{"id":11931,"date":"2024-12-02T11:01:55","date_gmt":"2024-12-02T04:01:55","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/swot-analysis\/"},"modified":"2025-07-24T16:55:15","modified_gmt":"2025-07-24T09:55:15","slug":"swot-analysis","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/swot-analysis\/","title":{"rendered":"What is SWOT Analysis? An effective business analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11931\" class=\"elementor elementor-11931 elementor-7017\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137e82f e-flex e-con-boxed e-con e-parent\" data-id=\"137e82f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5b8e2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"fc5b8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fc5b8e2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fc5b8e2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__fc5b8e2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8559c03 elementor-widget elementor-widget-heading\" data-id=\"8559c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is SWOT Analysis? How is it useful for businesses? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f02c59 elementor-widget elementor-widget-text-editor\" data-id=\"5f02c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is SWOT Analysis? <\/strong>This is a question that many businesses wonder when starting to analyze internal and external factors. By assessing the strengths, weaknesses, opportunities and obstacles that affect the <a href=\"https:\/\/www.cipher.co.th\/en\/crm-email-campaign\/\"><strong>business <\/strong><\/a>To develop marketing strategies and campaigns Whether it is sending Email Marketing with CRM or doing Email Marketing, you can use this concept to develop a successful <a href=\"http:\/\/www.cipher.co.th\/services\/email-marketing\/\"><strong>marketing <\/strong><\/a>strategy.<\/p>\n<p>So in this article, we will talk about <strong>what SWOT<\/strong> is? And the benefits that help businesses create marketing campaigns That will help increase your business competitiveness to be on par with competitors!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ce6427 e-flex e-con-boxed e-con e-parent\" data-id=\"8ce6427\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a87c1 elementor-widget elementor-widget-heading\" data-id=\"71a87c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is SWOT Analysis?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca68ded elementor-widget elementor-widget-image\" data-id=\"ca68ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-qxwcqvsc9ti7j5ao0b9l43znw3wzh3t0e2xa7gjfq0.webp\" title=\"fb-3\" alt=\"SWOT Analysis \u0e04\u0e37\u0e2d\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc10fe4 elementor-widget elementor-widget-text-editor\" data-id=\"dc10fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/SWOT-analysis-strengths-weaknesses-opportunities-and-threats-analysis\" target=\"_blank\" rel=\"nofollow noopener\"><strong>SWOT <\/strong><\/a>Analysis is a tool used to analyze the internal and external situations of a business by dividing into four key areas: strengths, weaknesses, opportunities and obstacles. SWOT Analysis enables <strong>businesses <\/strong>or organizations to understand their strengths to gain market advantage, identify weaknesses that need to be improved and find solutions. In addition, it also helps to identify potential market opportunities and external obstacles, which effectively affect the decision <strong>making <\/strong>of various strategies.<\/p>\n<p>SWOT analysis is a useful tool for planning business strategies, whether it&#8217;s deciding on new product development, pricing, channel selection, or sales promotion. By using information from SWOT analysis, businesses can prioritize strategies that should be implemented and adapt strategies to market changes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb7de elementor-widget elementor-widget-heading\" data-id=\"5bcb7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does SWOT Analysis mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffc2d7 elementor-widget elementor-widget-text-editor\" data-id=\"3ffc2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT <\/strong>Analysis refers to tools used to analyze the situation or business environment to help plan and make strategic decisions by evaluating both internal and external factors that may affect the business in the future. SWOT analysis is what will help businesses or organizations to gain advantages and address potential risks or obstacles. The main components are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7c6e1 elementor-widget elementor-widget-image\" data-id=\"2a7c6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/fb-4.webp\" title=\"fb-4\" alt=\"\u0e2d\u0e07\u0e04\u0e4c\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e02\u0e2d\u0e07 SWOT Analysis\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc5059 elementor-widget elementor-widget-heading\" data-id=\"4bc5059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S - Strength, Strength.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ca475 elementor-widget elementor-widget-text-editor\" data-id=\"b1ca475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT <\/strong><strong>Analysis&#8217;s <\/strong>S refers to <strong>strength<\/strong>, an internal factor that gives businesses or organizations a competitive edge and enables market success. Strengths can be valuable resources, special skills, or difficult to emulate, such as high quality products, excellent customer service or a well-known brand. Identifying strengths enables businesses to adopt effective strategies to increase their competitiveness and attract customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2046c elementor-widget elementor-widget-heading\" data-id=\"9b2046c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">W-Weakness is a weakness.