{"id":12261,"date":"2024-11-21T12:29:34","date_gmt":"2024-11-21T05:29:34","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-crm\/"},"modified":"2025-07-24T15:14:21","modified_gmt":"2025-07-24T08:14:21","slug":"what-is-crm","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-crm\/","title":{"rendered":"CRM is&#8230; What? Client management systems that modern businesses are indispensable."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12261\" class=\"elementor elementor-12261 elementor-6833\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc658f e-flex e-con-boxed e-con e-parent\" data-id=\"4cc658f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-404dc4c elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"404dc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__404dc4c\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__404dc4c\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__404dc4c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7d799 elementor-widget elementor-widget-text-editor\" data-id=\"8c7d799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">What is Customer Relationship Management (CRM) and why should business owners be interested?<\/h2><p><strong>What is a <\/strong><strong>CRM <\/strong>system? Currently, <strong>CRM or Customer Relationship <\/strong>Management is considered a customer relationship management system, which is an important strategy for doing business in the digital age, especially for SMEs that want to create a competitive advantage.<\/p><p>In a situation where business competition is getting <strong>higher<\/strong>, using CRM Systems not only helps maintain the existing customer base, but is also an important tool that will help the business grow sustainably through building strong relationships with customers and offering services that meet customer needs, giving your business an advantage over competitors. In this article, we will take everyone to get to know this system even more.<\/p><h2 class=\"wp-block-heading\">What is a CRM system?<\/h2><p><strong>CRM <\/strong>stands for \u2018<strong>Customer <\/strong><a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Relationship Management\u2019. <\/strong><\/a>The heart of CRM is a customer management system that is used to manage customer relationships in a comprehensive manner. Currently, CRM is understood to mean software or a system that is intended to analyze customer data, track customer needs, trading behavior, and create customer service satisfaction. It is an important tool in doing business, which helps maintain good relationships with customers. <\/p><figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" class=\"wp-image-6834 aligncenter\" style=\"width: 700px;\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-1024x1024.webp\" alt=\"Get to know what is a CRM system?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-1024x1024.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-300x300.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-150x150.webp 150w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-768x768.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-1536x1536.webp 1536w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-500x500.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-700x700.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1-100x100.webp 100w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-3-1.webp 2000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><p><strong>The main components of CRM will consist of<\/strong><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Collecting customer data: <\/strong>such as contact history, personal information, and purchasing behavior<\/li><li><strong>Data analysis: <\/strong>such as predicting customer needs, analyzing sales trends, and measuring sales performance to adjust marketing plans<\/li><li><strong>Benefits for businesses:<\/strong> Increasing sales, helping to drill down into data to understand customers better, and also being able to adjust customer service effectively<\/li><\/ul><\/li><\/ul><h2 class=\"wp-block-heading\">Difference between B2B CRM vs. B2C CRM<\/h2><p>CRMs in Business to <strong>Business <\/strong>(<strong>B2B<\/strong>) and Business to Consumer (<strong>B2C<\/strong>) are distinctly different due to different customer characteristics and business processes. Details are as follows:<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Customers in B2B CRM:<\/strong> An organization or company whose buying decisions involve multiple parties, such as managers, management or purchasing teams, are more complex and longer, focusing on long-term customer relationships and long-term agreements.<\/li><li><strong>Customers in B2C CRM:<\/strong> Individual customers, individual demand decisions and convenience of purchase, focus on immediate sales growth, retention of regular customers and re-buying activities.<\/li><\/ul><\/li><\/ul><h2 class=\"wp-block-heading\">What type of business is CRM suitable for?<\/h2><p>The CRM system is a system that can be adapted for all types of business. The most popular business uses the CRM system to manage customers include: <\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>B2B Business:<\/strong> CRM is suitable for B2B businesses or businesses with continuous system operation, which requires good customer relationship management such as Digital Marketing Agency.<\/li><li><strong>B2C Business<\/strong>: B2C Business or High-involution Business that requires information and consideration before purchasing such as real estate or automobiles.<\/li><li><strong>Businesses with Marketing Teams:<\/strong> Coordinating each team is important. CRM can simplify the work of the marketing team and simplify the process, thus improving marketing efficiency.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c31222c elementor-widget elementor-widget-image\" data-id=\"c31222c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/customer-retention-strategies-for-high-competition-e-book\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8698\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57766f81 e-flex e-con-boxed e-con e-parent\" data-id=\"57766f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b8571c elementor-widget elementor-widget-text-editor\" data-id=\"18b8571c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">10 Benefits of a CRM Strategy Business Owners Must Know! If you start too late, you may lose a lot of customers. <\/h2><p><strong>CRM is&#8230; What&#8217;s the point? ?