{"id":11920,"date":"2024-12-11T15:00:00","date_gmt":"2024-12-11T08:00:00","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/social-listening\/"},"modified":"2025-08-07T16:08:04","modified_gmt":"2025-08-07T09:08:04","slug":"social-listening","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/social-listening\/","title":{"rendered":"What is Social Listening? How to Use It to Grow Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11920\" class=\"elementor elementor-11920 elementor-7130\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7d1f3 e-flex e-con-boxed e-con e-parent\" data-id=\"dd7d1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d65b0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"13d65b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__13d65b0\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__13d65b0\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__13d65b0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e0773 elementor-widget elementor-widget-heading\" data-id=\"28e0773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Social Listening? How important is the voice of the consumer in business? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69de4f3 elementor-widget elementor-widget-text-editor\" data-id=\"69de4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to <strong>market <\/strong>to meet the needs of customers? \u201cSocial Listening\u201d has become an important tool in Social Media <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Marketing <\/strong><\/a>that should not be overlooked. Because the voice of the customer allows businesses to adjust their marketing strategies to meet the needs of customers more. When you know what people are talking about your brand or what they are interested in, you can respond and improve your service immediately.<\/p>\n<p>Therefore, Social Listening is an important strategy to help track and analyze mentions of your business or products via social media channels to adjust marketing strategies to meet the needs of customers. It also helps businesses create more effective <a href=\"http:\/\/www.cipher.co.th\/services\/seo\/\"><strong>SEO <\/strong><\/a>by choosing the right keywords and reaching their target audience better. If you want your business to grow sustainably, you must not miss Social Listening Marketing to drive your business forward according to the voice of the consumer!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85338f8 e-flex e-con-boxed e-con e-parent\" data-id=\"85338f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe90b42 elementor-widget elementor-widget-heading\" data-id=\"fe90b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Social Listening?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61df4b1 elementor-widget elementor-widget-image\" data-id=\"61df4b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-11-qy9doxdt8lr2cx6nq63o6hhjusgv6tcnsfxr0rd4d4.webp\" title=\"fb-3\" alt=\"Social Listening \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a70415b elementor-widget elementor-widget-text-editor\" data-id=\"a70415b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Social <\/strong>Listening is the use of tools to track and analyze conversations about brands, businesses, and competitors on social media to deeply understand customer opinions, needs, and problems. This information is valuable for developing marketing strategies and customer experiences.<\/p>\n<p>The benefits of Social Listing are that it helps businesses respond quickly to customer feedback and discover new trends in the market, <a href=\"http:\/\/www.cipher.co.th\/blogs\/swot-analysis\/\"><strong>allowing <\/strong><\/a>them to be applied to SWOT Analytics to improve products, services and marketing campaigns to meet customer needs and changing trends quickly.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e756817 elementor-widget elementor-widget-heading\" data-id=\"e756817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Listing Tools functionality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49094e1 elementor-widget elementor-widget-text-editor\" data-id=\"49094e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Listing Tools is a digital tool that allows businesses to monitor and analyze conversations on social media, whether it is X (Twitter), Facebook or Instagram, the tool finds and collects information from brands, consumer opinions, and related hash tags, allowing businesses to understand their target audience&#8217;s perspectives and feelings. Social Listing Tools can be divided into two main categories:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-533a13f elementor-widget elementor-widget-heading\" data-id=\"533a13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Store information through the assignment keyword (Keyword) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43121ab elementor-widget elementor-widget-text-editor\" data-id=\"43121ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEnables businesses to track brand conversations through keywords such as brand names, products or hash tags. The tool searches and collects information from posts, tweets and comments with these keywords, providing a clear overview of brand discussions and adjusting marketing strategies based on analysis results.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0990f elementor-widget elementor-widget-heading\" data-id=\"6b0990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data collection by specifying the source of the data. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5e265 elementor-widget elementor-widget-text-editor\" data-id=\"de5e265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data can be stored from a specific source, such as an account, social media account, website, or blog. When the system finds a mention from a selected source, it retrieves data directly. This allows businesses to focus on tracking data from critical and reliable sources, enabling relevant and useful information to make decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c413c elementor-widget elementor-widget-image\" data-id=\"78c413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-consumer-behavior-2025-understanding-digital-age-customers\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8979\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/cta-e-book-5.