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2187401 elementor-widget elementor-widget-text-editor\" data-id=\"2187401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT&#8217;s <\/strong>W, <strong>Weakness<\/strong>, <strong>refers <\/strong>to <strong>weaknesses<\/strong>, which are internal factors that cause businesses or organizations to be limited or unable to compete effectively. The weaknesses can be caused by lack of certain skills or resources such as poor management. Lack of R&amp;D or lack of market capability. Identifying weaknesses in the organisation enables solutions and improvements to better compete in the market and mitigate the potential risks of these shortcomings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c63bda elementor-widget elementor-widget-heading\" data-id=\"6c63bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O - Opportunity Opportunity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0149ca9 elementor-widget elementor-widget-text-editor\" data-id=\"0149ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT&#8217;s <\/strong>O <strong>Opportunity <\/strong><strong>means <\/strong><strong>opportunities<\/strong>, or external factors that can contribute to business growth or benefits, such as changes in market trends or technology development that can benefit businesses. These opportunities can be attributed to changes in consumer behaviour or changes in the business-friendly economy. And good opportunities will help businesses expand their customer base and increase revenue.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d498277 elementor-widget elementor-widget-heading\" data-id=\"d498277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T-Threat the Obstacle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb9393 elementor-widget elementor-widget-text-editor\" data-id=\"4eb9393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT&#8217;s <\/strong>T is <strong>Threat<\/strong>, <strong>which <\/strong>is an <strong>external <\/strong>factor that may harm or affect business growth and success. These obstacles can come from changes in the economy, heightened competition, changes in law or changes in consumer behavior that businesses may not be predictable, perceived obstacles. It allows businesses to prepare and adapt to situations to avoid potential risks or impacts and to find ways to cope with them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b93d1 elementor-widget elementor-widget-heading\" data-id=\"15b93d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How SWOT benefits the organization? Any?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3253c08 elementor-widget elementor-widget-image\" data-id=\"3253c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-1-qxwd6v1kgfdowi32p7x9i2trfx5mbv8ql66fwsuhy0.webp\" title=\"fb-5\" alt=\"fb-5\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39df57 elementor-widget elementor-widget-text-editor\" data-id=\"e39df57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SWOT Analysis is a tool that has many benefits for an organization that enables businesses or organizations to effectively plan and make decisions. Key benefits can be summarized as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cbae4 elementor-widget elementor-widget-heading\" data-id=\"d7cbae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">be helpful in identifying strengths and weaknesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dea3e3 elementor-widget elementor-widget-text-editor\" data-id=\"2dea3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SWOT enables organizations to assess and <strong>identify<\/strong> their strengths, such as resources with special skills or competitiveness, as well as search for potential weaknesses, such as resource shortages, mismanagement, or system flaws, <strong>enabling <\/strong>business development and improvement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ce927 elementor-widget elementor-widget-heading\" data-id=\"c5ce927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">open up opportunities for development and growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aea11c elementor-widget elementor-widget-text-editor\" data-id=\"0aea11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Opportunities<\/strong> from the external environment allow organizations to see market trends or new growth channels, such as technology changes or customer expansion. Identifying these opportunities allows organizations to plan strategies to take advantage of opportunities.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82f5a0 elementor-widget elementor-widget-heading\" data-id=\"c82f5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Managing Risk and Meeting Obstacles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7c909 elementor-widget elementor-widget-text-editor\" data-id=\"8a7c909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Threats enable <strong>organizations <\/strong>to recognize and prepare for external challenges or risks, such as intense competition, regulatory changes, or changes in consumer behaviour. Recognition of obstacles helps organizations find ways to adapt and mitigate their impact.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e298a elementor-widget elementor-widget-heading\" data-id=\"17e298a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">an effective strategic decision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8160e elementor-widget elementor-widget-text-editor\" data-id=\"ec8160e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SWOT enables organizations to make effective decisions by analyzing data from both internal and external organizations, enabling businesses to determine the most appropriate strategies in terms of product development, pricing, sales channels, and operational improvements to improve efficiency.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5910c1 elementor-widget elementor-widget-heading\" data-id=\"f5910c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">communication and participation from the team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ee497 elementor-widget elementor-widget-text-editor\" data-id=\"47ee497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SWOT enables good communication within the organisation by collaborating with teams to analyze strengths, weaknesses, opportunities and obstacles, enabling them to understand and participate in strategic planning, enabling consistent operations and efficient operation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4d00a elementor-widget elementor-widget-image\" data-id=\"fd4d00a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-key-elements-marketing-framework\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8661\" alt=\"{&quot;type&quot;:&quot;elementor&quot;,&quot;siteurl&quot;:&quot;https:\/\/www.cipher.co.th\/wp-json\/&quot;,&quot;elements&quot;:[{&quot;id&quot;:&quot;f53b9ef&quot;,&quot;elType&quot;:&quot;widget&quot;,&quot;isInner&quot;:false,&quot;isLocked&quot;:false,&quot;settings&quot;:{&quot;image&quot;:{&quot;url&quot;:&quot;https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-2.png&quot;,&quot;id&quot;:8654,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;image_size&quot;:&quot;large&quot;,&quot;image_custom_dimension&quot;:{&quot;width&quot;:&quot;&quot;,&quot;height&quot;:&quot;&quot;},&quot;caption_source&quot;:&quot;none&quot;,&quot;caption&quot;:&quot;&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;open_lightbox&quot;:&quot;default&quot;,&quot;align&quot;:&quot;&quot;,&quot;align_tablet&quot;:&quot;&quot;,&quot;align_mobile&quot;:&quot;&quot;,&quot;width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;object-fit&quot;:&quot;&quot;,&quot;object-fit_tablet&quot;:&quot;&quot;,&quot;object-fit_mobile&quot;:&quot;&quot;,&quot;object-position&quot;:&quot;center