{"id":11512,"date":"2025-02-10T11:56:04","date_gmt":"2025-02-10T04:56:04","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/crm-system\/"},"modified":"2025-04-15T08:38:10","modified_gmt":"2025-04-15T01:38:10","slug":"crm-system","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/crm-system\/","title":{"rendered":"The CRM system is What? Why is it important for what kind of organization?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11512\" class=\"elementor elementor-11512 elementor-9296\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-922fbfe e-flex e-con-boxed e-con e-parent\" data-id=\"922fbfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983a729 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"983a729\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__983a729\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__983a729\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__983a729\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c6af8 elementor-widget elementor-widget-heading\" data-id=\"d0c6af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CRM system is What? Why is it important for what kind of organization? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f27ba6 elementor-widget elementor-widget-text-editor\" data-id=\"9f27ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, CRM or Customer Relationship Management System is a key tool for managing business relationships in online marketing.<a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong> CIPHER recognizes <\/strong><\/a>the importance of CRM as a service tailored to all business sizes to support customer growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a51dc8 e-flex e-con-boxed e-con e-parent\" data-id=\"6a51dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-867d719 elementor-widget elementor-widget-heading\" data-id=\"867d719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CRM system is What? Why is it important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594fad4 elementor-widget elementor-widget-image\" data-id=\"594fad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2-1024x611.webp\" class=\"attachment-large size-large wp-image-9300\" alt=\"\u0e23\u0e30\u0e1a\u0e1a CRM \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35696a5 elementor-widget elementor-widget-text-editor\" data-id=\"35696a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM stands for Customer Relationship Management System.<a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-crm-benefits\/\"> <strong>CRM is a tool that<\/strong><\/a> enables organizations to systematically manage customer information, insight and communication patterns to meet customer needs, which will lead to long-term brand loyalty.<\/p>\n<p>CRM is an important part of today&#8217;s business as it helps to better understand customers, provide appropriate services to meet their needs, and maintain their existing customer base, leading to increased sales, business growth and sustainable growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9341dc2 elementor-widget elementor-widget-image\" data-id=\"9341dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/customer-retention-strategies-for-high-competition-e-book\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8698\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-21.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b1528 elementor-widget elementor-widget-heading\" data-id=\"f7b1528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CRM system is functional. What?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d7ae0 elementor-widget elementor-widget-text-editor\" data-id=\"c1d7ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not only is it a customer record <a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-crm\/\"><strong>system<\/strong><\/a>, but it also plays an important role for many organizations. It can be grouped into 4 main functions:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9cd61 elementor-widget elementor-widget-heading\" data-id=\"3b9cd61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. gather customer information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ddd44 elementor-widget elementor-widget-text-editor\" data-id=\"d9ddd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s like a large storage unit that collects in-depth information for each customer, from their last name, address, contact number, email to purchase history, special interest and interaction with all companies. This information is recorded in an orderly, always available.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d83ba elementor-widget elementor-widget-heading\" data-id=\"32d83ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. analyze customer information and behavior<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e69e9 elementor-widget elementor-widget-text-editor\" data-id=\"a4e69e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With customer information available, CRM also provides tools to analyze data, including segmentation of customers by age, area, purchasing behavior, value, etc., giving them a better overview and insight into sales and marketing strategies for each group.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-629b33e elementor-widget elementor-widget-heading\" data-id=\"629b33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Contact, communicate, talk to customers.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422c650 elementor-widget elementor-widget-text-editor\" data-id=\"422c650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With CRM, it&#8217;s no longer difficult to communicate with customers because it&#8217;s one way to communicate via email, phone, chat or social media. You can instantly view, reply, and record conversations, enabling seamless customer service and a consistent customer experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2186560 elementor-widget elementor-widget-heading\" data-id=\"2186560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. select and offer appropriate products to customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640b060 elementor-widget elementor-widget-text-editor\" data-id=\"640b060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using data and analysis, the CRM system will be a great help in introducing products to each customer. For example, offering special discount coupons to key customers at festivals, showcasing new products for those who love dressing or sending Biker promotional car accessories, etc., will not only boost sales. But it will also create satisfaction and a good image for<strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/online-branding\/\"> Online Branding <\/a><\/strong>in the long run.