{"id":12364,"date":"2025-05-28T16:15:47","date_gmt":"2025-05-28T09:15:47","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/pay-per-performance-agencies\/"},"modified":"2025-05-29T16:23:46","modified_gmt":"2025-05-29T09:23:46","slug":"strategies-of-pay-per-performance-agencies","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/strategies-of-pay-per-performance-agencies\/","title":{"rendered":"Strategies of Pay-Per-Performance Agencies: A New Approach for Digital-Era Businesses by Cipher"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12364\" class=\"elementor elementor-12364 elementor-12357\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c95be e-flex e-con-boxed e-con e-parent\" data-id=\"f3c95be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29d90e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e29d90e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e29d90e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e29d90e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e29d90e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2f486 elementor-widget elementor-widget-text-editor\" data-id=\"bd2f486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategies of Pay-Per-Performance Agencies: In today&#8217;s business world characterized by intense competition and rapid change, digital marketing has become an essential tool for business survival. However, many businesses are struggling with marketing investments that provide poor value and cannot be clearly measured. This is why the &#8220;Pay-Per-Performance Agencies&#8221; strategy has become a new approach that businesses worldwide are paying attention to, with agencies specializing in Pay-Per-Click (PPC) playing a crucial role in driving this strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f73b5e elementor-widget elementor-widget-heading\" data-id=\"2f73b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Pay-Per-Performance and Why is it Important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ab4c8 elementor-widget elementor-widget-image\" data-id=\"b7ab4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4-1024x611.webp\" class=\"attachment-large size-large wp-image-12369\" alt=\"Strategies of Pay-Per-Performance Agencies - What is Pay-Per-Performance and Why is it Important?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d6f2c elementor-widget elementor-widget-text-editor\" data-id=\"37d6f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Pay-Per-Performance Agencies strategy, or &#8220;P4P&#8221; for short, is a compensation system based on actual work results rather than paying a flat fee regardless of outcomes. This system focuses on creating incentives for service providers or employees to continually deliver better results because the more they achieve, the more compensation they receive.<\/p><p>In the digital marketing industry, this concept is changing how businesses work with Pay-Per-Click Advertising Agencies. Instead of paying a flat fee regardless of results, businesses can choose to pay based on measurable outcomes such as the number of new customers, sales, or other agreed-upon business goals. This method ensures that Pay-Per-Click Experts must work efficiently to create the best results for their clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b59ed elementor-widget elementor-widget-heading\" data-id=\"65b59ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparing Performance Marketing with Traditional Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3086b4 elementor-widget elementor-widget-text-editor\" data-id=\"e3086b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people may confuse Performance Marketing used by Pay-Per-Click Experts with general Digital Marketing. The key differences are:<\/p><p><strong>Performance Marketing<\/strong> focuses on clear and relevant measurement using metrics that directly impact business, such as leads, conversion rates, or sales. This is something that Paid Search Marketing Agencies prioritize.<\/p><p><strong>Digital Marketing<\/strong> is broader, with many tools and sub-branches. Some aspects may not be clearly measurable or focus on different metrics such as reach, branding, or awareness.<\/p><p>In simple terms, Digital Marketing considers multiple aspects including reaching the target audience, building brand, generating leads, and purchases, while Pay-Per-Performance Agencies strategies focus directly on lead generation and purchases, which is the core focus of Pay-Per-Click Advertising Agencies. Understanding the <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/marketing-mix\/\"><strong>Marketing Mix<\/strong><\/a> will help you better comprehend the overall marketing picture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ee36e elementor-widget elementor-widget-heading\" data-id=\"e9ee36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Using Pay-Per-Performance Agencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4da8a4 elementor-widget elementor-widget-text-editor\" data-id=\"b4da8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWorking with agencies that use the Pay-Per-Performance model offers numerous benefits for businesses:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abf22a elementor-widget elementor-widget-image\" data-id=\"9abf22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6-1024x611.webp\" class=\"attachment-large size-large wp-image-12371\" alt=\"Strategies of Pay-Per-Performance Agencies - Benefits of Using Pay-Per-Performance Agencies\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c-Pay-Per-Performance-Agencies-6.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331d6a8 elementor-widget elementor-widget-heading\" data-id=\"331d6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Efficient Budget Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ddd60 elementor-widget elementor-widget-text-editor\" data-id=\"f1ddd60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBusinesses can better plan and control their marketing budgets because they pay according to actual results, instead of risking large investments without knowing the return. Whether small or medium-sized, businesses can conduct marketing and control their budgets appropriately.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ef48c elementor-widget elementor-widget-heading\" data-id=\"d1ef48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> 2. Clear Measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552c0f8 elementor-widget elementor-widget-text-editor\" data-id=\"552c0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Pay-Per-Performance system helps businesses track and measure whether their investments are worthwhile and if they are achieving expected results. For example, if the goal is to increase sales, they can see if sales have increased according to the targets set and if the cost per conversion meets the specified limits.