center&quot;,&quot;object-position_tablet&quot;:&quot;&quot;,&quot;object-position_mobile&quot;:&quot;&quot;,&quot;opacity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;css_filters_css_filter&quot;:&quot;&quot;,&quot;css_filters_blur&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;css_filters_brightness&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;css_filters_contrast&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;css_filters_saturate&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;css_filters_hue&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;opacity_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;css_filters_hover_css_filter&quot;:&quot;&quot;,&quot;css_filters_hover_blur&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;css_filters_hover_brightness&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;css_filters_hover_contrast&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;css_filters_hover_saturate&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;css_filters_hover_hue&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;background_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hover_animation&quot;:&quot;shrink&quot;,&quot;image_border_border&quot;:&quot;&quot;,&quot;image_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_color&quot;:&quot;&quot;,&quot;image_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_box_shadow_box_shadow_type&quot;:&quot;&quot;,&quot;image_box_shadow_box_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;caption_align&quot;:&quot;&quot;,&quot;caption_align_tablet&quot;:&quot;&quot;,&quot;caption_align_mobile&quot;:&quot;&quot;,&quot;text_color&quot;:&quot;&quot;,&quot;caption_background_color&quot;:&quot;&quot;,&quot;caption_typography_typography&quot;:&quot;&quot;,&quot;caption_typography_font_family&quot;:&quot;&quot;,&quot;caption_typography_font_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_font_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_font_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_font_weight&quot;:&quot;&quot;,&quot;caption_typography_text_transform&quot;:&quot;&quot;,&quot;caption_typography_font_style&quot;:&quot;&quot;,&quot;caption_typography_text_decoration&quot;:&quot;&quot;,&quot;caption_typography_line_height&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_line_height_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_line_height_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_letter_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_letter_spacing_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_letter_spacing_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_word_spacing&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_word_spacing_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_word_spacing_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_text_shadow_text_shadow_type&quot;:&quot;&quot;,&quot;caption_text_shadow_text_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;color&quot;:&quot;rgba(0,0,0,0.3)&quot;},&quot;caption_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_title&quot;:&quot;&quot;,&quot;_margin&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_margin_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_margin_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_element_width&quot;:&quot;&quot;,&quot;_element_width_tablet&quot;:&quot;&quot;,&quot;_element_width_mobile&quot;:&quot;&quot;,&quot;_element_custom_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_grid_column&quot;:&quot;&quot;,&quot;_grid_column_tablet&quot;:&quot;&quot;,&quot;_grid_column_mobile&quot;:&quot;&quot;,&quot;_grid_column_custom&quot;:&quot;&quot;,&quot;_grid_column_custom_tablet&quot;:&quot;&quot;,&quot;_grid_column_custom_mobile&quot;:&quot;&quot;,&quot;_grid_row&quot;:&quot;&quot;,&quot;_grid_row_tablet&quot;:&quot;&quot;,&quot;_grid_row_mobile&quot;:&quot;&quot;,&quot;_grid_row_custom&quot;:&quot;&quot;,&quot;_grid_row_custom_tablet&quot;:&quot;&quot;,&quot;_grid_row_custom_mobile&quot;:&quot;&quot;,&quot;_flex_align_self&quot;:&quot;&quot;,&quot;_flex_align_self_tablet&quot;:&quot;&quot;,&quot;_flex_align_self_mobile&quot;:&quot;&quot;,&quot;_flex_order&quot;:&quot;&quot;,&quot;_flex_order_tablet&quot;:&quot;&quot;,&quot;_flex_order_mobile&quot;:&quot;&quot;,&quot;_flex_order_custom&quot;:&quot;&quot;,&quot;_flex_order_custom_tablet&quot;:&quot;&quot;,&quot;_flex_order_custom_mobile&quot;:&quot;&quot;,&quot;_flex_size&quot;:&quot;&quot;,&quot;_flex_size_tablet&quot;:&quot;&quot;,&quot;_flex_size_mobile&quot;:&quot;&quot;,&quot;_flex_grow&quot;:1,&quot;_flex_grow_tablet&quot;:&quot;&quot;,&quot;_flex_grow_mobile&quot;:&quot;&quot;,&quot;_flex_shrink&quot;:1,&quot;_flex_shrink_tablet&quot;:&quot;&quot;,&quot;_flex_shrink_mobile&quot;:&quot;&quot;,&quot;_element_vertical_align&quot;:&quot;&quot;,&quot;_element_vertical_align_tablet&quot;:&quot;&quot;,&quot;_element_vertical_align_mobile&quot;:&quot;&quot;,&quot;_position&quot;:&quot;&quot;,&quot;_offset_orientation_h&quot;:&quot;start&quot;,&quot;_offset_x&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_x_end_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_orientation_v&quot;:&quot;start&quot;,&quot;_offset_y&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_y_end_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_end_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_z_index&quot;:&quot;&quot;,&quot;_z_index_tablet&quot;:&quot;&quot;,&quot;_z_index_mobile&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;_css_classes&quot;:&quot;&quot;,&quot;e_display_conditions&quot;:&quot;&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_effect&quot;:&quot;&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_opacity_effect&quot;:&quot;&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;&quot;,&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_rotateZ_effect&quot;:&quot;&quot;,&quot;motion_fx_rotateZ_direction&quot;:&quot;&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_scale_effect&quot;:&quot;&quot;,&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_transform_origin_x&quot;:&quot;center&quot;,&quot;motion_fx_transform_origin