{"id":11926,"date":"2024-12-09T15:00:00","date_gmt":"2024-12-09T08:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/marketing-funnel\/"},"modified":"2025-08-07T15:21:53","modified_gmt":"2025-08-07T08:21:53","slug":"marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/marketing-funnel\/","title":{"rendered":"What is Marketing Funnel? A Deep Dive into Professional Sales Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11926\" class=\"elementor elementor-11926 elementor-7070\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03996fd e-flex e-con-boxed e-con e-parent\" data-id=\"03996fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb004a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4bb004a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4bb004a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4bb004a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__4bb004a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247bb3a elementor-widget elementor-widget-heading\" data-id=\"247bb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Funnel penetrates the strategy that professionals use and bang!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc5139 elementor-widget elementor-widget-text-editor\" data-id=\"ecc5139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing in the digital age is not just about reaching out to customers, but understanding how consumers behave. Using <strong>marketing <\/strong><strong>funnels <\/strong>is a key strategy to increase sales efficiency, from attracting attention to closing sales and maintaining customer base.<\/p>\n<p>This article will help you <strong>understand <\/strong>that Marketing Funnel has Anything? Why is funnel marketing the way professionals choose to drive sustainable growth, and the choice of SEO and <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>marketing <\/strong><\/a>strategies appropriate for each phase of funnel will make your marketing more efficient and targeted?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4699491 e-flex e-con-boxed e-con e-parent\" data-id=\"4699491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff165aa elementor-widget elementor-widget-heading\" data-id=\"ff165aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Marketing Funnel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91531bb elementor-widget elementor-widget-image\" data-id=\"91531bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-5-qy8qlx8h4i643m9j7gokaoq1gedr43bmjcr1z5i3bs.webp\" title=\"fb-3\" alt=\"Marketing Funnel \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3a4fe elementor-widget elementor-widget-text-editor\" data-id=\"4b3a4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing funnel<\/strong> is a model that describes the customer&#8217;s path, from brand recognition to decision-making. Each step is screened to only those who are really interested. This process enables businesses to plan marketing and sales efficiently. At the same time, the company will focus on the target groups that have the highest chance of purchasing<\/p>\n<p>The marketing funnel process is to start by creating awareness through advertising and content. Then, customers will enter the interest and consideration stage before making a final decision. However, building good relationships with customers to buy again is another key to sustainable success in the marketing cones. Therefore, other marketing strategies need to be implemented at the same time.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2792f elementor-widget elementor-widget-image\" data-id=\"1e2792f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-key-elements-marketing-framework\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8661\" 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ate_3d_hover&quot;:&quot;&quot;,&quot;_transform_rotateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translate_popover_hover&quot;:&quot;&quot;,&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_popover_hover&quot;:&quot;&quot;,&quot;_transform_keep_proportions_hover&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skew_popover_hover&quot;:&quot;&quot;,&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_flipX_effect_hover&quot;:&quot;&quot;,&quot;_transform_flipY_effect_hover&quot;:&quot;&quot;,&quot;_transform_transition_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_transform_x_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_mobile&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_mobile&quot;:&quot;&quot;,&quot;_background_background&quot;:&quot;&quot;,&quot;_background_color&quot;:&quot;&quo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center&quot;,&quot;_background_hover_gradient_position_tablet&quot;:&quot;center center&quot;,&quot;_background_hover_gradient_position_mobile&quot;:&quot;center 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&quot;,&quot;_border_hover_border&quot;:&quot;&quot;,&quot;_border_hover_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_color&quot;:&quot;&quot;,&quot;_border_radius_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_box_shadow_hover_box_shadow_type&quot;:&quot;&quot;,&quot;_box_shadow_hover_box_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_hover_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_switch&quot;:&quot;&quot;,&quot;_mask_shape&quot;:&quot;circle&quot;,&quot;_mask_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_mask_notice&quot;:&quot;&quot;,&quot;_mask_size&quot;:&quot;contain&quot;,&quot;_mask_size_tablet&quot;:&quot;&quot;,&quot;_mask_size_mobile&quot;:&quot;&quot;,&quot;_mask_size_scale&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_mask_size_scale_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_size_scale_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position&quot;:&quot;center center&quot;,&quot;_mask_position_tablet&quot;:&quot;&quot;,&quot;_mask_position_mobile&quot;:&quot;&quot;,&quot;_mask_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_repeat&quot;:&quot;no-repeat&quot;,&quot;_mask_repeat_tablet&quot;:&quot;&quot;,&quot;_mask_repeat_mobile&quot;:&quot;&quot;,&quot;hide_desktop&quot;:&quot;&quot;,&quot;hide_tablet&quot;:&quot;&quot;,&quot;hide_mobile&quot;:&quot;&quot;,&quot;_attributes&quot;:&quot;&quot;,&quot;custom_css&quot;:&quot;&quot;},&quot;defaultEditSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;},&quot;elements&quot;:[],&quot;widgetType&quot;:&quot;image&quot;,&quot;editSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;,&quot;panel&quot;:{&quot;activeTab&quot;:&quot;style&quot;,&quot;activeSection&quot;:&quot;section_style_image&quot;}}}]}\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577181c elementor-widget elementor-widget-heading\" data-id=\"577181c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the difference between Marketing Funnel VS Consumer Journey? ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6757faf elementor-widget elementor-widget-text-editor\" data-id=\"6757faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing <\/strong><strong>Funnel <\/strong>and Consumer Journey are two concepts that describe customers&#8217; buying behaviour. Marketing Funnel is a narrow, step-by-step marketing concept, starting from brand recognition to purchasing decision-making, reflecting a decrease in the number of customers at each stage, with different marketing strategies to drive them to the next stage.<\/p>\n<p>Consumer Journey looks at it more flexibly, showing that each customer may have a different decision path. Some may decide to buy it as soon as they see the ad, while others may want to study more information several times before making a decision, making the decision path not necessarily a sequential process.<\/p>\n<p>In conclusion, Marketing Funnel focuses on creating customer filtering paths at each stage, while Consumer Journey focuses on establishing customer-brand relationships through all customer touch points, whether purchased or not.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abba69 elementor-widget elementor-widget-heading\" data-id=\"7abba69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the steps of Marketing Funnel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b37bf elementor-widget elementor-widget-text-editor\" data-id=\"e4b37bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is the Online Marketing Funnel? This concept is an important model of online marketing that shows the customer&#8217;s journey from the point of knowing the brand until the decision to buy. By dividing the different steps, it helps brands and businesses understand consumer behavior at each stage and can present content or promotions that are appropriate to the needs of customers in online marketing effectively. It consists of 6 steps that will enable you to create a Full Funnel Marketing strategy as follows: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7934e68 elementor-widget elementor-widget-image\" data-id=\"7934e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-4-5-qy8qnrz0lqpgzxkldrj2ppvrmr8talokgj2j1sr520.webp\" title=\"fb-4\" alt=\"6 \u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e02\u0e2d\u0e07 Marketing Funnel\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b65074 elementor-widget elementor-widget-heading\" data-id=\"3b65074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Awareness <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879318b elementor-widget elementor-widget-text-editor\" data-id=\"879318b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content <\/strong><strong>Marketing <\/strong>Funnel is the first step in Marketing Funnel by creating awareness. This is when customers start to know about brands or products through channels such as online ads, articles or social media posts. At this stage, customers don&#8217;t have much information about products or services. Anything new and interesting?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c79e5f elementor-widget elementor-widget-heading\" data-id=\"6c79e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Interest <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cce365 elementor-widget elementor-widget-text-editor\" data-id=\"0cce365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once consumers get to know a brand or a product, the next step of <strong>Marketing <\/strong><strong>Funnel <\/strong>is Interest. At this stage, customers will start to follow more information about a product or service such as a website or brand social media. Interest begins by finding information about products that meet their needs. This was the result of the first stage of content marketing funnel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0291aac elementor-widget elementor-widget-heading\" data-id=\"0291aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Consideration <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f919e8 elementor-widget elementor-widget-text-editor\" data-id=\"4f919e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After customers are interested in a product or service, the next step in Full Tunnel Marketing is <strong>Consultation<\/strong>. At this <strong>stage<\/strong>, customers will compare brand products and services to their competitors. They will find out more about the features, price and opinions of real users to choose the product or service that best suits their needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f37180 elementor-widget elementor-widget-heading\" data-id=\"4f37180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Intent <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ab5bf elementor-widget elementor-widget-text-editor\" data-id=\"f8ab5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Intent <\/strong>or <strong>decision <\/strong>is a step in which customers begin to express their intention or intention to purchase goods or services. Customers begin to show their decision-making behaviour, such as adding products to a basket, filling in for more details, or asking for information about delivery. At this stage, businesses can offer special promotions or attractive offers. To encourage customers to make faster purchasing decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7341258 elementor-widget elementor-widget-heading\" data-id=\"7341258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Evaluation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b889b8 elementor-widget elementor-widget-text-editor\" data-id=\"4b889b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>At <\/strong>the <strong>Evaluation <\/strong>stage, customers will make a final decision before making an actual purchase. They will review product and service details such as reading, reviewing or price comparison with competitors to ensure quality and cost effectiveness. At this stage, marketing and sales teams will work together. To create content and campaigns that encourage target groups to make purchase decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9847b34 elementor-widget elementor-widget-heading\" data-id=\"9847b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Purchase\/Conversion <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd97c65 elementor-widget elementor-widget-text-editor\" data-id=\"fd97c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Purchase\/Cover<\/strong> <strong>process <\/strong>is a key point of full funnel marketing where target groups decide to purchase products or services and become full-fledged brand customers. At this stage, sales will play a key role in customer care.