{"id":11768,"date":"2024-12-25T21:46:55","date_gmt":"2024-12-25T14:46:55","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/email-marketing-shopify\/"},"modified":"2025-08-08T10:55:15","modified_gmt":"2025-08-08T03:55:15","slug":"email-marketing-shopify","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/email-marketing-shopify\/","title":{"rendered":"Email Marketing Shopify Marketing for SMEs and online stores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11768\" class=\"elementor elementor-11768 elementor-7411\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d8d99 e-flex e-con-boxed e-con e-parent\" data-id=\"b6d8d99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b212852 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b212852\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; 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This article will provide tips and techniques to get started and take full advantage of Shopify Email Marketing to drive growth. Cipher, a digital marketing specialist.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3157a0b elementor-widget elementor-widget-heading\" data-id=\"3157a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Shopify Email for Email Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac5a52 elementor-widget elementor-widget-image\" data-id=\"4ac5a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1-1024x611.png\" class=\"attachment-large size-large wp-image-7625\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1-1024x611.png 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1-300x179.png 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1-768x459.png 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1-500x299.png 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1-700x418.png 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-1-1.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd058c elementor-widget elementor-widget-text-editor\" data-id=\"cfd058c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you own an online shop on <strong>Shopify <\/strong>and want to increase your sales through email marketing, Shopify Email is the best choice for you to learn how to get started with Shopify Email.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d267f2 elementor-widget elementor-widget-heading\" data-id=\"1d267f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why market email with Shopify Email?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98660b elementor-widget elementor-widget-text-editor\" data-id=\"e98660b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shopify Email is a powerful email marketing tool for online stores. Marketing email helps increase brand awareness, promote sales and maintain relationships with existing customers. Shopify Email is compatible with the<\/span> <strong><a href=\"https:\/\/www.cipher.co.th\/blogs\/key-benefits-shopify\/\">Shopify platform, <\/a><\/strong><span style=\"font-weight: 400;\">easy to use, cost-effective, and professional email campaigns.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fe524 elementor-widget elementor-widget-image\" data-id=\"b7fe524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-marketing-automation-leveraging-tools-for-results\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8688\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-11.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1b5cf elementor-widget elementor-widget-heading\" data-id=\"0f1b5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shopify Email Requirements and Installations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d892e elementor-widget elementor-widget-text-editor\" data-id=\"82d892e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shopify Email requires an online shop on Shopify and subscribe to a monthly plan that supports it. Additionally, the online store sales channel must be installed and payment set up. Shopify Email will be installed automatically. If not available, you can find and install it from Shopify App Store.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f935fe9 elementor-widget elementor-widget-heading\" data-id=\"f935fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Set the sender's email address correctly.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7156070 elementor-widget elementor-widget-text-editor\" data-id=\"7156070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To ensure smooth email delivery and prevent spam, senders should set the correct email address using the same email domain as the store. Shopify domain can use it immediately. If using an external domain, confirmation of the email domain is required before use and add SPF and DKIM logs to the domain for proper email display.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca4873 elementor-widget elementor-widget-heading\" data-id=\"5ca4873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Techniques to create marketing email content to attract customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56514c9 elementor-widget elementor-widget-image\" data-id=\"56514c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1-1024x611.png\" class=\"attachment-large size-large wp-image-7627\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1-1024x611.png 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1-300x179.png 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1-768x459.png 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1-500x299.png 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1-700x418.png 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-2-1.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9396a75 elementor-widget elementor-widget-text-editor\" data-id=\"9396a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Making email content interesting and appealing to customers is very important to increase the opportunity for customers to read and participate in email from our brand. Let&#8217;s see what kind of email they need to write to win customers&#8217; hearts.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497fbf7 elementor-widget elementor-widget-heading\" data-id=\"497fbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should be specified in the marketing email to work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1635763 elementor-widget elementor-widget-text-editor\" data-id=\"1635763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing email should be a key element to attract customers&#8217; attention, such as outstanding email topics, clear content, clear call-to-action benefits and value, a link back to a website or store, and complete contact information. In addition, content related to products or services should be relevant to the target audience.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b371209 elementor-widget elementor-widget-heading\" data-id=\"b371209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5 Tips on Writing Subject and Email Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fa0a6 elementor-widget elementor-widget-text-editor\" data-id=\"c4fa0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use short, concise headings, suggest that you want to read no more than 6-8 words.