_y&quot;:&quot;center&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_range&quot;:&quot;&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_tilt_effect&quot;:&quot;&quot;,&quot;motion_fx_tilt_direction&quot;:&quot;&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;handle_motion_fx_asset_loading&quot;:&quot;&quot;,&quot;sticky&quot;:&quot;&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_offset_tablet&quot;:&quot;&quot;,&quot;sticky_offset_mobile&quot;:&quot;&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_effects_offset_tablet&quot;:&quot;&quot;,&quot;sticky_effects_offset_mobile&quot;:&quot;&quot;,&quot;sticky_anchor_link_offset&quot;:0,&quot;sticky_anchor_link_offset_tablet&quot;:&quot;&quot;,&quot;sticky_anchor_link_offset_mobile&quot;:&quot;&quot;,&quot;sticky_parent&quot;:&quot;&quot;,&quot;_animation&quot;:&quot;&quot;,&quot;_animation_tablet&quot;:&quot;&quot;,&quot;_animation_mobile&quot;:&quot;&quot;,&quot;animation_duration&quot;:&quot;&quot;,&quot;_animation_delay&quot;:&quot;&quot;,&quot;_transform_rotate_popover&quot;:&quot;&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotate_3d&quot;:&quot;&quot;,&quot;_transform_rotateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translate_popover&quot;:&quot;&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_popover&quot;:&quot;&quot;,&quot;_transform_keep_proportions&quot;:&quot;yes&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skew_popover&quot;:&quot;&quot;,&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_flipX_effect&quot;:&quot;&quot;,&quot;_transform_flipY_effect&quot;:&quot;&quot;,&quot;_transform_rotate_popover_hover&quot;:&quot;&quot;,&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotate_3d_hover&quot;:&quot;&quot;,&quot;_transform_rotateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translate_popover_hover&quot;:&quot;&quot;,&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_popover_hover&quot;:&quot;&quot;,&quot;_transform_keep_proportions_hover&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skew_popover_hover&quot;:&quot;&quot;,&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_flipX_effect_hover&quot;:&quot;&quot;,&quot;_transform_flipY_effect_hover&quot;:&quot;&quot;,&quot;_transform_transition_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_transform_x_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_mobile&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_mobile&quot;:&quot;&quot;,&quot;_background_background&quot;:&quot;&quot;,&quot;_background_color&quot;:&quot;&quot;,&quot;_background_color_stop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_color_stop_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_color_stop_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_color_b&quot;:&quot;#f2295b&quot;,&quot;_background_color_b_stop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_background_color_b_stop_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_color_b_stop_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_gradient_type&quot;:&quot;linear&quot;,&quot;_background_gradient_angle&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;_background_gradient_angle_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_gradient_angle_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_gradient_position&quot;:&quot;center center&quot;,&quot;_background_gradient_position_tablet&quot;:&quot;center center&quot;,&quot;_background_gradient_position_mobile&quot;:&quot;center center&quot;,&quot;_background_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_position&quot;:&quot;&quot;,&quot;_background_position_tablet&quot;:&quot;&quot;,&quot;_background_position_mobile&quot;:&quot;&quot;,&quot;_background_xpos&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_xpos_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_xpos_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_ypos&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_ypos_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_ypos_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_attachment&quot;:&quot;&quot;,&quot;_background_repeat&quot;:&quot;&quot;,&quot;_background_repeat_tablet&quot;:&quot;&quot;,&quot;_background_repeat_mobile&quot;:&quot;&quot;,&quot;_background_size&quot;:&quot;&quot;,&quot;_background_size_tablet&quot;:&quot;&quot;,&quot;_background_size_mobile&quot;:&quot;&quot;,&quot;_background_bg_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_background_bg_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_bg_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_video_link&quot;:&quot;&quot;,&quot;_background_video_start&quot;:&quot;&quot;,&quot;_background_video_end&quot;:&quot;&quot;,&quot;_background_play_once&quot;:&quot;&quot;,&quot;_background_play_on_mobile&quot;:&quot;&quot;,&quot;_background_privacy_mode&quot;:&quot;&quot;,&quot;_background_video_fallback&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_slideshow_gallery&quot;:[],&quot;_background_slideshow_loop&quot;:&quot;yes&quot;,&quot;_background_slideshow_slide_duration&quot;:5000,&quot;_background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;_background_slideshow_transition_duration&quot;:500,&quot;_background_slideshow_background_size&quot;:&quot;&quot;,&quot;_background_slideshow_background_size_tablet&quot;:&quot;&quot;,&quot;_background_slideshow_background_size_mobile&quot;:&quot;&quot;,&quot;_background_slideshow_background_position&quot;:&quot;&quot;,&quot;_background_slideshow_background_position_tablet&quot;:&quot;&quot;,&quot;_background_slideshow_background_position_mobile&quot;:&quot;&quot;,&quot;_background_slideshow_lazyload&quot;:&quot;&quot;,&quot;_background_slideshow_ken_burns&quot;:&quot;&quot;,&quot;_background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;_background_hover_background&quot;:&quot;&quot;,&quot;_background_hover_color&quot;:&quot;&quot;,&quot;_background_hover_color_stop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_color_stop_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_color_stop_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_color_b&quot;:&quot;#f2295b&quot;,&quot;_background_hover_color_b_stop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_background_hover_color_b_stop_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_color_b_stop_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_gradient_type&quot;:&quot;linear&quot;,&quot;_background_hover_gradient_angle&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;_background_hover_gradient_angle_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_gradient_angle_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_gradient_position&quot;:&quot;center