{"id":11567,"date":"2025-01-31T03:29:43","date_gmt":"2025-01-30T20:29:43","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-engagement\/"},"modified":"2025-10-01T19:50:19","modified_gmt":"2025-10-01T12:50:19","slug":"what-is-engagement","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-engagement\/","title":{"rendered":"What is Engagement? The Importance of Online Advertising You Must Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11567\" class=\"elementor elementor-11567 elementor-8874\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1061d e-flex e-con-boxed e-con e-parent\" data-id=\"6f1061d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47c6750 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"47c6750\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__47c6750\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__47c6750\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__47c6750\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35af698 elementor-widget elementor-widget-heading\" data-id=\"35af698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Engagement? Why is it important for online advertising in 2025? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f99788 elementor-widget elementor-widget-text-editor\" data-id=\"1f99788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Engagement <\/strong>is key to sustainable brand growth, especially in 2025, when consumer behaviour is rapidly changing. Social Media Engagement is a measure of brand success online that cannot be overlooked. Engagement means engagement and engagement between the brand and its target audience. This includes more than just clicking on a link or sharing post, but also building a long-term relationship that will lead to business growth.<\/p>\n<p>This article will take you to understand the importance of Engagement and how to build Engagement through<a href=\"http:\/\/www.cipher.co.th\/services\/online-branding\"><strong> effective online <\/strong><\/a>branding in the digital age.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3eba9f e-flex e-con-boxed e-con e-parent\" data-id=\"d3eba9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5784ef3 elementor-widget elementor-widget-heading\" data-id=\"5784ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Engagement?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34a103 elementor-widget elementor-widget-image\" data-id=\"c34a103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2-1024x611.webp\" class=\"attachment-large size-large wp-image-8878\" alt=\"Engagement \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1431552 elementor-widget elementor-widget-text-editor\" data-id=\"1431552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement is a measure of the degree of relationship and engagement between brands and consumers on digital platforms, whether on websites or on social media. This is the process by which brands build their relationships with customers through communication and activities.<\/p>\n<p>Effective Engagement helps brands better understand customer needs, develop products and services to meet their needs, and create a long-term brand loyalty customer base. Engagement is a key indicator of the success of today&#8217;s digital marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255bcac elementor-widget elementor-widget-heading\" data-id=\"255bcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engagement Why is online advertising important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a442a9 elementor-widget elementor-widget-text-editor\" data-id=\"7a442a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement is at the heart of online advertising because it draws attention and creates relationships with target groups. This concept is similar to Employee Satisfaction, which affects Staff Engagement \u2013 when employees feel involved with an organisation, they create a positive customer experience. It increases the chance of responding and building loyalty.<\/p>\n<p>Creating Customer Engagement through online advertising is like Job Engagement that makes employees feel like they are part of the organization. If the brand can make customers feel connected and interact with the content, it will help increase the Conversion Rate and strengthen the long-term relationship with the customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0de31 elementor-widget elementor-widget-image\" data-id=\"cd0de31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-marketing-trend-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8659\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf476f elementor-widget elementor-widget-heading\" data-id=\"aaf476f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the types of Social Media Engagement?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f0b25 elementor-widget elementor-widget-text-editor\" data-id=\"76f0b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Engagement is a tool that helps measure the success of communication between the brand and the target group through analyzing the participation behavior in various forms. Engagement is an indicator that helps the brand understand whether the presented content resonates with consumers and how it should be improved. Understanding the types of Engagement will help the brand plan its communication strategy more effectively.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85db40b elementor-widget elementor-widget-heading\" data-id=\"85db40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reactions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2378859 elementor-widget elementor-widget-text-editor\" data-id=\"2378859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expressing feelings through Reactions is a basic form of Engagement that helps the brand clearly understand the emotions and feelings of consumers towards the content. Engagement means expressing feelings towards the brand, and each type of Reactions reflects different feelings, such as Like, which indicates general liking, or Love, which indicates a great impression. Analyzing the proportion of Reactions will help the brand improve the content to better meet the needs of consumers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec4b73 elementor-widget elementor-widget-heading\" data-id=\"6ec4b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6320205 elementor-widget elementor-widget-text-editor\" data-id=\"6320205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commenting is a form of high value Engagement because content can encourage consumers to participate in commentary. People Engagement in the form of comments helps create brand-to-consumer conversations, allowing for exchange of opinions, suggestions and solutions.