{"id":11928,"date":"2024-12-09T10:26:52","date_gmt":"2024-12-09T03:26:52","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-an-influencer\/"},"modified":"2025-08-07T14:24:09","modified_gmt":"2025-08-07T07:24:09","slug":"what-is-an-influencer","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-an-influencer\/","title":{"rendered":"What is an influencer? Promote your business professionally"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11928\" class=\"elementor elementor-11928 elementor-7052\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4e2ee e-flex e-con-boxed e-con e-parent\" data-id=\"fd4e2ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7793bd elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c7793bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7793bd\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7793bd\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c7793bd\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb206a elementor-widget elementor-widget-heading\" data-id=\"4fb206a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Influencer? contribute to business? ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690f0d9 elementor-widget elementor-widget-text-editor\" data-id=\"690f0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Influencer <\/strong>is <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/7-steps-inbound-pr-influencers\/\"><strong>What<\/strong><\/a>? Nobody&#8217;s gonna be here in a minute. Don&#8217;t know the influential influencer in an online <a href=\"http:\/\/www.cipher.co.th\/services\/kol-marketing\/\"><strong>world <\/strong><\/a>where online content is plentiful. Choosing to help them promote their business has become an increasingly important and effective strategy, especially in online marketing where reaching the target audience is important, working with KOL (Key Opinion Leader) or <strong>Influencer<\/strong>. It will enable your brand to attract a large number of followers and quickly build awareness or connections with customers.<\/p>\n<p>In this article, we&#8217;ll introduce you to the targeted <strong>Influencer <\/strong>and <strong>KOL <\/strong>and professional Influ selection techniques that meet your business needs!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-649b1e8 e-flex e-con-boxed e-con e-parent\" data-id=\"649b1e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5dfc2 elementor-widget elementor-widget-heading\" data-id=\"1f5dfc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an influencer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729e224 elementor-widget elementor-widget-image\" data-id=\"729e224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-3-qy8i56y3h30m6mwhm8pqg31cgecwomkcb2v5yrbujc.webp\" title=\"fb-3\" alt=\"Influencer \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb6de8 elementor-widget elementor-widget-text-editor\" data-id=\"3eb6de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Influencers <\/strong>are <strong>influential <\/strong><strong>online<\/strong>. They have a large number of followers on social media, including Facebook, Instagram, YouTube or TikTok. What they say or do can influence the opinions, decisions and behaviors of followers, especially when they choose products and services.<\/p>\n<p>Individual influencers often have special expertise or credibility in certain areas, such as beauty, fashion, lifestyle, travel or exercise. When followers trust and listen to their advice, many brands are interested in hiring more influ to help make brands or businesses quickly recognizable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafa926 elementor-widget elementor-widget-image\" data-id=\"aafa926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-influencer-marketing-selecting-and-collaborating-effectively\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8694\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5900d4f elementor-widget elementor-widget-heading\" data-id=\"5900d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of using a fluencer? ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7129d elementor-widget elementor-widget-text-editor\" data-id=\"8b7129d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencer marketing is gaining huge popularity these days because it is an effective way to build brand awareness, increase sales and develop sustainable relationships with target customers. The benefits of working with Influ are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5770e74 elementor-widget elementor-widget-image\" data-id=\"5770e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-4-3-qy8i7cyp8bzey9r5yofrp1clrdodfi629t0gsq466w.webp\" title=\"fb-4\" alt=\"\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e2d\u0e34\u0e19\u0e1f\u0e25\u0e39\u0e40\u0e2d\u0e19\u0e40\u0e0b\u0e2d\u0e23\u0e4c (Influencer)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e17fe elementor-widget elementor-widget-heading\" data-id=\"01e17fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating brand awareness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ef9c2 elementor-widget elementor-widget-text-editor\" data-id=\"68ef9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCreating brand awareness through Influencer is an effective strategy to reach the target group because Influencer has a large number of followers and influences specific groups.\nInflu&#8217;s introduction or use of brand products, such as the use of goods or wearing clothes from a certain brand into posts, will help to quickly and effectively generate more awareness and attention from followers than traditional advertising such as television or billboards.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fde02e elementor-widget elementor-widget-heading\" data-id=\"1fde02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Build credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e570f elementor-widget elementor-widget-text-editor\" data-id=\"08e570f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencers can effectively build brand credibility because they have a good relationship with their followers. When influential influencers or specific target groups introduce their own products or services, followers tend to become more confident in their decision-making because they trust them and recommendations. As a result, the brand has gained credibility as well.