center&quot;,&quot;_background_hover_gradient_position_tablet&quot;:&quot;center center&quot;,&quot;_background_hover_gradient_position_mobile&quot;:&quot;center center&quot;,&quot;_background_hover_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_hover_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_hover_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_hover_position&quot;:&quot;&quot;,&quot;_background_hover_position_tablet&quot;:&quot;&quot;,&quot;_background_hover_position_mobile&quot;:&quot;&quot;,&quot;_background_hover_xpos&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_xpos_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_xpos_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_ypos&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_ypos_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_ypos_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_background_hover_attachment&quot;:&quot;&quot;,&quot;_background_hover_repeat&quot;:&quot;&quot;,&quot;_background_hover_repeat_tablet&quot;:&quot;&quot;,&quot;_background_hover_repeat_mobile&quot;:&quot;&quot;,&quot;_background_hover_size&quot;:&quot;&quot;,&quot;_background_hover_size_tablet&quot;:&quot;&quot;,&quot;_background_hover_size_mobile&quot;:&quot;&quot;,&quot;_background_hover_bg_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_background_hover_bg_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_bg_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_background_hover_video_link&quot;:&quot;&quot;,&quot;_background_hover_video_start&quot;:&quot;&quot;,&quot;_background_hover_video_end&quot;:&quot;&quot;,&quot;_background_hover_play_once&quot;:&quot;&quot;,&quot;_background_hover_play_on_mobile&quot;:&quot;&quot;,&quot;_background_hover_privacy_mode&quot;:&quot;&quot;,&quot;_background_hover_video_fallback&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_background_hover_slideshow_gallery&quot;:[],&quot;_background_hover_slideshow_loop&quot;:&quot;yes&quot;,&quot;_background_hover_slideshow_slide_duration&quot;:5000,&quot;_background_hover_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;_background_hover_slideshow_transition_duration&quot;:500,&quot;_background_hover_slideshow_background_size&quot;:&quot;&quot;,&quot;_background_hover_slideshow_background_size_tablet&quot;:&quot;&quot;,&quot;_background_hover_slideshow_background_size_mobile&quot;:&quot;&quot;,&quot;_background_hover_slideshow_background_position&quot;:&quot;&quot;,&quot;_background_hover_slideshow_background_position_tablet&quot;:&quot;&quot;,&quot;_background_hover_slideshow_background_position_mobile&quot;:&quot;&quot;,&quot;_background_hover_slideshow_lazyload&quot;:&quot;&quot;,&quot;_background_hover_slideshow_ken_burns&quot;:&quot;&quot;,&quot;_background_hover_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;,&quot;_background_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_border_border&quot;:&quot;&quot;,&quot;_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_color&quot;:&quot;&quot;,&quot;_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_box_shadow_box_shadow_type&quot;:&quot;&quot;,&quot;_box_shadow_box_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_border&quot;:&quot;&quot;,&quot;_border_hover_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_color&quot;:&quot;&quot;,&quot;_border_radius_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_box_shadow_hover_box_shadow_type&quot;:&quot;&quot;,&quot;_box_shadow_hover_box_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_hover_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_switch&quot;:&quot;&quot;,&quot;_mask_shape&quot;:&quot;circle&quot;,&quot;_mask_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_mask_notice&quot;:&quot;&quot;,&quot;_mask_size&quot;:&quot;contain&quot;,&quot;_mask_size_tablet&quot;:&quot;&quot;,&quot;_mask_size_mobile&quot;:&quot;&quot;,&quot;_mask_size_scale&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_mask_size_scale_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_size_scale_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position&quot;:&quot;center center&quot;,&quot;_mask_position_tablet&quot;:&quot;&quot;,&quot;_mask_position_mobile&quot;:&quot;&quot;,&quot;_mask_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_repeat&quot;:&quot;no-repeat&quot;,&quot;_mask_repeat_tablet&quot;:&quot;&quot;,&quot;_mask_repeat_mobile&quot;:&quot;&quot;,&quot;hide_desktop&quot;:&quot;&quot;,&quot;hide_tablet&quot;:&quot;&quot;,&quot;hide_mobile&quot;:&quot;&quot;,&quot;_attributes&quot;:&quot;&quot;,&quot;custom_css&quot;:&quot;&quot;},&quot;defaultEditSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;},&quot;elements&quot;:[],&quot;widgetType&quot;:&quot;image&quot;,&quot;editSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;,&quot;panel&quot;:{&quot;activeTab&quot;:&quot;style&quot;,&quot;activeSection&quot;:&quot;section_style_image&quot;}}}]}\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6584253 elementor-widget elementor-widget-heading\" data-id=\"6584253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SWOT restrictions are available. Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0bfab elementor-widget elementor-widget-text-editor\" data-id=\"7e0bfab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although SWOT Analysis is a useful tool for analyzing business situations, there are some limitations that may make the use of this tool incomplete or unable to produce the best results in some cases as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e9c1d elementor-widget elementor-widget-text-editor\" data-id=\"f3e9c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Analysis may lack depth:<\/strong> SWOT may not be able to provide sufficient in-depth information to analyze complex situations, additional tools are required to complement the analysis.\n<\/li>\n<li><strong>Interpretation of non-biased data: <\/strong>Analysis may be affected by individual perspectives or team bias, which may make data assessment non-biased.<br \/>Not considering long-term effects: SWOT usually only views current and short-term situations without being able to anticipate or analyze long-term effects.\n<\/li>\n<li><strong>Unable to distinguish relationships between components: <\/strong>SWOT does not show a link between strengths, weaknesses, opportunities, and obstacles. It does not provide a complete overview. For example, certain weaknesses may hinder the use of strengths.\n<\/li>\n<li><strong>Not suitable for complex situations:<\/strong> In case of multiple factors or complex situations, SWOT may not be able to provide sufficient analysis, such as fast-changing markets, other analytical tools may be required along with precision.