{"id":11509,"date":"2025-02-10T12:16:12","date_gmt":"2025-02-10T05:16:12","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-is-e-commerce-and-types\/"},"modified":"2025-04-11T18:51:15","modified_gmt":"2025-04-11T11:51:15","slug":"what-is-e-commerce-and-types","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-is-e-commerce-and-types\/","title":{"rendered":"E-Commerce is What? How many categories are there before you start to consider? Anything?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11509\" class=\"elementor elementor-11509 elementor-9266\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3808e e-flex e-con-boxed e-con e-parent\" data-id=\"7a3808e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b0a49 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"51b0a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__51b0a49\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__51b0a49\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__51b0a49\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac66ff elementor-widget elementor-widget-heading\" data-id=\"aac66ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce is What? How many categories are there before you start to consider? Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240eb84 elementor-widget elementor-widget-text-editor\" data-id=\"240eb84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the age of online trading, Internet trading is an important part of marketing and sales in the digital world. <strong>CIPHER <\/strong>is a <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\">digital marketing<\/a><\/strong> company that understands the opportunity to drive business through e-commerce. What benefits and considerations must be considered before entering this online sales world!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b7a352 e-flex e-con-boxed e-con e-parent\" data-id=\"1b7a352\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543c2ad elementor-widget elementor-widget-heading\" data-id=\"543c2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-commerce (E-Commerce) is What?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0028e elementor-widget elementor-widget-image\" data-id=\"5e0028e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2-1024x611.webp\" class=\"attachment-large size-large wp-image-9306\" alt=\"E-Commerce \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c0b21 elementor-widget elementor-widget-text-editor\" data-id=\"46c0b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-e-commerce\/\"><strong>E-commerce or e-commerce <\/strong><\/a>is the process of trading products or services online, whether they are websites, applications or platforms, without the need for physical storefront. Shoppers and sellers can conveniently transact, pay and receive goods digitally. The COVID-19 pandemic The e-commerce industry is growing rapidly because of its easy access to products and orders wherever they are.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828b5f2 elementor-widget elementor-widget-heading\" data-id=\"828b5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce is a type of business. Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ceada elementor-widget elementor-widget-text-editor\" data-id=\"14ceada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Commerce can be classified into different categories according to the target groups in the trade, including:<\/p>\n<ul>\n<li><b>B2C (Business to Consumer): <\/b>Trading directly from business to consumer is the most widespread form of trading.<\/li>\n<li><b>B2B (Business to Business): <\/b>Trade between businesses usually involves trading raw materials, equipment or services to support the business.<\/li>\n<li><b>C2C (Consumer to Consumer):<\/b> Trading between consumers using a centralized platform for connectivity.<\/li>\n<li><b>C2B (Consumer to Business): <\/b>Consumer to Business Sales, for example, auction sites.<\/li>\n<li><b>B2G (Business to Government):<\/b> Business of selling goods or services to government agencies.<\/li>\n<li><b>C2G (Consumer to Government):<\/b> Consumers pay for goods, taxes or use government services online.<\/li>\n<li><b>G2B (Government to Business): <\/b>The government provides services or distributes products to businesses.<\/li>\n<li><b>G2C (Government to Consumer): <\/b>The government provides services through online channels such as making ID cards per driver&#8217;s license.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5087298 elementor-widget elementor-widget-heading\" data-id=\"5087298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages of doing e-commerce? ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031a368 elementor-widget elementor-widget-text-editor\" data-id=\"031a368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Commerce offers a variety of benefits and advantages, including:<\/p>\n<ul>\n<li><b>The company can expand <\/b>its customer base to reach customers nationwide or around the world 24 hours a day.<\/li>\n<li><b>Low initialization<\/b> and implementation costs compared to the actual opening of the storefront do not require a large amount of space, equipment, or staff.<\/li>\n<li><b>Consumers are easy to access,<\/b> find and compare products easily before making a decision.<\/li>\n<li><b>The company<\/b> is able to communicate directly with customers, understand their needs and develop products and services based on customer feedback.<\/li>\n<li><b>This trend is likely to continue<\/b> to grow, particularly in the post-COVID-19 era, where consumer behaviour has shifted to more online channels.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9f43f elementor-widget elementor-widget-heading\" data-id=\"ae9f43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce restrictions include Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c85c92 elementor-widget elementor-widget-text-editor\" data-id=\"3c85c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although there are many advantages, E-commerce has some limitations to know, such as:<\/p>\n<ul>\n<li><strong>It is difficult to establish <\/strong>credibility because customers cannot directly touch the product. Branding is important.<\/li>\n<li><strong>Potential technical problems<\/strong> such as system crashes, Internet crashes or equipment crashes affect the customer experience.<\/li>\n<li><strong>Security of customer information,<\/strong> if exposed or misused, can cause serious business damage.<\/li>\n<li><strong>The challenge of shipping<\/strong> when there are many orders, the cost of shipping, delivery time and damage of the product must be carefully considered.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61db93e elementor-widget elementor-widget-heading\" data-id=\"61db93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before starting the business, E-Commerce has considerations. Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-534e58e elementor-widget elementor-widget-text-editor\" data-id=\"534e58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before starting an e-commerce business, entrepreneurs should consider the following carefully.