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6149b4e elementor-widget elementor-widget-heading\" data-id=\"6149b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">promote content branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b829d elementor-widget elementor-widget-text-editor\" data-id=\"80b829d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating interesting content is one of the key factors in online marketing. Influencer plays an important role in creating interesting content for brands. With outstanding skills and creativity, they can produce a wide variety of content, including photos, videos and social media posts that are more relevant to the brand&#8217;s own production, which may limitations in ideas and resources. Our collaboration with Influencer has enhanced our brand image to be more modern and accessible to people.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a50c53 elementor-widget elementor-widget-heading\" data-id=\"7a50c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a91b1 elementor-widget elementor-widget-text-editor\" data-id=\"77a91b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencer marketing is an effective strategy to increase sales as followers are confident in the advice and reviews of the products they follow, especially when offered in conjunction with special promotions or discount codes, as well as when they see the use of products in their daily lives. It&#8217;s going to stimulate demand for more.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60efaad elementor-widget elementor-widget-heading\" data-id=\"60efaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">establish a good relationship with one's customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcbe95 elementor-widget elementor-widget-text-editor\" data-id=\"bfcbe95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInfluencer has the unique ability to build good relationships with its followers by interacting with social media conversations and answering questions on a regular basis, making the participating brands more friendly and accessible.\n\nOnce the brand is introduced by Influencer, it will help make it a part of consumers&#8217; daily lives, leading to long-term brand engagement and loyalty, and increasing opportunities for new customers.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1514bd9 elementor-widget elementor-widget-heading\" data-id=\"1514bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer has type Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b9bf7 elementor-widget elementor-widget-text-editor\" data-id=\"17b9bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencer Marketing is the use of influential people online to promote a brand or product. Social Influencer is a key factor because choosing the appropriate Influencer and marketing model will increase marketing efficiency. Influ can be divided into several categories according to the size of each group of followers as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287db45 elementor-widget elementor-widget-heading\" data-id=\"287db45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Celebrity \/ Mass Publisher<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6a577 elementor-widget elementor-widget-text-editor\" data-id=\"fc6a577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Celebrity <\/strong>or <strong>Mass <\/strong>Publisher is a nationally or globally famous group of Influencers. Generally, this group of Influencers usually has a large number of followers from various fields such as actors, singers, or other widely known industries.<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">Influencer Marketing is celebrity marketing, which has the advantage of being able to reach a large number of people, creating effective brand awareness, with a high price tag. Although it can attract wide attention, communication with followers is not very close or friendly.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dc34a elementor-widget elementor-widget-heading\" data-id=\"f1dc34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Opinion Leaders (KOL)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4dcb8 elementor-widget elementor-widget-text-editor\" data-id=\"cc4dcb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Opinion Leaders (KOL<\/strong>) are Influ&#8217;s specialized and recognized professional expertise or expertise in areas such as doctors, critics or technology experts, creating content that is reliable and influencing follower decisions.<\/p>\n<p>KOL&#8217;s content is often focused on providing useful information, making it suitable for promoting products that want to build consumer confidence. For example, using doctors as KOL to introduce supplements or Beauty Blogger to make cosmetics known.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb1afe elementor-widget elementor-widget-heading\" data-id=\"cbb1afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Micro Influencer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04821a0 elementor-widget elementor-widget-text-editor\" data-id=\"04821a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Micro <\/strong><strong>Influencer <\/strong>is a social media influ with between 1,000 and 100,000 middle-class followers who specialize in creating content that suits a specific group of followers, enabling them to build close relationships with fans.<\/p>\n<p>With a small number of followers, microinfluencers can interact with their followers thoroughly, resulting in a higher Engagement rate than the large number of influencers. For example, in the fashion or travel industry, microinfluencers can be found to effectively engage with their followers. This will help increase the likelihood of selling goods or services.