{"id":12299,"date":"2025-05-27T19:53:06","date_gmt":"2025-05-27T12:53:06","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/how-important-is-customer-experience\/"},"modified":"2025-05-27T20:44:06","modified_gmt":"2025-05-27T13:44:06","slug":"how-important-is-customer-experience","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/how-important-is-customer-experience\/","title":{"rendered":"How Important is Customer Experience: Top 10 Agencies Meeting Modern Business Needs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12299\" class=\"elementor elementor-12299 elementor-12291\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a4b05 e-flex e-con-boxed e-con e-parent\" data-id=\"42a4b05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0ede1 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4b0ede1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4b0ede1\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4b0ede1\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__4b0ede1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6654549 elementor-widget elementor-widget-text-editor\" data-id=\"6654549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn today&#8217;s highly competitive business world, having great products alone isn&#8217;t enough. &#8220;How important is Customer Experience?&#8221; is a question entrepreneurs must prioritize, as the customer&#8217;s experience is what differentiates businesses and ensures long-term survival. When customers have numerous options, what brings them back is the impression made at every interaction with your brand, from their first encounter to after-sales service. This article will delve into what CX is and introduce 10 leading agencies that can elevate your business in the digital age through effective customer experience and marketing strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0917e7a e-flex e-con-boxed e-con e-parent\" data-id=\"0917e7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ebf6e elementor-widget elementor-widget-heading\" data-id=\"c7ebf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Critical Importance of Customer Experience Today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e05e0 elementor-widget elementor-widget-text-editor\" data-id=\"c9e05e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How important is Customer Experience in today&#8217;s rapidly changing world? Creating good customer experiences has become increasingly vital for business success. According to <a href=\"https:\/\/www.superoffice.com\/blog\/what-is-customer-experience\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>SuperOffice research<\/strong><\/a>, customer experience has become a crucial factor in consumer purchasing decisions.<\/p><p>Modern customers have more options and higher expectations. They want convenient, personalized, and seamless service across all channels. A positive experience not only retains existing customers but also attracts new ones through word-of-mouth. Brands that prioritize customer experience and marketing together tend to be market leaders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156f985 elementor-widget elementor-widget-heading\" data-id=\"156f985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Customer Experience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ef211 elementor-widget elementor-widget-image\" data-id=\"91ef211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4-1024x611.webp\" class=\"attachment-large size-large wp-image-12301\" alt=\"How Important is Customer Experience: Top 10 Agencies Meeting Modern Business Needs\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9ff99 elementor-widget elementor-widget-text-editor\" data-id=\"2e9ff99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience is the overall feeling and perspective customers have toward your brand. It encompasses every touchpoint customers have with your business throughout their journey.<\/p><p>CX begins from the moment customers first hear your brand name, search for information on your website or social media, make a purchase, and continues through after-sales service. Simply put, Customer Experience is the complete story of a customer&#8217;s journey with your brand (Customer Journey).<\/p><p>In summary, how important is Customer Experience depends on the customer&#8217;s feelings toward your business. If customers are happy and satisfied, that&#8217;s a good experience. But if customers feel bad or disappointed, that&#8217;s a poor experience that can damage your brand reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d702f0 elementor-widget elementor-widget-heading\" data-id=\"4d702f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Experience VS Customer Service: Understanding the Difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb6a6c elementor-widget elementor-widget-text-editor\" data-id=\"cfb6a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Both concepts involve interaction between customers and businesses but have different meanings and roles. Creating customer satisfaction requires more than just good service, especially when considering customer experience and marketing integration.<\/p><p>The main difference is that Customer Service is just one component of Customer Experience. Customer Service involves helping and supporting customers before, during, and after purchasing products, focusing on solving customer problems.