<\/p>\n<p>Creating an impressive trading experience for new customers is important because not only will it keep them in the long run, but it will also lead to new target groups, which will help drive online marketing funnel construction.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894d5bd elementor-widget elementor-widget-heading\" data-id=\"894d5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How important is marketing funnel? go into marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf8655 elementor-widget elementor-widget-text-editor\" data-id=\"daf8655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In what ways does Online Marketing funnel help? I must say, it is one of the most important tools in online marketing because it helps businesses understand how customers behave from the start up to making decisions about their products. The important things are as follows: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f390a6d elementor-widget elementor-widget-image\" data-id=\"f390a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-6-qy8radz909nsa8q7cjdzp0gy2fsoghg48g10nf87dk.webp\" title=\"fb-5\" alt=\"\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07 Marketing Funnel\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d919df1 elementor-widget elementor-widget-text-editor\" data-id=\"d919df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Effective Marketing Strategy: <\/strong>Marketing Funnel enables businesses to plan and define marketing strategies that meet customer needs at each stage. For example, Awareness requires advertising strategies to increase awareness. Consultation should provide useful information to customers.\n<\/li>\n<li><strong>Helping choose a communication channel:<\/strong> Understanding the nature of content marketing funnel allows businesses to choose the appropriate marketing channel for each step, such as social media advertising or awareness-raising blogs.\n<\/li>\n<li><strong>Improve customer experience:<\/strong> With data from Funnel studies, businesses can improve customer experience both before and after purchase to create satisfaction and maintain customer base.\n<\/li>\n<li><strong>Increase sales opportunities: <\/strong>Online marketing funnel enables the delivery of offers and content tailored to customers&#8217; needs, increasing the opportunity to transform customers into buyers.\n<\/li>\n<li><strong>Marketing measurements and improvements<\/strong>: How effective each step in the funnel can be by checking information such as website clicks, subscriptions or purchases to assess <a href=\"https:\/\/www.cipher.co.th\/blogs\/improve-advertising-roi\/\" target=\"_blank\" rel=\"noopener\"><strong>ROI <\/strong><\/a>and adjust marketing strategies.\n<\/li>\n<li><strong>Improve customer understanding:<\/strong> Understanding customers or using CRM data to take care of customers at each stage enables them to establish more effective strategies and communications, resulting in customers&#8217; understanding and satisfaction with purchasing products or services.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503afd5 elementor-widget elementor-widget-heading\" data-id=\"503afd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How many steps are there in Marketing Funnel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c76d7 elementor-widget elementor-widget-text-editor\" data-id=\"e8c76d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing funnel is divided into six key steps that help businesses better understand customer decision making, from brand awareness to purchase. Each step plays an important role in customer relationships and increasing sales opportunities as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f497a elementor-widget elementor-widget-heading\" data-id=\"69f497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Know your customers.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f5ce2 elementor-widget elementor-widget-text-editor\" data-id=\"91f5ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knowing customers is the first step in the Online Marketing funnel, which means understanding your target audience, whether it&#8217;s demographics, interests, or problems that customers want to solve. Understanding customers will help you create messages and content that best meets their needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9c5a0 elementor-widget elementor-widget-heading\" data-id=\"fb9c5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">learn the behavior of one's customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ab6a9 elementor-widget elementor-widget-text-editor\" data-id=\"20ab6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Behavioral Study or Persona Creation enables businesses to anticipate or create Customer Journey. What customers do in each phase of their Full Tunnel Marketing strategy, such as searching the Internet or browsing social media. Knowing where they are will enable them to create more customer-friendly campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d933440 elementor-widget elementor-widget-heading\" data-id=\"d933440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Split the run in each Stages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3f72a elementor-widget elementor-widget-text-editor\" data-id=\"af3f72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The separation of each marketing funnel will allow you to effectively manage your marketing. Each stage will have a different focus. For example, the Awareness stage will focus on brand awareness, while the Consultation stage will focus on providing information that helps you decide.