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1546ad8 elementor-widget elementor-widget-heading\" data-id=\"1546ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nano Influencer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59586b3 elementor-widget elementor-widget-text-editor\" data-id=\"59586b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nano Influencer <\/strong>is the smallest group of influencers, with approximately 1,000 &#8211; 5,000 followers, but Nano Influencer has a strong point in establishing close relationships with followers, understanding their needs and interacting with them regularly.<\/p>\n<p>Influencer Marketing through Nano Influencer is suitable for brands that want to build strong relationships with specific target groups, where product or service experiences are shared closely with their followers, and most importantly, there is a tangible influencer price.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c53bc8 elementor-widget elementor-widget-heading\" data-id=\"0c53bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing an influencer to meet the business needs to be looked at. Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb62c33 elementor-widget elementor-widget-text-editor\" data-id=\"cb62c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Choosing <\/strong>an Influencer to meet the needs of the business should not be overlooked because Influencer Marketing is an important strategy to help brands reach their target audience effectively. Therefore, choosing the appropriate Influencer must consider several factors as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e17f3 elementor-widget elementor-widget-image\" data-id=\"48e17f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-4-qy8iab6gom0te7gvqgcm0sjovx4ulavqceqc0zqons.webp\" title=\"fb-5\" alt=\"\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e2d\u0e34\u0e19\u0e1f\u0e25\u0e39\u0e40\u0e2d\u0e19\u0e40\u0e0b\u0e2d\u0e23\u0e4c\u0e43\u0e2b\u0e49\u0e15\u0e2d\u0e1a\u0e42\u0e08\u0e17\u0e22\u0e4c\u0e01\u0e31\u0e1a\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4023d elementor-widget elementor-widget-heading\" data-id=\"2a4023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Study the target audience. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be78cab elementor-widget elementor-widget-text-editor\" data-id=\"be78cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing an influencer suitable for business needs to be considered primarily by the monitor group. Even if it is not a well-known influ, if the monitor is not a target group, it will not be effective in marketing. Which criteria should be set for determining the target group, such as<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e54ae elementor-widget elementor-widget-text-editor\" data-id=\"e0e54ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Follower Base Analysis:<\/strong> Follower information, interests, and behaviors must be studied to ensure that they match the brand&#8217;s target audience.<\/li>\n<li><strong>Choosing the Influencer to suit the product:<\/strong> The presentation style and image must be considered to be consistent with our brand and product. For example, if you sell teenage products, you should choose Influ, which is followed by teenagers.<\/li>\n<li><strong>Success metrics:<\/strong> Campaign feedback should be monitored and analysed to determine whether the Influ selection is effectively accessible to the target audience.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27d7d7 elementor-widget elementor-widget-heading\" data-id=\"e27d7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer Type Selection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb11b9 elementor-widget elementor-widget-text-editor\" data-id=\"cbb11b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right influencer is an important factor affecting the success of marketing campaigns. Each type of influencer has different strengths and suitabilities as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d8e1b elementor-widget elementor-widget-text-editor\" data-id=\"f0d8e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Celebrity and Mass Publisher:<\/strong> It is suitable for brands that want to reach their target audience in a large number of ways to quickly create a wide range of awareness.<\/li>\n<li><strong>KOL<\/strong>: It is often an expert in a particular area. It is suitable for brands that want to build their credibility and expertise in that business.<\/li>\n<li><strong>Micro Influencer and Nano Influencer:<\/strong> Even if there are few followers, they are close to the target audience and are suitable for brands that want to reach specific target audience or small target audience who are interested in specific areas. Which has different rates of influencer.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222a77a elementor-widget elementor-widget-heading\" data-id=\"222a77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer brand and style compatibility <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34bf68 elementor-widget elementor-widget-text-editor\" data-id=\"b34bf68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing a stylish influencer that suits the brand is important. The content and personality of the influencer must be considered in accordance with the brand image and standpoint to build credibility and make the campaign successful, such as the brand that focuses on sustainability and environmental concerns. It should also work with Influencer who has a position on environmental conservation as well.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d449f elementor-widget elementor-widget-heading\" data-id=\"b7d449f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement Rate (Engagement Rate)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ff548 elementor-widget elementor-widget-text-editor\" data-id=\"40ff548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement levels are a key indicator of choosing the right influencer for the brand, measured by the responses of followers through click, comment and share posts, which are more important than the total number of followers, as they demonstrate their true interest in the content presented. And help brands reach their target audience more effectively.