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write personalized content to feel like it&#8217;s delivered to a specific customer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language-friendly, easy to read, clear, uncomfortable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide information, special offers or customer benefits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter link and clear Call-to-Action. Remember to enter Unsubscribe Link.<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb735c5 elementor-widget elementor-widget-heading\" data-id=\"eb735c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Designing email templates to match brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1be92 elementor-widget elementor-widget-text-editor\" data-id=\"8d1be92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand-compliant email templates help create recognition and reliability. Shopify Email offers brand settings that automatically map colors, fonts, logos and elements to all templates. Custom designs are also available. Simple, easy to read and tidy design is recommended.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a13e78 elementor-widget elementor-widget-heading\" data-id=\"2a13e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The timing and frequency of sending the appropriate email campaign.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e1e0d elementor-widget elementor-widget-text-editor\" data-id=\"01e1e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to content that is good and appealing, the timing and frequency of sending email is just as important. Sending too many or too few emails can adversely affect the rate of opening, clicking, and cancelling data. To find a perfect balance.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f295b elementor-widget elementor-widget-heading\" data-id=\"f5f295b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How often should I send an email? What time?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7cb16 elementor-widget elementor-widget-text-editor\" data-id=\"bd7cb16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recommended email frequencies are 2-4 times a week, or at least 2 times a month, to maintain participation without excessive interference. The appropriate time is weekdays, late-afternoon, or weekends, but may vary according to the behaviour of each target group. Furthermore, the campaign should be scheduled in advance. To provide continuity of content and customers know when to receive updates.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f9cec elementor-widget elementor-widget-heading\" data-id=\"e1f9cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sending test emails before actually sending them<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1823485 elementor-widget elementor-widget-text-editor\" data-id=\"1823485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before sending an actual email, a test email should be sent to yourself or your team for verification. If errors are found, they can be corrected by checking the text, images, links, and accuracy of the offers, as well as displaying on devices such as computers, smartphones and popular email services.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09da010 elementor-widget elementor-widget-heading\" data-id=\"09da010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Techniques to increase open, click and send it to the customer higher.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfeb20 elementor-widget elementor-widget-image\" data-id=\"4bfeb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1-1024x611.png\" class=\"attachment-large size-large wp-image-7629\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1-1024x611.png 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1-300x179.png 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1-768x459.png 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1-500x299.png 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1-700x418.png 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2024\/12\/email-marketing-shopify-3-1.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2041d elementor-widget elementor-widget-text-editor\" data-id=\"fa2041d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to creating content, topic, design and timing, improving delivery rates and reducing the risk of being viewed as spam is just as important. Learn how to increase email reachability.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627882e elementor-widget elementor-widget-heading\" data-id=\"627882e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Factors That Make Email Successful to Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8017067 elementor-widget elementor-widget-text-editor\" data-id=\"8017067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The key drivers for email are Sender Reputation and Engagement Rate. If we maintain our reputation as a good sender, no spam or irrelevant content will increase the likelihood of email reaching our customers&#8217; inboxes. Moreover, creating good engagement through quality content, customer-interest offers will help them interact more with email. This is also an indicator of the quality of email.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2eb1f elementor-widget elementor-widget-heading\" data-id=\"8b2eb1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoiding is filtered into spam and complaints.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0944703 elementor-widget elementor-widget-text-editor\" data-id=\"0944703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avoiding spam is very important. Keep Bounce Rate low, Open Rate high, and avoid spamming languages or phrases. Customers should also be able to easily cancel their receipt and keep email lists clean and clean. Double Opt-in should be used to confirm their subscription and fill in the correct information. It also updates and deletes unused emails.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0184f79 elementor-widget elementor-widget-heading\" data-id=\"0184f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Maintaining reputation and quality of email lists<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252b7b8 elementor-widget elementor-widget-text-editor\" data-id=\"252b7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Maintaining the quality of email lists is a key factor in maintaining reputation and productivity in email marketing. Don&#8217;t buy or rent email lists. Focus on getting emails organically on the website. Send emails regularly to keep participation constant and don&#8217;t forget to resend them to encourage participation in the first place. Quality and high-readability email lists help promote a reputation for being a good sender.