{"id":11998,"date":"2024-11-27T19:00:00","date_gmt":"2024-11-27T12:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-lead-generation\/"},"modified":"2025-07-24T15:58:26","modified_gmt":"2025-07-24T08:58:26","slug":"what-is-lead-generation","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-lead-generation\/","title":{"rendered":"What is Lead Generation? A New Generation of Lead Generation Techniques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11998\" class=\"elementor elementor-11998 elementor-6961\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecd41a e-flex e-con-boxed e-con e-parent\" data-id=\"8ecd41a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fca1064 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"fca1064\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fca1064\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fca1064\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__fca1064\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4337 elementor-widget elementor-widget-heading\" data-id=\"62d4337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Lead Generation? An effective technique for generating targeted customers for businesses <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024f126 elementor-widget elementor-widget-text-editor\" data-id=\"024f126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is Lead Generation? \u201cLead\u201d <\/strong> It has become the heart of marketing in the digital age. Businesses of all sizes need tools and strategies to effectively attract target customers, whether it is using CIPHER to analyze customer behavior, sending Email <a href=\"http:\/\/www.cipher.co.th\/crm-email-campaign\/\"><strong>Marketing <\/strong><\/a>with a CRM <a href=\"http:\/\/www.cipher.co.th\/crm-email-campaign\/\"><strong>system <\/strong><\/a>to reach specific customer groups, or using Email Marketing services to make the campaign communicate to the target directly.<\/p>\n<p>This article will take you to <strong>understand <\/strong>\u201cWhat is Lead Generation?\u201d and why businesses should use systems and services such as CRM Training to enhance the potential of the team in managing and tracking target <a href=\"http:\/\/www.cipher.co.th\/services\/crm-training\/\"><strong>customers<\/strong><\/a>. It also recommends techniques that you can apply to create new customers and expand your business base.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b7243d e-flex e-con-boxed e-con e-parent\" data-id=\"8b7243d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c3c19 elementor-widget elementor-widget-heading\" data-id=\"d3c3c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Lead Generation Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8eb3 elementor-widget elementor-widget-text-editor\" data-id=\"dde8eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.leadfeeder.com\/guides\/lead-generation\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>What is Lead Generation<\/strong><\/a>? In general, it refers to a marketing technique of modern businesses that uses methods to attract attention and meet the needs of the target group, which we call \u201cLead\u201d.<br \/>Lead Generation <strong>Marketing <\/strong>is <strong>marketing <\/strong>to generate target customers. It is a marketing strategy that focuses on attracting and stimulating the interest of the target group in order to collect contact information or create business opportunities in the future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7d2cd elementor-widget elementor-widget-image\" data-id=\"bb7d2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-11-qxo33rne6jbkcvljr58nwj6hercqmajiv6pkyhy448.webp\" title=\"fb-3\" alt=\"Lead Generation \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e6431 elementor-widget elementor-widget-text-editor\" data-id=\"67e6431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The term <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-lead\/\"><strong>Lead<\/strong><\/a> is a group of people or organizations that have the potential to become future customers and are a quality target group that has a real chance of closing sales, such as those who fill out registration forms on websites, those who show interest in products and services, or those who sign up to join various activities of the brand. Therefore, Lead Generation Marketing is something that will help businesses find potential Leads more easily.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15c97b elementor-widget elementor-widget-heading\" data-id=\"d15c97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do businesses need to do Lead Generation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9a05 elementor-widget elementor-widget-text-editor\" data-id=\"26e9a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLead <strong>generation<\/strong> is an important process that businesses in the digital age should not overlook because it effectively creates a connection between the business and its target customers. Having a good Lead Generation system for businesses increases the chances of growth and continuous sales. The main reasons are as follows:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a377ca0 elementor-widget elementor-widget-image\" data-id=\"a377ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-4-13-qxo3a426ba08q4drpdz08fjhre2xkqqaql8kkqjg48.webp\" title=\"fb-4\" alt=\"\u0e17\u0e33\u0e44\u0e21\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e08\u0e36\u0e07\u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33 Lead Generation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb1cbe elementor-widget elementor-widget-text-editor\" data-id=\"3fb1cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Increase quality customer database:<br \/><\/strong>Lead generation allows businesses to gain a database of people who are likely to be interested in products or services, which are easy to track or have a high chance of being converted into future customers.