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6080015 elementor-widget elementor-widget-heading\" data-id=\"6080015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Quick and Precise Strategy Adjustment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c05034 elementor-widget elementor-widget-text-editor\" data-id=\"5c05034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPerformance Marketing provides real-time results, allowing for immediate strategy adjustments if outcomes don&#8217;t meet expectations. There&#8217;s no need to wait until the end of a campaign to know if it was successful or failed. Ineffective ads can be stopped and strategies can be adjusted immediately.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fd14b elementor-widget elementor-widget-heading\" data-id=\"c5fd14b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Precise Targeting of the Right Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33285a elementor-widget elementor-widget-text-editor\" data-id=\"d33285a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPerformance Marketing uses digital platforms for advertising, which have tools for detailed audience targeting based on age, gender, education level, language, job position, and interests. This helps deliver appropriate advertisements to people most likely to purchase products or services.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49a075 elementor-widget elementor-widget-heading\" data-id=\"b49a075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Principles for Successful Pay-Per-Performance Systems<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e4e47 elementor-widget elementor-widget-text-editor\" data-id=\"69e4e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo create an effective Pay-Per-Performance system, important principles must be considered:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7839c elementor-widget elementor-widget-heading\" data-id=\"0f7839c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Set Clear and Measurable Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775117f elementor-widget elementor-widget-text-editor\" data-id=\"775117f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWork objectives must be clearly linked to business goals, not vague or immeasurable targets. Good goals must have clear origins, be verifiable, and be understood by all parties.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d00a5 elementor-widget elementor-widget-heading\" data-id=\"b2d00a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Fair Performance Evaluation System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a4f23 elementor-widget elementor-widget-text-editor\" data-id=\"40a4f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPerformance evaluation must be based on actual results, not feelings or personal preferences. Good or poor performance must be supported by evidence and reasons, and all parties must clearly understand the evaluation criteria.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62dbf6b elementor-widget elementor-widget-heading\" data-id=\"62dbf6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create a Simple, Not Overly Complex System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a908f elementor-widget elementor-widget-text-editor\" data-id=\"72a908f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA good Pay-Per-Performance system must be easy to understand and not overly complicated. Everyone involved should understand from the start what they need to do to receive good compensation and be able to calculate for themselves what rewards their work will earn.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a030d9d elementor-widget elementor-widget-heading\" data-id=\"a030d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Connect to Real Business Outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d085b elementor-widget elementor-widget-text-editor\" data-id=\"50d085b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA good Pay-Per-Performance system must be linked to real business outcomes such as sales, profits, or the number of new customers, not just metrics that don&#8217;t directly affect the business, such as ad impressions or clicks that don&#8217;t lead to purchases.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9784fe0 elementor-widget elementor-widget-image\" data-id=\"9784fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11396\" alt=\"e-book-SEO and Search Intent\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-SEO-and-Search-Intent.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19df1b9 elementor-widget elementor-widget-heading\" data-id=\"19df1b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Businesses Should Choose Cipher's Pay-Per-Performance Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6e2c elementor-widget elementor-widget-text-editor\" data-id=\"feb6e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a> is a comprehensive Digital Marketing agency that understands the needs of businesses in the digital age. We offer Pay-Per-Performance services focused on tangible results that directly impact your business.<\/p><p>When working with Cipher, you&#8217;ll receive:<\/p><ul><li>A team of experts experienced in Performance Marketing<\/li><li>Marketing strategies customized specifically for your business<\/li><li>Real-time reporting that helps you see progress at all times<\/li><li>Rapid strategy adjustments to achieve the best results<\/li><li>Transparency in work and service fees based on actual performance<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c954fb elementor-widget elementor-widget-heading\" data-id=\"9c954fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cipher's Services as a Specialized Pay-Per-Click Advertising Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db56b7 elementor-widget elementor-widget-text-editor\" data-id=\"9db56b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCipher offers comprehensive Digital Marketing services in a Pay-Per-Performance Agencies model that helps your business grow efficiently:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1db595 elementor-widget elementor-widget-heading\" data-id=\"c1db595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> 1. Pay-Per-Performance SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df0e8d elementor-widget elementor-widget-text-editor\" data-id=\"5df0e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a leading Paid Search Marketing Agency, we develop and improve your website to rank at the top of search results, charging based on actual results such as search rankings, number of keywords ranked, or increased traffic. Cipher&#8217;s <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO services<\/strong><\/a> cover both On-page and Off-page optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1377c62 elementor-widget elementor-widget-heading\" data-id=\"1377c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Google Ads &amp; PPC Campaign Management by Pay-Per-Click Experts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c6b4f elementor-widget elementor-widget-text-editor\" data-id=\"34c6b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Pay-Per-Click Experts design and implement advertising campaigns on Google and various platforms, charging based on the number of leads generated, whether through form submissions, incoming calls, or messages.