<\/p><p>Meanwhile, how important Customer Experience is covers a much broader spectrum, encompassing everything customers encounter and feel throughout their contact with the brand. Creating an excellent customer experience requires good customer service as just one factor among many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffcf15 elementor-widget elementor-widget-heading\" data-id=\"dffcf15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Key Components of a Successful Customer Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d4c0a elementor-widget elementor-widget-text-editor\" data-id=\"32d4c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s examine what creates a good customer experience. There are 7 main components for creating exceptional customer satisfaction:<\/p><ol><li><b>Ease of Use<\/b> &#8211; How easily can customers find what they need? For example, a website with intuitive navigation helps customers find what they want quickly.<\/li><li><b>Personalization<\/b> &#8211; How well can the business adapt services to individual customer needs? For instance, a store that remembers customers&#8217; purchase history and recommends suitable products.<\/li><li><b>Convenience<\/b> &#8211; How easily can customers contact the business? For example, having multiple contact channels including phone, email, and chat.<\/li><li><b>Speed<\/b> &#8211; How quickly do customers receive responses? For example, fast-loading websites or immediate customer service team responses.<\/li><li><b>Emotional Connection <\/b>&#8211; How do customers feel when contacting the company? A simple formula is: Feeling = Reality \u2013 Expectation. If what they receive exceeds expectations, positive feelings emerge.<\/li><li><b>Consistency<\/b> &#8211; Do customers receive similar experiences regardless of the channel? For example, McDonald&#8217;s provides similar taste and service regardless of location.<\/li><li><b>Innovation <\/b>&#8211; Can the business adapt to changing customer behaviors? For instance, using AI to enhance services and customer experience and marketing initiatives.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fca469 elementor-widget elementor-widget-heading\" data-id=\"4fca469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Customer Experience Matters to Modern Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16ec13 elementor-widget elementor-widget-text-editor\" data-id=\"e16ec13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How important is Customer Experience for businesses? The answer is extremely important because it directly affects profits. Research shows that companies with good CX have more loyal customers, meaning increased sales and revenue. Experts at <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a> have emphasized the importance of creating good customer experiences for long-term business success.<\/p><p>Studies have found that companies leading in customer experience creation generate 17% more revenue than competitors. Meanwhile, PWC research found that 63% of customers will switch to another brand after just one poor service experience.<\/p><p>Additionally, methods for creating customer satisfaction through good experiences also help employees engage more, work efficiently, and reduce turnover rates, demonstrating how important Customer Experience is to the entire organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a227fc9 elementor-widget elementor-widget-heading\" data-id=\"a227fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Business Benefits of Exceptional Customer Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18905c1 elementor-widget elementor-widget-text-editor\" data-id=\"18905c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating good customer experiences offers several tangible benefits that demonstrate how important Customer Experience is:<\/p><ul><li><b>Increases loyalty<\/b> &#8211; Customers with good experiences will return and recommend<\/li><li><b>Builds a good reputation<\/b> &#8211; Companies gain market trust and credibility<\/li><li><b>Increases sales<\/b> &#8211; Customers will buy more frequently and may purchase higher-value products<\/li><li><b>Reduces costs<\/b> &#8211; Businesses spend less on acquiring new customers and problem-solving<\/li><li><b>Enhances competitive advantage<\/b> &#8211; Especially in markets with similar products and services<\/li><li><b>Makes employees happier<\/b> &#8211; Employees feel proud to work for organizations that care about customers<\/li><\/ul><p>Marketing experts explain in their article about <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/marketing-mix\/\"><strong>Marketing Mix<\/strong><\/a> that creating good customer experiences is an important part of a comprehensive customer experience and marketing strategy that drives business growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a084a7 elementor-widget elementor-widget-heading\" data-id=\"1a084a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Experience Trends Coming in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfe123 elementor-widget elementor-widget-text-editor\" data-id=\"ddfe123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rapidly changing technology drives changes in CX trends. Here are 5 important trends gaining momentum in 2025 that highlight how important Customer Experience will be:<\/p><ol><li><strong>AI Assistants and Automation<\/strong> &#8211; Companies are implementing AI to help with customer service. 93% of Customer Experience leaders believe Copiloting systems help both customers and employees become more comfortable with AI.