{"id":11987,"date":"2024-11-28T18:00:00","date_gmt":"2024-11-28T11:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-digital-marketing\/"},"modified":"2025-07-24T16:27:56","modified_gmt":"2025-07-24T09:27:56","slug":"what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-digital-marketing\/","title":{"rendered":"What is Digital Marketing? Modern marketing that business needs to know."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11987\" class=\"elementor elementor-11987 elementor-6998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f92457 e-flex e-con-boxed e-con e-parent\" data-id=\"6f92457\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6991c02 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6991c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6991c02\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6991c02\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6991c02\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7217ee4 elementor-widget elementor-widget-heading\" data-id=\"7217ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Marketing and how important it is to online businesses?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64802cf elementor-widget elementor-widget-text-editor\" data-id=\"64802cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Technology <\/strong>and the Internet play an increasingly important role in everyday life. Digital marketing is a key driving force for businesses, whether small or large, to enter online marketing to increase opportunities and expand their <a href=\"https:\/\/www.cipher.co.th\/en\/services\/email-marketing\/\"><strong>customer <\/strong><\/a>base <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>through <\/strong><\/a>various strategies such as email marketing to communicate closely with customers and to do SEO. <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/online-advertising\/\">Additional<\/a><\/strong>, Google&#8217;s first page to increase visibility and online Advertising that will help boost sales quickly.<\/p>\n<p>Digital marketing also <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>includes <\/strong><\/a>social media marketing that helps create awareness and increase participation through popular platforms such as Facebook. Using professional services such as CIPHER that combine all digital marketing solutions will give your business a competitive edge and meet the needs of customers in the <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>digital <\/strong><\/a>age. And in this article we&#8217;re going to take you to the answer: Why Digital Marketing is the key to transforming your business?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d373d78 e-flex e-con-boxed e-con e-parent\" data-id=\"d373d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b184a00 elementor-widget elementor-widget-heading\" data-id=\"b184a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0127d elementor-widget elementor-widget-image\" data-id=\"aa0127d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-15-qxomnwixun89kwsw3ifjquh9dwrcrpwt0bzz4lx2zc.webp\" title=\"fb-3\" alt=\"Digital Marketing \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783db83 elementor-widget elementor-widget-text-editor\" data-id=\"783db83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/business.adobe.com\/blog\/basics\/digital-marketing-strategy\" target=\"_blank\" rel=\"nofollow noopener\">What is Digital Marketing? <\/a><\/strong>If you are a marketer or business owner, you must know the word Marketing very well. <strong>Because <\/strong>Marketing is the marketing of your brand or business to become known by customers or target groups. <strong>Digital <\/strong>Marketing is digital marketing, which is marketing through a digital platform that uses electronic devices as a medium to reach target groups or customers. https:\/\/business.adobe.com\/blog\/basics\/digital-marketing-strategy<\/p>\n<p>Digital marketing is a marketing that is different from general marketing because it can reach consumers anywhere and anytime and can customize strategies to suit the behavior of the target group. It also has a lower cost compared to traditional marketing such as TV or print advertising and can clearly measure results such as clicks, engagement or engagement and sales, allowing businesses to adjust strategies in real time to increase marketing efficiency.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd2a34 elementor-widget elementor-widget-image\" data-id=\"dfd2a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-seo-and-search-intent-optimizing-for-2025\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8690\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-15.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b8c73 elementor-widget elementor-widget-heading\" data-id=\"94b8c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is Digital Marketing different from Online Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e87f2 elementor-widget elementor-widget-text-editor\" data-id=\"b8e87f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Marketing<\/strong> is a comprehensive digital technology marketing that covers online and offline, such as SMS advertising, digital TV marketing, or digital billboard. It is not limited to activities that require the Internet, but includes all digital channels that promote access to customers in various ways.