<\/p>\n<p>In addition, the comments will create a strong online community, allowing consumers to share their experiences and opinions with each other, enhancing brand credibility.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b6cc0 elementor-widget elementor-widget-heading\" data-id=\"40b6cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Share<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8fb83 elementor-widget elementor-widget-text-editor\" data-id=\"3a8fb83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content sharing is the most powerful form of Brand Engagement because it shows that consumers value content enough to share with their social networks. Sharing not only expands access to content but also ensures content quality by consumers. Social Media Engagement in the form of sharing is highly reliable. And often lead to a new base of followers and customers. Creating valuable and shared content is a key strategy to expand brand access, especially for PR on corporate or <a href=\"https:\/\/www.cipher.co.th\/blogs\/seo-brand-visibility-pr\/\"><strong>corporate websites.<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7250ba1 elementor-widget elementor-widget-heading\" data-id=\"7250ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Click-Throughs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb393e elementor-widget elementor-widget-text-editor\" data-id=\"bfb393e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Engagement, in the form of Click-Throughs, is an important indicator of digital marketing as content can stimulate consumer interest and lead to further action, whether it&#8217;s website visits, product details or transactions, click-through rates. It&#8217;s a measure of content performance that drives decision making. An analysis of click behavior helps brands understand customer travel and improve their user experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c13f3c elementor-widget elementor-widget-heading\" data-id=\"2c13f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Businesses build Engagement from Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de35cf elementor-widget elementor-widget-text-editor\" data-id=\"6de35cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Engagement is a key strategy to help businesses grow in the digital age. Brands can create a variety of engagements, each with different strengths and different approaches. The right combination of formats will effectively strengthen long-term relationships with customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc7635 elementor-widget elementor-widget-heading\" data-id=\"3fc7635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Active Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e755996 elementor-widget elementor-widget-text-editor\" data-id=\"e755996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Active Engagement is an active interaction that encourages consumers to engage directly with the People Engagement brand. This model focuses on designing activities that attract attention and create participation such as contests, experience sharing campaigns, surveys or live broadcasts that allow viewers to interact.<\/p>\n<p>It also includes building a strong online community where members can share ideas and experiences. Effective Active Engagement will help increase brand awareness and create a long-term loyal customer base.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9211284 elementor-widget elementor-widget-heading\" data-id=\"9211284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contextual Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1486ae3 elementor-widget elementor-widget-text-editor\" data-id=\"1486ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contextual Engagement is about building engagement based on information analysis and deep understanding of consumer context. Customer Engagement is about delivering personalized and personalized experiences using AI technology and data analysis to predict customer needs and behaviors. As well as customizing communications to match current trends and situations, the creation of an effective Contextual Engagement will enable brands to deliver value that meets their needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d42a2 elementor-widget elementor-widget-heading\" data-id=\"96d42a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Convenient Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a2baa elementor-widget elementor-widget-text-editor\" data-id=\"d6a2baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Convenient Engagement is about creating a seamless and convenient experience for consumers. Brand Engagement is about making brand transactions easy and impressive, from designing an easy-to-use platform, providing fast customer service across multiple channels to convenient and secure payment systems.<\/p>\n<p>It also includes creating a membership system that offers special privileges and personal access to services. Making every customer touch point a seamless experience for the brand will increase brand satisfaction and loyalty.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c7569 elementor-widget elementor-widget-heading\" data-id=\"09c7569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emotional Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a9927 elementor-widget elementor-widget-text-editor\" data-id=\"e1a9927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emotional Engagement is about creating an emotional bond between a brand and a consumer. Engagement means creating a sense of empathy and deep connection through inspiring narratives, expressing a social position, or reflecting values that match the target audience.<\/p>\n<p>Creating compelling content and expressing understanding of customers&#8217; feelings will create a strong brand-to-consumer bond, which is the cornerstone of long-term successful branding.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bba0965 elementor-widget elementor-widget-heading\" data-id=\"bba0965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Five strategies to create Engagement for the brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4d86c elementor-widget elementor-widget-image\" data-id=\"4a4d86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3-1024x611.webp\" class=\"attachment-large size-large wp-image-8880\" alt=\"Engagement \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 - \u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07 Engagement\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/Engagement-\u0e04\u0e37\u0e2d-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29634aa elementor-widget elementor-widget-text-editor\" data-id=\"29634aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Engagement is an important tool to measure brand success, which requires effective strategies to create the following:<\/p>\n<ul>\n<li><b>Emulate customer identity:<\/b> Engagement is about understanding the target audience deeply. Creating a Customer Persona is the first important step in analyzing customer behaviour, needs and problems to create content that meets the needs and impresses them.