{"id":11912,"date":"2024-12-16T17:08:33","date_gmt":"2024-12-16T10:08:33","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/nano-influencer\/"},"modified":"2025-08-07T17:20:13","modified_gmt":"2025-08-07T10:20:13","slug":"nano-influencer","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/nano-influencer\/","title":{"rendered":"Who are Nano Influencers? Why are they important in online marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11912\" class=\"elementor elementor-11912 elementor-7228\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73fb239 e-flex e-con-boxed e-con e-parent\" data-id=\"73fb239\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d4dbb elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"61d4dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__61d4dbb\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__61d4dbb\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__61d4dbb\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0d529 elementor-widget elementor-widget-heading\" data-id=\"1e0d529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are Nano Influencers? Why do brands need to care? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bbfb1 elementor-widget elementor-widget-text-editor\" data-id=\"e2bbfb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for a good and cost-effective marketing strategy? Many are familiar with the hundreds of thousands to millions of mainstream Macros or Micro <strong>Influencers<\/strong>, <strong>but <\/strong>Nano Influencer is the key to marketing you shouldn&#8217;t overlook because they are a group of people who can achieve remarkable marketing outcomes with close proximity and credibility to followers. <\/p>\n<p>In Thailand,<a href=\"https:\/\/www.cipher.co.th\/en\/services\/kol-marketing\/\"><strong> KOL Marketing <\/strong><\/a>is changing as brands become more and more interested in Nano Influencer <strong>because <\/strong>they can effectively reach their target audience. In this article, we will introduce you to the power of Nano Influencer and why they become the key to next-generation online marketing!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d1ee4 e-flex e-con-boxed e-con e-parent\" data-id=\"32d1ee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133546a elementor-widget elementor-widget-heading\" data-id=\"133546a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are Nano Influencers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d772faa elementor-widget elementor-widget-image\" data-id=\"d772faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-3-18-qyl6cqtmt3mdvsrylwv1a5p14yrdtbxfc45bl5yq8o.webp\" title=\"fb-3\" alt=\"Nano Influencer \u0e04\u0e37\u0e2d\u0e43\u0e04\u0e23\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db8b21 elementor-widget elementor-widget-text-editor\" data-id=\"2db8b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nano Influencer<\/strong> is a social media influencer with approximately 1,000 &#8211; 10,000 followers. Its outstanding feature is its expertise and ability to build relationships with followers. With its small size, they can interact closely with followers, resulting in trust and trust.<\/p>\n<p>Brands are increasingly focusing on Influencer marketing because Nano Influencer is a reviewer who is trusted by followers, is not too expensive and can reach specific target groups, allowing their product or service offerings to influence the decision of the follower.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbd5f elementor-widget elementor-widget-image\" data-id=\"a0dbd5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-influencer-marketing-selecting-and-collaborating-effectively\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8694\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-14.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d76986 elementor-widget elementor-widget-heading\" data-id=\"0d76986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages of using Nano Influencer? ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059f964 elementor-widget elementor-widget-text-editor\" data-id=\"059f964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe use of Nano Influencer is considered a popular Influencer Marketing strategy in Thailand.\nSathai has the advantages of being able to answer the business questions well as follows:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815961c elementor-widget elementor-widget-image\" data-id=\"815961c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-4-18-qyl6dz01qbav1gzsfxyi1cjp22pmv3st66t5565848.webp\" title=\"fb-4\" alt=\"Nano Influencer \u0e04\u0e37\u0e2d\u0e43\u0e04\u0e23? \u0e21\u0e35\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bab17 elementor-widget elementor-widget-heading\" data-id=\"b6bab17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">a high degree of closeness with one's followers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78039d9 elementor-widget elementor-widget-text-editor\" data-id=\"78039d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer will have approximately 1,000 &#8211; 10,000 followers, making it easy to access followers either by answering comments or connecting with followers, resulting in higher engagement rates than other influencers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ae0a3 elementor-widget elementor-widget-heading\" data-id=\"d7ae0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">save on marketing costs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bb725 elementor-widget elementor-widget-text-editor\" data-id=\"80bb725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer is not overrated. Unlike the Macro or Mega Influencer price, brands can distribute their budgets to multiple Nano Influencers within a limited budget, increasing their accessibility to a wider range of target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bcbfa elementor-widget elementor-widget-heading\" data-id=\"80bcbfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">the credibility of the contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0702a3 elementor-widget elementor-widget-text-editor\" data-id=\"e0702a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer is a reviewer who often presents content based on real-life experiences, reviews of real-life products, and candid comments, giving followers a sense of sincerity and trust in advice rather than reviews based solely on advertising.