{"id":11942,"date":"2025-05-05T13:04:33","date_gmt":"2025-05-05T06:04:33","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/customer-experience-issues\/"},"modified":"2025-05-05T13:41:39","modified_gmt":"2025-05-05T06:41:39","slug":"customer-experience-issues","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/customer-experience-issues\/","title":{"rendered":"Customer Experience Issues: Why Your Sales Are Plummeting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11942\" class=\"elementor elementor-11942 elementor-11934\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de32e55 e-flex e-con-boxed e-con e-parent\" data-id=\"de32e55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0f38f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"dc0f38f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__dc0f38f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__dc0f38f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__dc0f38f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dcb2c elementor-widget elementor-widget-text-editor\" data-id=\"22dcb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever wondered why some customers disappear despite your products remaining as good as ever? The truth is, &#8220;Customer Experience&#8221; might be the blind spot businesses overlook, even though it&#8217;s the primary reason customers silently walk away. Most customers are ready to stop using your services immediately after encountering just a few Customer Experience issues or poor experiences.<\/p><p>At <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>Cipher<\/strong><\/a>, we invite you to look deeper into your customer journey to understand how small, neglected feelings can translate to massive sales losses. This article will open new perspectives about Customer Experience, along with actionable CX development approaches, <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Social Media Marketing services<\/strong><\/a>, and tailored solutions designed specifically for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-969cf4d e-flex e-con-boxed e-con e-parent\" data-id=\"969cf4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5cf7d elementor-widget elementor-widget-heading\" data-id=\"5a5cf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Customer Experience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9044b7c elementor-widget elementor-widget-image\" data-id=\"9044b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4-1024x611.webp\" class=\"attachment-large size-large wp-image-11949\" alt=\"Customer Experience Issues - What is Customer Experience?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-4.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1e52e elementor-widget elementor-widget-text-editor\" data-id=\"bb1e52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience refers to customers&#8217; feelings and perceptions of your brand across all <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/7-touchpoint\/\"><strong>touchpoints<\/strong><\/a>, from pre-purchase through usage to post-service interactions. Experience encompasses every dimension of interaction with your brand, directly affecting repeat purchase decisions and customer loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5540dca elementor-widget elementor-widget-heading\" data-id=\"5540dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference Between Customer Experience (CX) and Customer Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac50528 elementor-widget elementor-widget-text-editor\" data-id=\"ac50528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer Support involves helping customers when problems arise or when they have questions, but Customer Experience is far more comprehensive. CX means the overall experience customers receive from all interactions with your brand across all channels, stages, and feelings\u2014from first brand awareness through post-sales service.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ded33d elementor-widget elementor-widget-image\" data-id=\"9ded33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-social-media-marketing-adapting-strategies-for-platforms\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11789\" alt=\"e-book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/e-book-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dc6cd elementor-widget elementor-widget-heading\" data-id=\"92dc6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Experience Issues That Drive Customers Away<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2292b1 elementor-widget elementor-widget-text-editor\" data-id=\"b2292b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer Experience issues are the main reason businesses unknowingly lose customers. Key aspects that businesses often overlook include:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaac0b elementor-widget elementor-widget-heading\" data-id=\"7eaac0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Not Understanding Customer Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5f360 elementor-widget elementor-widget-text-editor\" data-id=\"cb5f360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen businesses don&#8217;t deeply understand what customers truly want, severe Customer Experience issues arise. Offering products or services that don&#8217;t meet needs makes customers feel neglected, which is a primary reason they turn to brands that understand them better. Customer Feedback is the key to fixing this blind spot, yet many businesses lack effective systems for listening to customer voices.