\n<\/li>\n<li><strong>Increase the chances of closing sales:<\/strong> Having a list of Leads increases the chances of converting them into real customers, especially when the sales team can use insights into the needs of Leads to present products and services appropriately.\n<\/li>\n<li><strong>Save costs<\/strong>: Lead-focused marketing reduces unnecessary resource and budget usage, eliminating the need for untargeted advertising.\n<\/li>\n<li><strong>Build customer relationships: <\/strong>Lead Generation is what allows businesses to initiate communication and build trust with customers from the beginning until closing the sale, as well as build good relationships with customers, leading to brand loyalty and repeat purchases in the future.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256b1f3 elementor-widget elementor-widget-image\" data-id=\"256b1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/30-%e0%b8%a7%e0%b8%b4%e0%b8%98%e0%b8%b5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%ab%e0%b8%b2-lead-%e0%b9%80%e0%b8%9e%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b8%a2%e0%b8%ad%e0%b8%94%e0%b8%82%e0%b8%b2%e0%b8%a2\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8983\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2021\/08\/bn-e-book-30-30-way-to-find-lead-thy.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825216e elementor-widget elementor-widget-heading\" data-id=\"825216e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Successful Lead Generation Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb416f elementor-widget elementor-widget-text-editor\" data-id=\"ddb416f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are no hard and fast rules for Lead Generation strategies. However, it is necessary to apply it to suit the business model. To be effective and successful, it is necessary to use strategies and require clear planning and tactics, along with using appropriate marketing tools and channels to reach the target group. The important elements are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df41b44 elementor-widget elementor-widget-image\" data-id=\"df41b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-5-11.webp\" title=\"fb-5\" alt=\"\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e01\u0e32\u0e23\u0e17\u0e33 Lead Generation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a20728 elementor-widget elementor-widget-heading\" data-id=\"1a20728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating an Effective Lead Generator<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a60bc elementor-widget elementor-widget-text-editor\" data-id=\"25a60bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A Lead Generator<\/strong> is a person who uses a Lead Generation strategy by using effective tools or methods. A Lead Generator helps to attract the target group to be interested and enter their contact information, such as:<\/p>\n<ul>\n<li><strong>Creating an E-book:<\/strong> Create valuable content that solves a problem or provides knowledge about a product or service.\n<\/li>\n<li><strong>Offering promotions or discounts<\/strong>: A Lead Generator uses special promotions to increase incentives for interested people to sign up or register.\n<\/li>\n<li><strong>Organizing a Webinar or online seminar: <\/strong>Provide knowledge that is relevant to the interests of the target group, along with the opportunity to talk directly to experts.\n<\/li>\n<li><strong>Offering free trials:<\/strong> For businesses with subscription services, free trials allow interested people to experience using the service.\n<\/li>\n<li><strong>Taking surveys or quizzes:<br \/><\/strong>Use questionnaires to provide personalized advice and collect contact information.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f897b elementor-widget elementor-widget-heading\" data-id=\"e4f897b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website design techniques for lead generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f271ea6 elementor-widget elementor-widget-text-editor\" data-id=\"f271ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A lead generation <\/strong>website is an important tool in an effective Lead Generation strategy because good website design This will help you increase your conversion rate of visitors to leads, such as:<\/p>\n<ul>\n<li><strong>Use a Landing Page<\/strong>: A landing page is the most important part of a lead generation website. It is designed to focus on a single goal and should not include distractions such as data collection or signups.\n<\/li>\n<li><strong>Add an easy-to-use form:<\/strong> A data collection form should be short, sweet, and only ask for the necessary information, such as name, email, or phone number.\n<\/li>\n<li><strong>Proper use of Pop Up: <\/strong>Use Pop Up to display offers such as newsletter subscriptions or special promotions, and set the display time appropriately, not intrusive to the point of annoyance to users.\n<\/li>\n<li><strong>Use interesting Call to Action (CTA): <\/strong>Use CTA text that makes customers want to click, such as &#8220;Free download&#8221; or &#8220;Register for free&#8221;, and place it in a clearly visible location.\n<\/li>\n<li><strong>Responsive Design: <\/strong>Lead generation websites need to be designed to support all devices, especially mobile phones, so that users can access and fill in information conveniently.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787345c elementor-widget elementor-widget-heading\" data-id=\"787345c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Effective Lead Generation Channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0836d12 elementor-widget elementor-widget-text-editor\" data-id=\"0836d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good Lead Generation strategy requires choosing the right channels to help increase the chances of reaching the target group effectively.<\/p>\n<ul>\n<li><strong>Social Media Marketing<\/strong>: Use platforms such as Facebook, Instagram or LinkedIn to present attractive content by creating posts with educational content and attaching links to the Landing Page.