<\/li><li><strong>Natural-sounding AI<\/strong> &#8211; Customers trust AI that&#8217;s fun, friendly, and human-like. AI development focuses not just on speed and accuracy but on creating natural-feeling conversations.<\/li><li><strong>Personal AI Assistants<\/strong> &#8211; Younger generations, especially Gen Y, like using AI assistants because they make life easier. Each age group trusts AI for different things; Gen Z trusts AI for financial management, while older people trust it for tracking parcels.<\/li><li><strong>Voice AI &#8211; Natural<\/strong>-sounding voice technology is gaining popularity. 51% of consumers have talked with advanced Voice AI, and 60% want companies to implement this technology more.<\/li><li><strong>AI and Customer Loyalty<\/strong> &#8211; AI will help build customer relationships. 61% of customers want more personalized services, which AI can provide.<\/li><\/ol><p>Efficient customer experience and marketing coordination through <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-management\/\"><strong>Social Media Management<\/strong><\/a> is also crucial in addressing these trends effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98da62 elementor-widget elementor-widget-image\" data-id=\"d98da62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-digital-transformation-sustainable-digital-adoption\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11209\" alt=\"e-book-Digital Transformation\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-Digital-Transformation.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a0470 elementor-widget elementor-widget-heading\" data-id=\"49a0470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 Customer Experience Trends in 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3f92c elementor-widget elementor-widget-text-editor\" data-id=\"cf3f92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides 2025 trends, there are interesting trends in 2024 that businesses are using to impress customers, addressing the question of how important Customer Experience is:<\/p><ol><li><b>Generative AI<\/b> &#8211; AI that can create new content is very useful for campaigns, personalized user guides, and improving customer service.<\/li><li><b>Smart Membership Systems<\/b> &#8211; Businesses use AI to analyze customer behavior to offer packages suitable for individual customers.<\/li><li><b>Competing with Experience<\/b>, Not Price &#8211; Today&#8217;s customers are willing to pay more for good experiences, causing companies to compete on service quality rather than lowering prices.<\/li><li><b>Seamless Omnichannel <\/b>&#8211; Not just having multiple channels, but ensuring all channels connect well. Customers shouldn&#8217;t have to repeat their stories or provide the same information when changing channels.<\/li><li><b>Customer Simulation<\/b> &#8211; Creating models simulating customer behavior to test and develop experiences, helping companies predict problems and find solutions in advance.<\/li><li><b>Sustainability and Ethics<\/b> &#8211; Customers prefer companies that care about the environment and disclose information about environmental impact.<\/li><li><b>Data Security<\/b> &#8211; Customer privacy is very important. Companies must have transparent data policies and protect customer information well.<\/li><li><b>Helpful Chatbots <\/b>&#8211; Modern chatbots are smarter, answering questions correctly and quickly. Some systems can connect seamlessly with real employees when necessary.<\/li><li><b>Virtual Reality Experiences <\/b>&#8211; Using technologies like VR\/AR or activities that attract customers in new ways, such as the Barbie movie campaign that made people worldwide wear pink to watch the movie.<\/li><li><b>Customer Emotion Analysis<\/b> &#8211; Tracking and responding to customer emotions at each step to adjust communication and service to suit customer feelings.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61f2b7 elementor-widget elementor-widget-heading\" data-id=\"f61f2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Applying AI Technology to Customer Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4aaeda elementor-widget elementor-widget-text-editor\" data-id=\"a4aaeda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New technologies, especially AI, can elevate customer experience and marketing integration in several ways:<\/p><ul><li><b>AI Solutions<\/b> &#8211; Technologies like Natural Language Processing and Machine Learning help automate work, recommend personalized products, and predict customer needs.<\/li><li><b>Chatbots and Virtual Assistants<\/b> &#8211; Good chatbots answer questions quickly and accurately, provide service 24 hours a day, and handle multiple requests simultaneously.<\/li><li><b>Self-service<\/b> &#8211; Customers can find information and conduct transactions themselves through service kiosks, mobile apps, or websites using AI-driven knowledge management systems.<\/li><li><b>CRM Systems<\/b> &#8211; Help manage customer relationships efficiently, automate repetitive tasks, and analyze data to improve sales and service.