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04e38a elementor-widget elementor-widget-heading\" data-id=\"e04e38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Unsmooth Touchpoints<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ad763 elementor-widget elementor-widget-text-editor\" data-id=\"33ad763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What elements make up Customer Experience regarding touchpoints? When contact points between customers and brands aren&#8217;t smooth, they become Customer Experience issues that negatively impact business, such as:<\/p><ul><li><strong>Slow-loading websites<\/strong>: Difficult-to-use websites cause most customers to leave if loading takes longer than 3 seconds, immediately resulting in lost sales opportunities<\/li><li><strong>Limited contact channels<\/strong>: In an era where customers demand convenience, having insufficient contact options deteriorates the Customer Experience<\/li><li><strong>Complicated purchase processes<\/strong>: Complex ordering or payment procedures make customers change their minds instantly<\/li><li><strong>No post-sale follow-up<\/strong>: Failing to track satisfaction after purchase misses opportunities to address Customer Experience issues early<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1700a98 elementor-widget elementor-widget-heading\" data-id=\"1700a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Inconsistent Communication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1241f elementor-widget elementor-widget-text-editor\" data-id=\"df1241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInconsistent communication across different channels creates significant Customer Experience issues. When customers receive conflicting information between the website, sales staff, or customer service department, brand confidence rapidly declines. Good Customer Experience requires clear, straightforward, and consistent communication across all channels, regardless of how customers make contact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8905968 elementor-widget elementor-widget-heading\" data-id=\"8905968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Ineffective Customer Support<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f78f6 elementor-widget elementor-widget-text-editor\" data-id=\"e2f78f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another common Customer Experience issue is inefficient customer support, resulting in customer dissatisfaction and discouraging repeat purchases:<\/p><ul><li><strong>Slow or no response<\/strong>: Most customers expect immediate answers when they have questions or problems. Waiting too long creates negative feelings toward the brand<\/li><li><strong>Not listening to feedback<\/strong>: Customer Feedback indicates what needs improvement, but many businesses overlook or don&#8217;t seriously implement it<\/li><li><strong>No efficient management system<\/strong>: Lacking systematic processes to handle and resolve complaints allows Customer Experience issues to grow uncontrollably<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b753ea elementor-widget elementor-widget-heading\" data-id=\"3b753ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Customer Experience Management?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bf9ab elementor-widget elementor-widget-text-editor\" data-id=\"80bf9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer Experience Management is a systematic process for managing customer experiences to create lasting impressions and long-term loyalty. Its purpose is to deliver experiences that exceed expectations at every touchpoint. Customer Experience Management includes collecting CX data, analysis, and continuous improvement using popular tools like CRM or CX Platforms to track and analyze customer behavior for targeted development.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02c2a3 elementor-widget elementor-widget-heading\" data-id=\"a02c2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of Good and Bad Customer Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-562588e e-flex e-con-boxed e-con e-parent\" data-id=\"562588e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11c621c elementor-widget elementor-widget-text-editor\" data-id=\"11c621c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding successful and failed <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/5-examples-of-customer-experience\/\"><strong>Customer Experience examples<\/strong><\/a> helps businesses learn and develop. CX is what creates differentiation in highly competitive markets. Let&#8217;s look at examples to learn from:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defc6b3 elementor-widget elementor-widget-heading\" data-id=\"defc6b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of CX That Drive Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c63cec1 elementor-widget elementor-widget-text-editor\" data-id=\"c63cec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What aspects of Customer Experience create sustainable sales? We can see from successful brands like:<\/p><ul><li><b>Apple<\/b>: Creates a unique Customer Experience from product design and store layout to specialized staff, making customers feel special in every interaction<\/li><li><b>Zappos<\/b>: Emphasizes Customer Experience with policies like free shipping and returns within 365 days, plus customer service that exceeds expectations, building long-term loyalty<\/li><\/ul><p>Creating outstanding Customer Experience requires knowing customers deeply, delivering beyond expectations, and maintaining an efficient feedback loop for continuous development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3a2a2 elementor-widget elementor-widget-heading\" data-id=\"0e3a2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of CX That Lose Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2408a elementor-widget elementor-widget-text-editor\" data-id=\"9d2408a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience issues severely impact businesses, as seen in United Airlines&#8217; major crisis when video footage of a passenger being dragged off a plane spread across social media. This event not only caused stock drops and massive revenue losses but also destroyed long-term customer confidence.