\n<\/li>\n<li><strong>Content Marketing: <\/strong>Create interesting content such as articles, blogs or videos that solve problems and provide useful information about products and services. With a link to the Landing Page\n<\/li>\n<li><strong>Email Marketing:<\/strong> Send messages that meet the needs of interested people via email to increase interest and encourage registration, such as discounts or event registrations. The content should be concise and have a clear CTA button.\n<\/li>\n<li><strong>SEO Improvement: <\/strong>SEO or Search Engine Optimization of the website or article to make the website rank in search results to increase visibility.\n<\/li>\n<li><strong>Influencer<\/strong> <strong>Marketing<\/strong>: Collaborate with influencers to build credibility with the target group and help create more awareness on social media.\n<\/li>\n<li><strong>Online Advertising:<\/strong> Use paid advertising, Google Ads or PPC Campaigns to attract traffic to the Landing Page and set up the right target group to reduce advertising costs per Lead.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe738e elementor-widget elementor-widget-heading\" data-id=\"3fe738e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Generation Measurement Tools and Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78b1dd elementor-widget elementor-widget-text-editor\" data-id=\"c78b1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lead Generation <\/strong>is one of the effective strategies in business because it is not only about attracting interested people, but also about measuring and improving marketing strategies to meet the needs and goals of the business. Therefore, choosing the right tools and measurement methods is important to help businesses evaluate success and continuously improve their strategies. The tools and technologies you should use are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccab2a6 elementor-widget elementor-widget-heading\" data-id=\"ccab2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tools to help with Lead Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d5b29 elementor-widget elementor-widget-text-editor\" data-id=\"46d5b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead Generation <strong>Marketing <\/strong>is something that will help businesses find leads effectively. The main tools are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331d6f7 elementor-widget elementor-widget-heading\" data-id=\"331d6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CRM Tools <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243978a elementor-widget elementor-widget-text-editor\" data-id=\"243978a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer Relationship Management<\/strong> or <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-crm\/\"><strong>CRM <\/strong><\/a>is a platform used to store customer data and track interactions. For example, <strong>HubSpot <\/strong>CRM is your <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-crm-benefits\/\"><strong>personal<\/strong><\/a> assistant in customer management. The benefits of a CRM system can help you store all customer data in one place, track sales progress in real time, and analyze data to find opportunities for business growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce5f2f elementor-widget elementor-widget-heading\" data-id=\"dce5f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Analytics Tools<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22b032 elementor-widget elementor-widget-text-editor\" data-id=\"b22b032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website analytics tools such as Google Analytics or Hotjar are like surveillance cameras that monitor the behavior of customers visiting your store. You will see where customers come in, what products they are interested in, and what they end up buying. With this information, you can improve product layout, improve your website, or change your marketing strategy to make it easier for customers to decide to buy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102acef elementor-widget elementor-widget-heading\" data-id=\"102acef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Social Media Advertising Tools\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5be8c elementor-widget elementor-widget-text-editor\" data-id=\"9a5be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A tool that helps your business collect data on interested customers quickly and easily. You can create a form to fill in information within Facebook, such as Facebook Ads, LinkedIn Ads, or Google Ads. It helps attract target customers through advertising campaigns that target groups. It is an advertisement to people who are really interested. It also helps you to get new customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e4da4 elementor-widget elementor-widget-heading\" data-id=\"55e4da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to measure Lead Generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea00fc elementor-widget elementor-widget-text-editor\" data-id=\"2ea00fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are quite a few criteria for measuring Lead to consider. It varies depending on the marketing strategy and the goal of Lead collection. Let&#8217;s take a look at some examples of Lead quality indicators as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77eb6 elementor-widget elementor-widget-heading\" data-id=\"cd77eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conversion Rate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5acec6 elementor-widget elementor-widget-text-editor\" data-id=\"d5acec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The percentage of visitors who convert to Leads indicates whether the campaign or advertisements that were launched are effective or not. The measurement method is: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5367fa9 elementor-widget