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23ca49 elementor-widget elementor-widget-heading\" data-id=\"d23ca49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Measurable Content Marketing for PPC Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93ab14 elementor-widget elementor-widget-text-editor\" data-id=\"d93ab14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe create quality content that appeals to your target audience for Pay-Per-Click campaigns, measuring success through agreed-upon metrics such as engagement, shares, or website visits.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c575f elementor-widget elementor-widget-heading\" data-id=\"b5c575f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Results-Oriented Social Media Paid Advertising<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0decb05 elementor-widget elementor-widget-text-editor\" data-id=\"0decb05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With experience as a Pay-Per-Click Advertising Agency, we comprehensively manage your social media advertising campaigns, measuring results through fan page growth, engagement, and quality target audience reach. Our <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Social Media Marketing services<\/strong><\/a> help your brand stand out on every platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d022c8 elementor-widget elementor-widget-heading\" data-id=\"5d022c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Conversion Rate Optimization (CRO) for Paid Search Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e724235 elementor-widget elementor-widget-text-editor\" data-id=\"e724235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Paid Search Marketing team improves your website and landing pages to increase visitor-to-customer conversion rates, charging based on increased conversion rates. Additionally, our <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-management\/\"><strong>social media management services<\/strong><\/a> effectively enhance the performance of advertising campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b43c3 elementor-widget elementor-widget-heading\" data-id=\"57b43c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Why Strategies of Pay-Per-Performance Agencies: Pay-Per-Performance Agencies are the Future of Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd756a elementor-widget elementor-widget-text-editor\" data-id=\"acd756a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategies of Pay-Per-Performance Agencies: In an era where data is the key to success, Pay-Per-Performance Agencies are a smart choice for businesses of all sizes. With outstanding advantages in budget management, clear measurement, rapid strategy adjustment, and precise target audience reach, studying various <a href=\"https:\/\/sevenfigureagency.com\/15-pay-per-performance-agency-models-explained\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Pay-Per-Performance Agency models<\/strong><\/a> will help you choose the model most suitable for your business.<\/p><p>Cipher, as a leading Pay-Per-Click Advertising Agency, is ready to be a partner in helping your business succeed with result-oriented services from our Pay-Per-Click Experts. We don&#8217;t just work for you; we work for your success because your success is our success.<\/p><p>Contact Cipher Paid Search Marketing Agency today to begin your journey to business success with a Pay-Per-Performance strategy that is measurable and worth your investment!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4a1ff elementor-widget elementor-widget-image\" data-id=\"2e4a1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/social-media-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-10893\" alt=\"Service - Social Media Marketing - Eng\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3e2f60 e-flex e-con-boxed e-con e-parent\" data-id=\"d3e2f60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce37d0 elementor-widget elementor-widget-heading\" data-id=\"2ce37d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1014edd elementor-widget elementor-widget-heading\" data-id=\"1014edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. How is Pay-Per-Performance different from hiring a traditional agency?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00df2c7 elementor-widget elementor-widget-text-editor\" data-id=\"00df2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith the traditional approach, you pay service fees upfront regardless of results, but with Pay-Per-Performance, you pay based on measurable results such as sales, number of new customers, or website visits, ensuring your investment is worthwhile.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad7325 elementor-widget elementor-widget-heading\" data-id=\"aad7325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. What size businesses is Pay-Per-Performance suitable for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbd50e elementor-widget elementor-widget-text-editor\" data-id=\"5fbd50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt&#8217;s suitable for businesses of all sizes. Small businesses benefit from efficiently managing limited budgets, while large businesses benefit from transparency and clear return on investment (ROI) measurement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196bbbf elementor-widget elementor-widget-heading\" data-id=\"196bbbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. What metrics should be used to measure Pay-Per-Performance work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6ffe9 elementor-widget elementor-widget-text-editor\" data-id=\"ef6ffe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMetrics should align with business goals, such as Conversion Rate, Cost per Acquisition, quality Lead generation, ROI, and increased website traffic. Metrics should be actually measurable and directly impact business success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Strategies of Pay-Per-Performance Agencies: In today&#8217;s business world characterized by intense competition and rapid change, digital marketing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,150,163,155,151,162,159,161,149],"tags":[],"class_list":["post-12364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en-2","category-online-marketing-en","category-seo-en","category-seo-tips-en","category-social-media-marketing-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12364"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/12367"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}