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd05f7 elementor-widget elementor-widget-heading\" data-id=\"4bd05f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trust.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4669889 elementor-widget elementor-widget-text-editor\" data-id=\"4669889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to establish credibility for marketing through the Influencer. It is important to select sincere and transparent people to offer products. Followers can realize the sincerity of the review if the Influencer focuses on providing useful information and presenting it directly. It will enhance your brand&#8217;s confidence more than personal interest-oriented promotions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640c14d elementor-widget elementor-widget-heading\" data-id=\"640c14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The ability to create creative content. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f1146 elementor-widget elementor-widget-text-editor\" data-id=\"13f1146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing to work with Influencer or Social Influencer with outstanding content creation capabilities is key to the campaign&#8217;s success as they deliver creative, unique and high-quality content that not only attracts audiences&#8217; attention. But it also differentiates your brand among competitors in the market, making the campaign a more unique and memorable impact.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8117b elementor-widget elementor-widget-heading\" data-id=\"ae8117b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Select the appropriate platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0695ad elementor-widget elementor-widget-text-editor\" data-id=\"d0695ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right platform for Influencer Marketing is focusing on the right brand promotion channel instead of using a single fluencer to promote multiple platforms. You should analyze which channel the brand wants to focus on and choose the unique Influ and create quality content in the platform, Facebook, etc. YouTube or TikTok will help you achieve your Engagement goal and make the most of your marketing budget.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a46382 elementor-widget elementor-widget-heading\" data-id=\"6a46382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get Influencer to fit your business.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77bcaf elementor-widget elementor-widget-text-editor\" data-id=\"c77bcaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Influencer is a key strategy in the digital age that you shouldn&#8217;t miss by us <a href=\"https:\/\/www.cipher.co.th\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>CIPHER <\/strong><\/a>partners to help build your brand awareness through KOL (Key Opinion Leaders) and Influencer that is right for your business! We will help you choose an influencer that has a good relationship with the target audience and is consistent with your brand to enable more accurate and effective communication of messages. <\/p>\n<p>Our team will select an influencer and an influencer price that matches your brand&#8217;s image and consider elements such as the number of followers, reliability and interest of the target audience to maximize the success of your product promotion.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac3edc elementor-widget elementor-widget-text-editor\" data-id=\"9ac3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why select a service from CIPHER?<\/strong><\/p>\n<ul>\n<li>Select the most appropriate KOL and Influencer for your business.<\/li>\n<li>Access the target groups you want directly.<\/li>\n<li>Increase brand awareness and sales opportunities<\/li>\n<li>Make your social media promotion the most successful.<\/li>\n<\/ul>\n<p><strong>Contact CIPHER today to begin your brand&#8217;s success through KOL and the most appropriate influencer!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e206f0e elementor-widget elementor-widget-image\" data-id=\"e206f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/kol-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9415\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 KOL\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc46256 e-flex e-con-boxed e-con e-parent\" data-id=\"cc46256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d69bf elementor-widget elementor-widget-heading\" data-id=\"c9d69bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770e12e elementor-widget elementor-widget-text-editor\" data-id=\"770e12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Influencer is an influential and trustworthy individual in social media platforms, leading brands and businesses to work more with Influ. For brands or businesses with questions about Influencer, we have gathered answers for you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3265b31 elementor-widget elementor-widget-heading\" data-id=\"3265b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer does the job. What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7159359 elementor-widget elementor-widget-text-editor\" data-id=\"7159359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencer is one of the influential groups of people who create awareness and drive marketing in many businesses, whether promoting products, services or brands. The main functions of Influencer are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e14234 elementor-widget elementor-widget-text-editor\" data-id=\"5e14234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Build awareness:<\/strong> Influencer introduces products and services to the public by creating interesting content through its own online channel, allowing followers to know more about brands and products.