<\/p>\n<ul>\n<li><strong>Products that will be sold <\/strong>must have outstanding selling points to meet market demand and be suitable for the target audience.<\/li>\n<li><strong>Business models<\/strong> choose the type of e-commerce that is appropriate for customers, products, and the potential of their businesses.<\/li>\n<li><strong>A platform<\/strong> that can be used to study channels suitable for businesses, either by building their own website, selling it on Marketplace or using social media.<\/li>\n<li><strong>Cargo is clearly planning<\/strong> the delivery system and after-sales service to meet the needs of customers and be worthwhile for business.<\/li>\n<li><strong>Marketing and promotion<\/strong> plans develop online marketing strategies to outperform competitors.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207d42e elementor-widget elementor-widget-image\" data-id=\"207d42e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/future-of-marketing-trends-and-opportunities-2030-e-book\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8724\" alt=\"\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 E-Book\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-31-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429d203 elementor-widget elementor-widget-heading\" data-id=\"429d203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What kind of product does e-commerce sell?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2621d4 elementor-widget elementor-widget-text-editor\" data-id=\"b2621d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Commerce can sell a wide range of products as long as it is legal and transportable, for example.<\/p>\n<ul>\n<li>Physical Goods such as clothing, food, electrical appliances, sports equipment, etc.<\/li>\n<li>Digital Goods such as software, e-books, online courses, games, music, movies, and photos.<\/li>\n<li>Services such as reservations, airline tickets, concert tickets, online classes.<\/li>\n<\/ul>\n<p>The key factor is that products must be attractive to meet the needs of the target audience and use marketing strategies that attract customers&#8217; attention.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b8a62 elementor-widget elementor-widget-heading\" data-id=\"f2b8a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 E-Commerce sales channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd2678 elementor-widget elementor-widget-image\" data-id=\"1cd2678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3-1024x611.webp\" class=\"attachment-large size-large wp-image-9308\" alt=\"E-Commerce \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 - \u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e02\u0e32\u0e22 E-Commerce\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/E-Commerce-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d6bdc elementor-widget elementor-widget-text-editor\" data-id=\"a0d6bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At present, E-Commerce start-up channels are diverse, but can be divided into 3 main categories:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14626e8 elementor-widget elementor-widget-heading\" data-id=\"14626e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. E-Commerce website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ccf17 elementor-widget elementor-widget-text-editor\" data-id=\"64ccf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating your own sales website gives you full control of your style and function, good brand recognition, and collecting customer information to further develop your business, but at a high cost of designing, developing and maintaining the website system can take a long time.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0dbc6 elementor-widget elementor-widget-heading\" data-id=\"bf0dbc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Marketplace store<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128a419 elementor-widget elementor-widget-text-editor\" data-id=\"128a419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales in ready-made sales platforms such as Lazada, Shopee, Amazon reach customers quickly, with trading, delivery and payment systems, but with high sales share fees, competition, and platform regulations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d794b8f elementor-widget elementor-widget-heading\" data-id=\"d794b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Social Commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626c494 elementor-widget elementor-widget-text-editor\" data-id=\"626c494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selling products through social media platforms such as Facebook, Instagram, Line enables direct access and customer interaction, strengthening customer intimacy, but may have difficulty building reliability, payment and delivery, requiring additional external tools or services.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60f34a elementor-widget elementor-widget-heading\" data-id=\"e60f34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips for promoting e-commerce products to increase sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cdac5 elementor-widget elementor-widget-text-editor\" data-id=\"a9cdac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to product quality, online marketing is an important factor in sales growth. This is a strategy that novice marketers should know.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b1cb1 elementor-widget elementor-widget-heading\" data-id=\"c3b1cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase your visibility and build participation by marketing on Social Media.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9807dfe elementor-widget elementor-widget-text-editor\" data-id=\"9807dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use social media that target groups such as Facebook, Instagram, TikTok to promote products through advertising, content creation or collaboration with Influencer. In addition to increasing brand awareness, customers can communicate and receive feedback directly from customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7977b3 elementor-widget elementor-widget-heading\" data-id=\"c7977b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ranked on Google with SEO strategy for E-Commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1447e29 elementor-widget elementor-widget-text-editor\" data-id=\"1447e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO, or Search Engine Optimization, is to make the E-Commerce website at the top of Google&#8217;s search results page by focusing on keywords for customers to search for quality content, as well as adjusting the structure and speed of loading the website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea3b73 elementor-widget elementor-widget-heading\" data-id=\"4ea3b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase instant sales with Google Ads ads.