<\/p><p>Another example is a major department store that lost over 30% of customers in just one year due to Customer Experience issues stemming from online system changes made without considering users. Complex websites, difficult product searches, and complicated payment processes drove customers to competitors offering better Customer Experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937bea0 elementor-widget elementor-widget-heading\" data-id=\"937bea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Address Customer Experience Issues Effectively<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ff1b3 elementor-widget elementor-widget-text-editor\" data-id=\"97ff1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen businesses recognize problems, they can implement appropriate solutions. Methods for resolving Customer Experience issues include:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdaf48 elementor-widget elementor-widget-image\" data-id=\"ccdaf48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6-1024x611.webp\" class=\"attachment-large size-large wp-image-11951\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/05\/\u0e1b\u0e31\u0e0d\u0e2b\u0e32-Customer-Experience-6.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d6fa8 elementor-widget elementor-widget-heading\" data-id=\"42d6fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Start by Listening to Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b52dc elementor-widget elementor-widget-text-editor\" data-id=\"37b52dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Addressing Customer Experience issues must begin with seriously listening to customers. Customer Feedback is the most valuable resource for developing CX, which should evolve from customers&#8217; perspectives, not just business viewpoints.<\/p><p>Businesses should create diverse feedback channels, including surveys, customer interviews, online behavior tracking, and social media message analysis to comprehensively understand Customer Experience issues. Importantly, this data must be analyzed and implemented in tangible improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702cda0 elementor-widget elementor-widget-heading\" data-id=\"702cda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Redesign the Customer Journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808a598 elementor-widget elementor-widget-text-editor\" data-id=\"808a598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fixing Customer Experience issues requires looking at the entire Customer Journey. Customer Experience is the path customers travel with your brand, from awareness and purchase decisions through usage to referrals.<\/p><p>Businesses should analyze and design <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-customer-journey\/\"><strong>Customer Journey Maps<\/strong><\/a> to identify all touchpoints, especially customer pain points, then improve each to make the Customer Experience smooth and coherent. This approach addresses Customer Experience issues precisely and efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5848775 elementor-widget elementor-widget-heading\" data-id=\"5848775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elevate Customer Experience Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3f674 elementor-widget elementor-widget-text-editor\" data-id=\"7b3f674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience Marketing focuses on creating impressive experiences at every touchpoint to increase long-term satisfaction and loyalty. This method helps sustainably resolve Customer Experience issues.<\/p><p>Effective Customer Experience Marketing starts with deep customer understanding, using insights to create targeted content and communication, and implementing technologies to create experiences that exceed expectations, such as using AI to analyze customer behavior and present relevant offers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4732e8c elementor-widget elementor-widget-heading\" data-id=\"4732e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Experience Services from Team Cipher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1486a1 elementor-widget elementor-widget-text-editor\" data-id=\"f1486a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Team Cipher specializes in solving Customer Experience issues and providing <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-management\/\"><strong>Social Media Management services<\/strong><\/a>. With over 10 years of experience developing Customer Experience Management for leading organizations, our services cover everything from analyzing what your customers truly need, designing appropriate Customer Journeys, to implementing efficient Customer Experience Management systems.<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Our expert team is ready to analyze and improve your business&#8217;s Customer Experience, with modern tools for tracking and measuring, ensuring that every investment in CX development translates to valuable returns for your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee928ac elementor-widget elementor-widget-heading\" data-id=\"ee928ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Our Digital Customer Experience Strategy Creates Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b7c58 elementor-widget elementor-widget-text-editor\" data-id=\"d9b7c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Cipher, we understand that creating Customer Experience excellence requires a comprehensive strategy. Our approach combines:<\/p><ul><li><strong>In-depth customer research<\/strong>: We identify both explicit and implicit needs that drive satisfaction<\/li><li><strong>Touchpoint optimization<\/strong>: We analyze and enhance every interaction point to eliminate CX issues<\/li><li><strong>Technology integration<\/strong>: Our solutions leverage the latest tools to deliver engaging Customer Experience at scale<\/li><li><strong>Measurement frameworks<\/strong>: We implement systems to track Customer Experience success metrics tied to business outcomes<\/li><\/ul><p>By focusing on these elements, we help businesses overcome common Customer Service challenges while building a foundation for sustainable growth. Our clients consistently report significant improvements in customer retention, satisfaction scores, and revenue growth after implementing our recommendations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef9e77 elementor-widget elementor-widget-heading\" data-id=\"8ef9e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af5b27 elementor-widget elementor-widget-text-editor\" data-id=\"6af5b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience issues are the main reason businesses lose customers, but they simultaneously present opportunities for development and differentiation. Understanding that Customer Experience is a crucial factor in customers&#8217; repeat purchase decisions helps businesses recognize its importance and invest seriously in development.