{"id":12408,"date":"2024-09-27T19:57:42","date_gmt":"2024-09-27T12:57:42","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/strategy-for-b2b-ecommerce\/"},"modified":"2026-07-12T17:14:21","modified_gmt":"2026-07-12T10:14:21","slug":"strategy-for-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/strategy-for-b2b-ecommerce\/","title":{"rendered":"Sales increase with E-Commerce for B2B businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12408\" class=\"elementor elementor-12408 elementor-6206\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5228a e-flex e-con-boxed e-con e-parent\" data-id=\"ec5228a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f88956d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f88956d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; 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B2B businesses are different from B2C businesses. We have different target groups or customers. In this article, we have compiled an E-Commerce strategy exclusively for B2B businesses.<\/p><h2 class=\"wp-block-heading\"><strong>Who are the customers of the B2B business?<\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6209 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-1-19-1024x1024.webp\" alt=\"Who are the customers of the B2B business?\"><\/figure><p>B2B (Business-to-Business) is a business that sells goods or services to other businesses, such as machinery, industrial to factories or businesses, food materials, or agencies that are marketed to organizations that are different from B2C (Business-to-Consumer) that sell goods or services to consumers. Restaurants, food stores, and merchandise stores, therefore, the strategy of increasing sales from customers on the E-Commerce platform for B2B businesses cannot all use the same strategy as B2C businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49878e7 elementor-widget elementor-widget-image\" data-id=\"49878e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-consumer-behavior-2025-understanding-digital-age-customers\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8979\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5958f1b3 e-flex e-con-boxed e-con e-parent\" data-id=\"5958f1b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db1eb0 elementor-widget elementor-widget-text-editor\" data-id=\"7db1eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>Why is E-Commerce important for B2B businesses?<\/strong><\/h2><p>As businesses become more competitive, businesses will adjust their trading via E-Commerce. B2B has adopted E-Commerce as a tool to increase sales with such capabilities as.<\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6211 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-2-17-1024x1024.webp\" alt=\"Why is E-Commerce important for B2B businesses?\"><\/figure><ul class=\"wp-block-list\"><li><strong>E-Commerce <\/strong>makes it easier for B2B businesses to reach their target groups worldwide, with no distance and time limits, allowing them to expand their customer base. <\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Increase Sales Efficiency: <\/strong>For B2B businesses, automation reduces redundant processes and reduces sales processes, enabling faster closing of deals and reducing operating costs.<\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Making it convenient for the target group: <\/strong>The target group can search for product information, compare prices, and order products online 24 hours a day. <\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Increase Business Reliability: <\/strong>The well-designed E-<strong><a href=\"https:\/\/www.cipher.co.th\/do-you-need-a-website-for-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/do-you-need-a-website-for-online-marketing\/\">Commerce <\/a><\/strong>website will help create a positive image for the business and build confidence in the target audience.<\/li><\/ul><h2 class=\"wp-block-heading\"><strong>Strategy to increase sales with E-Commerce for B2B businesses<\/strong><\/h2><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-6213 aligncenter\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/09\/%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AB%E0%B8%B2-3-20-1024x1024.webp\" alt=\"\"><\/figure><h3 class=\"wp-block-heading\"><strong>1. Business adaptation to changing purchasing behaviour.<\/strong><\/h3><p>The major factor that has forced B2B businesses to consider e-commerce is the changing purchasing behaviour of target groups. As with B2C, the use of online platforms to search for product and order information has resulted in the introduction of e-commerce. That&#8217;s effective as a tool to generate sales online.<\/p><h3 class=\"wp-block-heading\"><strong>2. Creating a Good Experience<\/strong><\/h3><p>E-Commerce platforms can use UX\/UI customization to simplify storefront deployment and quick service delivery to impress and experience users and lead to long-term customer loyalty.<\/p><h3 class=\"wp-block-heading\"><strong>3. Automatic operation<\/strong><\/h3><p>Automated management is one of the highlights of E-Commerce for B2B businesses, e.g., order management, invoices and inventory tracking, reducing sales and marketing team workload, enabling the company to focus on more efficient service delivery.