<\/li><\/ul><p>Using <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Social Media Marketing<\/strong><\/a> services together with AI technology demonstrates how important Customer Experience is in creating a cohesive digital strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43d4e8 elementor-widget elementor-widget-heading\" data-id=\"d43d4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Choose a Digital Agency that Meets Customer Experience Needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e987bd elementor-widget elementor-widget-text-editor\" data-id=\"0e987bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right agency helps businesses create excellent customer experiences. Here are 9 ways to choose the right Digital Marketing Agency for your customer experience and marketing needs:<\/p><ol><li><b>Evaluate past work and clients<\/b> &#8211; Past work indicates the agency&#8217;s quality and expertise. Check who they&#8217;ve worked for and what their work looks like.<\/li><li><b>Check reputation<\/b> &#8211; Agencies with good reputations usually have verifiable reviews from past clients.<\/li><li><b>Examine the agency&#8217;s website<\/b> &#8211; The website reflects their working style. If their site is difficult to use or looks bad, it may signal that the work you&#8217;ll receive might not be as good as it should be.<\/li><li><b>Assess contact ease<\/b> &#8211; Good agencies should be easy to contact. If just asking for information is difficult, there may be problems in the future.<\/li><li><b>Beware of exaggerated claims<\/b> &#8211; If an agency promises something that sounds unrealistic, such as making your website rank #1 on Google within 1 month, be cautious.<\/li><li><b>Evaluate the team&#8217;s expertise<\/b> &#8211; See if the agency has a team with expertise matching your needs.<\/li><li><b>Consider the organization&#8217;s values<\/b> &#8211; See what the agency prioritizes and whether it aligns with your business values.<\/li><li><b>Analyze working style<\/b> &#8211; Choose an agency that works as a consulting partner, not just following orders.<\/li><li><b>Clarify your business needs<\/b> &#8211; Know what your business needs. Each agency has different strengths in customer experience and marketing.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2b8d1 elementor-widget elementor-widget-heading\" data-id=\"4a2b8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 Agencies Meeting Modern Business Needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d247583 elementor-widget elementor-widget-image\" data-id=\"d247583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6-1024x611.webp\" class=\"attachment-large size-large wp-image-12303\" alt=\"How Important is Customer Experience: Top 10 Agencies\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/Customer-Experience-\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e41\u0e04\u0e48\u0e44\u0e2b\u0e19-6.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8075a00 elementor-widget elementor-widget-text-editor\" data-id=\"8075a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are 10 leading Marketing Agencies specializing in Customer Experience that demonstrate how important Customer Experience is in today&#8217;s digital landscape:<\/p><ol><li><a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a> &#8211; Comprehensive Digital Marketing agency specializing in creating customer experiences across multiple channels.<\/li><li><b>Primal<\/b> &#8211; A leader in Digital Marketing Agency in Thailand, providing services from SEO to business plan analysis.<\/li><li><b>Zendesk<\/b> &#8211; A leading CX platform developing AI technology to create personalized, smooth, and efficient experiences.<\/li><li><b>AIGEN <\/b>&#8211; Specializes in applying AI to Customer Experience, particularly in knowledge management.<\/li><li><b>Digital 360<\/b> &#8211; Focuses on comprehensive digital marketing including Search Engine Marketing, Social Media Marketing, and Content Marketing.<\/li><li><b>Accenture Interactive<\/b> &#8211; A global consulting company specializing in digital transformation and customer experience.<\/li><li><b>Adobe Experience Cloud<\/b> &#8211; A platform combining customer experience management tools, from data analysis to content creation.<\/li><li><b>Salesforce<\/b> &#8211; A leading CRM platform that helps manage customer relationships efficiently.<\/li><li><b>HubSpot <\/b>&#8211; An Inbound Marketing platform that helps attract, build relationships with, and service customers.<\/li><li><b>Monday.com<\/b> &#8211; A task management platform that helps teams work well together, which affects creating good customer experiences.<\/li><\/ol><p>These agencies understand how important Customer Experience is and how to integrate it with marketing strategies for maximum impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e660d elementor-widget elementor-widget-heading\" data-id=\"f4e660d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cipher's Services - Comprehensive Digital Marketing Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e65af5 elementor-widget elementor-widget-text-editor\" data-id=\"8e65af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cipher is a leading Marketing Agency providing comprehensive digital marketing services, focusing on creating excellent customer experiences. Their main services include:<\/p><ul><li><b>Digital Strategy<\/b> &#8211; Planning online marketing that appeals to target audiences<\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>SEO<\/strong><\/a> &#8211; Making websites rank high in search results using effective techniques<\/li><li><b>Content Marketing<\/b> &#8211; Creating quality content including articles, videos, and infographics<\/li><li><a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><b>Social Media Marketing<\/b><\/a> &#8211; Managing social