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a87c3 elementor-widget elementor-widget-heading\" data-id=\"f9a87c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measure and optimize email performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83aaea elementor-widget elementor-widget-text-editor\" data-id=\"d83aaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We should not stop at just creating and sending good emails, but constantly analyzing and improving campaigns for better results. Let&#8217;s learn how to measure and use them for better improvement.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5fb37 elementor-widget elementor-widget-heading\" data-id=\"4c5fb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key metrics that should measure email campaign results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33388f0 elementor-widget elementor-widget-text-editor\" data-id=\"33388f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To monitor and improve the effectiveness of email campaigns, these important metrics should be measured:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Rate &#8211; The rate at which e-mail is opened.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through Rate (CTR) &#8211; Link click rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Rate &#8211; rate of conversion such as purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce Rate &#8211; E-mail hitback rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsubscribe Rate &#8211; Rate of cancellation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shopify Email Analytics provides detailed information on these metrics so that we can analyze and improve future campaigns.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2837c7a elementor-widget elementor-widget-heading\" data-id=\"2837c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using Customer Segment to Improve Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172bc50 elementor-widget elementor-widget-text-editor\" data-id=\"172bc50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Grouping customers based on different characteristics and behaviors will allow us to send more specific and direct emails. Shopify has a Customer Segmentation feature that makes it easy to segment customers, such as by frequency of purchase, purchase value, product interest, etc. to send appropriate information and offers, which will increase read access and click more links. Also reduces the rate at which data is dropped.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71dfde elementor-widget elementor-widget-heading\" data-id=\"d71dfde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A case study and a sample email campaign that worked well.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d695c46 elementor-widget elementor-widget-text-editor\" data-id=\"d695c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New product introduction email with special discount<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Submitting Promotion and Discount Coupons by Festival<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email, news, guides or articles that are helpful to customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Invitation to Attend Store Events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-purchase email, review, and support<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d90875 elementor-widget elementor-widget-heading\" data-id=\"6d90875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5debe18 elementor-widget elementor-widget-text-editor\" data-id=\"5debe18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Email<\/strong> Marketing continues to be an effective tool to promote SMEs and Shopify Email, allowing us to easily start email marketing with the tools and connections that fit our stores. All businesses should now focus on email marketing to build growth and customer relationships in the digital age. Don&#8217;t forget to consult a digital marketing expert like<\/span> <strong><a href=\"https:\/\/www.cipher.co.th\/blogs\/shopify-marketing-strategy\/\">Cipher to map<\/a><\/strong><span style=\"font-weight: 400;\"> out an email marketing strategy that&#8217;s right for your business.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c6cdd elementor-widget elementor-widget-image\" data-id=\"d3c6cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/shopify-implement-service\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9320\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Shopify\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-Shopify.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8201d2d elementor-widget elementor-widget-heading\" data-id=\"8201d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01ee17 elementor-widget elementor-widget-heading\" data-id=\"c01ee17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What kind of business is Shopify Email suitable for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11ed58 elementor-widget elementor-widget-text-editor\" data-id=\"d11ed58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shopify Email is suitable for all SMEs and Startups that have online shops on Shopify and want to start email marketing, but do not have much tools or budget.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd9481 elementor-widget elementor-widget-heading\" data-id=\"cdd9481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How is Shopify Email better than MailChimp and other tools?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63514c2 elementor-widget elementor-widget-text-editor\" data-id=\"63514c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shopify Email is directly connected to the Shopify store system, is easier to use, and offers more beautiful and customizable templates at a more affordable price.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6671cb elementor-widget elementor-widget-heading\" data-id=\"a6671cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do I need design or programming skills to use Shopify Email?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390c3fc elementor-widget elementor-widget-text-editor\" data-id=\"390c3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is no need for special skills because Shopify Email is easy to use with drag &amp; drop to create emails and ready-made templates to choose from. Simply insert the content and customize the<\/span> <a href=\"https:\/\/www.cipher.co.th\/blogs\/tips-customizing-shopify-store\/\"><b>Shopify design as<\/b><\/a> <span style=\"font-weight: 400;\">needed.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c58a8 elementor-widget elementor-widget-heading\" data-id=\"78c58a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can Shopify Email be connected to other systems?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96a6e0 elementor-widget elementor-widget-text-editor\" data-id=\"e96a6e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It can be connected to the CRM system or other apps through the Shopify App Store to more effectively manage customer information together.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Email Marketing Shopify Marketing for SMEs and online stores Shopify Email is the ideal solution for businesses [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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