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dd925 elementor-widget elementor-widget-heading\" data-id=\"56dd925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the steps of SWOT Analysis? ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6d902 elementor-widget elementor-widget-text-editor\" data-id=\"8b6d902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nOnce known, SWOT Analysis is What? And there&#8217;s an important element. What will help businesses to more effectively plan their marketing strategies will lead to steps that will make it easier to plan for work as follows:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40957f7 e-flex e-con-boxed e-con e-parent\" data-id=\"40957f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3263de0 elementor-widget elementor-widget-heading\" data-id=\"3263de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Gather information, set up SWOT Analysis Team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a6096 elementor-widget elementor-widget-text-editor\" data-id=\"c1a6096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step in SWOT Analysis is to collect the data required for analysis and to set up a diverse and comprehensive analysis team that covers all departments of the organization, such as marketing teams, product teams, sales or management.<\/p>\n<p>Teams should have different skills and perspectives so that the analysis is diverse and round-robin. The data collected may be from interviews, surveys, or studies on competitors and <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-crm\/\"><strong>markets<\/strong><\/a>, as well as customer data from the CRM system to identify the four components of SWOT.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b460ef elementor-widget elementor-widget-heading\" data-id=\"8b460ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Determine the purpose and scope of the analysis.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de636 elementor-widget elementor-widget-text-editor\" data-id=\"f8de636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is to define <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-lead\/\" target=\"_blank\" rel=\"noopener\"><strong>SWOT <\/strong><\/a>Analytics <strong><a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-crm-benefits\/\" target=\"_blank\" rel=\"noopener\">objectives<\/a><\/strong>, such as creating leads, expanding markets, developing new products, or improving customer service. Setting clear objectives will help determine the direction and decision making of the organization by leveraging CRM or all data collected for analysis. To ensure that only key factors are highlighted and relevant to the core business objectives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d5603 elementor-widget elementor-widget-heading\" data-id=\"68d5603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Evaluate internal and external factors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636841e elementor-widget elementor-widget-text-editor\" data-id=\"636841e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this stage, the analyst team assess internal factors, corporate strengths and weaknesses and external factors, opportunities and obstacles from the market or competitor. By studying and analyzing collected data to understand the business overview, strengths can involve valuable resources such as technology or special skills, while weaknesses can be resource constraints or improper processes. At the same time, opportunities and obstacles will come from changes in the market or laws affecting business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a171975 elementor-widget elementor-widget-heading\" data-id=\"a171975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Prioritize factors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a9596 elementor-widget elementor-widget-text-editor\" data-id=\"73a9596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once strengths, weaknesses, opportunities, and obstacles are identified, the next step is to prioritize each factor so that strategic planning is clear and practical. Priorities allow for focus on the most important factors, such as addressing weaknesses that affect growth or using strengths to cope with emerging challenges.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47dc04 elementor-widget elementor-widget-heading\" data-id=\"f47dc04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Create a Plan and Implementation Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b56555 elementor-widget elementor-widget-text-editor\" data-id=\"2b56555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final step is to create a roadmap by using SWOT analysis results, establishing appropriate strategies to leverage strengths, address weaknesses, addressing potential challenges, and addressing potential business challenges. The roadmap should include details on how to implement, goals to achieve, implementation times, and metrics used to evaluate the success of the strategies presented.<\/p>\n<p>In <a href=\"https:\/\/www.cipher.co.th\/en\/services\/crm-training\/\" target=\"_blank\" rel=\"noopener\"><strong>addition<\/strong><\/a>, preparation for staff training should not be overlooked. For example, the CRM training will enable the application of the CRM system to be applied to SWOT analysis more completely and accurately.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f643fa5 elementor-widget elementor-widget-heading\" data-id=\"f643fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SWOT Analysis Example<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e381ea elementor-widget elementor-widget-text-editor\" data-id=\"8e381ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to better visualize SWOT analysis, we would like to give an example of SWOT analysis for Thai restaurants in Thailand to better understand how they work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf7fe4 elementor-widget elementor-widget-heading\" data-id=\"5bf7fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sample Business with SWOT Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed64887 elementor-widget elementor-widget-text-editor\" data-id=\"ed64887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Strengths (Strengths)<\/strong><\/p>\n<ul>\n<li><strong>Various Thai menus:<\/strong> The restaurant offers a variety of Thai menus with unique flavors, attracting both Thai and foreign customers.