<\/p><h3 class=\"wp-block-heading\"><strong>4. Using analytical data to expand markets<\/strong><\/h3><p>E-Commerce-based B2B businesses can easily access information about their target groups or customers, such as purchasing behaviour or specific interests. These data can be used to analyze information and adapt strategies to suit their needs or business models, such as creating marketing campaigns that encourage them to purchase. <\/p><h3 class=\"wp-block-heading\"><strong>5. Marketing with Useful Communication<\/strong><\/h3><p>For B2B businesses, target groups or customers of these businesses prefer to use web search or Google search rather than social media. Social media is still an indispensable tool to increase awareness and visualization. Content is important. Because if content is valuable and beneficial, it will create a positive image and help build credibility. <\/p><h3 class=\"wp-block-heading\"><strong>6. Various forms of payment adjustment<\/strong><\/h3><p>E-Commerce is a convenient and easy-to-use payment platform with security such as Shopify. One of the factors that can help B2B <strong>businesses <\/strong>increase sales is the offering of a variety of payment methods and credit payment support that makes it easier for customers to manage budgets and choose a variety of currency formats. This will help increase sales and open new markets to reach previously unknown target customers at both local and international levels. In addition, Shopify can choose from the Shopify Implementation Service package to suit the business, <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/shopify-implement-service\/\" data-type=\"link\" data-id=\"https:\/\/www.cipher.co.th\/services\/shopify-implement-service\/\">together <\/a><\/strong>with support teams and advice. in one piece<\/p><h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2><p>B2B businesses that want to increase sales with e-commerce, choosing the right marketing strategy and adapting to their business model can help make sales growth successful, but B2B businesses that want to go beyond competitors can now contact E-Commerce experts and effective marketing.<\/p><figure class=\"wp-block-image aligncenter size-large\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51c9c3 elementor-widget elementor-widget-image\" data-id=\"d51c9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/e-commerce-magento-woocommerce\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9505\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Magento-WooCommerce\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/10\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Magento-WooCommerce.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-133ef7c e-flex e-con-boxed e-con e-parent\" data-id=\"133ef7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f63e3aa elementor-widget elementor-widget-heading\" data-id=\"f63e3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705527d elementor-widget elementor-widget-heading\" data-id=\"705527d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who are the customers of a B2B business?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4758c24 elementor-widget elementor-widget-text-editor\" data-id=\"4758c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B stands for Business-to-Business. It sells goods or services to other businesses, so its customers are companies rather than individual consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9eca4 elementor-widget elementor-widget-heading\" data-id=\"ac9eca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is e-commerce important for B2B businesses?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d311526 elementor-widget elementor-widget-text-editor\" data-id=\"d311526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As markets get more competitive, businesses adjust the way they buy and sell. E-commerce gives B2B sellers another channel to increase sales rather than relying on traditional selling alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e378b3f elementor-widget elementor-widget-heading\" data-id=\"e378b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does e-commerce improve the B2B buying experience?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161e227 elementor-widget elementor-widget-text-editor\" data-id=\"161e227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An e-commerce platform can be customised through UX and UI to simplify the purchasing process for business buyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805c98d elementor-widget elementor-widget-heading\" data-id=\"805c98d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does data help a B2B business expand?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65ca5a elementor-widget elementor-widget-text-editor\" data-id=\"a65ca5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B businesses running on e-commerce can easily access information about their sales and customers. Analysing that data is what helps them find opportunities to expand into new markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents How to Increase Sales with E-Commerce for B2B Businesses For B2B businesses that want to increase sales, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[178,150,160,161],"tags":[],"class_list":["post-12408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-en","category-digital-marketing-en","category-e-commerce-en","category-social-media-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12408"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/6208"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}