media to attract and create engagement<\/li><li><b>Online Advertising <\/b>&#8211; Planning and creating advertisements that accurately reach target audiences<\/li><li><b>Email Marketing<\/b> &#8211; Creating efficient email campaigns<\/li><li><b>Conversion Rate Optimization<\/b> &#8211; Developing websites to convert more visitors into customers<\/li><li><b>Website Design and Development<\/b> &#8211; Creating beautiful, easy-to-use websites suitable for SEO<\/li><li><b>E-Commerce Solutions<\/b> &#8211; Providing consultation and developing online store systems<\/li><li><b>Analysis and Reporting<\/b> &#8211; Continuously tracking and improving performance<\/li><li><b>AI Knowledge Management<\/b> &#8211; Using AI to manage information to elevate customer experiences<\/li><li><b>Chatbots and Virtual Assistants<\/b> &#8211; Developing automated response systems that genuinely help customers<\/li><\/ul><p>Their comprehensive approach demonstrates how important Customer Experience is when integrated with effective marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfa7ff elementor-widget elementor-widget-heading\" data-id=\"4cfa7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d97f61 elementor-widget elementor-widget-text-editor\" data-id=\"7d97f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How important is Customer Experience? It&#8217;s the key differentiator that makes businesses stand out in today&#8217;s competitive market. It creates a distinction that&#8217;s difficult to copy, helps retain existing customers and attract new ones, allowing businesses to grow sustainably. Investing in Customer Experience and marketing integration is the most worthwhile investment for modern businesses. If you&#8217;re looking for a partner who deeply understands CX, consider agencies like <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a> that can help elevate your business with comprehensive digital marketing solutions that prioritize the customer journey at every touchpoint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3bb3c0 elementor-widget elementor-widget-image\" data-id=\"c3bb3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/social-media-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-10893\" alt=\"Service - Social Media Marketing - Eng\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Service-Social-Media-Marketing-Eng.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20ade6d e-flex e-con-boxed e-con e-parent\" data-id=\"20ade6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eacd0df elementor-widget elementor-widget-heading\" data-id=\"eacd0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363fb3f elementor-widget elementor-widget-heading\" data-id=\"363fb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How important is Customer Experience for business sales? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1ea28 elementor-widget elementor-widget-text-editor\" data-id=\"9b1ea28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer Experience directly impacts sales because impressed customers will return to buy again and recommend others. Research has found that companies leading in CX generate 17% more revenue than competitors, and 63% of customers will switch to another brand after receiving poor service just once.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4945aa0 elementor-widget elementor-widget-heading\" data-id=\"4945aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can the success of Customer Experience be measured? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a80000 elementor-widget elementor-widget-text-editor\" data-id=\"9a80000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSuccess can be measured by several indicators such as Net Promoter Score (NPS) measuring willingness to recommend the brand, Customer Satisfaction Score (CSAT) measuring overall satisfaction, Customer Effort Score (CES) measuring ease of service use, Retention Rate, and Customer Lifetime Value.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b24ea elementor-widget elementor-widget-heading\" data-id=\"d6b24ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can digital marketing agencies help elevate Customer Experience? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b824d8 elementor-widget elementor-widget-text-editor\" data-id=\"0b824d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital agencies can elevate CX by analyzing in-depth customer data, designing communications targeting the right audience, developing seamless Omnichannel, using AI technology to increase service efficiency, and improving websites\/platforms to be easy to use, meeting the needs of digital-age customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents In today&#8217;s highly competitive business world, having great products alone isn&#8217;t enough. &#8220;How important is Customer Experience?&#8221; [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,205,150,163,151,161,148,149,153,157,155,204],"tags":[],"class_list":["post-12299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-customer-experience-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-social-media-marketing-en","category-strategy-en","category-trends-en","category-web-design-en","category-online-sales","category-online-marketing-en-2","category-consumer-behavior"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12299"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/12305"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}