<\/li>\n<li><b>Define brand image:<\/b><a href=\"http:\/\/www.cipher.co.th\/blogs\/brand-positive-pr-services\"><strong> Creating a unique,<\/strong><\/a> unique and easy-to-remember brand image by developing a brand voice that is in line with the target audience will create a sense of intimacy and intimacy.<\/li>\n<li><b>Defining Content: <\/b>Engagement is about delivering valuable and interesting content. Content design takes into account the lifestyles and interests of the target audience, such as using appropriate language, choosing attractive presentations, and creating compelling stories.<\/li>\n<li><b>Scheduling Content Publishing:<\/b> Systematic planning and management, as well as creating Content Calendar that enables consistent and efficient publishing of content, analyzing the appropriate time to post increases Engagement opportunities.<\/li>\n<li><b>Measure and improve content:<\/b> Monitoring and analyzing content feedback will help brands understand that. What worked and&#8230; What should improve Engagement in the organisation must be continuously developed as well as content development.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6909a0 elementor-widget elementor-widget-heading\" data-id=\"c6909a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d315e4 elementor-widget elementor-widget-text-editor\" data-id=\"1d315e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement is key to success in digital marketing. Effective engagement requires understanding consumer behavior, good planning and continuous development. In 2025, the brand that can build social media engagement is the brand that will succeed in business competition.<\/p>\n<p>If you&#8217;re looking to help develop your social media strategy and enhance your social media efficiency, <strong><a href=\"https:\/\/www.cipher.co.th\/en\">CIPHER<\/a> <\/strong>will be offering social<strong> <a href=\"http:\/\/www.cipher.co.th\/services\/social-media-management\">media management<\/a><\/strong> and marketing planning services for multiple platforms to help your brand reach its target audience with integrated <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\">social media<\/a><\/strong> marketing. Professionally, it is inevitable for businesses that want to grow sustainably in this digital age!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ec972 e-flex e-con-boxed e-con e-parent\" data-id=\"12ec972\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-893fd80 elementor-widget elementor-widget-image\" data-id=\"893fd80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/social-media-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8864\" alt=\"Social Media Marketing\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b5adf5 e-flex e-con-boxed e-con e-parent\" data-id=\"5b5adf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc201f4 elementor-widget elementor-widget-heading\" data-id=\"cc201f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcaabcf elementor-widget elementor-widget-heading\" data-id=\"dcaabcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engetmen means What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699ce1f elementor-widget elementor-widget-text-editor\" data-id=\"699ce1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement is a measure of the degree of participation and engagement between the brand and the consumer, an important measure to assess the effectiveness of digital marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a310022 elementor-widget elementor-widget-heading\" data-id=\"a310022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the difference between Engagement and Interaction?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32911e9 elementor-widget elementor-widget-text-editor\" data-id=\"32911e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement is about building in-depth brand-to-consumer relationships while Interaction is just a general interaction. Engagement means building a bond that leads to brand loyalty. Interaction can be a temporary action, such as clicking on a picture or expanding text.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189c731 elementor-widget elementor-widget-heading\" data-id=\"189c731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engage Main is What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5eac0 elementor-widget elementor-widget-text-editor\" data-id=\"2d5eac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement is the process of establishing business relationships with customers through various forms of engagement by measuring consumer response to content on social media platforms, whether by clicking, commenting or sharing content.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c555e3 elementor-widget elementor-widget-heading\" data-id=\"2c555e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Facebook Engagement?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f27ae elementor-widget elementor-widget-text-editor\" data-id=\"76f27ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement Facebook is a measure of user engagement on the Facebook platform. It is divided into Reactions, comments, posts, and link clicks in posts. These are key indicators of content efficiency and success in communicating with targeted groups. Social Media Engagement is: The key to helping the brand grow on the Facebook platform in a sustainable way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Engagement? Why is it important for online advertising in 2025? Engagement is key to sustainable [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,173,196,150,163,151,161,148,149],"tags":[],"class_list":["post-11567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-content-marketing-en","category-content-process","category-digital-marketing-en","category-marketing-en","category-online-marketing-en","category-social-media-marketing-en","category-strategy-en","category-trends-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11567"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/8876"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}