elementor-widget-text-editor\" data-id=\"5367fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Conversion Rate = (Number of Leads \u00f7 Number of Website Visitors) x 100<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79052dc elementor-widget elementor-widget-heading\" data-id=\"79052dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ROAS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfe3a36 e-flex e-con-boxed e-con e-parent\" data-id=\"bfe3a36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd7a3a elementor-widget elementor-widget-text-editor\" data-id=\"1cd7a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For executives who want to know whether the <strong>investment <\/strong>in marketing is worthwhile, ROAS is the number that can <strong>answer <\/strong>this question the most clearly. ROAS stands for Return on Ad Spend, which means the rate of return on investment in advertising. In other words, every baht that we spend on advertising brings back how much revenue. The calculation method is as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7630dda elementor-widget elementor-widget-text-editor\" data-id=\"7630dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ROAS = (Advertising Revenue \u00f7 Advertising Cost) x 100<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84793dd elementor-widget elementor-widget-text-editor\" data-id=\"84793dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ROAS <\/strong>tells us how effective our investment is. If ROAS is high, it means that our marketing is worthwhile. But if ROAS is low, we may need to adjust our marketing strategy to get better results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91c583 elementor-widget elementor-widget-heading\" data-id=\"e91c583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ROI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe1774 elementor-widget elementor-widget-text-editor\" data-id=\"cfe1774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ROI <\/strong>or <strong>Return<\/strong> of investment is the return on our investment. It is the total cost that actually occurred, whether it is advertising costs, labor costs, or transportation costs. The method for calculating ROI is as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2460f80 elementor-widget elementor-widget-text-editor\" data-id=\"2460f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ROI = (Net Profit \u00f7 Total Cost) x 100<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b29a7e elementor-widget elementor-widget-heading\" data-id=\"1b29a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sales Pipeline<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcffc6 elementor-widget elementor-widget-text-editor\" data-id=\"0bcffc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The decision to buy by a target customer does not happen immediately. It is a gradual process. The <strong>Sales <\/strong>Pipeline helps us to see a clear overview of this process, from the beginning of interest until the decision to buy. This allows us to adjust our communication strategy to meet the needs of customers at each stage appropriately.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b988735 elementor-widget elementor-widget-heading\" data-id=\"b988735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CPL (Cost Per Lead)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156a094 elementor-widget elementor-widget-text-editor\" data-id=\"156a094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CPL (Cost Per Lead) <\/strong>is the cost that we have to pay. To get 1 customer who is interested in our products or services, simply think of it as a fee that we pay in exchange for the opportunity to sell. The calculation method is:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca708a elementor-widget elementor-widget-text-editor\" data-id=\"fca708a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CPL = Advertising cost \u00f7 Number of Leads obtained<\/strong> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a2420 elementor-widget elementor-widget-text-editor\" data-id=\"10a2420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If our CPL is too high, it means that we may be spending money on ineffective advertising or our target group may not match the products we sell.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d9aca elementor-widget elementor-widget-heading\" data-id=\"47d9aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbda3c elementor-widget elementor-widget-text-editor\" data-id=\"7dbda3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is Lead <strong>Generation<\/strong>? I <strong>believe <\/strong>this article will be the answer for marketers or business owners who are looking for marketing strategies. The important strategy that not only helps to create sales and business growth, but is also an important foundation in developing long-term relationships between entrepreneurs and customers. Maintaining relationships with customers is another important weapon that will help create an advantage in the market over competitors.<\/p>\n<p>If you are interested in marketing your business and want to have an assistant to provide advice and services with experienced and qualified experts, you can contact <strong>CIPHER<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6bd9e elementor-widget elementor-widget-image\" data-id=\"cc6bd9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/crm-training\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9423\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 CRM Training\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-CRM-Training.