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f1428 elementor-widget elementor-widget-heading\" data-id=\"07f1428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of using Social Listing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61052b7 elementor-widget elementor-widget-text-editor\" data-id=\"61052b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Social Listing strategy is to market by listening to voices or comments from various online platforms, which benefit businesses as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9777d27 elementor-widget elementor-widget-image\" data-id=\"9777d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-4-11-qy9dq7fwjhi45tbr980e2nv4yo5unzfiarwjjbgtw8.webp\" title=\"fb-4\" alt=\"\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07 Social Listening\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a31f02 elementor-widget elementor-widget-heading\" data-id=\"0a31f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">understand the feelings and needs of one's customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a060bfa elementor-widget elementor-widget-text-editor\" data-id=\"a060bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of Social Listing Marketing allows brands to monitor social media conversations and understand customer feelings and needs in detail. The analysis of brand comments and discussions in various ways allows them to perceive real customer emotions, such as satisfaction or dissatisfaction with the use of products or services. With this information, brands can improve their products or services to better match their customers&#8217; needs. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bb4cb elementor-widget elementor-widget-heading\" data-id=\"f1bb4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitor and analyze the situation.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d12fe7 elementor-widget elementor-widget-text-editor\" data-id=\"6d12fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Listing is a tool that enables brands to monitor and analyze social media events by quickly detecting potential negative or critical issues, enabling brands to plan and address issues before they spread and affect their corporate image. It will enable brands to capture important information in high-risk situations and operate effectively.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f730b elementor-widget elementor-widget-heading\" data-id=\"c1f730b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analysis of competitors and market trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1695f77 elementor-widget elementor-widget-text-editor\" data-id=\"1695f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nAnalysis of competitors and market trends<br>The use of Social Listing Marketing allows brands to know more about their competitors, whether they follow their marketing campaigns or analyze user opinions about competitors&#8217; products and services, helping them understand their strengths and weaknesses, and capture new market trends and development opportunities. In addition, these data can be used to adjust marketing strategies to enhance competitive advantage.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa4eff elementor-widget elementor-widget-heading\" data-id=\"2fa4eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Develop content and marketing campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e9701 elementor-widget elementor-widget-text-editor\" data-id=\"32e9701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Listing is a key strategy that helps brands create content or marketing campaigns that suit their target audience by understanding what their customers are interested in and communicating with appropriate access channels such as social media or blogs. Social comment analysis will help them understand what they are talking about. This enables the creation of content that meets the needs of the target audience to effectively draw attention from the target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f689dbd elementor-widget elementor-widget-heading\" data-id=\"f689dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure and improve marketing strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d027f5 elementor-widget elementor-widget-text-editor\" data-id=\"6d027f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Listing Marketing enables brands to accurately measure customer feedback and marketing campaign performance. By tracking information from social media, brands can know how the campaign has attracted customers&#8217; attention and feedback. The short-term and long-term metrics enable brands to improve their marketing strategies and plans to better understand their customers&#8217; needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1ccc4 elementor-widget elementor-widget-heading\" data-id=\"be1ccc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Popular Social Listing Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf3bef elementor-widget elementor-widget-text-editor\" data-id=\"acf3bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of the Social Media Listing Tool is a social listing marketing tool that can collect and analyze information more accurately. Seven interesting tools are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44808a2 elementor-widget elementor-widget-image\" data-id=\"44808a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-13-qy9dsi5p8wncjhzlu7rk62zp8ku5hcjvy5b9ro26oo.webp\" title=\"fb-5\" alt=\"7 \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d Social Listening\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9d377 elementor-widget elementor-widget-heading\" data-id=\"ac9d377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HubSpot <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f2351 elementor-widget elementor-widget-text-editor\" data-id=\"49f2351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HubSpot, the Social Media Listing Tool, enables businesses to effectively track brand discussions and social media comments through analysis from online sources such as Twitter, Facebook, Instagram and LinkedIn, enabling brands to better understand customer feedback and get the information they need to adjust their marketing strategy.<\/p>\n<p>HubSpot&#8217;s highlight is its social media listing tool that connects features to social media platforms such as setting up specific keyword tracking, post analysis, and notification when it comes to brands in social media. It also enables the creation of reports and in-depth analysis of email marketing data. Alternatively, click links <a href=\"http:\/\/www.cipher.co.th\/services\/email-marketing\"><strong>through <\/strong><\/a>an easy-to-use dashboard.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7776394 elementor-widget elementor-widget-heading\" data-id=\"7776394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Trend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7297869 elementor-widget elementor-widget-text-editor\" data-id=\"7297869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Trend is a free social media listing tool that allows businesses to track popular search terms on Google and check user search trends over time. This tool is very useful for analyzing how many keywords your brand or product receives in the market.