets to reach previously unknown target customers at both local and international levels. In addition, Shopify can choose from the Shopify Implementation Service package to suit the business, <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/shopify-implement-service\/\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/services\/shopify-implement-service\/\">together <\/a><\/strong>with support teams and advice. in one piece<\/p><h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2><p>B2B businesses that want to increase sales with e-commerce, choosing the right marketing strategy and adapting to their business model can help make sales growth successful, but B2B businesses that want to go beyond competitors can now contact E-Commerce experts and effective marketing.<\/p><figure class=\"wp-block-image aligncenter size-large\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51c9c3 elementor-widget elementor-widget-image\" data-id=\"d51c9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/e-commerce-magento-woocommerce\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9505\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Magento-WooCommerce\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents How to Increase Sales with E-Commerce for B2B Businesses For B2B businesses that want to increase sales, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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