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276432c elementor-widget elementor-widget-heading\" data-id=\"276432c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CRM system does. Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a8675 elementor-widget elementor-widget-image\" data-id=\"a9a8675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3-1024x611.webp\" class=\"attachment-large size-large wp-image-9302\" alt=\"\u0e23\u0e30\u0e1a\u0e1a CRM \u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e44\u0e14\u0e49\u0e1a\u0e49\u0e32\u0e07\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e23\u0e30\u0e1a\u0e1a-CRM-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae10ad elementor-widget elementor-widget-text-editor\" data-id=\"2ae10ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the main function, the CRM system also has features that help support the following functions:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab9778 elementor-widget elementor-widget-heading\" data-id=\"cab9778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b74a5b elementor-widget elementor-widget-text-editor\" data-id=\"3b74a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM automates marketing activities, including email campaigns, customer segmentation, advertising campaign metrics, enabling marketers to plan and execute more efficiently.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150eabc elementor-widget elementor-widget-heading\" data-id=\"150eabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353c743 elementor-widget elementor-widget-text-editor\" data-id=\"353c743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With CRM&#8217;s Ticket and Knowledge Base, teams can quickly and effectively solve problems and answer customer questions, and track post-implementation satisfaction to improve service quality.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d497c elementor-widget elementor-widget-heading\" data-id=\"c6d497c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sale Automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9b723 elementor-widget elementor-widget-text-editor\" data-id=\"ec9b723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CRM system also automates sales teams in many areas, such as allocating leads to cells, creating quotas, recording sales activity data, analyzing and forecasting sales to improve sales efficiency.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ba957 elementor-widget elementor-widget-heading\" data-id=\"93ba957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of the CRM System<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb40b98 elementor-widget elementor-widget-text-editor\" data-id=\"bb40b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When all functions are in the CRM system, it can be seen that CRM provides comprehensive benefits to the entire organization, whether or not.<\/p>\n<ul>\n<li>Better management and utilization of customer information, meeting more on-the-spot requirements<\/li>\n<li>It saves staff working hours and improves overall operational efficiency.<\/li>\n<li>Build customer satisfaction and loyalty when closely and directly supervised.<\/li>\n<li>In addition, the company has been able to provide in-depth information to more accurate marketing plans and strategies to respond to target groups.<\/li>\n<li>Drive business growth, increase corporate revenue and profit in the long run.<\/li>\n<\/ul>\n<p>Most importantly, CRM works for all departments, not just sales or marketing. This is definitely worth the investment for organizations that want to become a leader in the business and gain a lasting edge over their competitors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e63414 elementor-widget elementor-widget-heading\" data-id=\"8e63414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should you start using CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30a8f2 elementor-widget elementor-widget-text-editor\" data-id=\"a30a8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For who? Many people may view CRM as a difficult or a high investment. In fact, implementing CRM in an organisation is more rewarding than expected, from efficient management, sales growth, and customer relationships, which are beneficial to long-term growth. Let&#8217;s see how investing in CRM. What&#8217;s the point of that?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dbe2f elementor-widget elementor-widget-heading\" data-id=\"57dbe2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Working Through Excel vs. CRM System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2922d5b elementor-widget elementor-widget-text-editor\" data-id=\"2922d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your organization continues to use Excel to manage customer information, it means you are wasting time and business opportunities because managing information with Excel is difficult and slow compared to CRM systems designed to manage customer information and share information between teams and analyze it for further sales and marketing in one click.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b48a48 elementor-widget elementor-widget-heading\" data-id=\"3b48a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The CRM system benefits all departments in the organization.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647700e elementor-widget elementor-widget-text-editor\" data-id=\"647700e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to directly benefiting sales and marketing, CRM data can be used in all departments. For example, manufacturing can plan production to meet market needs. Customer service can use the data to improve service delivery and other departments can use it to develop internal processes more efficiently.