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3153e83 elementor-widget elementor-widget-text-editor\" data-id=\"3153e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Online Marketing<\/strong> is a part of Digital Marketing that focuses on activities that use the Internet as a medium, such as:<\/p>\n<ul>\n<li>SEO on site<\/li>\n<li>social media advertising<\/li>\n<li>Email Campaign or Email Marketing<\/li>\n<li>Content Marketing<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13c5e9 elementor-widget elementor-widget-text-editor\" data-id=\"c13c5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Which has different limitations from Digital Marketing, that is, all Online Marketing activities must rely on an Internet connection.<\/p>\n<p>In <strong>summary<\/strong>, Digital <strong>Marketing <\/strong>covers both online and offline marketing. Online Marketing is a part of Digital Marketing and focuses only on marketing on online platforms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd6482 elementor-widget elementor-widget-heading\" data-id=\"2bd6482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is Digital Marketing important to online businesses?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb3c84 elementor-widget elementor-widget-text-editor\" data-id=\"3eb3c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether it is Digital <strong>Marketing <\/strong>or online marketing, it is something that businesses must give importance to because people&#8217;s behavior has changed, causing businesses to have to adapt to the online world. Traditional marketing may not be enough. Therefore, Digital Marketing has important effects on online businesses as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d736980 elementor-widget elementor-widget-image\" data-id=\"d736980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-1024x1024.webp\" class=\"attachment-large size-large wp-image-7004\" alt=\"Digital Marketing \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23? \u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e22\u0e38\u0e04\u0e43\u0e2b\u0e21\u0e48\u0e17\u0e35\u0e48\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-1024x1024.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-300x300.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-150x150.webp 150w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-768x768.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-500x500.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-700x700.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17-100x100.webp 100w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/fb-4-17.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b754e74 elementor-widget elementor-widget-heading\" data-id=\"b754e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase target audience access<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b62b12 elementor-widget elementor-widget-text-editor\" data-id=\"1b62b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Marketing <\/strong>uses technology and data to help identify and reach the right target audience, such as using tools like Google Ads or Facebook Ads that can select target audiences by age, gender, interests, and online behavior, allowing ads to reach only those who are truly interested in your business&#8217;s products and services. Reaching these target audiences reduces advertising costs and increases the chances of closing sales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69abe1 elementor-widget elementor-widget-heading\" data-id=\"a69abe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create awareness and credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d981bc elementor-widget elementor-widget-text-editor\" data-id=\"5d981bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online businesses can use <strong>Digital <\/strong>Marketing to build their digital identity, such as having a trustworthy website. Whether it&#8217;s posting useful content on social media or sending out informative emails to customers, when a business builds positive and consistent awareness, it helps to increase trust and brand recall in the long run, which is a key factor in gaining an advantage over competitors who have no online presence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c4bf9 elementor-widget elementor-widget-heading\" data-id=\"32c4bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure and adjust strategies in real time<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ae159 elementor-widget elementor-widget-text-editor\" data-id=\"a2ae159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Marketing<\/strong> has a significant advantage in being able to track and analyze results immediately, such as viewing the number of clicks on ads, analyzing sales through e-commerce, or measuring engagement on social media. Businesses can use this data to adjust strategies in real time. For example, if one type of ad is ineffective, they can immediately change the text or image of the ad. This helps businesses make the most of their resources and increase their chances of success in creating the next campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a843c47 elementor-widget elementor-widget-heading\" data-id=\"a843c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the channels for online marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82b21e elementor-widget elementor-widget-text-editor\" data-id=\"f82b21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Types of Digital Marketing are divided according to the characteristics and channels used for marketing. As a result, Digital Marketing is divided into the following main channels that businesses commonly use:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe5656 elementor-widget