<\/li>\n<li><strong>High-quality raw materials: <\/strong>Using fresh and high-quality ingredients in cooking, the taste of fresh food is refreshing and is loved by customers.<\/li>\n<li><strong>Good location<\/strong>: The store is located in a crowded area, such as near tourist attractions or shopping centers, making it easy to reach customers.<\/li>\n<li><strong>Popularity in Thai food: <\/strong>Thai food is popular all over the world, especially among foreign tourists, giving the restaurant the opportunity to attract foreign customers.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6591c9a elementor-widget elementor-widget-text-editor\" data-id=\"6591c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Weaknesses (Weaknesses)<\/strong><\/p>\n<ul>\n<li><strong>Prices are quite high:<\/strong> Some Thai restaurants may have higher prices compared to regular restaurants, making it impossible to attract customers with low purchasing power.<\/li>\n<li><strong>Dependence on local customers: <\/strong>The store may rely on local customers who are familiar with the taste of Thai food and cannot expand their customer base significantly among tourists.<\/li>\n<li><strong>Lack of online delivery service:<\/strong> Failure to support online delivery can be an obstacle for customers who want to order food from home or those who are inconvenient to come to the store.<\/li>\n<li><strong>Stock and raw materials management: <\/strong>As restaurants require fresh raw materials, efficient inventory management can be challenging, especially during the time of a shortage of raw materials.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb7f72 elementor-widget elementor-widget-text-editor\" data-id=\"1fb7f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Opportunities<\/strong><\/p>\n<ul>\n<li><strong>Expansion into overseas markets:<\/strong> With the popularity of Thai food abroad, expansion of branches overseas may be an opportunity to increase income.<\/li>\n<li><strong>Online delivery:<\/strong> Joining online food delivery platforms such as Grab Food and Foodpanda will help the store reach new customers who cannot visit the store.<\/li>\n<li><strong>Health Focus: <\/strong>Adjusting menus to serve the trend of healthy eating, such as fresh vegetables and low-calorie menus can attract new customers.<\/li>\n<li><strong>Social media promotion<\/strong>: Using social media to promote the store can create greater awareness and stimulate visits to the store, especially among online customers.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7721cc1 elementor-widget elementor-widget-text-editor\" data-id=\"7721cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Obstacles (Threats)<\/strong><\/p>\n<ul>\n<li><strong>Competition from other restaurants: <\/strong>The restaurant market in Thailand is highly competitive, especially in restaurants that are inexpensive and of good quality.<\/li>\n<li><strong>Changes in consumer behaviour: <\/strong>The popularity of convenient and affordable fast food may be a hindrance to attracting Thai restaurants.<\/li>\n<li><strong>Uncertain economic conditions:<\/strong> A sluggish economy or a decline in tourism may cause restaurants to experience difficulties in sales and profits.<\/li>\n<li><strong>Transportation and logistics problems<\/strong>: The problem of delayed shipments of raw materials or food delivery may cause dissatisfaction with customers and adversely affect the reputation of the store.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1356ef7 elementor-widget elementor-widget-heading\" data-id=\"1356ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results obtained from SWOT analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5783833 elementor-widget elementor-widget-text-editor\" data-id=\"5783833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the SWOT analysis of Thai restaurants, it was found that<\/p>\n<ul>\n<li>The <strong>store <\/strong>has strengths in the use of quality materials and a variety of menus that make it attractive in the <strong>market<\/strong>, but it also has weaknesses in high prices and lack of online delivery services.<\/li>\n<li><strong>There <\/strong>are opportunities to expand domestic and international markets, especially by using online platforms to increase sales channels.<\/li>\n<li>The <strong>main <\/strong>obstacles facing restaurants are high competition in the restaurant market and changing consumer behaviour toward more convenient and cheaper food.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd80cf elementor-widget elementor-widget-text-editor\" data-id=\"3bd80cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So given the understanding that SWOT is What and the process will provide an overview of SWOT Analysis. This will help businesses to find solutions and improve strategies such as improving online delivery services to facilitate customers, adjusting prices or increasing affordable menu options to attract customers with limited purchasing power.<\/p>\n<p>In addition, the use of social media and online marketing to promote the store and create awareness among the tourist and local customers will allow businesses to differentiate and create more sales opportunities.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54bd91 e-flex e-con-boxed e-con e-parent\" data-id=\"e54bd91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8fc4a elementor-widget elementor-widget-heading\" data-id=\"8a8fc4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5f928 elementor-widget elementor-widget-text-editor\" data-id=\"2a5f928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT <\/strong>is&#8230; What? <strong>SWOT <\/strong>Analytics is a key tool for analyzing the strengths, weaknesses, opportunities and obstacles of the business, enabling companies to make effective decisions and strategies that fit the situation in terms of product development, market expansion, or internal process improvement. SWOT analytics will provide businesses with useful features and opportunities. And address the weaknesses and obstacles to business growth.<\/p>\n<p>If you are looking for new ways to improve and strengthen customer relationships or improve your marketing strategies, <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>CHIPHER <\/strong><\/a>will also <strong>provide <\/strong><strong>CRM <\/strong>and email marketing services that can help you build a positive customer experience and enhance business communication. You can contact us to discuss and find solutions that suit your business!