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb31c7c elementor-widget elementor-widget-heading\" data-id=\"bb31c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM and CIPHER can be started today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b74ef elementor-widget elementor-widget-text-editor\" data-id=\"a7b74ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether your business is just beginning or already large, CIPHER is ready to provide CRM that meets all requirements from small enterprise packages to fully integrated CRM systems, with close guidance and supervision by a team of experts to maximize the benefits of CRM applications. Please consult or test.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f5902 elementor-widget elementor-widget-heading\" data-id=\"08f5902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce80d4c elementor-widget elementor-widget-text-editor\" data-id=\"ce80d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/#:~:text=CRM%20stands%20for%20customer%20relationship,relationships%20to%20grow%20your%20business.\" target=\"_blank\" rel=\"nofollow noopener\"><strong>CRM<\/strong> <\/a>is an important tool that businesses should not overlook because it will not only help build good relationships with customers but also drive long-term growth and success. <strong><a href=\"https:\/\/www.cipher.co.th\/en\/\">CIPHER <\/a><\/strong>is a partner in CRM deployment for all businesses to get the most out of this technology. Contact us for free advice and get started using CRM today.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd2739 elementor-widget elementor-widget-image\" data-id=\"cfd2739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9110\" alt=\"\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78d7dd0 e-flex e-con-boxed e-con e-parent\" data-id=\"78d7dd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b643882 elementor-widget elementor-widget-heading\" data-id=\"b643882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603e2ec elementor-widget elementor-widget-heading\" data-id=\"603e2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Software CRM system is What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5144030 elementor-widget elementor-widget-text-editor\" data-id=\"5144030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM software is a program or application designed to help organizations manage customer relationships by integrating a variety of functions, such as recording customers, managing leads, reporting, marketing plans, etc. CRM software often works through the cloud to be accessible from anywhere, anytime.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bde22b elementor-widget elementor-widget-heading\" data-id=\"6bde22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the CRMs?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75309a9 elementor-widget elementor-widget-text-editor\" data-id=\"75309a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many CRM providers in the market, including Software as a Service (SaaS) cloud-based and On-Premise, installed on enterprise servers. Examples of leading CRM providers include Salesforce, Microsoft Dynamics, Oracle, SAP, HubSpot, Pipedrive, and Zoho. Each of them has a unique business-friendly characteristics.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68985b elementor-widget elementor-widget-heading\" data-id=\"c68985b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM Tools Available Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1c525 elementor-widget elementor-widget-text-editor\" data-id=\"9b1c525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM tools vary depending on the provider, but the main features usually include:<\/p>\n<ul>\n<li>Customer Database &#8211; Customer Database<\/li>\n<li>Lead &amp; Deal Management &#8211; Target Customer Management<\/li>\n<li>Sales Force Automation &#8211; Automation to support sales<\/li>\n<li>Marketing Automation &#8211; Marketing automation tools<\/li>\n<li>Analytics &amp; Reporting &#8211; Analysis and Reporting<\/li>\n<li>Customer Support &#8211; Help and Customer Service Systems<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782f164 elementor-widget elementor-widget-heading\" data-id=\"782f164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many forms of CRM do you have? Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16018be elementor-widget elementor-widget-text-editor\" data-id=\"16018be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many forms of CRM divided by usage characteristics such as:<\/p>\n<ul>\n<li>Operational CRM &#8211; Focus on day-to-day work, sales, marketing, services<\/li>\n<li>Analytical CRM &#8211; Focus on analyzing customer data to plan strategy<\/li>\n<li>Collaborative CRM &#8211; Focus on cross-functional collaboration to serve customers in the same direction.<\/li>\n<\/ul>\n<p>Or may be divided according to various industrial applications such as<\/p>\n<ul>\n<li>Sales CRM &#8211; Suitable for sales-oriented businesses<\/li>\n<li>Marketing CRM &#8211; Ideal for marketing and campaign planning<\/li>\n<li>Service CRM &#8211; It is suitable for businesses that focus on customer service.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6959e60 elementor-widget elementor-widget-heading\" data-id=\"6959e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM location is What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2a08e elementor-widget elementor-widget-text-editor\" data-id=\"0d2a08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CRM or CRM Manager is responsible for the overall CRM deployment of the organisation, from process designation, strategy implementation to training and supporting users to optimize system utilization, and coordinate system providers to resolve problems, update systems, and continually improve applications.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents The CRM system is What? Why is it important for what kind of organization? Today, CRM or [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,192,178,150,172,163,155,151,157,187,148],"tags":[],"class_list":["post-11512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-buyers-journey-en","category-crm-en","category-digital-marketing-en","category-inbound-marketing-en","category-marketing-en","category-online-marketing-en-2","category-online-marketing-en","category-online-sales","category-smart-goals-en","category-strategy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11512"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/9298"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}