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc7e014 e-flex e-con-boxed e-con e-parent\" data-id=\"bc7e014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a478e elementor-widget elementor-widget-heading\" data-id=\"82a478e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366ac50 elementor-widget elementor-widget-text-editor\" data-id=\"366ac50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead <strong>Generation <\/strong>is a marketing strategy that should be given importance. For those who have questions about this strategy, we have compiled answers from frequently asked questions for you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485a5ff elementor-widget elementor-widget-heading\" data-id=\"485a5ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Lead Generation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d32a8c elementor-widget elementor-widget-text-editor\" data-id=\"1d32a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many <strong>methods <\/strong>and <strong>strategies <\/strong>for creating Lead or Lead Generation that help attract the attention of the target group to turn them into customers of the business. These methods can be divided into categories and main channels as follows:<\/p>\n<p><strong>1. Online channels<\/strong><\/p>\n<ul>\n<li><strong>Social Media: <\/strong>such as Facebook Ads to create advertisements that are targeted to the target group To get people to click through to your Landing Page and fill out the form\n<\/li>\n<li><strong>Search Engine Marketing (SEM): e.g. Google Ads: <\/strong>Display ads on Google search results pages when users search for terms related to your products or services<br \/>Content Marketing: e.g. Create quality articles or E-Books Exchange contact information with customers through E-Book downloads\n<\/li>\n<li><strong>Email Marketing:<\/strong> Create email campaigns to send news and promotions to customers.<br \/>Website: Create a clear and attractive landing page. Use an easy-to-fill contact form.<\/li>\n<\/ul>\n<p><strong>2. Offline channels<\/strong><\/p>\n<ul>\n<li><strong>Events<\/strong>: such as trade shows, seminars or conferences.<\/li>\n<li><strong>Direct marketing<\/strong>: such as distributing brochures, leaflets or posters.<\/li>\n<li><strong>Sales calls: <\/strong>Contact customers directly to offer products or services.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9142d1 elementor-widget elementor-widget-heading\" data-id=\"a9142d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a Lead Generation website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c05a2 elementor-widget elementor-widget-text-editor\" data-id=\"87c05a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Lead<\/strong> <strong>Generation<\/strong> <strong>website <\/strong>is a website designed to attract leads or target customers. It focuses on encouraging website visitors to fill in information or take certain actions, such as signing up, downloading documents or seeking advice. The information obtained It can be used to track results and convert leads into future customers for your business. A Lead Generation Website has the following main components:<\/p>\n<ul>\n<li><strong>Landing Page<\/strong>: Used for advertising campaigns or special offers<\/li>\n<li><strong>Lead Form: <\/strong>Easy-to-fill forms such as name, email, and phone number<\/li>\n<li><strong>CTA (Call to Action): <\/strong>Button or text that invites action, such as &#8220;Sign Up Now&#8221; or &#8220;Get a Free Consultation&#8221;<\/li>\n<li><strong>Interesting Offer (Lead Magnet): <\/strong>Such as an E-book, research report, or free trial<\/li>\n<li><strong>Valuable Content:<\/strong> Articles, videos, or information that meets the needs of visitors<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c449c6 elementor-widget elementor-widget-heading\" data-id=\"1c449c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does MQL stand for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab7a62 elementor-widget elementor-widget-text-editor\" data-id=\"8ab7a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>MQL <\/strong>stands for <strong>Marketing <\/strong>Qualified Lead, which refers to a lead that has been evaluated and screened by the marketing department as having the potential to become a real customer. Notes include:<\/p>\n<ul>\n<li>A person who has shown interest in a product or service, such as filling out a form, downloading an E-Book, or subscribing to a newsletter<\/li>\n<li>Responding to marketing activities, such as clicking on an ad or reading an article on a website<\/li>\n<li>In the process of considering or searching for more information about a product or service<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4f937 elementor-widget elementor-widget-heading\" data-id=\"2f4f937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a Lead Form?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb9b3b elementor-widget elementor-widget-text-editor\" data-id=\"7bb9b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A Lead Form <\/strong>is an online form designed to collect information from Leads or prospects. The purpose of this is to collect important information that will help businesses contact and follow up with those interested in a product or service. Key features of a Lead Form include:<\/p>\n<ul>\n<li><strong>Easy-to-fill form: <\/strong>There are fields to fill in, such as name, email, phone number, and any additional information required<\/li>\n<li><strong>Appears on various channels<\/strong>: such as on a website, landing page, social media, or online advertising<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Lead Generation? An effective technique for generating targeted customers for businesses What is Lead Generation? [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,192,173,178,150,202,177,172,181,163,151,155,157,162,159,167],"tags":[],"class_list":["post-11998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-buyers-journey-en","category-content-marketing-en","category-crm-en","category-digital-marketing-en","category-email-marketing-en","category-hubspot-en","category-inbound-marketing-en","category-lead-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-online-sales","category-seo-en","category-seo-tips-en","category-start-up"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11998"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/6963"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}