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0f70f elementor-widget elementor-widget-heading\" data-id=\"7d0f70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">specialize in<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db7a60 elementor-widget elementor-widget-text-editor\" data-id=\"9db7a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer specializes in certain areas, such as beauty, food, health, exercise, attracting followers with the same interests or lifestyles that allow the brand to reach the target audience that really cares about your brand or business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4130907 elementor-widget elementor-widget-heading\" data-id=\"4130907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">work flexibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5ad00 elementor-widget elementor-widget-text-editor\" data-id=\"dd5ad00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working with Nano Influencer is highly agile, easy to modify content format, and receive feedback and suggestions from brands, which will help build long-term relationships and develop collaborative marketing campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77c20d elementor-widget elementor-widget-heading\" data-id=\"f77c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measurement and improvement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8839a elementor-widget elementor-widget-text-editor\" data-id=\"fe8839a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Due to the relatively small size of the monitor, it is possible to clearly monitor and measure performance, analyze the feedback from the monitor in detail, and lead to improved marketing strategies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8e46c elementor-widget elementor-widget-heading\" data-id=\"6b8e46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Use Nano Influencer? Per brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4a871 elementor-widget elementor-widget-text-editor\" data-id=\"1f4a871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer may have fewer followers than conventional influencers, but it can produce impressive results because it has close relationships with <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>followers <\/strong><\/a>and social media marketing skills that will benefit your brand as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee2502 elementor-widget elementor-widget-image\" data-id=\"1ee2502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/elementor\/thumbs\/fb-5-20-qyl6ffn0d1ax3mvbwkplwz9ibni6u5ls1fcc0nz6fs.webp\" title=\"fb-5\" alt=\"Nano Influencer \u0e04\u0e37\u0e2d\u0e43\u0e04\u0e23? \u0e17\u0e33\u0e44\u0e21\u0e16\u0e36\u0e07\u0e04\u0e27\u0e23\u0e43\u0e0a\u0e49\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8496fb elementor-widget elementor-widget-heading\" data-id=\"a8496fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. establish credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708c398 elementor-widget elementor-widget-text-editor\" data-id=\"708c398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Thailand, Nano Influencer marketing effectively builds brand credibility. Followers see them as trusted friends. Product reviews and recommendations have significant impact on consumers&#8217; buying decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ecb1d elementor-widget elementor-widget-heading\" data-id=\"31ecb1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Target penetration is accurate.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8940079 elementor-widget elementor-widget-text-editor\" data-id=\"8940079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Influencer Marketing strategy with Nano Influencer enables brands to reach their target audience more accurately. This group of influencers usually has a unique focus on making communication more efficient and targeted.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bc83a elementor-widget elementor-widget-heading\" data-id=\"69bc83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. A sincere, non-excessive review.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4deeb75 elementor-widget elementor-widget-text-editor\" data-id=\"4deeb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencer Marketing is about establishing credibility and Nano Influencer always provides more honest and natural reviews because they often choose to work with brands that suit their lifestyle and preferences, making the presentation sincere and reliable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3176ea2 elementor-widget elementor-widget-heading\" data-id=\"3176ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. have a real understanding of one's customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4217d9 elementor-widget elementor-widget-text-editor\" data-id=\"b4217d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Nano-level Influencer rating may not be very high, but the value is sincerity in offering it because many people start out as actual customers and become influential in social media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2be7b elementor-widget elementor-widget-heading\" data-id=\"5d2be7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. create a good brand image<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab08928 elementor-widget elementor-widget-text-editor\" data-id=\"ab08928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer may not be a high price compared to Macro Influencer, but working with them can create a good brand image because it shows that the brand cares about and reaches customers at all levels, not only focuses on marketing with big influencers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa8221 elementor-widget elementor-widget-heading\" data-id=\"2aa8221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use of Nano Influencer must be careful. What's in marketing? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506f10a elementor-widget elementor-widget-text-editor\" data-id=\"506f10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of Nano Influencer for marketing has many advantages, including a tangible influencer price, but it must be prudent and careful in terms of professionalism, consistency and brand selection. Consideration should be given as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef486e elementor-widget elementor-widget-heading\" data-id=\"0ef486e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Precautions for using Nano Influencer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2af8d1 elementor-widget elementor-widget-text-editor\" data-id=\"d2af8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Choosing an Influencer that doesn&#8217;t fit the target audience:<\/strong> It can be a waste of budget. Even though Nano Influencer is not as expensive as a Macro Influencer, if it doesn&#8217;t match the product or service, it won&#8217;t be effective in successful marketing of the Influencer.<\/li>\n<li><strong>Uniformity: <\/strong>In some Nano Influencer content postings may affect brand awareness in the long run due to lack of experience in influencer marketing compared to larger-scale influencers.<\/li>\n<li><strong>Lack of professionalism: <\/strong>In collaboration, they may face a lack of timely submission or quality of content that does not meet the agreement, which is a risk that may be encountered because the Influencer Marketing strategy is new to them.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4653133 elementor-widget elementor-widget-heading\" data-id=\"4653133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guidelines for Remediation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b7e40 elementor-widget elementor-widget-text-editor\" data-id=\"95b7e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Provide clear agreements and agreements<\/strong>: Prior to commencement, the Influencer price should be set with scope and delivery time to prevent interoperability issues.