elementor-widget-image\" data-id=\"afe5656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-15-qxomx1iganqmgfj0qgmyzjglarptls6uxkbx3gdahk.webp\" title=\"fb-5\" alt=\"\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e17\u0e33 Digital Marketing\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0d5d7 elementor-widget elementor-widget-heading\" data-id=\"ec0d5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Website Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1115f elementor-widget elementor-widget-text-editor\" data-id=\"ec1115f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Website Marketing<\/strong> is a <strong>type <\/strong>of Digital Marketing that uses a website as a center for branding and online marketing. A website allows businesses to present comprehensive product and service information, and is a place where users can perform various activities such as purchasing products, subscribing, or contacting the brand directly.<\/p>\n<p>In addition, a website helps increase business credibility, especially if it is designed to be easy to use, supports use on various devices, and contains useful content related to products and services. That meets the needs of users will make Digital Marketing on the website more effective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6053b6c elementor-widget elementor-widget-heading\" data-id=\"6053b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Search Engine Optimization (SEO)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888459a elementor-widget elementor-widget-text-editor\" data-id=\"888459a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SEO<\/strong> is the process of improving a website to be ranked in search engine results on Google by using keywords or phrases related to products and services. This will increase the chances of the website being visited by the target group.<\/p>\n<p>Digital marketing with SEO requires consideration of both the content of quality articles and website structure, as well as the speed of loading and supporting mobile phones.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d8635 elementor-widget elementor-widget-heading\" data-id=\"82d8635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Email Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9039e elementor-widget elementor-widget-text-editor\" data-id=\"fc9039e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Email Marketing<\/strong> is another classic means of digital marketing that continues to work. It sends marketing messages to target groups via email, such as promotions, news or new product information to help build relationships between brands and customers.<\/p>\n<p>It is important to design email that is tailored to target groups and to use tracking systems such as read rates to streamline strategies. E-mail and tracking requires effective marketing tools such as HubSpot to create email and track results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6e378 elementor-widget elementor-widget-heading\" data-id=\"bb6e378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Social Media Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50d2f elementor-widget elementor-widget-text-editor\" data-id=\"3e50d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Social Media Marketing <\/strong>or social media marketing is a popular digital marketing strategy that uses platforms such as Facebook, Instagram, or TikTok to promote brands and products that focus on creating content that is interesting and responsive to users&#8217; behavior.<\/p>\n<p>In addition, the use of social media advertising tools helps target direct access, such as users by age, interest or area, to increase sales opportunities.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60eeaa elementor-widget elementor-widget-heading\" data-id=\"d60eeaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Content Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939230f elementor-widget elementor-widget-text-editor\" data-id=\"939230f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content Marketing <\/strong>focuses on creating and distributing valuable information that can help solve problems or answer questions of target groups, such as:<\/p>\n<ul>\n<li><strong>BLOCK<\/strong>: To educate or answer customer questions<\/li>\n<li><strong>Video<\/strong>: To entertain and communicate brands.<\/li>\n<li><strong>Manual (E-Book)<\/strong>: to drill down on relevant topics<\/li>\n<\/ul>\n<p>Good content not only builds interest in products and services, but also builds credibility as an expert brand, which is a key factor in building long-term relationships with customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8098618 elementor-widget elementor-widget-heading\" data-id=\"8098618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Mobile Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b024074 elementor-widget elementor-widget-text-editor\" data-id=\"b024074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mobile Marketing<\/strong> is a technique to market Digital by accessing target groups through mobile devices such as text messaging, advertising via applications or creating websites that support smartphones.<\/p>\n<p>With the ever-increasing number of mobile users, mobile marketing is an important channel that enables a convenient and attractive user experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8045576 elementor-widget elementor-widget-heading\" data-id=\"8045576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Search Engine Marketing (SEM)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2c995 elementor-widget elementor-widget-text-editor\" data-id=\"9e2c995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SEM <\/strong>is the use of ads displayed in search results on search engines such as Google Ads. Google will bill us for a click to visit us. Also known as Paid Per Click or PPC to increase website visits immediately.