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d293d elementor-widget elementor-widget-text-editor\" data-id=\"b1d293d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads is Google&#8217;s advertising platform that displays your ads in search results and web sites. When customers search for keywords related to your product, you&#8217;ll have ads on the front page immediately, increasing the likelihood of a quick close.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451fbb7 elementor-widget elementor-widget-heading\" data-id=\"451fbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the outlook for e-commerce in 2025? ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e2dbf elementor-widget elementor-widget-text-editor\" data-id=\"09e2dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The trend of e-commerce market in 2025 is expected to grow and accelerate from the following trends.<\/p>\n<ul>\n<li>AI and automation will help analyze customer behaviour, introduce products, and improve the user experience more smoothly.<\/li>\n<li>Live Streaming to promote products and create real-time customer interaction.<\/li>\n<li>Using Chatbot and Virtual Assistant to introduce products and answer questions to customers in a timely manner.<\/li>\n<li>In addition, to support payment through E-wallet and cryptocurrency to make it easier to buy products.<\/li>\n<li>Investing in Metaverse, a combination of online and offline worlds, creates a new shopping experience.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5090883 elementor-widget elementor-widget-heading\" data-id=\"5090883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce marketing consultation with CIPHER today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c12b26 elementor-widget elementor-widget-text-editor\" data-id=\"6c12b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a digital marketing specialist, CIPHER has a team of professional e-commerce site marketers, designers and <strong><a href=\"https:\/\/www.cipher.co.th\/en\/services\/e-commerce-design-development\/\">developers who are ready to advise, <\/a><\/strong>plan and execute online marketing strategies to successfully build your e-commerce business, whether it be website creation, SEO, ad, content. Or data analysis to improve marketing efficiency. We are ready to be a part of driving your E-Commerce store. For more information, visit <a href=\"https:\/\/www.cipher.co.th\/en\/\"><strong>https:\/\/www.cipher.co.th\/ .<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f853b38 elementor-widget elementor-widget-heading\" data-id=\"f853b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3ed87 elementor-widget elementor-widget-text-editor\" data-id=\"aa3ed87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Commerce \u0e04\u0e37\u0e2d What&#8217;s not the only answer but the interesting and growing form of commerce in the digital world? CIPHER focuses on e-commerce to drive businesses further, understand the type of e-commerce, select the right channel, and efficient marketing to give e-commerce a competitive edge. The company will expand its customer base and grow sustainably. Are you ready to enter the E-Commerce market with CIPHER?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f416b7 elementor-widget elementor-widget-image\" data-id=\"7f416b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/e-commerce-design-development\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9310\" alt=\"\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 E-Commerce Design &amp; Development\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23-E-Commerce-Design-Development.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f0327b e-flex e-con-boxed e-con e-parent\" data-id=\"8f0327b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e8a19 elementor-widget elementor-widget-heading\" data-id=\"e8e8a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-824373c elementor-widget elementor-widget-heading\" data-id=\"824373c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is E-Commerce? Please explain with examples.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15658af elementor-widget elementor-widget-text-editor\" data-id=\"15658af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Commerce is an internet trading of goods and services, for example, buying clothes through the Lazada website, booking tickets through bookings or ordering food through Grab Food.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff480b elementor-widget elementor-widget-heading\" data-id=\"cff480b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-Commerce in Thailand has Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae5d37 elementor-widget elementor-widget-text-editor\" data-id=\"aae5d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Popular e-Commerce in Thailand include Lazada, Shopee, JD Central for consumer products, Agoda, Traveloka for reservations, Grab, Foodpanda for food orders or Kaidee for second-hand sales among users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65cbfdb elementor-widget elementor-widget-heading\" data-id=\"65cbfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-Commerce events Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44fead elementor-widget elementor-widget-text-editor\" data-id=\"a44fead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-Commerce-related events range from website development, graphic design and UX, online planning and marketing, warehouse and transportation management, customer satisfaction and after-sales services to data analysis.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0507d38 elementor-widget elementor-widget-heading\" data-id=\"0507d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The E-commerce platform is What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef82ab elementor-widget elementor-widget-text-editor\" data-id=\"fef82ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The E-Commerce platform is a system that supports online trading in the areas of trade shows, buyer\/seller communications, payments and warehouses. For example, Shopify, Magento, Woocommerce is an E-Commerce website (ERP) platform that connects the back of the house.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents E-Commerce is What? How many categories are there before you start to consider? Anything? In the age [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,150,160,163,151,155,157,174,166,167,148,149,191],"tags":[],"class_list":["post-11509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-digital-marketing-en","category-e-commerce-en","category-marketing-en","category-online-marketing-en","category-online-marketing-en-2","category-online-sales","category-shopify-en","category-sme","category-start-up","category-strategy-en","category-trends-en","category-woocommerce-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11509"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/9304"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}