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb87b3 elementor-widget elementor-widget-heading\" data-id=\"eeb87b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">choose the best marketing strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabf697 elementor-widget elementor-widget-text-editor\" data-id=\"fabf697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the marketing strategy to suit each stage of the Marketing funnel is important to ensure that customers pass through each stage effectively, such as using online advertising at the Awareness stage or offering promotions at the Evaluation stage to stimulate their buying decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac91d7 elementor-widget elementor-widget-heading\" data-id=\"aac91d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use the CRM system to work.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a7c3 elementor-widget elementor-widget-text-editor\" data-id=\"4e6a7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using CRM (Customer Relationship Management), such as HubSpot, which enables businesses to better capture customer information and use that information to manage each customer segment. The CRM system tracks customer interest at each Funnel stage to increase sales opportunities.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6394 elementor-widget elementor-widget-heading\" data-id=\"40a6394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitor and measure performance on a regular basis.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf80fc elementor-widget elementor-widget-text-editor\" data-id=\"eaf80fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regular monitoring and measurement of performance with marketing tools like Google Tag Manager or Google Analytics gives you an overview of market performance, such as click rate or conversion rate. Results monitoring enables more strategic alignment and full funnel marketing. That covers all the customer&#8217;s decision-making process.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e179209 elementor-widget elementor-widget-heading\" data-id=\"e179209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CIPHER has a full range of marketing funnel services!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8cb69c elementor-widget elementor-widget-text-editor\" data-id=\"e8cb69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re looking for the best way to raise awareness and increase sales for your business, <strong><a href=\"https:\/\/www.cipher.co.th\/en\/\" target=\"_blank\" rel=\"noopener\">CIPHER <\/a><\/strong>will help you with a comprehensive marketing funnel!<\/p>\n<p>We have a team that specializes in SEO strategy, funnel marketing, and help you understand how marketing funnel processes are. What, so that your business can effectively attract customers and produce the results you want? Don&#8217;t miss the opportunity to bring your business to great success. Contact us today!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04114c1 elementor-widget elementor-widget-heading\" data-id=\"04114c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae08948 elementor-widget elementor-widget-text-editor\" data-id=\"ae08948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is a Marketing Funnel? I believe that this article will help many people understand the Marketing Funnel, a concept that helps in managing and increasing the efficiency of the sales process by understanding each step correctly. Each step requires the right strategy to attract and maintain customer interest, from creating awareness to making a purchase decision. Using the Marketing Funnel effectively will help increase sales and create excellent results for the business. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e79594b elementor-widget elementor-widget-image\" data-id=\"e79594b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9110\" alt=\"\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8134d1d e-flex e-con-boxed e-con e-parent\" data-id=\"8134d1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46dd5b5 elementor-widget elementor-widget-heading\" data-id=\"46dd5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6020fca elementor-widget elementor-widget-text-editor\" data-id=\"6020fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe that this concept is an important strategy and that novice business owners know that Marketing Funnel already has. What, though, might be questioned about what marketing funnel can do? So we&#8217;ve compiled the answer. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91d92d elementor-widget elementor-widget-heading\" data-id=\"e91d92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Digital Marketing Funnel?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b1ea1 elementor-widget elementor-widget-text-editor\" data-id=\"80b1ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Digital Marketing Funnel, or Marketing Funnel, is a model that describes the journey of a consumer, from the beginning of a knowledge of a product or service to a decision-making purchase.<\/p>\n<p>At each stage of the funnel, understanding this funnel will help marketers adjust their communication strategies and communication methods to increase opportunities for consumers to become customers and enable businesses to effectively plan marketing strategies by setting goals that suit their businesses and target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d7949 elementor-widget elementor-widget-heading\" data-id=\"22d7949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does Marketing Funnel do for you?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9bfead elementor-widget elementor-widget-text-editor\" data-id=\"c9bfead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does Marketing Funnel do for you? New business owners may want to know what this concept can do for them. Marketing funnel is a key tool that enables them to plan and manage their marketing processes systematically by understanding and responding to customer behaviour at each stage. <\/p>\n<p>Full funnel marketing will range from creating awareness to transforming consumers into customers and covering all areas. This will not only help them choose appropriate strategies and measure effectiveness, but also increase opportunities for long-term relationships with customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Marketing Funnel penetrates the strategy that professionals use and bang! Marketing in the digital age is not [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[192,178,150,163,151,155,157,162,159,148],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyers-journey-en","category-crm-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-online-sales","category-seo-en","category-seo-tips-en","category-strategy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/7078"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}