<\/p>\n<p>When the site is not yet SEO-rated, proper keyword planning and clear targeting are key to achieving effective SEM results and, more importantly, increasing the opportunity to turn visitors into customers. SEM should consider budgeting for PPC and effort to develop and analyze the results. This may not be suitable for marketing in the long run.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e1a13 elementor-widget elementor-widget-heading\" data-id=\"86e1a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How about Digital Marketing with Cipher?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a781e7 e-flex e-con-boxed e-con e-parent\" data-id=\"4a781e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a856a elementor-widget elementor-widget-text-editor\" data-id=\"e8a856a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing a Digital Marketing <strong>partner <\/strong>is key to growing your business. CIPHER is a comprehensive digital marketing service <strong>provider <\/strong>with a team of experts and innovative tools to help your business succeed online. CHIPHER offers services to drive your business, including:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ede10 elementor-widget elementor-widget-text-editor\" data-id=\"23ede10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Email Marketing: <\/strong>CIPHER helps design and deliver targeted email campaigns to build good relationships and increase sales by focusing on attractive designs and responsive messages.\n<\/li>\n<li><strong>Google home page SEO:<br \/>With a comprehensive SEO strategy, CIPHER increases your visibility to the top of the list on Google, attracting targeted visitors and increasing sales opportunities.With a comprehensive<\/strong> SEO strategy, CIPHER increases your visibility to the top of the list on Google, attracting targeted visitors and increasing sales opportunities.\n<\/li>\n<li><strong>\u0e01\u0e32\u0e23\u0e17\u0e33 Online Advertising:<br \/><\/strong>Whether advertising on Google Ads or other platforms, CIPHER has a team that specializes in planning and managing effective advertising campaigns to provide you with cost-effective results.\n<\/li>\n<li><strong>Social Media Marketing:<br \/><\/strong>CIPHER helps you create and manage content on social media such as Facebook to increase brand awareness and drive engagement from your target audience.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330e7bf elementor-widget elementor-widget-text-editor\" data-id=\"330e7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CIPHER <\/strong>not only provides <strong>digital<\/strong> marketing services, but also focuses on strategies tailored to your business, with clear metrics and recommendations to improve future campaigns to grow your business!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adfcef7 elementor-widget elementor-widget-heading\" data-id=\"adfcef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c2641 elementor-widget elementor-widget-text-editor\" data-id=\"97c2641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Marketing <\/strong>is an important strategy to build a brand or grow a business, which is a broad and comprehensive marketing of all online channels. If you choose the right digital marketing channel or type, your business will definitely grow strongly in the digital world.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9244ee2 elementor-widget elementor-widget-image\" data-id=\"9244ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9110\" alt=\"\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8ce1fe e-flex e-con-boxed e-con e-parent\" data-id=\"a8ce1fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfd5df elementor-widget elementor-widget-heading\" data-id=\"1cfd5df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions About Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b75465 elementor-widget elementor-widget-text-editor\" data-id=\"9b75465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people may already know what Digital <strong>Marketing <\/strong>means, but there may be questions and questions about Digital Marketing, where we&#8217;ve gathered some common questions and answers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27672a elementor-widget elementor-widget-heading\" data-id=\"d27672a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Digital Marketing? What are its features?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135fbab elementor-widget elementor-widget-text-editor\" data-id=\"135fbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital marketing<\/strong> is digital marketing, which enables businesses to communicate with their target groups and accurately measure the results of digital content, such as the Internet, social media, email, and websites. Marketing has many types and can be divided into several channels according to usage characteristics such as<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0ffc1 elementor-widget elementor-widget-text-editor\" data-id=\"ca0ffc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Social Media Marketing<\/li>\n<li>SEO to rank your website (Search Engine Optimization)<\/li>\n<li>Advertising via Google Ads (Search Engine Marketing)<\/li>\n<li>Sending emails to customers (Email Marketing)<\/li>\n<li>Creating quality content (Content Marketing)<\/li>\n<li>Advertising via mobile (Mobile Marketing)<\/li>\n<li>Advertising via search engines (Search Engine Marketing)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8da5c elementor-widget elementor-widget-heading\" data-id=\"3e8da5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the positions of Digital Marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c10a99 elementor-widget elementor-widget-text-editor\" data-id=\"3c10a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many positions in Digital Marketing that cover specific skills and duties. For example:<\/p>\n<ul>\n<li><strong>Digital Marketing Specialist: <\/strong>Oversees overall online marketing strategy, from managing advertising campaigns, optimizing SEO, to analyzing results to improve marketing.