\n\nGoogle Trend&#8217;s highlights include information related to the most frequently used search terms at any given time, as well as local search results, enabling businesses to effectively map marketing strategies to their respective market trends.<br><br>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1199842 elementor-widget elementor-widget-heading\" data-id=\"1199842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fanpage Karma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae1a3d elementor-widget elementor-widget-text-editor\" data-id=\"8ae1a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFanpage Karma is a social media listing tool that focuses on tracking brand mentions on Facebook and Instagram. It can collect information from posts and monitor participation to monitor the performance of pages, giving businesses a clear overview of responses from customers and social media followers.\n\nFanpage Karma&#8217;s highlight is the analysis of follower engagement through sharing, likes and comments, which helps businesses improve their marketing and content strategies to better match their customers&#8217; needs.<br><br>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0aae8 elementor-widget elementor-widget-heading\" data-id=\"de0aae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wisesight Trend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5339600 elementor-widget elementor-widget-text-editor\" data-id=\"5339600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWisight Trend is a social listing marketing tool that enables businesses to keep track of social media brand trends and content from multiple sources online, including blogs, news and forums. The information they receive will help them better understand their customers&#8217; opinions and market trends.\n\nThe highlight of Wisight Trend is the analysis of information from various sources of brand reference, allowing businesses to capture important trends or issues before they develop, and to adjust their marketing strategies in a timely manner.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6365e elementor-widget elementor-widget-heading\" data-id=\"7d6365e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mandala AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04dfa18 elementor-widget elementor-widget-text-editor\" data-id=\"04dfa18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"http:\/\/www.mandalasystem.com\" target=\"_blank\" rel=\"nofollow noopener\">Mandela AI <\/a><\/strong>is a social listing marketing tool that allows businesses to track brand mentions on social media and web. The tool uses text analysis technology to extract important information about users&#8217; opinions about your brand or product. By monitoring multiple sources of talk, you can quickly and effectively deal with customer concerns.<\/p>\n<p>The highlight of Mandela AI is the analysis of trends, keyword collection and detailed reports that enable businesses to analyze important issues that should be focused on adjusting their marketing strategies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca54e3c elementor-widget elementor-widget-heading\" data-id=\"ca54e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hootsuite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7c3d7 elementor-widget elementor-widget-text-editor\" data-id=\"0d7c3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hootsuite is a tool that enables businesses to manage multiple social media accounts simultaneously and also supports social listing function, which is to track brand mentions across multiple social media channels such as Facebook, X (Twitter), Instagram and LinkedIn, user-response analysis and content management on social media in one place.<\/p>\n<p>The highlight of Hootsuite is its ability to monitor and analyze real-time user responses, and to adjust its posting and analysis strategies to ensure that the marketing strategies in use are effective and fit the target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc698a elementor-widget elementor-widget-heading\" data-id=\"5cc698a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exolyt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888c57a elementor-widget elementor-widget-text-editor\" data-id=\"888c57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExolyt is a tool that focuses on analyzing data from TikTok, enabling brands to accurately and accurately track their posts and popularity on this platform, enabling target-oriented businesses in TikTok to adapt their strategies to the trend without falling.\n\nExolyt&#8217;s key feature is to analyze the information obtained from TikTok and demonstrate user engagement on the platform, which is ideal for brands that want to increase their reach to target teenagers and working people.<br><br>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54caec elementor-widget elementor-widget-heading\" data-id=\"b54caec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The differences between Social Listing and Social Monitoring are: What?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aba90a elementor-widget elementor-widget-text-editor\" data-id=\"6aba90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocial Listing is the use of the Social Media Listing Tool to monitor and analyze business conversations on social media by focusing on understanding customer opinions, feelings and needs. This information is very useful in improving marketing strategies and developing products to meet customer needs. Whether it&#8217;s solving problems that customers encounter or responding to new trends in the marketplace.\n\nSocial Monitoring focuses on quantitative or numerical data, such as the number of brand mentions, hash tags, and user engagement levels on social media. Although it allows businesses to quickly adjust their marketing strategies, it does not provide the same strategic insight as Social Listing Marketing. That helps to better understand the customer&#8217;s behavior and needs.