<\/strong> Of course, for business, customer management is very challenging because if you ignore it, your business may lose sales opportunities. The benefits of CRM are as follows:<\/p><figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"700\" height=\"700\" class=\"wp-image-6836 aligncenter\" style=\"width: 700px;\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-1024x1024.webp\" alt=\"Benefits of CRM Strategy \" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-1024x1024.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-300x300.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-150x150.webp 150w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-768x768.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-1536x1536.webp 1536w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-500x500.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-700x700.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1-100x100.webp 100w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-1.webp 2000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><h3 class=\"wp-block-heading\">1. Help increase sales efficiency<\/h3><p>The use of CRM enables businesses to better manage their sales processes.<span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\"> <\/span><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Systematic customer tracking: <\/strong>Data collection and customer tracking, such as tracking data, conversation history, or sales closure.<\/li><li><strong>Predicted Sales: <\/strong>Collected customer data can be used to assess future sales trends.<\/li><li><strong>Reduce customer management time: <\/strong>Reduce duplication of work, such as customer information, and allow sales teams to focus on marketing plans to maximize sales.<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">2. It gives you a deep understanding of the customer&#8217;s behavior.<\/h3><p>The CRM system can help analyze customer information to build better relationships.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Analysis of Individual Needs:<\/strong> The system enables businesses to understand the needs of customers to deliver the right services.<\/li><li><strong>To create a satisfying experience: <\/strong>When you know your needs, you can offer products and services that meet your needs.<\/li><li><strong>Designing products and services that meet the target: <\/strong>Information and customer requirements can be used to improve or develop products to meet the needs of the market.<\/li><\/ul><\/li><\/ul><figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" class=\"wp-image-6838 aligncenter\" style=\"width: 700px;\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-1024x1024.webp\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-1024x1024.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-300x300.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-150x150.webp 150w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-768x768.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-1536x1536.webp 1536w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-500x500.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-700x700.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1-100x100.webp 100w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-1.webp 2000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><h3 class=\"wp-block-heading\">3. good customer service<\/h3><p><strong>At the heart of CRM, <\/strong>good customer service helps increase brand satisfaction and loyalty.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Quick response:<\/strong> Reduce the time it takes to answer a customer&#8217;s question or resolve a problem.<\/li><li><strong>Efficient solution: <\/strong>Data availability, on-the-spot solution<\/li><li><strong>Impress<\/strong>: Build a good brand image into the hearts of customers.<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">4. keep one&#8217;s existing customer base<\/h3><p>Maintaining existing customers ensures that sales can be generated by reusing or reusing the service. The cost of maintaining existing customers is often lower than finding new customers.<span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\"> <\/span><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Continuous monitoring:<\/strong> create a sense of care<\/li><li><strong>Build Loyalty<\/strong>: Strengthen a Sustainable Relationship<\/li><li><strong>Reduce customer loss:<\/strong> Prevent customers from turning to competing services<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">5. increase sales opportunities<\/h3><p>The CRM system helps sales teams better understand other sales opportunities.<span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\"> <\/span><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Appropriate Product Offerings: <\/strong>Customer information can be used to analyze trading information to introduce other products or services that are similar to each other.<\/li><li><strong>Behavior-based Product Recommendation:<\/strong> Use customer information to adjust the offer so that more products or services can be traded to suit customer needs.<\/li><li><strong>Increase the value of purchase: <\/strong>Promote sales that meet the needs of customers, which will help businesses create more value for sales than before.<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">6. reduce marketing costs<\/h3><p>Marketing with planned and customer data to help align strategies will help ensure accurate marketing and reduce unnecessary costs.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Direct Client Access: <\/strong>Use CRM information to define a target group.<\/li><li><strong>Reduce advertising costs: <\/strong>Avoid investing in inappropriate channels.<\/li><li><strong>Create effective campaigns<\/strong>: Develop content and strategies that suit the needs of the target audience.<\/li><\/ul><\/li><\/ul><figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" class=\"wp-image-6840 aligncenter\" style=\"width: 700px;\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-1024x1024.webp\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-1024x1024.