<\/p><p>Whatever Customer Experience issues your business faces, solutions must begin with a deep understanding of customers. Contact Team Cipher today for consultation, <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Social Media Marketing services<\/strong><\/a>, and approaches to develop your business&#8217;s Customer Experience to stand out from competitors and sustainably maintain customer growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e014d elementor-widget elementor-widget-image\" data-id=\"65e014d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-11806\" alt=\"service-social-media-marketing\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/04\/service-social-media-marketing-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-892edcd e-flex e-con-boxed e-con e-parent\" data-id=\"892edcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2091df8 elementor-widget elementor-widget-heading\" data-id=\"2091df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQ) About Customer Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca2758 elementor-widget elementor-widget-heading\" data-id=\"6ca2758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the main causes of Customer Experience issues that make businesses lose customers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1823c elementor-widget elementor-widget-text-editor\" data-id=\"af1823c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe main causes of Customer Experience issues that lead to customer loss include not understanding customers&#8217; true needs, unsmooth touchpoints, inconsistent communication, and inefficient Customer Support systems, especially slow responses and failure to seriously implement feedback. Customer Service challenges often arise from insufficient training and lack of empowerment given to frontline staff.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902710a elementor-widget elementor-widget-heading\" data-id=\"902710a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Customer Experience Management differ from Customer Service?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb0a elementor-widget elementor-widget-text-editor\" data-id=\"6cacb0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer Experience Management involves systematically managing the entire customer experience across all touchpoints, while Customer Service focuses on providing service and solving problems when customers need help. CEM covers pre-purchase, during service use, through post-sales, aiming to create impressions and long-term loyalty. Customer Experience Management articles often emphasize this distinction as crucial for business leaders to understand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b294249 elementor-widget elementor-widget-heading\" data-id=\"b294249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can the success of Customer Experience improvements be measured?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358a9bd elementor-widget elementor-widget-text-editor\" data-id=\"358a9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience improvement success can be measured by several indicators, including:<\/p><ul><li>Net Promoter Score (NPS) indicating willingness to recommend the brand<\/li><li>Customer Satisfaction Score (CSAT) measuring overall satisfaction<\/li><li>Customer Effort Score (CES) measuring ease of service use, repurchase rates, and customer retention<\/li><li>Retention Rate, as well as qualitative data from Customer Feedback<\/li><\/ul><p>Businesses focused on increasing <a href=\"https:\/\/www.zendesk.com\/th\/blog\/why-companies-should-invest-in-the-customer-experience\/#\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Customer Experience<\/strong><\/a> quality should monitor these metrics regularly as part of their overall Customer Experience strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb5417 elementor-widget elementor-widget-heading\" data-id=\"7bb5417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where should you start when developing Customer Experience?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de3db9 elementor-widget elementor-widget-text-editor\" data-id=\"0de3db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Experience development should begin with:<\/p><ul><li>Deeply understanding customers through collecting Customer Feedback and analyzing behavior<\/li><li>Creating Customer Journey Maps to identify all touchpoints and discover pain points that need addressing<\/li><li>Systematically improving problematic areas<\/li><li>Measuring results and continuously improving<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Have you ever wondered why some customers disappear despite your products remaining as good as ever? The [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[154,147,192,204,205,150,160,163,171,155,151,157,161,148,149,153],"tags":[],"class_list":["post-11942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-marketing-en","category-business-en","category-buyers-journey-en","category-consumer-behavior","category-customer-experience-en","category-digital-marketing-en","category-e-commerce-en","category-marketing-en","category-marketplace-en","category-online-marketing-en-2","category-online-marketing-en","category-online-sales","category-social-media-marketing-en","category-strategy-en","category-trends-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11942"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/11947"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}