{"id":11915,"date":"2024-12-16T11:47:48","date_gmt":"2024-12-16T04:47:48","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/google-tag-manager\/"},"modified":"2025-08-07T16:25:34","modified_gmt":"2025-08-07T09:25:34","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/google-tag-manager\/","title":{"rendered":"What is Google Tag Manager? Track your marketing data like a pro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11915\" class=\"elementor elementor-11915 elementor-7191\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f27e5a e-flex e-con-boxed e-con e-parent\" data-id=\"4f27e5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47dc503 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"47dc503\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__47dc503\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__47dc503\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__47dc503\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bfffd elementor-widget elementor-widget-heading\" data-id=\"b5bfffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Tag Manager? A free tag management tool that every business needs  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6be969 elementor-widget elementor-widget-text-editor\" data-id=\"b6be969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ever feel that? Is installing any tracking code on your website complicated and time-consuming? Or does each code revision require an IT team to help? <strong>GTM <\/strong>or <strong>Google <\/strong>Tag Manager is a tool that manages and tracks marketing information from multiple sources in one place without complex coding, allowing you to use Google Tag, Tag Manager, Google and other tools to measure campaign results more conveniently and quickly.  <\/p>\n<p>Using Google Tag Manager, you can easily install and update content marketing and online Advertising Tags, <a href=\"http:\/\/www.cipher.co.th\/services\/content-marketing\/\"><strong>saving <\/strong><\/a>you <a href=\"https:\/\/www.cipher.co.th\/en\/services\/online-advertising\/\"><strong>time <\/strong><\/a>and reducing traditional coding errors. In this article, we&#8217;ll introduce you to GTM and how it can be used to enhance online marketing campaign management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-585aa4b e-flex e-con-boxed e-con e-parent\" data-id=\"585aa4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b57a7eb elementor-widget elementor-widget-heading\" data-id=\"b57a7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Tag Manager (GMT)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfa85c elementor-widget elementor-widget-image\" data-id=\"edfa85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-14-qykslfr9hxl0108kutaae5aw9k2fr3lbwkkdq4d108.webp\" title=\"fb-3\" alt=\"Google Tag Manager \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da6bbe elementor-widget elementor-widget-text-editor\" data-id=\"1da6bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>GMT <\/strong>or <a href=\"http:\/\/www.semrush.com\/blog\/google-tag-manager\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Google <\/strong><\/a>Tag Manager is a tool that allows users to manage and install Google Tag or other code on the web without programming skills. Simply add or remove code via an easy-to-use dashboard, GTM simplifies the installation of Tag Manager Google and makes updating of information on the web more convenient.<\/p>\n<p>Google Tag Manager also allows users to efficiently track and analyze information from websites such as tracking, clicking or setting up Conversion Tracking without having to edit the website code themselves. All steps can be done via GTM and help simplify and save time managing Google Tags.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b57652 elementor-widget elementor-widget-heading\" data-id=\"3b57652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is Google Tag Manager and Google Analytics different? ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7c051 elementor-widget elementor-widget-text-editor\" data-id=\"bb7c051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google <\/strong>Tag <strong>Manager <\/strong>and Google Analytics are tools used to track and analyze website information, but they work in different ways as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b48ee5 elementor-widget elementor-widget-heading\" data-id=\"0b48ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdca181 elementor-widget elementor-widget-text-editor\" data-id=\"bdca181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager is a tool used to manage and install Google Tag and other external tools on the website without the need for direct coding or editing of the website, which makes tracking information convenient and fast.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e9fe2 elementor-widget elementor-widget-heading\" data-id=\"11e9fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83c4ce elementor-widget elementor-widget-text-editor\" data-id=\"d83c4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google <a href=\"https:\/\/www.cipher.co.th\/en\/blogs\/public-company-website-analytics\"><strong>Analytics <\/strong><\/a>is a tool used to analyze website information such as visitor tracking, user actions on the website, or to set up Conversion Tracking to measure campaigns. GTM is used to install tags on websites. Google Analytics is used to process information and report results on website usage. At the same time, the two tools work together to enable efficient tracking of data and analysis of websites.