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-300x300.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-150x150.webp 150w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-768x768.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-1536x1536.webp 1536w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-500x500.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-700x700.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6-100x100.webp 100w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-6.webp 2000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><h3 class=\"wp-block-heading\">7. an accurate decision<\/h3><p>The information from the CRM helps make decisions more efficient.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Insight Analysis: <\/strong>Understanding Customer Trends and Behavior<\/li><li><strong>Business outlook forecast: <\/strong>market change forecast<\/li><li><strong>Plan strategy correctly: <\/strong>use data to set business direction<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">8. create an image of an organization<\/h3><p>Information and communication management through CRM enhances the organization&#8217;s positive image.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Communicate professionally: <\/strong>Use the information to create marketing campaigns that meet customer needs.<\/li><li><strong>Build credibility:<\/strong> Keeping up with customers&#8217; information and understanding their needs makes them feel that businesses understand and care.<\/li><li><strong>Make a difference from competitors: <\/strong>Use customer information to develop the business&#8217;s strengths to suit customers&#8217; tastes.<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">9. improve one&#8217;s work process<\/h3><p>In addition, CRM improves efficiency and simplifies the process of working quickly and efficiently.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Reduce redundancy:<\/strong> Connecting customer data from multiple platforms to a single location makes it easier and faster to access data.<\/li><li><strong>Increase Team Productivity:<\/strong> Simplify Team Access to Information<\/li><li><strong>Easier to work with each team: <\/strong>Support the collaboration of all teams, including sales, marketing and customer service teams, in a systematic and efficient manner.<\/li><\/ul><\/li><\/ul><h3 class=\"wp-block-heading\">10. Supporting future growth and business expansion.<\/h3><p>The use of CRM is an important foundation to support future business growth.<\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><li><strong>Understand markets and customers:<\/strong> use information to expand into new markets or customer segments<\/li><li><strong>Achieve competitive advantage:<\/strong> Develop a customer-centric strategy that understands customer needs and develops a marketing strategy that best suits customers.<\/li><li><strong>Plan long-term growth: <\/strong>Use data to set future goals.<\/li><\/ul><\/li><\/ul><p>The use of Customer Relationship Management is a key strategy that helps businesses grow, strengthens relationships with customers, and enhances their competitiveness in the market.<\/p><h2 class=\"wp-block-heading\">If you want to start planning the CRM system. Why the CIPHER care?<\/h2><p>Getting Started with <strong>CRM <\/strong>or Customer Relationship Management provides a solid foundation for future businesses, not just the choice of tools or software, but also the strategic planning, business processing and technology optimization <strong>provided <\/strong>by <a href=\"https:\/\/www.cipher.co.th\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>CIPHER<\/strong><\/a>. And outstanding as an expert who can address your business needs comprehensively and effectively.<\/p><p><strong>CIPHER <\/strong>has a team that understands the strengths and limitations of each CRM system, such as HubSpot, <strong>which <\/strong>can be used to send email <a href=\"http:\/\/www.cipher.co.th\/crm-email-campaign\/\"><strong>marketing <\/strong><\/a>using CRM, an email marketing service that is suitable for a wide variety of businesses and <a href=\"https:\/\/www.cipher.co.th\/en\/services\/email-marketing\/\"><strong>industries<\/strong><\/a>. <\/p><p>Not only is CRM installed, but it is customized to meet your specific requirements, such as feature settings, connectivity to other systems, and more importantly, your team will be fully<a href=\"https:\/\/www.cipher.co.th\/en\/services\/crm-training\/\"> <strong>trained <\/strong>by CRM <b>Training <\/b>to<\/a> ensure that everyone can use their CRM system efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4144cd2 elementor-widget elementor-widget-image\" data-id=\"4144cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/crm-training\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9423\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 CRM Training\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6d25c3 e-flex e-con-boxed e-con e-parent\" data-id=\"d6d25c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-008d6ba elementor-widget elementor-widget-text-editor\" data-id=\"008d6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Frequently Asked Questions About CRM<\/span><\/h2><p>For brands or business owners who want to use the CRM system, we have compiled questions about the CRM system to give you a better understanding of how this system works.<\/p><h3><span style=\"font-weight: 400;\">CRM performs a function. What?<\/span><\/h3><p><span style=\"font-weight: 400;\">CRM Systems (Customer Relationship Management) is <\/span>a<span style=\"font-weight: 400;\"> customer relationship management system that enables businesses to efficiently manage relationships and customer interactions. CRM has the following key functions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Store and manage customer information:<\/b> <span style=\"font-weight: 400;\">such as basic information, names, phone numbers, e-mail, purchase\/service history, and communication through various channels such as email, phone or social media. All information is stored in a simple and easy to find database.