<\/li>\n<li><strong>Social Media Manager: <\/strong>Oversees communication and content creation on social media platforms such as Facebook, Instagram, and TikTok to build brand awareness and increase engagement from followers.<\/li>\n<li><strong>Content Marketing Specialist<\/strong>: Responsible for creating content such as articles, videos, or infographics that help attract target audiences to the brand.<\/li>\n<li><strong>SEO Specialist: <\/strong>Focuses on improving website and content to rank in search engines such as Google.<\/li>\n<li><strong>Email Marketing Specialist:<\/strong> Focuses on communicating via email to build long-term relationships with customers.<\/li>\n<li><strong>Data Analyst<\/strong>: Analyzes marketing campaign data to provide recommendations.<\/li>\n<li><strong>E-commerce Manager: <\/strong>Manages online product sales.<\/li>\n<li><strong>PPC Specialist: <\/strong>Oversees advertising or marketing specialists. PPC is a digital marketer who specializes in paid advertising.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f48da1 elementor-widget elementor-widget-heading\" data-id=\"0f48da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the difference between Digital Marketing and Social Media Marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0e653 elementor-widget elementor-widget-text-editor\" data-id=\"ac0e653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Marketing<\/strong> is online marketing through all digital channels such as websites, email, Google Ads, SEO and mobile marketing, covering all the ways businesses use digital media to communicate with target groups and generate sales. Digital Marketing highlights the diversity of channels used to help business reach customers across multiple channels.<\/p>\n<p>Social Media <strong>Marketing <\/strong>is a part of Digital Marketing that focuses on using social media platforms such as Facebook, Instagram, TikTok, or LinkedIn to create brand awareness, interact and stimulate purchasing. Social Media Marketing highlights the importance of participating with target groups through content posting, advertising and advertising. And two-way communication, such as feedback.<\/p>\n<p>In conclusion, <strong>Digital <\/strong>Marketing is a broad and comprehensive marketing concept that covers all online <strong>channels<\/strong>. Social Media Marketing is only a part of social media to create marketing outcomes in those specific channels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c3114 elementor-widget elementor-widget-heading\" data-id=\"07c3114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Marketing for who?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101d577 elementor-widget elementor-widget-text-editor\" data-id=\"101d577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital marketing<\/strong> is a skill that everyone can learn and is suitable for both individuals and organizations who want to benefit from the online world, such as:<\/p>\n<ol>\n<li><strong>Entrepreneurs and business owners:<br \/><\/strong>Digital marketing is suitable for those who want to expand their business and reach customers in the digital age, especially those who want to increase sales, create brand awareness or expand into new target segments. Online marketing reduces costs compared to traditional marketing and can be measured clearly.\n<\/li>\n<li><strong>Those interested in working in the online marketing line:<br \/><\/strong>It is suitable for those who are interested in Digital Marketing, such as Social Media Manager, Content Creator, or SEO Specialist, who are in high demand in the current labor market, especially those who prefer challenges and learning new tools.\n<\/li>\n<li><strong>Students and those who want to change careers:<br \/><\/strong>It is suitable for those who are studying marketing or who want to change their line of work to technology and digital. Digital marketing has a variety of roles to learn and start with, even without foundation.\n<\/li>\n<li><strong>Organizations that want to adapt to the digital age:<br \/><\/strong>It is suitable for companies or organizations that want to change their strategies from offline marketing to online marketing to increase their productivity and competitiveness in the market.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Digital Marketing and how important it is to online businesses? Technology and the Internet play [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,150,202,199,163,151,155,162,159,161],"tags":[],"class_list":["post-11987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-digital-marketing-en","category-email-marketing-en","category-make-online-advertising","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-seo-en","category-seo-tips-en","category-social-media-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11987"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/7002"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}