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0973458 elementor-widget elementor-widget-heading\" data-id=\"0973458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Components of Google Tag Manager include: Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5532d50 elementor-widget elementor-widget-text-editor\" data-id=\"5532d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Google Tag Manager (GTM) consists of three main components that enable efficient management of Google Tag and tools: tags, triggers, and variables. Each component works together to enable you to track and measure website information as needed without editing the code directly on the website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bd8fc elementor-widget elementor-widget-image\" data-id=\"19bd8fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-4-21-qyolyyrlqhmzdmkzg1mkrns1ba6tkvzuunugnlktaw.webp\" title=\"fb-4\" alt=\"\u0e2d\u0e07\u0e04\u0e4c\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e02\u0e2d\u0e07 Google Tag Manager\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ce2c4 elementor-widget elementor-widget-heading\" data-id=\"79ce2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">(Tags)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c18446 elementor-widget elementor-widget-text-editor\" data-id=\"1c18446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tags are code used to collect information or send information from websites to tools such as Google Analytics, Google Ads, or other monitoring tools. Google Tag Manager uses tags to effectively manage data tracking, whether it tracks visits to the Conversion website or user activities.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459d9a4 elementor-widget elementor-widget-heading\" data-id=\"459d9a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Triggers (Trigger)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed416c elementor-widget elementor-widget-text-editor\" data-id=\"3ed416c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Triggers are the ones that determine when a tag is triggered. Triggers are set to run when an application meets certain conditions, such as clicking on a button, viewing certain pages, or filling out a form. Triggers allow data to be sent via Google Tag Analytics as needed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73305e1 elementor-widget elementor-widget-heading\" data-id=\"73305e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Variables<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253962d elementor-widget elementor-widget-text-editor\" data-id=\"253962d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Variables are data that can be used to define conditions or values in tag and trigger operations. Variables provide greater flexibility in tracking information, such as URL extraction, clicked button values, or form-based information. Variables allow Google Tag Manager to work more efficiently and accurately.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f85c3f elementor-widget elementor-widget-image\" data-id=\"7f85c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-data-driven-marketing-maximizing-the-value-of-data\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8674\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-6.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6862b6 elementor-widget elementor-widget-heading\" data-id=\"e6862b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Easy Google Tag Manager Installation Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa9f88d elementor-widget elementor-widget-text-editor\" data-id=\"aa9f88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager Help can help us effectively manage various tracking code on the website. Google Tag Manager is easy to install, which has three main steps:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7077037 elementor-widget elementor-widget-heading\" data-id=\"7077037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Enrollment and Login<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f532a23 elementor-widget elementor-widget-text-editor\" data-id=\"f532a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Getting Started<\/strong><\/p>\n<ul>\n<li>Visit https:\/\/marketingplatform.google.com\/about\/tag-manager\/ to register for free.<\/li>\n<li>You must already have a Gmail or G Suite account because it is required to log in.<\/li>\n<li>After you apply, you can log in with your registered email address immediately.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35eca4f elementor-widget elementor-widget-heading\" data-id=\"35eca4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Creating an account and setting up a container<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a758d90 elementor-widget elementor-widget-text-editor\" data-id=\"a758d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Creating a new account<\/strong><\/p>\n<ol>\n<li>After logging in, click the &#8220;Create Account&#8221; button.<\/li>\n<li>Enter important information such as:<\/li>\n<\/ol>\n<ul>\n<li>Account name (recommended for clarity using the site domain name)<\/li>\n<li>Select the country in which the primary site is provisioned.\n<\/li>\n<li>Site URL (without https:\/\/)<\/li>\n<li>Select Container Type (mostly Web)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd90c6 elementor-widget elementor-widget-text-editor\" data-id=\"7bd90c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Container Settings<\/strong><\/p>\n<ul>\n<li>Container is the space for storing various tags to be used on the website.<\/li>\n<li>After creating the account, GTM provides two installation code.<\/li>\n<li>Keep this code for the next step.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4404f3d elementor-widget elementor-widget-heading\" data-id=\"4404f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Site Installation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267094a elementor-widget elementor-widget-text-editor\" data-id=\"267094a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using Google Tag Manager to install on the website can be divided into two methods, which can be used either way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f000432 elementor-widget elementor-widget-text-editor\" data-id=\"f000432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Method 1: Installing via Code (for General Websites)<\/strong><\/p>\n<ol>\n<li>Place the first set of code in the head of the website.