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db42dc0 elementor-widget elementor-widget-heading\" data-id=\"db42dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The use of the Social Listing Tool to match the context of Thailand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7dfa elementor-widget elementor-widget-text-editor\" data-id=\"a5b7dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to use the Socail Listing Tool in Thailand, the textbook must be adjusted and applied to suit the context of Thailand. The methods can be adjusted as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad512e3 elementor-widget elementor-widget-heading\" data-id=\"ad512e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choosing a search query suitable for the Thai market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d613d elementor-widget elementor-widget-text-editor\" data-id=\"e1d613d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Listing Tools in Thailand should select search terms that are consistent with the language or terminology that Thai people use frequently on social media, such as slang words or words that have specific meanings in Thai culture. Choosing the right words allows more efficient follow-up and faster detection of popularity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32e83c elementor-widget elementor-widget-heading\" data-id=\"a32e83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keeping up with trends and feelings on Thai social media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0509b88 elementor-widget elementor-widget-text-editor\" data-id=\"0509b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Thailand, social listing tools should focus on tracking trends in popular platforms such as Facebook, X (Twitter) and Instagram. Understanding the opinions and feelings of Thai people on each platform allows brands to adjust their strategies to keep up with the trend in Thailand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c102fd elementor-widget elementor-widget-heading\" data-id=\"4c102fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Analysis in Thai Society<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6c496 elementor-widget elementor-widget-text-editor\" data-id=\"fc6c496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of Social Listing Tools in Thailand can also help businesses better understand consumer and market behaviour, such as specific needs in products and services. Tracking questions and comments about products will help brands better align their marketing plans with the real needs of the Thai market.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9ba55 elementor-widget elementor-widget-heading\" data-id=\"1d9ba55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67eba4 elementor-widget elementor-widget-text-editor\" data-id=\"c67eba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Listening to consumers&#8217; voices through social listing is one of the key strategies in social listing marketing. Understanding customers&#8217; opinions, needs and feelings helps businesses improve products and services to meet their needs, and more effectively plan online Advertising and enhance SEO. To increase visibility into the online world as well.<\/p>\n<p>If you want to grow your business sustainably and listen to consumers&#8217; voices more effectively, contact <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>CIPHER <\/strong><\/a>for appropriate online marketing advice and answer the needs of your business!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf94ac2 elementor-widget elementor-widget-image\" data-id=\"cf94ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/online-advertising\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8934\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Online Advertising\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/bn-Online-Advertising.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-852ff4b e-flex e-con-boxed e-con e-parent\" data-id=\"852ff4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d39ab7f elementor-widget elementor-widget-heading\" data-id=\"d39ab7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8680b elementor-widget elementor-widget-text-editor\" data-id=\"0a8680b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For entrepreneurs or business owners who want to better understand the needs of their target group, social listing marketing is important and to better understand this strategy, we have compiled all the frequently asked questions and answers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2cb66 elementor-widget elementor-widget-heading\" data-id=\"ec2cb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Social Listening?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4335794 elementor-widget elementor-widget-text-editor\" data-id=\"4335794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Listening means listening to social media or tracking and gathering information about social conversations from all platforms, including Facebook or Instagram, comments, reply comments on X (Twitter), comments under YouTube videos, and text tracking using hash tags. In order to fully understand the echo of users online.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654b099 elementor-widget elementor-widget-heading\" data-id=\"654b099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The advantages of Social Listing are: What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b1916 elementor-widget elementor-widget-text-editor\" data-id=\"93b1916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Understand customer feedback: <\/strong>Helps businesses better understand customer feelings and opinions about a brand or product.<\/li>\n<li><strong>Keeping up with trends: <\/strong>Enables businesses to keep up with new trends and market dynamics to keep their marketing strategies up to date.<\/li>\n<li><strong>Quickly address problems:<\/strong> enabling businesses to detect potential social media issues or crises and respond quickly.<\/li>\n<li><strong>Product and Service Improvements: <\/strong>The feedback you receive enables businesses to develop products and services based on customer needs.<\/li>\n<li><strong>Competitor analysis:<\/strong> Allows businesses to track competitor mentions and analyze competitor strategies to adjust their marketing strategies.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a309b9 elementor-widget elementor-widget-heading\" data-id=\"3a309b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should I do to better analyze my competitors using Social Listing Tools?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda388e elementor-widget elementor-widget-text-editor\" data-id=\"dda388e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using Social Listing Tools to analyze competitors&#8217; strengths and weaknesses is set to track their brand names and business keywords on social media, enabling businesses to gather information about their opinions, trends and marketing strategies to better understand their customer responses.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Social Listening? How important is the voice of the consumer in business? How to market [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,204,173,150,163,151,155,161,148,149],"tags":[],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-consumer-behavior","category-content-marketing-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-social-media-marketing-en","category-strategy-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11920"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/7138"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}