<\/li>\n<li><strong>Analysis of the data and performance of:<\/strong> Nano Influencer&#8217;s work should be thoroughly reviewed before hiring by viewing both content quality, consistency in posting, and follower participation.<\/li>\n<li><strong>Provide clear guidelines or manuals<\/strong>: A clear plan should be made to ensure that Nano Influencer understands the standards and expectations of marketing the Influencer with the brand.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99941c9 elementor-widget elementor-widget-text-editor\" data-id=\"99941c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How? If there are good plans, clear agreements and a systematic system, it will be able to effectively utilize influencer marketing in this group.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b217a77 elementor-widget elementor-widget-heading\" data-id=\"b217a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a3403 elementor-widget elementor-widget-text-editor\" data-id=\"31a3403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nano Influencer<\/strong> is an influential social media player who is highly trusted and close to its followers. As KOL <a href=\"https:\/\/www.cipher.co.th\/en\/services\/kol-marketing\/\"><strong>Marketing <\/strong><\/a>is growing, marketing through this influencer is an interesting and cost-effective strategy because it not only costs too much but can reach the target audience more accurately.<\/p>\n<p><a href=\"https:\/\/www.cipher.co.th\/en\"><strong>CIPHER <\/strong><\/a>is ready to provide full consulting and marketing planning through Influencer. A professional team that understands both consumer behaviour and online marketing trends will contact us immediately to enhance your brand reach to target groups!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ab915 elementor-widget elementor-widget-image\" data-id=\"a9ab915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/kol-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9415\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 KOL\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-KOL.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfedb43 e-flex e-con-boxed e-con e-parent\" data-id=\"dfedb43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdef30 elementor-widget elementor-widget-heading\" data-id=\"5bdef30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129faa elementor-widget elementor-widget-text-editor\" data-id=\"d129faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For brands or businesses that want to work with Nano Influencer, we have gathered more information to better understand their work as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f8152 elementor-widget elementor-widget-heading\" data-id=\"18f8152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What do Nano Influencers do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b21b7a elementor-widget elementor-widget-text-editor\" data-id=\"1b21b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer plays an important role as a voice actor to share experiences with products or services on its social media, creating content in a variety of formats, including product reviews, user demonstrations, sharing tips, or naturally taking beautiful photos with products.<\/p>\n<p>Nano Influencer also contributes to brand engagement and reliability, as they often have specialized expertise and good relationships with followers, making product or service offerings more reliable and accessible to the target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a5aa6 elementor-widget elementor-widget-heading\" data-id=\"30a5aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many types of influencers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c60bc elementor-widget elementor-widget-text-editor\" data-id=\"c9c60bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencers can be classified by the number of followers. They are divided into 5 main categories as follows:<\/p>\n<ul>\n<li><strong>Nano Influencer<\/strong>: There are 1,000-10,000 followers, with a small but highly connected fan base. They are usually experts in a particular field and have high Engagement.<\/li>\n<li><strong>Micro Influencer: <\/strong>10,000 &#8211; 50,000 followers are highly respected in specialized areas, with clear expertise and maintain good relationships with followers. The cost of collaboration is not high compared to the feedback received.<\/li>\n<li><strong>Mid-Tier Influencer:<\/strong> 50,000 &#8211; 100,000 followers are middle-class influencers, often with teams to help produce content, become more professional and reach a wider target audience, but maintain close contact with followers.<\/li>\n<li><strong>Macro Influencer<\/strong>: There are 100,000-1,000,000 followers, a nationally well-known group of celebrities, artists or professionals who are successful. It can have a large impact, but it may have a lower response rate than smaller groups.<\/li>\n<li><strong>Mega Influencer:<\/strong> With more than 1,000,000 followers, the most influential group, often national or global celebrities, professional teams can reach a large number of people. It is suitable for brands that want to create a broad awareness but are costly to work with.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8beddee elementor-widget elementor-widget-heading\" data-id=\"8beddee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many followers does Nano Influencer need at least?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72be0a6 elementor-widget elementor-widget-text-editor\" data-id=\"72be0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano Influencer must have 1,000 followers, ranging from 1,000 to 10,000, which is the smallest follower-based Influencer. In the area of Influencer Marketing, it is the option to generate more Engagement and ROI (Return on Investment). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cdd89 elementor-widget elementor-widget-heading\" data-id=\"b7cdd89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer's career. Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d49fa elementor-widget elementor-widget-text-editor\" data-id=\"12d49fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencers are influenced by the ideas and decisions of their followers on social media. Their job is to create content, share experiences, review products and services, and provide advice in various areas to inspire followers.<\/p>\n<p>Influencer&#8217;s main revenue will come from collaborating with brands and companies to promote products and services through content creation such as reviews, live broadcasts, photography or video making. It may also earn income from selling its products, organizing events or consulting brands.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Who are Nano Influencers? Why do brands need to care? 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