&lt;&gt;<\/li>\n<li>Place the second set of code immediately after the body.&lt;&gt;<\/li>\n<li>It is recommended that you ask Web Developer for help if you are not sure.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e0790 elementor-widget elementor-widget-text-editor\" data-id=\"52e0790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Method 2: Install via WordPress Plugin<\/strong><\/p>\n<ol>\n<li>Install the &#8220;Google Tag Manager for WordPress&#8221; Plugin<\/li>\n<li>Activate the Plugin via the Plugins menu<\/li>\n<li>Copy the GTM ID from the Tag Manager page<\/li>\n<li>Go to Settings Plugin Google Tag Manager for WordPress&gt;&gt;<\/li>\n<li>Paste the GTM ID into the specified field<\/li>\n<li>Save settings<\/li>\n<\/ol>\n<p>To ensure a clean installation, users should check the installation via Preview Mode in GTM and test whether Tag is working correctly. When Tag is successful, you can start using GTM to fully manage tags on the web.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb57a6d elementor-widget elementor-widget-heading\" data-id=\"cb57a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is Google Tag Manager a popular marketing tool?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0922a32 elementor-widget elementor-widget-text-editor\" data-id=\"0922a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager (GTM) is a tool that can be used for free and is popular among marketers and web developers with the following advantages:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9edf3 elementor-widget elementor-widget-image\" data-id=\"7b9edf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-16-qyksqootnmrmumm57kyatbmjo077q9fdmjoz6qkw9k.webp\" title=\"fb-5\" alt=\"\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07 Google Tag Manager\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f77f8 elementor-widget elementor-widget-heading\" data-id=\"06f77f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quick and convenient tag management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91de0f3 elementor-widget elementor-widget-text-editor\" data-id=\"91de0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager is a tool that makes it easy and quick to install and manage tags such as Google Tag Analytics and other tools without having to edit the website code. This saves time and simplifies installing multiple tags simultaneously.<\/p>\n<p>It can also be managed from one location. Using the Google Tag Manager, the easy way to use it makes tracking effects such as online marketing metrics and user behavior tracking simple.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74e34a elementor-widget elementor-widget-heading\" data-id=\"c74e34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reduce installation errors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237bf4e elementor-widget elementor-widget-text-editor\" data-id=\"237bf4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using Google Tag Manager is a tool that reduces errors from manually editing website code. Using GTM, it provides the benefits of quickly and accurately customizing tags without relying on professional developers or developers. Furthermore, checking and testing tags through Google Tag Manager helps ensure tags. It works effectively whenever data is updated.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7036312 elementor-widget elementor-widget-heading\" data-id=\"7036312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitor real-time data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d1936 elementor-widget elementor-widget-text-editor\" data-id=\"e7d1936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of Google Tag Manager is What? This tool enables fast and accurate tracking. Users can set up Google Tag Analytics to instantly capture real-time data such as visitor numbers, clicks and changes in Web activities, allowing them to analyze data and modify marketing strategies. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3385854 elementor-widget elementor-widget-heading\" data-id=\"3385854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Managing Multiple Tags in One Place<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed51eb elementor-widget elementor-widget-text-editor\" data-id=\"8ed51eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tag Manager Google allows users to manage multiple tags in one place in an orderly fashion, whether they are Google Tag, Facebook Pixel, or other analytical tools. All tags managed through Google Tag Manager are a convenient and effective way to control everything from one central location, eliminating the need for multiple tools.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d9355 elementor-widget elementor-widget-heading\" data-id=\"17d9355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Save time updating and updating tags<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbdcba elementor-widget elementor-widget-text-editor\" data-id=\"4fbdcba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using the Google Tag Manager Help makes updating tags easy and fast without waiting for support from the development team, allowing users to change or add tags immediately when changing marketing strategies without waiting for code updates from the development team.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c647813 elementor-widget elementor-widget-heading\" data-id=\"c647813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9702163 elementor-widget elementor-widget-text-editor\" data-id=\"9702163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager is a tool that enables businesses to effectively track and manage data from campaigns without complex coding, making installation and updates easy and quick to use for online marketing such as Content Marketing or Online Advertising. In order to enhance the efficiency of data analysis and better align the marketing strategies with the needs of customers.