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor and analyze customer behavior:<\/b><span style=\"font-weight: 400;\"> Data from the system will be used to analyze the customer&#8217;s behavior and needs, satisfaction, and use it to predict sales opportunities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Used to maintain long-term relationships:<\/b> <span style=\"font-weight: 400;\">CRM is used to focus on building and maintaining long-term relationships with customers in various ways to re-acquire or reuse services.<\/span> <\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Used to increase efficiency in the enterprise<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">It helps teams in areas such as sales, marketing and customer service collaborate effectively and reduces redundancy.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">How many CRM steps are there?<\/span><\/h3><p><span style=\"font-weight: 400;\">Building a CRM system consists <\/span>of five key steps <b>that <\/b><span style=\"font-weight: 400;\">enable businesses to implement and generate sustainable results:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Build brand awareness: <\/strong><span style=\"font-weight: 400;\">by studying the information of the target audience and creating campaigns to reach the target audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a sales target group: <\/b><span style=\"font-weight: 400;\">Once a brand or business is recognized, it can offer promotions to attract the target group.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turn target into customer: <\/b><span style=\"font-weight: 400;\">Use data to analyze the trends of the target group with the highest customer potential and follow up on progress to increase sales opportunities or channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide good customer service<\/b>: <span style=\"font-weight: 400;\">good service results in repeat customer purchase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost sales<\/b>:<span style=\"font-weight: 400;\"> Contact or inquire with customers to offer better products or services to boost sales.<\/span><\/li><\/ol><h3><span style=\"font-weight: 400;\">The eight principles of CRM are: Anything?<\/span><\/h3><ol><li aria-level=\"1\"><b>CRM makes real money:<\/b><span style=\"font-weight: 400;\"> it focuses on human resource development and business strategy rather than on investment with high-priced technology.<\/span><\/li><li aria-level=\"1\"><b>Help address customer challenges<\/b>: <span style=\"font-weight: 400;\">Use customer needs as a criterion for product and service development.<\/span><\/li><li aria-level=\"1\"><b>Control sales strategies<\/b>:<span style=\"font-weight: 400;\"> Reduce complexity in the sales process and use technology to improve efficiency.<\/span><\/li><li aria-level=\"1\"><b>It has a comprehensive strategy for customer service:<\/b> <span style=\"font-weight: 400;\">Focus on integrating customer information to maximize cross-selling and up-selling benefits.<\/span><\/li><li aria-level=\"1\"><b>CRM Risk Management<\/b>: Software should be customized for businesses and departments for efficient use.<\/li><li aria-level=\"1\"><b>Customer Service to Treat Customers<\/b><span style=\"font-weight: 400;\">: Increase Customer Satisfaction to reduce the risk of long-term customer loss.<\/span><\/li><li aria-level=\"1\"><b>CRM is appropriate for all situations: <\/b>Efficient troubleshooting depends on proper access and application.<\/li><li aria-level=\"1\"><b>Create a website to benefit: <\/b><span style=\"font-weight: 400;\">use the website as a service tool and check for new functions before using it.<\/span><\/li><\/ol><h3><span style=\"font-weight: 400;\">Customer relationship service objectives are: Anything?<\/span><\/h3><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Satisfy customers<\/b>:<span style=\"font-weight: 400;\"> Focus on meeting customer needs and creating a positive experience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build long-term loyalty:<\/b> <span style=\"font-weight: 400;\">Build an in-depth relationship to keep customers with the brand longer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase sales opportunities: <\/b><span style=\"font-weight: 400;\">Promote additional Cross Selling and better Up Selling products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collect and analyze customer data<\/b><span style=\"font-weight: 400;\">: use the data to understand customer behavior and needs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve customer service<\/b><span style=\"font-weight: 400;\">: Improve service speed and accuracy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduce operational costs:<\/b> <span style=\"font-weight: 400;\">Reduce process duplication and use resources efficiently.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain existing customer base<\/b>: <span style=\"font-weight: 400;\">Reduce customer loss by continuously monitoring customer satisfaction.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase competitiveness<\/b>:<span style=\"font-weight: 400;\"> Use customer information to develop strategies that meet market requirements.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build a positive image for the organization:<\/b> <span style=\"font-weight: 400;\">Demonstrate care and expertise in customer care<\/span>.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Support strategic planning: <\/b><span style=\"font-weight: 400;\">Use data from CRM systems to determine more efficient business practices.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Customer Relationship Management (CRM) and why should business owners be interested? What is a CRM [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[178,150,181,151],"tags":[],"class_list":["post-12261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-en","category-digital-marketing-en","category-lead-en","category-online-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=12261"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/12261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/6922"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=12261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=12261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=12261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}