<\/li>\n<li><strong>Build brand credibility:<\/strong> The introduction of a well-known influencer will increase the confidence of the brand among followers.<\/li>\n<li><strong>Persuade Purchase<\/strong>: Influencer makes it easier to buy, review and share the product experience, making it easier for followers to make buying decisions.<\/li>\n<li><strong>Increase Engagement:<\/strong> Create a follower engagement through interesting content, inviting follower comments and participation.<\/li>\n<li><strong>Build customer relationships:<\/strong> Maintain customer relationships, talk and answer follower questions regularly, help connect the brand to the customer.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68daae8 elementor-widget elementor-widget-heading\" data-id=\"68daae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer's career. Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1350064 elementor-widget elementor-widget-text-editor\" data-id=\"1350064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Social Influencer is a person who has a variety of roles and responsibilities to create awareness for various brands or businesses, depending on the type of Influencer and the platforms used, such as:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45aabb elementor-widget elementor-widget-text-editor\" data-id=\"a45aabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Create and publish content<\/strong>: Influencer creates content through photos, videos or articles on social media platforms such as Facebook to share stories about products and services.<\/li>\n<li><strong>Product Reviews and Recommendations:<\/strong> Influencer reviews products, services or brands. It will share real-world experiences with its followers, pros and cons to make buying decisions easier.<\/li>\n<li><strong>Post or sponsor advertising<\/strong>: Post sponsorship that clearly identifies as advertising and promotes brands or products.<\/li>\n<li><strong>Organize events or campaigns:<\/strong> Influencers can organize online activities such as competitions, prizes, or live broadcasts to increase participation and stimulate interest from followers.<\/li>\n<li><strong>Build brand relationships:<\/strong> Influencer works with the brand to create marketing strategies and campaigns that match the brand&#8217;s target audience and values.<\/li>\n<li><strong>Analysis and follow-up:<\/strong> Influencer monitors the effectiveness of posts and campaigns through analysis of data such as number of visits, shares and comments to improve future strategies.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139e40f elementor-widget elementor-widget-heading\" data-id=\"139e40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thai Influencer. Who's there? Any?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb386fb elementor-widget elementor-widget-text-editor\" data-id=\"eb386fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, The Influencer Thai in each platform has a high number of followers, including Instagram, YouTube and TikTok, for example.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32296e elementor-widget elementor-widget-text-editor\" data-id=\"a32296e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Bie The Ska:<\/strong> (YouTube) 20 million+ followers, Vlogs, Comedy and Music content<\/li>\n<li><strong>Peach Ekkarat<\/strong>: (YouTube) 10 million+ followers, Travel, Vlogs and Food Reviews content<\/li>\n<li><strong>Kaykai Salaider: <\/strong>(YouTube) 15 million+ followers, Vlogs, Life Hacks, Fun and Challenges content<\/li>\n<li><strong>Mhom Mook: <\/strong>(TikTok) 5 million+ followers, Comedy, Lip Sync and Dance content<\/li>\n<li><strong>Sineenat 12: <\/strong>(TikTok) 9 million+ followers, Dance, Lip Sync and Comedy Skits content<\/li>\n<li><strong>Kwanruen Poon:<\/strong> (Instagram) 2 million+ followers, Fashion, Lifestyle, Beauty content<\/li>\n<li><strong>Zbing Z.:<\/strong> (YouTube) Followers: 25M+ Content: Gaming, Challenges, and Comedy<\/li>\n<li><strong>Lydia Sarunrat: <\/strong>(Instagram) Followers: 5M+ Content: Lifestyle, Fashion, and Beauty<\/li>\n<li><strong>Nong Chompoo: <\/strong>(TikTok) Followers: 10 million+ Content: Dance, Lip Sync and Comedy<\/li>\n<li><strong>Pee Chai: <\/strong>(YouTube) Follower: 8 million+ Vlogs, Food and Entertainment content<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14a230 elementor-widget elementor-widget-heading\" data-id=\"f14a230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did the Influencer get his money?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1302848 elementor-widget elementor-widget-text-editor\" data-id=\"1302848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Influencers are influential people in social media. These influencers have the main income from working with brands that have different rates of influencers, especially to receive sponsors to promote products and services through popular social media such as Instagram. YouTube and TikTok also earn commissions for introducing products through a special link called Affiliate Marketing.<\/p>\n<p>In addition, Influencer generates revenue from his own business, whether selling his own brand products or organizing online workshops for fans. Some of them also serve as digital marketing consultants, content management and social media accounts for brands.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Influencer? contribute to business? ? Influencer is What? Nobody&#8217;s gonna be here in a minute. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,173,150,199,163,151,155,157,161,149],"tags":[],"class_list":["post-11928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-content-marketing-en","category-digital-marketing-en","category-make-online-advertising","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-online-sales","category-social-media-marketing-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11928"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/7054"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}