<\/p>\n<p>If you&#8217;re looking for tools to <a href=\"https:\/\/www.cipher.co.th\/en\/services\/mobile-application\/\"><strong>enhance <\/strong><\/a>digital marketing and develop mobile applications, how can you connect to Google Tag Manager? <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>CIPHER <\/strong><\/a>is now available with a professional team to enable your business to take full advantage of online tracking and marketing. Contact us to begin using the service that meets your needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39fb657 elementor-widget elementor-widget-image\" data-id=\"39fb657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/mobile-application\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8894\" alt=\"bn-Mobile Application\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/11\/bn-Mobile-Application.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4bc28f e-flex e-con-boxed e-con e-parent\" data-id=\"d4bc28f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b43506f elementor-widget elementor-widget-heading\" data-id=\"b43506f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2652d elementor-widget elementor-widget-text-editor\" data-id=\"0b2652d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For suspicious entrepreneurs or marketers, we have compiled a number of frequently asked questions about Google Tag Manager to give you a better understanding of the usage and benefits of this tool.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c2431 elementor-widget elementor-widget-heading\" data-id=\"36c2431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Google Tag do that?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8a4d8 elementor-widget elementor-widget-text-editor\" data-id=\"fd8a4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag is a tool that helps track user information and web operations through tags such as Google Analytics, Facebook Pixel, and Facebook. And other marketing tools. Setting up Google Tag is easy with Google Tag Manager (GTM), a tool that makes tag deployment and management easy and quick without the need to directly edit website code. Everything can be done via easy-to-use GTM.<\/p>\n<p>The setup process starts with creating a Google Tag Manager account, creating a container for the website, and installing code in the website&#8217;s HTML. You can then add tags such as Google Analytics to store usage information or Facebook Pixel for ad tracking. Tag testing and publishing can be done in GTM without the need for developers. Enables efficient and fast data management<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970faab elementor-widget elementor-widget-heading\" data-id=\"970faab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GTM stands for What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-841133d elementor-widget elementor-widget-text-editor\" data-id=\"841133d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GTM, short for Google Tag Manager, is a free tool from Google that makes it easy to manage and install various tags on a website without the need to edit the website code directly, whether it is Google Analytics, Facebook Pixel or Google Ads can effectively manage all of them through the GTM interface, making adding, editing and testing tags easy without the need for Developer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0f647 elementor-widget elementor-widget-heading\" data-id=\"2f0f647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Google tag is What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da8f3e elementor-widget elementor-widget-text-editor\" data-id=\"5da8f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google tags are parts of JavaScript code that are embedded in a webpage to collect information and send it to Google Analytics or Google Ads. These tags track website users&#8217; behavior, such as clicking, visiting web pages, transactions, or interacting with others. This allows website owners to understand their users&#8217; behavior and use the information to improve their website or plan marketing effectively.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55541a elementor-widget elementor-widget-heading\" data-id=\"a55541a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Google Analytics?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168bbdd elementor-widget elementor-widget-text-editor\" data-id=\"168bbdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Analytics is a free web analysis tool from Google that allows website owners to monitor and analyze the behavior of visitors by providing important information such as the number of visitors, the duration of use on the website, the most visited website, the source of visitors, whether from the Search Engine or social media. Through active devices and browsers as well as visitors&#8217; Insight information. This information enables businesses to streamline their digital web sites and marketing strategies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Google Tag Manager? A free tag management tool that every business needs Ever feel that? [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[165,147,204,150,163,151,155,161,148,153],"tags":[],"class_list":["post-11915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-en","category-business-en","category-consumer-behavior","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-social-media-marketing-en","category-strategy-en","category-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11915"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/7193"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}