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e2c5c elementor-widget elementor-widget-image\" data-id=\"43e2c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/email-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9418\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Email Marketing\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Email-Marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b93031 e-flex e-con-boxed e-con e-parent\" data-id=\"3b93031\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1e8b4 elementor-widget elementor-widget-heading\" data-id=\"8e1e8b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ea13a elementor-widget elementor-widget-text-editor\" data-id=\"64ea13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When <strong>understanding <\/strong>SWOT Analysis is What? I believe that many people want to apply this idea to the organization and to better understand SWOT&#8217;s origins, we have compiled common questions and found answers for you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665de71 elementor-widget elementor-widget-heading\" data-id=\"665de71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SWOT analysis is available. Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757e7ce elementor-widget elementor-widget-text-editor\" data-id=\"757e7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT <\/strong>Analysis refers to a tool for analyzing a business situation, which consists of four components:<\/p>\n<ul>\n<li><strong>Strengths<\/strong>: Points used to consider, such as what are the advantages that exist over competitors.<\/li>\n<li><strong>Weaknesses <\/strong>(weaknesses): Issues used in consideration, such as what people around them think needs improvement.<\/li>\n<li><strong>Opportunities<\/strong>: Issues that are considered such as external changes that benefit the business or interesting trends.<\/li>\n<li><strong>Threats<\/strong>: Issues that are used to consider, such as external changes that are obstacles to the business or competitors are doing. What will affect the future?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2d40f elementor-widget elementor-widget-heading\" data-id=\"6d2d40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does SWOT write?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4964bf elementor-widget elementor-widget-text-editor\" data-id=\"e4964bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SWOT<\/strong> <strong>Analysis&#8217;s<\/strong> S-W-O-T refers to four English letters that come together as follows:<\/p>\n<ul>\n<li><strong>S &#8211; (Strengths &#8211; Strengths): <\/strong>Highlights within the company that enable competition, such as the availability of quality products or the availability of capable human resources.<\/li>\n<li><strong>W &#8211; (Weaknesses &#8211; Weaknesses): <\/strong>Problems or defects within the company that may hinder growth, such as lack of skills, backward production systems or lack of effective marketing.<\/li>\n<li><strong>O &#8211; (Opportunities &#8211; Opportunities):<\/strong> External factors that benefit or promote business operations such as new market growth or technological changes.<\/li>\n<li><strong>T &#8211; (Threats &#8211; Obstacles): <\/strong>External factors that may hinder business such as high competition, changes in laws or economic crisis.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b41d78 elementor-widget elementor-widget-heading\" data-id=\"4b41d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should the correct SWOT analysis do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6278339 elementor-widget elementor-widget-text-editor\" data-id=\"6278339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The right SWOT analysis helps to understand the business status and can create effective strategies, starting with:<\/p>\n<ul>\n<li><strong>Establish objectives<\/strong>: Identify the goals of the analysis, such as developing a marketing strategy or evaluating the business.<\/li>\n<li><strong>In-house analysis:<\/strong> Based on identifying strengths such as resources, expertise or strong brands, and weaknesses such as lack of capital, slow service or inefficient processes.<\/li>\n<li><strong>Out-of-Organization Analysis<\/strong>: Analysis based on opportunities such as new market expansion or efficiency-enhancing technologies and identification of obstacles such as high competition or economic changes.<\/li>\n<li><strong>Collect data from multiple sources: <\/strong>use internal and external data such as market data, customer feedback and in-house surveys.<\/li>\n<li><strong>Prioritize<\/strong>: Rank strengths, weaknesses, opportunities, and obstacles according to their importance level.<\/li>\n<li><strong>Develop strategies from SWOT<\/strong>: Use the information obtained from SWOT to create strategies and find solutions for each point, such as S-O, using strengths to increase opportunities, or W-O using opportunities to address weaknesses.<\/li>\n<li><strong>Monitoring and evaluating<\/strong>: Continuously evaluate strategy results to adapt strategy to changing environments.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3900b02 elementor-widget elementor-widget-heading\" data-id=\"3900b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SWOT contains metrics. Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fc42e elementor-widget elementor-widget-text-editor\" data-id=\"28fc42e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The metrics for SWOT analysis are: SWOT is the four components of SWOT Analysis as follows:<\/p>\n<ul>\n<li><strong>Strength assessment:<\/strong> It is an internal factor such as the quality of products and resources available.<\/li>\n<li><strong>Weaknesses assessment:<\/strong> are internal factors such as financial constraints or non-modern processes.<\/li>\n<li><strong>Opportunities assessment: <\/strong>external factors such as growth in new markets or the use of new technologies.<\/li>\n<li><strong>Barriers assessment (Threats): <\/strong>are external factors such as changes in the economy.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is SWOT Analysis? How is it useful for businesses? What is SWOT Analysis? This is a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[154,147,178,150,160,202,181,199,163,151,161],"tags":[],"class_list":["post-11931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-marketing-en","category-business-en","category-crm-en","category-digital-marketing-en","category-e-commerce-en","category-email-marketing-en","category-lead-en","category-make-online-advertising","category-marketing-en","category-online-marketing-en","category-social-media-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11931"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/7021"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}